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Staging 101: The Sneaky Little Secret on How To Be The Leader In Your Market
- 1. Presented by Charity McLean Certified Staging Professional and RESA Pro member STAGING 101
- 2. Topics • What Staging is and it's impact on marketing and selling property • Why staging should be part of your marketing strategy for every listing • How buyers buy. What sellers need to do. What agents do NOT want to say. • PRICING WIIFU
- 3. Staging is About First Impressions • Hate it when your listings expire? • Want to reduce overhead? • Wish you had more referrals? • Don’t like listing homes when they aren’t ready?
- 4. Do These Look Familiar? What is being sold in these photos?
- 5. Which Would You Prefer To Show?
- 7. What Is Staging? • PROCESS to get Top Dollar • How to make a property suit the buyer • Marketing tool • Tool to reduce seller's personal attachment
- 8. How Do Buyers Buy? ▪ 93% look online first ▪They make a list of 10 properties •74% of buyers drive by • 48% go at night ▪ Majority buy after seeing only 6
- 9. How Do Buyers Buy? ▪ Staging creates photos that put the property on the “Must See” list ▪ Staging ensures no way to chip away at price ▪ Staging creates bidding wars
- 10. 3 Staging Steps
- 11. Problems that Prevent a Quick Sale • Odor • Clutter • Outdated décor • Outdated flooring • Items in need of repair • ALL are within the seller’s control and can be addressed by staging
- 12. Do You Want to Tell Your Client • The house smells or is not clean? • It is not in selling condition? • They have too much stuff? • The décor is outdated? • Stagers tell sellers exactly what needs to happen to secure the equity in the property
- 13. Start by Talking about Staging at the Listing Presentation • Staging takes a house from For Sale to SOLD with as much as 589% Return On Investment • Sellers have control over 2 out of the 3 major influences for a sale: Price and Condition • Price is Your expertise- Condition is mine • Sellers control elements which make up 72% of first impressions
- 14. It Is A FACT • Maritz Research surveyed homeowners – found 79% homeowners are willing to invest $5,000 to get house ready for sale on middle class, average homes • The owners will be advised what are the best investments • 63% Buyers are willing to pay more money for a move in ready house • Professional Staging Makes This Happen
- 15. FROM THIS
- 16. TO THIS – Using What They Have
- 17. Did You Know Most Expired Listings are Vacant?
- 18. A Staged Space Sells 90% Faster
- 19. Benefits for You as a Listing Agent? • Profit – Staged Property sells for more than unstaged • Cost to market is lower • Days on Market reduced • Support Commission Rate with value • Referrals – Happy clients tell friends and repeat
- 20. MORE Benefits for YOU • Credibility - Staging helps you keep your commitment to not just list but to also get it SOLD • Other agents happy to show your listings • Tax Deductible
- 21. How Much and How Long? • Not an expense – it’s an investment in getting the property SOLD quickly and for the most money • Less than most price reductions • Depends on condition – the most cost and time effective recommendations are made • Three Step Process a a
- 22. Bottom line? Who will be #1? You or your competition? Be the Leader! “Pricing gets you interest: STAGING gets you offers!” Gary Keller- Keller Williams Realty International Contact ReLux Stage: 702.421.1151