Want to know how I can help you sell your home? Please see my listing presentation and contact me if you have any questions, I'd love to chat!

2. Listing and Marketing
Consultation

3. Discussion Topics
Keller Williams Ottawa Culture
 Sources of Buyers
 Listing Exposure
 Controlling Factors
 Importance of Staging
Determining Market Value
Importance of Pricing Right
Expectations
Next Steps

4. Keller Williams Ottawa Culture
• Win-Win – or no deal
• Integrity – do the right thing
• Commitment – in all things
• Communication – seek first to understand
• Creativity – ideas before results
• Customers – always come first
• Teamwork – together everyone achieves more
• Trust – starts with honesty
• Success – results through people

5. Where buyers look for homes

6. Listing Exposure
Targeted Advertising
• To the public & To the REALTOR® community
KELLER WILLIAMS® Professional Real Estate Consultants
• Office Meetings (Pitch Sessions)
• MLS – Hot New Listings
• In-House Distribution Flyers
Yard Signs
• Highly recognized
• Calls come from our signs
Multiple Internet Web Sites
 Personal Web: www.yourottawaagent.com
 Ottawa: www.oreb.ca
 Ottawa: Ottawaliving.ca
 Ontario: www.OREA.com
 Canada: www.CREA.com

7. What You Can & Can Not Control
Can
• Property Condition
• Availability for Showing
• Price
Can Not
• Competition
• Buyer’s or Seller’s Market
• Interest Rates
• When the perfect buyer walks through the door

8. • A stager will evaluate a home’s curb appeal and salability and provide
recommendations to make the home more marketable inside and outside
• Key is to ‘depersonalize’ your home, you want to ensure the buyers see
themselves living in your home – it is difficult for them to do this if your
personal items is all they see
• An accredited home stager will follow a set of standards and professional
guidelines to prepare a home for sale
In most cases, a home that has been staged will Sell faster & Sell for
more money
The Importance of Staging

9. Determining Market Value
Is Determined by Buyers & Sellers
The Value of your property is determined by what a BUYER is willing to
pay and a SELLER is willing to accept in today’s market. Buyers make
their pricing decision based on comparing your property to other
properties SOLD in your area.
Is not determined by:
What you paid
What your neighbour says
What another agent says
Cost to rebuild today
What you need
What you want

10. Selling Price Vs. Timing
A
C
T
I
V
I
T
Y
1 2 3 4 5 6 7 8
WEEKS ON MARKET
• Timing is critical in the Real Estate Market
• A property attracts the most activity when it is first listed and has the
greatest opportunity to sell
• Your first offer is usually your best offer
• Average Days on Market in Ottawa in 2014 was 50 days

11. Selling Your Home
Our Respective Duties
Me
• Guidance in staging your
property
• Pricing Guidance
• Prepare Advertising
• Install nationally recognized sign
• Input your listing to MLS
• Provide listing feature sheets for
prospective buyers
• Give Feedback on showings
• Review offers and represent you
in negotiations
• Always available for your
questions
You
• Complete all repairs and cleaning
• ‘Stage’ your home to be appealing to
prospective buyers
• Hide valuables
• Keep feature sheets out for
prospective buyers - call me if feature
sheets are depleted
• Leave premises for showings
• Call me with any questions
• Refer friends and acquaintances who
might be interested in your property
• Keep terms with prospective buyers
or their agents confidential

12. Why Choose Martin?
Martin Oswald
Sales Representative
• Over 20 years of Business
experience in the Ottawa area
• My mission is to exceed the
expectations of my clients in all
aspects of their of their real estate
experience
• I enjoy the challenge of
understanding the wants and needs
of each of my clients and bringing
their home selling dreams to life

13. Next Steps
Any Questions?
Are you ready to sign listing paperwork and get your house sold?