Ps104 das-ceoforum-may2010
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1. The document discusses how mobile technology is changing retail by "greasing the purchasing funnel" and allowing shopping to occur anywhere through mobile commerce. 2. It describes how retailers need to adopt a modal rather than linear approach since customers are constantly accessing information through their mobile devices in different contexts. 3. The key aspects of retail that mobile impacts are the traditional "4 P's" of marketing (place, price, product, and promotion) as well as payment and customer service at the point of sale.
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Visit www.aipmm.com.
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Ps104 das-ceoforum-may2010
- 5. Mobile
- 6. Guerilla mobile commerce - it’s just shopping
- 8. A different paradigm: modal and contextual
- 9. Be mobile! http://www.internetretailing.net/2010/05/m-retailing-roaming-report-why-ms-went-down-the-m-web-path/
- 10. Price-comparison http://redlaser.com/ http://www.snaptell.com/ http://www.sccope.com/
- 11. Price-comparison
- 12. Place
- 13. Product information http://www.tissot.ch/reality/
- 15. Promotion
- 17. Pay
- 18. Pay iCarte
- 19. How will this impact digital businesses and eCommerce?
- 24. “ Cowards do not start, and the weak die on the way”
- 25. “ Cowards do not start, and the weak die on the way” Place, Price, Promotion, Product information, Payment, Point of Sale… Attention is precious, limited and must be earned Information is with customers everywhere – be relevant, welcome and helpful Conversations exist – join them
- 26. “ Cowards do not start, and the weak die on the way” mCommerce IS the new retail. It’s what shops and brands want to be when they grow up!
- 27. www.ianjindal.com www.internetretailing.net www.innoparticularorder.com www.europeanecommerceforum.org http://twitter.com/ianjindal Thank you
Editor's Notes
- There are problems though with just treating the phone ‘as a browser’. Some sites don’t work – eg the launched-yesterday Selfridges site… Or very busy sites… WHY SHOULD WE CARE? c1% of visits are now coming to retailers from iPhones, but for Ocado it’s 4.4%... (can’t verify)
- Also mention the DunnHumby Tesco.com viral mobile voucher project.
- Also mention the DunnHumby Tesco.com viral mobile voucher project.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.