Dissertation What MAkes a Brand Succeed & Fail in Todays SocietyBradley Ross Belocura
The document discusses what makes brands succeed and fail in today's society. It begins by defining key elements of brands, including the brand promise, perceptions, expectations, persona, and tangible elements like logos and messaging. It then analyzes several well-known logos like Kellogg's, FedEx, Coca-Cola and their simplicity, memorability and ability to represent the brand. The document examines how logos help identify brands and build trust over time through consistent visual identity. It also explores how brands engage with different cultures, compare high status vs subculture brands, and how service brands use apps to create appeal.
This document discusses interior design for a multi-brand outlet. It likely provides details on designing retail spaces to showcase different brands and product lines. The overall goal is to create an appealing shopping environment that promotes multiple brands under one roof.
Non-store retailing involves sales made directly to consumers without using physical stores. It includes direct marketing through methods like telemarketing, direct mail, and e-commerce. Non-store retailing offers consumers convenience through purchasing anytime from anywhere and delivery to their preferred location. It has been growing faster than traditional retail stores and now accounts for over 15% of all consumer purchases. However, non-store retailing also faces challenges like security issues with online payments and slower internet connections.
The document discusses the growth of social media and provides examples of how companies have used social media for marketing. It outlines strategies for developing a social business plan, including identifying a business trigger, metrics, an integrated approach, making promises, and considering the target audience. Case studies are presented on how a small Swiss village and a feminine product company engaged customers on social media and increased sales. The document concludes by offering tips on supporting customers and creating two-way engagement on social platforms.
The document discusses transformation in multichannel retail. It covers existential pressures on retailers, the need for transformation, and the concept of "TotalRetail". It also references various websites and publications related to ecommerce, online marketplaces, and retail analytics. Key topics include dynamic pricing, supply chain and logistics challenges, curation and authenticity, and using failure as part of success. The document provides copyright information and concludes by thanking the audience and listing related websites and social media accounts.
Connecting with the Connected Customer - keynote to SVTH.is in March 2015Ian Jindal
A keynote to SVTH.is looking at how retailers in the UK and Europe connect with the connected customer. Mobile, cross-channel and demanding, retailers have to focus upon service, joining the dots and bringing their brand to life at each of the customer's experience points.
The keynote provided a 'sneak peak' of the early findings of InternetRetailing.net's European Top500 (IREU), with some facts on Iceland's digital retail economy compared to the rest of the EEA+Switzerland.
Further information on the now-released IREU is available via www.internetretailing.net/ireu
InternetRetailing - ABCOMM - webinar on IRUK500Ian Jindal
A webinar from InternetRetailing with the Brazilian eCommerce Association (http://www.abcomm.org/) looking at the IRUK500 and international trading.
www.internetretailing.net
Dissertation What MAkes a Brand Succeed & Fail in Todays SocietyBradley Ross Belocura
The document discusses what makes brands succeed and fail in today's society. It begins by defining key elements of brands, including the brand promise, perceptions, expectations, persona, and tangible elements like logos and messaging. It then analyzes several well-known logos like Kellogg's, FedEx, Coca-Cola and their simplicity, memorability and ability to represent the brand. The document examines how logos help identify brands and build trust over time through consistent visual identity. It also explores how brands engage with different cultures, compare high status vs subculture brands, and how service brands use apps to create appeal.
This document discusses interior design for a multi-brand outlet. It likely provides details on designing retail spaces to showcase different brands and product lines. The overall goal is to create an appealing shopping environment that promotes multiple brands under one roof.
Non-store retailing involves sales made directly to consumers without using physical stores. It includes direct marketing through methods like telemarketing, direct mail, and e-commerce. Non-store retailing offers consumers convenience through purchasing anytime from anywhere and delivery to their preferred location. It has been growing faster than traditional retail stores and now accounts for over 15% of all consumer purchases. However, non-store retailing also faces challenges like security issues with online payments and slower internet connections.
The document discusses the growth of social media and provides examples of how companies have used social media for marketing. It outlines strategies for developing a social business plan, including identifying a business trigger, metrics, an integrated approach, making promises, and considering the target audience. Case studies are presented on how a small Swiss village and a feminine product company engaged customers on social media and increased sales. The document concludes by offering tips on supporting customers and creating two-way engagement on social platforms.
The document discusses transformation in multichannel retail. It covers existential pressures on retailers, the need for transformation, and the concept of "TotalRetail". It also references various websites and publications related to ecommerce, online marketplaces, and retail analytics. Key topics include dynamic pricing, supply chain and logistics challenges, curation and authenticity, and using failure as part of success. The document provides copyright information and concludes by thanking the audience and listing related websites and social media accounts.
Connecting with the Connected Customer - keynote to SVTH.is in March 2015Ian Jindal
A keynote to SVTH.is looking at how retailers in the UK and Europe connect with the connected customer. Mobile, cross-channel and demanding, retailers have to focus upon service, joining the dots and bringing their brand to life at each of the customer's experience points.
The keynote provided a 'sneak peak' of the early findings of InternetRetailing.net's European Top500 (IREU), with some facts on Iceland's digital retail economy compared to the rest of the EEA+Switzerland.
Further information on the now-released IREU is available via www.internetretailing.net/ireu
InternetRetailing - ABCOMM - webinar on IRUK500Ian Jindal
A webinar from InternetRetailing with the Brazilian eCommerce Association (http://www.abcomm.org/) looking at the IRUK500 and international trading.
www.internetretailing.net
Ps258 2014 Trends in multichannel retail - keynote for ScotlandIS, February 2014Ian Jindal
The document outlines 10 trends for multichannel retailers in 2014 according to Ian Jindal. The trends discussed include the growing importance of mobile and tablet usage, delivery and click-and-collect options, integrating digital experiences in physical stores, seamless customer experiences, empowered employees, social media, direct customer branding, product focus, and considering retail as a total experience across channels.
Ps257 2014 Multichannel Retail Trends - Connecting with the Connected Customer.Ian Jindal
The document discusses 10 trends for multichannel retailers in 2014 including increased use of mobile devices, delivery options, click-and-collect services, digital integration of online and in-store experiences, social media, brand-focused marketing, and a focus on seamless customer experiences across channels. It also emphasizes the importance of empowering store staff and using customer data to personalize the shopping experience from any channel.
This document discusses how digital screens and technologies are changing the retail experience for customers. It notes that retail stores still form the core of customers' experiences, but that mobile access and digital signs are becoming more important. The use of digital signs in stores has grown rapidly in recent years. Interactive screens allow basic functions like ordering at kiosks, but greater interaction and integration with online shopping could further enhance the customer experience. Emerging technologies may allow more advanced interactions using touchscreens, gestures, and augmented reality. Connecting digital experiences across various screens and platforms will be important to provide a coherent customer experience.
Presentation at ScreenMediaExpo 2011 looking at the new opportunity for retailers as the store environment becomes an increasingly-important component of multichannel retail.
Keynote at EcommerceExpo North/TFM&A in May 2011 on Mobile Retailing (M-Retailing) and the changes that Mobile- and Social-Retailing are bringing to retailers.
See too www.internetretailing.net, www.m-retailing.net.
"Marketing in an age of Magic" - Keynote presentation to the SIPA Annual Conf...Ian Jindal
The closing keynote at the SIPA UK (Special Interest Publishers Association) Annual Conference.
Building on the them of epiphenomenology and magic, I discussed the impact of increased customer expectations when mobile, games, industry leaders have trained them to expect nothing short of magic. What are the business models? the metrics? the performance measures and of course the role of print and web in this customer-centred world?
The document discusses the evolution of e/m/s-commerce and social commerce in the digital age. It notes that social media traffic now exceeds email traffic, with Facebook being a major source of traffic. Social networks allow for new forms of social commerce through user reviews, recommendations, and user-generated content. Mobile commerce is also growing rapidly, with many consumers actively using their mobile devices to research purchases and find promotional offers. The document advocates for a more contextual and modal approach to digital commerce that recognizes customers are no longer confined to computers and that information is ubiquitous.
1. The document discusses how mobile technology is changing retail by "greasing the purchasing funnel" and allowing shopping to occur anywhere through mobile commerce.
2. It describes how retailers need to adopt a modal rather than linear approach since customers are constantly accessing information through their mobile devices in different contexts.
3. The key aspects of retail that mobile impacts are the traditional "4 P's" of marketing (place, price, product, and promotion) as well as payment and customer service at the point of sale.
Presentation to the Bazaarvoice Retail Lunch at the Century Club, London on 2 March, 2010.
Fresh from teaching the students on the MSc in Internet Retailing, Ian Jindal reflects on the essential requirement in turning generic, widely available technology and capability into a compelling and sustainable retail strategy... "Give a Toss [tm]"
Presentation to LBi in a "Truman" session - an informal show/tell/provoke session of 22 minutes, delivered in February 2010.
Building on previous themes of marketing magic, epiphenomenology, data and the Obama-Preedy Pricing Principle, this presentation is a swift run-through of the key concepts to stimulate discussion.
Ps097: RandomHouse Digital Day presentation on Making MagicIan Jindal
Presentation given to the Random House Digital Day in December 2009. A reprise of my Keynote at Econsultancy's Future of Digital Marketing conference, this presentation looks at Marketing Magic from the perspective of digital publishers.
Sustainable living for the JHERA community reportIan Jindal
This document proposes roof level extensions to existing homes on the Jesus Hospital Estate in London. The extensions would provide additional living space while promoting sustainable design and increasing housing density. Each extension would be constructed off-site using lightweight and highly insulated timber panels then craned into place to minimize disruption. The extensions include green roofs, solar panels, increased insulation and other environmentally-friendly features. The proposal estimates the total cost per home would be approximately £65,000 and outlines plans for funding, construction and community benefits.
The document discusses how emerging technologies like augmented reality, social media, and predictive analytics can impact digital businesses and e-commerce. It proposes that as the network of connected nodes grows and exchange costs decrease, the network will know more than any individual. It also introduces the concept of "profit per engagement second" as a new metric for e-commerce.
The document discusses the future of internet retailing and fashion retailing. It argues that new technologies like augmented reality, wearable devices, and vast amounts of customer data will transform the retail experience. Retailers will be able to offer highly personalized products and prices tailored to each customer's preferences and location. This will challenge traditional notions of stores and pricing models.
Tendances et opportunités pour la distribution multicanal au Royaume Uni
Presentation given at the eCommerce Conference organised in Paris by Prosodie on 2 July 2009.
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
Facebook in Retail - Presentation to the Danish eCommerce Federation (FDIH)Ian Jindal
Keynote for the Danish eCommerce Federation (FDIH) on "Facebook in Business".
Keynote: How can online retail use Facebook?
Ved Ian Jindal, Internet retailing
Ian will look at the role of Facebook in supporting customer's desire to engage with the brand, widgets and actually "doing things" as well as marketing. How can online retailers move towards a commercial and sustainable model. Ian willl look at the commercial opportunities on Facebook, as well as considering why we might use facebook rather than, say, trying to bring people to our own sites (ie 'old fashioned marketing').
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
Presentation given to the DAS/Omnicom CEO Forum on 'Innovation in Retail'. The day is a senior, strategic briefing for leaders in the broad agency network and their key clients, and other speakers included Chris Sanderson (Director, The Future Laboratory), Mary Portas ("Queen of Shops"), Dr Jonathan Reynolds (Said Business School and Oxford Institute of Retail Management).
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Ps258 2014 Trends in multichannel retail - keynote for ScotlandIS, February 2014Ian Jindal
The document outlines 10 trends for multichannel retailers in 2014 according to Ian Jindal. The trends discussed include the growing importance of mobile and tablet usage, delivery and click-and-collect options, integrating digital experiences in physical stores, seamless customer experiences, empowered employees, social media, direct customer branding, product focus, and considering retail as a total experience across channels.
Ps257 2014 Multichannel Retail Trends - Connecting with the Connected Customer.Ian Jindal
The document discusses 10 trends for multichannel retailers in 2014 including increased use of mobile devices, delivery options, click-and-collect services, digital integration of online and in-store experiences, social media, brand-focused marketing, and a focus on seamless customer experiences across channels. It also emphasizes the importance of empowering store staff and using customer data to personalize the shopping experience from any channel.
This document discusses how digital screens and technologies are changing the retail experience for customers. It notes that retail stores still form the core of customers' experiences, but that mobile access and digital signs are becoming more important. The use of digital signs in stores has grown rapidly in recent years. Interactive screens allow basic functions like ordering at kiosks, but greater interaction and integration with online shopping could further enhance the customer experience. Emerging technologies may allow more advanced interactions using touchscreens, gestures, and augmented reality. Connecting digital experiences across various screens and platforms will be important to provide a coherent customer experience.
Presentation at ScreenMediaExpo 2011 looking at the new opportunity for retailers as the store environment becomes an increasingly-important component of multichannel retail.
Keynote at EcommerceExpo North/TFM&A in May 2011 on Mobile Retailing (M-Retailing) and the changes that Mobile- and Social-Retailing are bringing to retailers.
See too www.internetretailing.net, www.m-retailing.net.
"Marketing in an age of Magic" - Keynote presentation to the SIPA Annual Conf...Ian Jindal
The closing keynote at the SIPA UK (Special Interest Publishers Association) Annual Conference.
Building on the them of epiphenomenology and magic, I discussed the impact of increased customer expectations when mobile, games, industry leaders have trained them to expect nothing short of magic. What are the business models? the metrics? the performance measures and of course the role of print and web in this customer-centred world?
The document discusses the evolution of e/m/s-commerce and social commerce in the digital age. It notes that social media traffic now exceeds email traffic, with Facebook being a major source of traffic. Social networks allow for new forms of social commerce through user reviews, recommendations, and user-generated content. Mobile commerce is also growing rapidly, with many consumers actively using their mobile devices to research purchases and find promotional offers. The document advocates for a more contextual and modal approach to digital commerce that recognizes customers are no longer confined to computers and that information is ubiquitous.
1. The document discusses how mobile technology is changing retail by "greasing the purchasing funnel" and allowing shopping to occur anywhere through mobile commerce.
2. It describes how retailers need to adopt a modal rather than linear approach since customers are constantly accessing information through their mobile devices in different contexts.
3. The key aspects of retail that mobile impacts are the traditional "4 P's" of marketing (place, price, product, and promotion) as well as payment and customer service at the point of sale.
Presentation to the Bazaarvoice Retail Lunch at the Century Club, London on 2 March, 2010.
Fresh from teaching the students on the MSc in Internet Retailing, Ian Jindal reflects on the essential requirement in turning generic, widely available technology and capability into a compelling and sustainable retail strategy... "Give a Toss [tm]"
Presentation to LBi in a "Truman" session - an informal show/tell/provoke session of 22 minutes, delivered in February 2010.
Building on previous themes of marketing magic, epiphenomenology, data and the Obama-Preedy Pricing Principle, this presentation is a swift run-through of the key concepts to stimulate discussion.
Ps097: RandomHouse Digital Day presentation on Making MagicIan Jindal
Presentation given to the Random House Digital Day in December 2009. A reprise of my Keynote at Econsultancy's Future of Digital Marketing conference, this presentation looks at Marketing Magic from the perspective of digital publishers.
Sustainable living for the JHERA community reportIan Jindal
This document proposes roof level extensions to existing homes on the Jesus Hospital Estate in London. The extensions would provide additional living space while promoting sustainable design and increasing housing density. Each extension would be constructed off-site using lightweight and highly insulated timber panels then craned into place to minimize disruption. The extensions include green roofs, solar panels, increased insulation and other environmentally-friendly features. The proposal estimates the total cost per home would be approximately £65,000 and outlines plans for funding, construction and community benefits.
The document discusses how emerging technologies like augmented reality, social media, and predictive analytics can impact digital businesses and e-commerce. It proposes that as the network of connected nodes grows and exchange costs decrease, the network will know more than any individual. It also introduces the concept of "profit per engagement second" as a new metric for e-commerce.
The document discusses the future of internet retailing and fashion retailing. It argues that new technologies like augmented reality, wearable devices, and vast amounts of customer data will transform the retail experience. Retailers will be able to offer highly personalized products and prices tailored to each customer's preferences and location. This will challenge traditional notions of stores and pricing models.
Tendances et opportunités pour la distribution multicanal au Royaume Uni
Presentation given at the eCommerce Conference organised in Paris by Prosodie on 2 July 2009.
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
Facebook in Retail - Presentation to the Danish eCommerce Federation (FDIH)Ian Jindal
Keynote for the Danish eCommerce Federation (FDIH) on "Facebook in Business".
Keynote: How can online retail use Facebook?
Ved Ian Jindal, Internet retailing
Ian will look at the role of Facebook in supporting customer's desire to engage with the brand, widgets and actually "doing things" as well as marketing. How can online retailers move towards a commercial and sustainable model. Ian willl look at the commercial opportunities on Facebook, as well as considering why we might use facebook rather than, say, trying to bring people to our own sites (ie 'old fashioned marketing').
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
Presentation given to the DAS/Omnicom CEO Forum on 'Innovation in Retail'. The day is a senior, strategic briefing for leaders in the broad agency network and their key clients, and other speakers included Chris Sanderson (Director, The Future Laboratory), Mary Portas ("Queen of Shops"), Dr Jonathan Reynolds (Said Business School and Oxford Institute of Retail Management).
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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2. TITLE!
COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Agenda!
1. InternetRetailing and Ian Jindal!
2. The Top500 Footprint!
3. Social Presence of the Top500!
4. Tweetailers (www.tweetailers.com) !
5. Creativity !
6. Considerations!
7. Q&A!
5. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Top500 Footprint!
Launched at InternetRetailing Expo 2014
The 2014 Footprint Report
190,000 UK
Retail Business!
5,600 ‘long’ list!
1800!
511!
• UK Businesses!
• Our readers!
• Suggestions, walking
malls, high streets!
• Research on
turnover, reach,
stores, eCommerce!
hPp://internetretailing.net/issues/top25002footprint/!!
6. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Launched at InternetRetailing Expo 2014
The 2014 Footprint Report
hPp://internetretailing.net/issues/top25002footprint/!!
Amazon
Apple
Argos
Asda
B&Q
Boots
Carphone Warehouse
Debenhams
Dixons Retail
Google Play
Homebase
House of Fraser
IKEA
John Lewis
Marks & Spencer
New Look
Next
Sainsbury’s
Screwfix
Shop Direct
Sports Direct
Tesco
Travis Perkins
Waitrose
Acer
Adidas Group
All Saints
Ann Summers
AO.com
ASOS
Aurum Group
BHS
Boden
Body Shop, The
Book Depository
Bosch
Burberry
BuyItDirect
CarpetRight
Chain Reaction Cycles
Clarks
Co-operative Group
Costco
Dabs.com
Dell
DFS
Direct Wines Group
Dunelm Mill
Dyson
Ebay
eBuyer
Edinburgh Woollen Mill
Estee Lauder
Euro Car Parts
Evans Cycles
Fat Face
Findel
French Connection
Furniture Village
Game
GAP
Go Outdoors
H&M
Halfords
Harrods
Hewlett Packard
Holland & Barrett
Home Bargains (T.J. Morris)
Ideal Shopping Direct
JD Sports
JD Williams
Kurt Geiger
Lakeland
Lastminute.com
Laura Ashley
LEGO
Lloyds Pharmacy
Lush
M&M Direct
Majestic Wine
Makro
Maplin Electronics
Matalan
Misco
Miss Selfridge
Monsoon Accessorize
Morrisons
Mothercare
Net-A-Porter Group
Ocado
Office Shoes
Optical Express
Pets At Home
Phones 4U
Photobox Group
Plumbase
Post Office
QVC
Ralph Lauren
Range, The
Richer Sounds
River Island
Rowlands Pharmacy
Samsung
Schuh
Selfridges
Signet
Sony
Specsavers
Spotify
Superdrug
SuperGroup
Ted Baker
Thomas Cook
Thorntons
TK Maxx
Topps Tiles
Toys R Us
TUI Travel
Waterstone’s Booksellers
WH Smith
White Company, The
Wiggle
Wilkinson
Zara
18 IRDX Top 500
IRDX Top 500 19
Abel & Cole
AGA Rangemaster
Agent Provocateur
Aldiss
Aldo
Alexandra
Alfred Dunhill
American Apparel
American Golf
Anya Hindmarch
Arco
Asics
ASK Direct
Aspecto Clothing
Aspinal of London
ATS Euromaster
Austin Reed Group
Avon
Axminster Tools
Baker Ross
Barbour
Barker & Stonehouse
Bathstore
BBC
Beales
Beaverbrooks
Beko
Belkin
Bench
Berghaus
Berry Bros. & Rudd
Bershka
Bestseller Brands
Betterware
Betty & Taylors
Bibendum Wine
Blacks Outdoor
Blackwell
Blue Inc
Bondara
Bonmarché
Boodles
Boohoo.com
Book People, The
Bose
Bosideng London
Boux Avenue
Bradfords
BrandAlley
Brandon Hire
Brantano
Bravissimo
Brewers
Brooks Brothers
Build-A-Bear Workshop
BVG-Airflo Group
Calendar Club
Calumet Photographic
Camper
Canvas Holidays
Card Factory
Cash Generator
Cath Kidston
Character
Charles Clinkard
Charles Tyrwhitt
Chelsea
Chemist Direct
Christy
Church’s
Claire’s
Clintons
Coes
Conran Shops
Corney & Barrow
Countrywide Farmers
Crabtree & Evelyn
Craghoppers
Crew Clothing
Crocs
Cromwell
Damart
Daniel
DAPW Duvet and Pillow
Warehouse
Daunt Books
David M Robinson
Decathlon
Deckers
Deichmann
Dents
Diesel
Dior
Direct Golf
Disney Store
DKNY
Dobbies Garden Centre
Dolce & Gabbana
Dolphin Music
Dorothy Perkins
Dr. Martens
Duchamp London
Duck and Cover
Dulux
Dune
EAST
Electrical Discount UK (Harry Garlick)
Elemis
Ellis Brigham
Emma Bridgewater
Entertainer, The (TheToyShop.com)
Ermenegildo Zegna
Euroffice
Euronics
EXPANSYS
F Hinds
Farfetch.com
Farr Vintners
Farrow & Ball
Feather & Black
Fenwick
Filofax
Firebox
Fired Earth
Fitflop
Flannels
Floors-2-Go
Foot Locker
Footasylum
Forbidden Planet
Forever 21
Fortnum & Mason
Fossil
Foyles
Fragrance Shop, The
Fraser Hart
Fred Perry
Freemans.com
Fulton Umbrellas
Games Workshop
Gant
Garden Centre Group, The
Getting Personal
Gieves and Hawkes
Glasses Direct
GNC
Grattan
Great Little Trading Company
Gro Company, The
G-Star Raw
Gucci
Guess
Guthy-Renker
H. Young (Animal)
Habitat
Hackett
Hamleys
Harper Collins
Harvey Nichols
Hawes & Curtis
Hawkin’s Bazaar (Tobar)
Heal’s
Henri-Lloyd
Hillarys Blinds
HiSpek Electronics (Electricshop.com)
Hi-Tec Sports
Hobbs
Hobbycraft
Hollister
Home & Cook (Tefal)
Hoopers
Hornby
Hotel Chocolat
HSS
Hudson Shoes
Hughes Direct
Hugo Boss
Hunter Boot
Hut Group, The
IC Companys
Interflora
Intersport
Isabella Oliver
Jack Wills
Jacobson Group
Jacques Vert
Jaeger
Jamie Oliver
Jarrold
Jigsaw
Jimmy Choo
JML
Joe Browns
John Smedley
John Smith
JoJo Maman Bebe
Jones Bootmaker
Joseph
Joules Clothing
Joy
JVC
Karen Millen
Kiddicare.com
La Redoute
La Senza
Laithwaite’s Wine
Land’s End
Leekes
Levi Strauss
Liberty
Links of London
Lipsy
LK Bennett
L’Occitane
Logitech
Long Tall Sally
Lovehoney
Lyle & Scott
M&Co.
Machine Mart
Mamas & Papas
Manchester United
Merchandising
Marc Jacobs
Margaret Howell
Max Spielmann
Maxwells DIY
Menkind
Mint Velvet
Mole Valley Farmers
Molton Brown
Morphsuits
Moss Bros
Motor World
Mountain Warehouse
Mulberry Company
Multiyork Furniture
Musto
Muubaa
Myla
Naked Wines
National Geographic
Natural History Museum Shop
Netflix
Nike
Nisbets
Notcutts Nurseries
Notonthehighstreet
Novatech
Oakley
Oddbins
OKA
Oldrids
Oliver Bonas
On the Beach
Original Factory Shop, The
Orvis
Osprey London
Overclockers
Oyyy.co.uk
Palmers
Pandora
Paperchase
Paul Smith
Pavers Shoes
Perfume Shop, The
Perry Ellis Group
Petit Bateau
Phase Eight
Poundstretcher
Prada
PRC Direct
Pretty Green
Printerland
Printing.com
Protyre
Pull & Bear
Puma
Quiksilver
Radley
Rakuten Play.com
Regatta Outdoor Clothing
Reiss
RGB Direct
Robert Dyas
Rohan
Rotary Watches
Roys
Ruia Group
Russell & Bromley
Ryman
Samsonite
Savile Road
Scholastic
Scotts of Stow
Scribbler
SCS
SecretSales.com
See Tickets
Sevenoaks Sound and Vision
Shoe Zone
Silentnight Group
Skechers
Smythson
Snow + Rock
Space.NK
Speedy Services
Sports HQ
SportsShoes.com
Stanfords
Staples
Start-rite Shoes
Steinhoff
Sterling Furniture
Store Twenty One
Sunglass Hut
Superbreak Holidays
Superfi
Surfdome.com
Suttons Seeds
Swarovski
Swatch
Sweatshop
Sweaty Betty
Taskers
Teletext Holidays
Tessuti
TH Baker
Theo Fennell
Thomas Pink
Thomas Sabo
Thompson & Morgan
Tiffany & Co
Timberland
Timpson
Tiso
TJ Hughes
TLG Brands
TM Lewin
Toast
Tommy Hilfiger
Topman
Topshop
Tragus Group
Trespass Clothing
Tripp
Trueshopping
Twinmar Group
Unipart
Uniqlo
Urban Outfitters
USC
Versace
Victoria’s Secret
Vision Express
Vivienne Westwood
Wacaol Eveden Brands
Wallis
Warehouse Fashion
Warren James
Webbs Garden Centres
Wedgwood
Weldricks Pharmacy
Wex Photographic
Whistles
White Stuff
Whittard of Chelsea
Williams Sonoma
Wing Yip
Wolsey
Wolverine Worldwide
Works, The
WorldStores
Wynsors World of Shoes
Yorkshire Linen Company, The
Yours
Zalando
Amazon,!Apple,!Argos,!Asda,!B&Q,!Boots,!Carphone,!Warehouse,!
Debenhams,!Dixons!Retail,!Google!Play,!Homebase,!House!of!Fraser,!IKEA,!
John!Lewis,!Marks!&!Spencer,!New!Look,!Next,!Sainsbury’s,!Screwfix,!Shop!
Direct,!Sports!Direct,!Tesco,!Travis!Perkins,!Waitrose!
Acer,!Adidas!Group,!All!Saints,!Ann!Summers,!AO.com,!ASOS,!Aurum!Group,!BHS,!Boden,!Body!Shop,!The,!Book!
Depository,!Bosch,!Burberry,!BuyItDirect,!CarpetRight,!Chain!Reac4on!Cycles!Clarks,!Co2opera4ve!Group!Costco,!
Dabs.com,!Dell,!DFS,!Direct!Wines!Group!Dunelm!Mill,!Dyson,!Ebay,!eBuyer,!Edinburgh!Woollen!Mill!Estee!Lauder,!Euro!
Car!Parts,!Evans!Cycles,!Fat!Face,!Findel,!French!Connec4on!Furniture!Village,!Game,!GAP,!Go!Outdoors,!H&M,!Halfords,!
Harrods,!HewleP!Packard,!Holland!&!BarreP,!Home!Bargains!(T.J.!Morris)!Ideal!Shopping!Direct,!JD!Sports,!JD!Williams,!
Kurt!Geiger,!Lakeland,!Lastminute.com,!Laura!Ashley,!LEGO,!Lloyds!Pharmacy,!Lush,!M&M!Direct,!Majes4c!Wine,!Makro,!
Maplin!Electronics!Matalan,!Misco,!Miss!Selfridge,!Monsoon!Accessorize!Morrisons,!Mothercare,!Net2A2Porter!Group!
Ocado,!Office!Shoes,!Op4cal!Express,!Pets!At!Home,!Phones!4U,!Photobox!Group!Plumbase,!Post!Office,!QVC,!Ralph!
Lauren,!Range,!The,!Richer!Sounds,!River!Island,!Rowlands!Pharmacy!Samsung,!Schuh,!Selfridges,!Signet,!Sony,!
Specsavers,!Spo4fy,!Superdrug,!SuperGroup,!Ted!Baker,!Thomas!Cook,!Thorntons,!TK!Maxx,!Topps!Tiles,!Toys!R!Us,!TUI!
Travel,!Waterstone’s!Booksellers!WH!Smith,!White!Company,!The!Wiggle,!Wilkinson,!Zara!
7. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Tweets, Following and Followers of the Top100 Footprint:
Lead Group compared with remainder of Top100!
38,878 !
3,820 !
347,602 !
11,506 !
4,076 !
177,366 !
1 !
10 !
100 !
1,000 !
10,000 !
100,000 !
1,000,000 !
Tweets! Following! Followers!
Footprint Lead!
To 100!
8. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
First Tweets – mostly between 2009 and
2010!
Welcome!messages!
Source:!hPps://discover.twiPer.com/first2tweet#etail!!
18. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Customer service via social
- character, tone of voice, brand?
Examples from Julia Monro of M&S at IRX 2014!
• 62% of customers use for customer service and expect a response within 60 minutes !
• 18 to 29yrs are more likely to for customer service interactions (43%) than for marketing (23%). !
• 71% who experience a quick and effective response are likely to recommend that brand, but 19% if no response!
• Brand advocates drive 33% more sales and 18% more traffic than regular customers. !
!
! Source:!hPp://socialmediatoday.com/parature/1849651/132startling2social2customer2service2sta4s4cs!!
20. TITLE!
COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Impact of store employees on
purchasing!
Be as empowered as our
customers
Knowledge as a key
indicator within
customer satisfaction.!
21. COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Creativity!
Source:!hPps://www.marke4ngsociety.co.uk/the2library/20122asos2social2media2case2study2highly2commended!!
Bespoke!holiday!offers!at!@TCOffers!!
29. TITLE!
COPYRIGHT InternetRetailing.net 2014! 1 April, 2014!
Thank you !
• Thanks also to:!
! Aaron O’Dowling-Keane, Site and Social
Manager!
! Martin Shaw, Researcher!
Contact via research@internetretailing.net!
!
• www.internetretailing.net!
• www.internetretailingawards.net!
• www.internetretailingconference.com!
• @etail!