This document provides an overview of Profound Healthcare Services and their offerings including strategy consulting, market intelligence, process management, and Pharma Chronicle. It describes their experience assisting pharmaceutical companies through projects in various areas like market entry strategies, portfolio optimization, market sizing, and process improvement. Case studies are presented on projects conducted for clients in areas like oncology, women's health, and medical devices. The company's capabilities and methodology for different project types are also outlined.
This presentation provides overview about our offerings under the Market Intelligence Services category. It mainly shows what we have done and what we can do in terms of studying and assessing the opportunities in new markets / products.
This is an overview about our email based newsletter that is delivered 3-5 times a week. It covers news updates across categories like sales and marketing, legal and regulatory, diseases, international news, research and approvals, etc. Highly recommended for colleagues from marketing and licensing teams.
Provides an overview of our data management and analytics capabilities. Covers areas like internal data management, market research, external market environment assessment, etc.
This document provides an overview of Profound Healthcare Services and their offerings including strategy consulting, market intelligence, process management, and Pharma Chronicle. It describes their experience assisting pharmaceutical companies through projects in various areas like market entry strategies, portfolio optimization, market sizing, and process improvement. Case studies are presented on projects conducted for clients in areas like oncology, women's health, and medical devices. The company's capabilities and methodology for different project types are also outlined.
This document provides an overview of strategic management concepts and frameworks. It includes exhibits that outline:
1. The strategy formulation process as a series of increasingly specific questions to develop strategic alternatives and make strategic choices.
2. Frameworks for analyzing an organization's internal strengths and weaknesses and external opportunities and threats, such as the TOWS matrix.
3. Different types of business-level, corporate-level, and competitive strategies as well as approaches to implementing strategies.
4. How an organization's structure, culture, and resources support its strategy through value-adding and support strategies.
How early is too early for pharmaceutical market insights and product forecasts. A discussion on pipeline product research during early product development
This document outlines a proposed market opportunity assessment project for a client seeking to identify new growth opportunities in histochemistry diagnostics in Africa. The objectives are to assess the market opportunity across different market segments, provide strategic recommendations to support future growth, and understand market trends, policies, addressable market size, customer needs, and where the client should focus. The proposed approach involves 3 phases: 1) understanding the market landscape and trends, 2) identifying the total addressable market potential and customer insights through primary research, and 3) conducting a market opportunity assessment. The deliverables will include findings, insights, and strategic recommendations.
This presentation provides overview about our offerings under the Market Intelligence Services category. It mainly shows what we have done and what we can do in terms of studying and assessing the opportunities in new markets / products.
This is an overview about our email based newsletter that is delivered 3-5 times a week. It covers news updates across categories like sales and marketing, legal and regulatory, diseases, international news, research and approvals, etc. Highly recommended for colleagues from marketing and licensing teams.
Provides an overview of our data management and analytics capabilities. Covers areas like internal data management, market research, external market environment assessment, etc.
This document provides an overview of Profound Healthcare Services and their offerings including strategy consulting, market intelligence, process management, and Pharma Chronicle. It describes their experience assisting pharmaceutical companies through projects in various areas like market entry strategies, portfolio optimization, market sizing, and process improvement. Case studies are presented on projects conducted for clients in areas like oncology, women's health, and medical devices. The company's capabilities and methodology for different project types are also outlined.
This document provides an overview of strategic management concepts and frameworks. It includes exhibits that outline:
1. The strategy formulation process as a series of increasingly specific questions to develop strategic alternatives and make strategic choices.
2. Frameworks for analyzing an organization's internal strengths and weaknesses and external opportunities and threats, such as the TOWS matrix.
3. Different types of business-level, corporate-level, and competitive strategies as well as approaches to implementing strategies.
4. How an organization's structure, culture, and resources support its strategy through value-adding and support strategies.
How early is too early for pharmaceutical market insights and product forecasts. A discussion on pipeline product research during early product development
This document outlines a proposed market opportunity assessment project for a client seeking to identify new growth opportunities in histochemistry diagnostics in Africa. The objectives are to assess the market opportunity across different market segments, provide strategic recommendations to support future growth, and understand market trends, policies, addressable market size, customer needs, and where the client should focus. The proposed approach involves 3 phases: 1) understanding the market landscape and trends, 2) identifying the total addressable market potential and customer insights through primary research, and 3) conducting a market opportunity assessment. The deliverables will include findings, insights, and strategic recommendations.
Representative List Of Global Research Engagementsghanshyamgadhvi
The document is a representative list of research engagements conducted globally by the ROI Core Project Team. It includes summaries of recent research requests in various industries such as consulting, healthcare/pharmaceuticals, IT, retail/food/hospitality, financial/real estate, manufacturing, and logistics. For each research engagement, it provides brief details about the client, geographic focus, and description of the research conducted. The list covers over 30 research projects conducted for clients across various geographies and industries.
This document discusses value adding service delivery strategies for health care organizations. It begins by introducing directional, adaptive, and competitive strategies that must be translated into action. Value adding service delivery strategies are then described as having three components: pre-service activities like marketing research and branding; point-of-service activities focused on clinical operations and patient satisfaction; and after-service activities such as follow-up calls and billing. Each of these components works together to position the health care organization, meet customer needs, and ensure quality from pre-visit to post-care. The document emphasizes that coordinating these explicit strategies across the value chain is critical for health care providers to survive in today's competitive environment.
PSTRIDE Solutions LLP is your premier business partner for Life Science, Pharma, Biotech & Healthcare. We closely track vendors performance, new product feature, How they are implementing automation in their existing and new products and services through AI, Robotics, ML, NLP, RPA & Blockchain enabled services
This document provides information about the 23rd annual Pharmaceutical Pricing and Market Access conference, which will take place on October 11-12, 2017 in London. The conference will feature workshops on drug pricing and the use of real-world evidence in market access on October 10th. Speakers will discuss topics such as collaborating with payers, patient engagement, orphan drugs, biosimilars, international reference pricing, the UK pricing landscape, value-based pricing, integrating real-world data, and reimbursement considerations for cell and gene therapies. Regulatory agencies like the FDA and HTA bodies will also present on developing market access strategies and ensuring the patient perspective.
SI-Insights CI Capability Presentation for PharmaSi Insights
Our set of Research reports are entirely focused on the key segments of pharma industries and the healthcare sector that possess opportunities for growth. Our reports entirely comprised of the global pharma market insights and niche data.
SI-Insights CI Capability Presentation for PESi Insights
SI Insights provides evidence-based intelligence and expert connections for the pharmaceutical, medical technology, and healthcare industries. They have a network of over 20,000 experts that they interview to provide due diligence reports on companies, products, and competitors to help clients make informed investment and business decisions. Their offerings include sales force deployment analysis, generic drug launch intelligence, continuous monitoring of medical events, and assessments of management culture, product quality, marketing practices, and other factors. They aim to bring objective, detailed findings from primary research interviews to support decision-making.
Market Access - Getting ready for Personalized Medicine!executiveinsight
A presentation outlining the potential gains, pitfalls and strategies needed to realize the value in Personalized Medicine (Companion Diagnostics, Therapies).
PSTRIDE Solutions LLP is your premier business partner for Life Science, Pharma, Biotech & Healthcare. We closely track vendors performance, new product feature, How they are implementing automation in their existing and new products and services through AI, Robotics, ML, NLP, RPA & Blockchain enabled services
Practice Areas: New Product Planning, Business Development and Licensing, Commercial Strategy and Analytics, and Epidemiology and Forecasting.
Our boutique expertise is focused on elucidating patient benefits of bio-pharmaceutical products, medical devices, and businesses. With insightful strategies and solutions aimed at planning and growing our clients’ business, our mission is to continue being the “go-to” firm and preferred partner for our clients in their commercial planning and R&D initiatives.
Our chief operating principle is an unsurpassable commitment to quality and our philosophy has been to develop and sustain strong long-term relationships with clients based on an in-depth understanding of client needs, rigorous research, sound methodologies, and keeping ahead of industry developments.
Strategic planning involves defining a laboratory's strategy to withstand competitive forces by understanding industry structure, competitors' strengths and weaknesses, identifying a unique market position, and focusing on growth. It contrasts with operations management which efficiently uses resources. A laboratory should understand its industry's concentration, barriers to entry/exit, separate roles of payors/purchasers/beneficiaries, economies of scale, and powerful buyers/sellers to strategically position itself. Common positions include outpatient-centered, reference-centered, and hospital-centered testing. Strategies can fail due to straddling multiple positions, pursuing growth that does not fit capabilities, or exhibiting hubris. SWOT and competitor analyses help develop and implement effective strategies.
Most reliable diagnostic and pathology center to watch..Merry D'souza
This edition of Most Reliable Diagnostic and Pathology Centres to Watch places the spotlight on healthcare service providers that are leveraging such revolutionary technologies to deliver the best to those seeking their services.
The document summarizes the strategic outsourcing of clinical trials to contract research organizations (CROs) with a focus on India and China as growing markets. It discusses the reasons for outsourcing clinical trials, including rising costs and complexity. CROs provide expertise and services to sponsors at lower costs than sponsors conducting all research internally. India and China offer lower costs than Western countries and have large patient populations and clinical trial infrastructure to support outsourced research. Both countries have seen significant growth in their CRO industries in recent years.
Information Management In Pharmaceutical IndustryFrank Wang
Pharmaceutical Industry Information Management Opportunities and Challenges in Research, Development, Clinical, Sales, Marketing, Managed Markets, Manufacturing, Supply Chain and Distribution
Situational analysis in health care industryAbhi Manu
The document discusses various techniques for conducting situational analysis in healthcare. It defines situational analysis as the systematic collection and study of past and present data to identify trends and conditions that can influence business performance and strategy choices. For healthcare, situational analysis describes and analyzes the health status and services in an area to assess how well services address needs. It also prioritizes problems to inform planning. Common techniques include 5C analysis, PEST analysis, Porter's Five Forces, and SWOT analysis. The summary provides an overview of how each technique is applied to understand strengths, weaknesses, opportunities and threats to better plan healthcare services.
Successful market / customer access is a primary objective in healthcare marketing. This presentation provides the insight to successfully position, price and promote your pharmaceutical, medical device or clinical service in leading healthcare market segments.
This presentation is from www.healthcaremedicalpharmaceuticaldirectory.com, no subscription is required. Please visit us to see more presentations about the latest marketing trends in the healthcare industry.
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
#baresky
Drive Growth and Profitability Through Strategic Pharmaceutical New Product P...Kuheli Roy
This document summarizes a benchmarking study conducted by Best Practices, LLC on new product planning structures and activities at pharmaceutical companies. Key findings include:
- Global NPP teams transition from planning to marketing earlier than regional teams.
- Global teams begin branding activities like trade naming in Phase II, while regional teams start in Phase III.
- Global teams value segmentation and positioning most, while regional teams value market research.
- NPP structures vary, with global teams more centralized and regional teams taking a hybrid approach.
The document provides a market analysis for an analytics company called AlphaMD to enter the pharmaceutical market in the UAE. It includes a literature review on the pharmaceutical sector in UAE, identifying key parameters and needs of target companies through interviews. Based on a decision matrix, marketing pharmaceutical companies were identified as the top target. Recommendations include providing competitive intelligence and contracting services at affordable prices while maintaining quality. Limitations include lack of financial data from SMEs and limited interviews.
Profound Healthcare Services credentials presentation focusing on projects done with healthcare consulting companies as well as in overall healthcare segment. All projects focus around offerings related to 'Market Intelligence' & 'Process Support'.
Representative List Of Global Research Engagementsghanshyamgadhvi
The document is a representative list of research engagements conducted globally by the ROI Core Project Team. It includes summaries of recent research requests in various industries such as consulting, healthcare/pharmaceuticals, IT, retail/food/hospitality, financial/real estate, manufacturing, and logistics. For each research engagement, it provides brief details about the client, geographic focus, and description of the research conducted. The list covers over 30 research projects conducted for clients across various geographies and industries.
This document discusses value adding service delivery strategies for health care organizations. It begins by introducing directional, adaptive, and competitive strategies that must be translated into action. Value adding service delivery strategies are then described as having three components: pre-service activities like marketing research and branding; point-of-service activities focused on clinical operations and patient satisfaction; and after-service activities such as follow-up calls and billing. Each of these components works together to position the health care organization, meet customer needs, and ensure quality from pre-visit to post-care. The document emphasizes that coordinating these explicit strategies across the value chain is critical for health care providers to survive in today's competitive environment.
PSTRIDE Solutions LLP is your premier business partner for Life Science, Pharma, Biotech & Healthcare. We closely track vendors performance, new product feature, How they are implementing automation in their existing and new products and services through AI, Robotics, ML, NLP, RPA & Blockchain enabled services
This document provides information about the 23rd annual Pharmaceutical Pricing and Market Access conference, which will take place on October 11-12, 2017 in London. The conference will feature workshops on drug pricing and the use of real-world evidence in market access on October 10th. Speakers will discuss topics such as collaborating with payers, patient engagement, orphan drugs, biosimilars, international reference pricing, the UK pricing landscape, value-based pricing, integrating real-world data, and reimbursement considerations for cell and gene therapies. Regulatory agencies like the FDA and HTA bodies will also present on developing market access strategies and ensuring the patient perspective.
SI-Insights CI Capability Presentation for PharmaSi Insights
Our set of Research reports are entirely focused on the key segments of pharma industries and the healthcare sector that possess opportunities for growth. Our reports entirely comprised of the global pharma market insights and niche data.
SI-Insights CI Capability Presentation for PESi Insights
SI Insights provides evidence-based intelligence and expert connections for the pharmaceutical, medical technology, and healthcare industries. They have a network of over 20,000 experts that they interview to provide due diligence reports on companies, products, and competitors to help clients make informed investment and business decisions. Their offerings include sales force deployment analysis, generic drug launch intelligence, continuous monitoring of medical events, and assessments of management culture, product quality, marketing practices, and other factors. They aim to bring objective, detailed findings from primary research interviews to support decision-making.
Market Access - Getting ready for Personalized Medicine!executiveinsight
A presentation outlining the potential gains, pitfalls and strategies needed to realize the value in Personalized Medicine (Companion Diagnostics, Therapies).
PSTRIDE Solutions LLP is your premier business partner for Life Science, Pharma, Biotech & Healthcare. We closely track vendors performance, new product feature, How they are implementing automation in their existing and new products and services through AI, Robotics, ML, NLP, RPA & Blockchain enabled services
Practice Areas: New Product Planning, Business Development and Licensing, Commercial Strategy and Analytics, and Epidemiology and Forecasting.
Our boutique expertise is focused on elucidating patient benefits of bio-pharmaceutical products, medical devices, and businesses. With insightful strategies and solutions aimed at planning and growing our clients’ business, our mission is to continue being the “go-to” firm and preferred partner for our clients in their commercial planning and R&D initiatives.
Our chief operating principle is an unsurpassable commitment to quality and our philosophy has been to develop and sustain strong long-term relationships with clients based on an in-depth understanding of client needs, rigorous research, sound methodologies, and keeping ahead of industry developments.
Strategic planning involves defining a laboratory's strategy to withstand competitive forces by understanding industry structure, competitors' strengths and weaknesses, identifying a unique market position, and focusing on growth. It contrasts with operations management which efficiently uses resources. A laboratory should understand its industry's concentration, barriers to entry/exit, separate roles of payors/purchasers/beneficiaries, economies of scale, and powerful buyers/sellers to strategically position itself. Common positions include outpatient-centered, reference-centered, and hospital-centered testing. Strategies can fail due to straddling multiple positions, pursuing growth that does not fit capabilities, or exhibiting hubris. SWOT and competitor analyses help develop and implement effective strategies.
Most reliable diagnostic and pathology center to watch..Merry D'souza
This edition of Most Reliable Diagnostic and Pathology Centres to Watch places the spotlight on healthcare service providers that are leveraging such revolutionary technologies to deliver the best to those seeking their services.
The document summarizes the strategic outsourcing of clinical trials to contract research organizations (CROs) with a focus on India and China as growing markets. It discusses the reasons for outsourcing clinical trials, including rising costs and complexity. CROs provide expertise and services to sponsors at lower costs than sponsors conducting all research internally. India and China offer lower costs than Western countries and have large patient populations and clinical trial infrastructure to support outsourced research. Both countries have seen significant growth in their CRO industries in recent years.
Information Management In Pharmaceutical IndustryFrank Wang
Pharmaceutical Industry Information Management Opportunities and Challenges in Research, Development, Clinical, Sales, Marketing, Managed Markets, Manufacturing, Supply Chain and Distribution
Situational analysis in health care industryAbhi Manu
The document discusses various techniques for conducting situational analysis in healthcare. It defines situational analysis as the systematic collection and study of past and present data to identify trends and conditions that can influence business performance and strategy choices. For healthcare, situational analysis describes and analyzes the health status and services in an area to assess how well services address needs. It also prioritizes problems to inform planning. Common techniques include 5C analysis, PEST analysis, Porter's Five Forces, and SWOT analysis. The summary provides an overview of how each technique is applied to understand strengths, weaknesses, opportunities and threats to better plan healthcare services.
Successful market / customer access is a primary objective in healthcare marketing. This presentation provides the insight to successfully position, price and promote your pharmaceutical, medical device or clinical service in leading healthcare market segments.
This presentation is from www.healthcaremedicalpharmaceuticaldirectory.com, no subscription is required. Please visit us to see more presentations about the latest marketing trends in the healthcare industry.
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
#baresky
Drive Growth and Profitability Through Strategic Pharmaceutical New Product P...Kuheli Roy
This document summarizes a benchmarking study conducted by Best Practices, LLC on new product planning structures and activities at pharmaceutical companies. Key findings include:
- Global NPP teams transition from planning to marketing earlier than regional teams.
- Global teams begin branding activities like trade naming in Phase II, while regional teams start in Phase III.
- Global teams value segmentation and positioning most, while regional teams value market research.
- NPP structures vary, with global teams more centralized and regional teams taking a hybrid approach.
The document provides a market analysis for an analytics company called AlphaMD to enter the pharmaceutical market in the UAE. It includes a literature review on the pharmaceutical sector in UAE, identifying key parameters and needs of target companies through interviews. Based on a decision matrix, marketing pharmaceutical companies were identified as the top target. Recommendations include providing competitive intelligence and contracting services at affordable prices while maintaining quality. Limitations include lack of financial data from SMEs and limited interviews.
Profound Healthcare Services credentials presentation focusing on projects done with healthcare consulting companies as well as in overall healthcare segment. All projects focus around offerings related to 'Market Intelligence' & 'Process Support'.
Annik Technology Services provides strategic analytics and business analytics services for the healthcare industry. Their services include brand analytics, pricing strategy analysis, market segmentation, usage and attitude analysis, competitive landscape analysis, and predictive analytics. They analyze various therapeutic areas including pulmonary diseases, cardiovascular diseases, oncology, diabetes, and more. Their analytics help clients improve customer retention, increase market share, optimize products and pricing, identify target customer segments, and increase sales and product growth. They utilize statistical techniques like regression analysis, conjoint analysis, segmentation, and more to address business objectives. They also provide case studies on research projects analyzing topics like new product receptivity, physician treatment algorithms, and product mix optimization.
AsianPacificResearch (APR) is a market research firm that provides various services to help clients, including market research, competitor analysis, market trend analysis, target market evaluation, behavioral research, new product evaluation, and more. APR has over 15 years of experience conducting over 500 major projects in the pharmaceutical market research field. They have expertise researching various medical specialties and diseases. APR also has offices throughout East Asia, Southeast Asia, Australia, the UK, and representatives in other regions to serve clients' needs.
The document discusses strategic drug development in Asia by Quintiles. It summarizes that developing drugs in Asia requires understanding regulatory landscapes, medical guidelines, manufacturing considerations, and conducting local trials across different countries. Quintiles' Strategic Drug Development team can help biopharma companies navigate the complexities in Asia from early development to approval. Their services include developing effective strategies, balancing timelines and costs, and leveraging their global and local expertise to enhance success in Asia. Two case studies provide examples of how they helped clients with investment assessments and biosimilar development strategies.
The document discusses strategic drug development in Asia by Quintiles. It summarizes that developing drugs in Asia requires understanding regulatory landscapes, medical guidelines, manufacturing considerations, and conducting local trials across different countries. Quintiles' Strategic Drug Development team can help biopharma companies navigate the complexities in Asia from early development to approval. Their services include developing effective strategies, balancing timelines and costs, and leveraging their global and local expertise to enhance success in Asia. Two case studies provide examples of how they helped clients with investment assessments and biosimilar development strategies.
TranScrip provides services across the pharmaceutical development lifecycle including translational medicine, clinical development, regulatory affairs, medical affairs, drug safety, and portfolio management. They help biotech and pharmaceutical clients address challenges and achieve their drug development and commercialization goals. Their teams integrate seamlessly with clients and provide expertise, oversight, and flexible support to maximize opportunities and reduce risks throughout the drug development process from early research through commercialization.
Clinical Research Organization Services | Contract Research Company - PepgraPEPGRA Healthcare
Pepgra is a global contract research organization and drug development services company. It provides various phases of clinical research trials services to pharmaceutical and biotechnology companies to help reduce the time and costs associated with drug development.
Contact Us:
Website : https://bit.ly/33Fwsye
Email us: sales.cro@pepgra.com
India: +91 9884350006
United Kingdom: +44- 74248 10299
Marketing Plan (Tractor Drug Company) Gaurav Arora
Tractor Drugs, an Indian pharmaceutical company, wants to expand into Southeast and West Asian markets. It has developed new life-saving drugs and seeks to penetrate these regions through a phased marketing plan. The plan involves distributing products through local warehouses, targeting hospitals and retailers, and promoting the brand's high quality yet affordable drugs and services through various online and offline advertising methods. The company aims to position itself as a reliable source for critical medications while keeping costs low.
strategic management( health Management0 MirzaNaadir
This document discusses strategic management in health care. It defines strategic management as continuous planning, monitoring, analysis and assessment to meet organizational goals and objectives. It also defines health marketing as creating and delivering health information using customer-centered strategies. The document then covers health marketing basics, the marketing mix (product, price, place, promotion), and provides an example SWOT analysis of a hospital. It concludes by noting that marketing in services involves influencing and satisfying users.
The Indian pharmaceutical industry is the second largest by volume globally and is expected to lead India's manufacturing sector. The industry has grown significantly since the first pharmaceutical company was established in 1930. The government has encouraged growth since the 1960s. India has become an important player in generic drugs and outsourcing of R&D, manufacturing, and clinical trials. The industry faces challenges around funding, infrastructure, and accessibility but opportunities exist in an aging population, growing incomes, and demand for healthcare.
Innovative Marketing Practices for Optimization in Selected Pharmaceutical In...iicecollege
Pharmaceutical Industry is regulated by the production, distribution, selling and the marketing of the products or services which directly or indirectly includes medical, diagnostic and healthcare.It is regulated by economical, political and administrative authority to manage at all levels. So, the industry is governed by both the public and private sector. Therefore innovation is done in various pharma stakeholder and is needed in chronic and acute therapeutic segment.
For more details please visit
www.iicecollege.com
Effective pharmaceutical product management through health economics outcomes performance measurements.
Health Economics Outcomes Research - HEOR - has a widening role in accountable care and improved healthcare delivery results.
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
#baresky
Grand View Research is a market research and consulting firm headquartered in San Francisco with a team in Pune, India. They publish over 1,000 market research reports per year covering 45 industry verticals. Their team of over 400 analysts and professionals provide customized market intelligence studies to help clients make informed business decisions. They offer both syndicated published research and customized ad-hoc studies on a range of industries including chemicals, materials, healthcare, and technology. Their goal is to arm decision makers with specialized insights through fact-based research conducted across multiple geographies.
£1,000.00
Manager: £1,500.00
Strategic Consultant
£1,500.00
Medical Consultant
£1,500.00
Legal Consultant
£1,500.00
Communication Consultant
£1,500.00
Project Manager
£1,000.00
Administrative Support
£500.00
08/02/2014 confidential
35
Our Costing Procedure
1. Initial meeting to understand the need
2. Proposal of the appropriate level of advice
3. Estimate of required time and team
4. Costing based on our grid
5.
Strategy Inc. Medical Device and Life Science Consulting.pdfStrategy Inc
Strategy Inc. is located in Austin, Texas, New York City and Research Triangle Park, Raleigh, North Carolina and offers global comprehensive medical device and life science consulting services for essential financial and market due diligence. Their services include competitive intelligence, value analysis, key opinion leader Identification, risk analysis, positioning analysis, financial valuation, marketing plans, business plans, exit strategy, commercialization plans, market analysis, clinical assessment by the target market, competitive analysis.
Aagami Inc. Research Services PresentationGodwyn Francis
This document provides an overview of business and market research services offered by Aagami, Inc., a life sciences consulting firm. It describes the types of strategic consulting, market intelligence, competitive analysis, financial modeling, and other services they provide to biotech, pharmaceutical, medical device and consumer health companies. Examples of case studies are also provided where Aagami assisted clients with opportunities identification, market entry strategy, valuation analysis, and competitive landscape assessments.
Orbis Clinical is a staffing and consulting company that provides contract professionals focused on drug safety, risk management, clinical operations, medical affairs, regulatory affairs, and quality assurance. They deliver qualified professionals to help clients solve challenges. With offices in Boston, they have served clients nationwide since 2004. Orbis Clinical provides flexible solutions and maintains a bench of qualified resources. Their services include clinical operations support, regulatory submissions and operations assistance, medical affairs support, and quality assurance auditing. Orbis Clinical aims to listen to clients, consult on solutions, and partner with them.
Benefits of Neuro-Psychiatry Pharma PCDSanityPharma
We offer you an open chance as a PCD pharma franchise for neuro ranges. Here we have some benefits considering these factors you can find the best Neuro-Psychiatry Pharma PCD company.
Medical affairs department for small organizationDr. Zubair Ali
The document summarizes the drug development process and the role of medical affairs departments within pharmaceutical companies. It discusses the various phases of clinical drug trials from phase I to phase IV. It then outlines the structure and responsibilities of medical affairs, including clinical research, pharmacovigilance, medical information services, statistics management, and providing medical support to marketing and sales teams. A key part of medical affairs is the medical science liaison program which aims to educate medical professionals and support clinical trial recruitment through relationship building.
Feeding plate for a newborn with Cleft Palate.pptxSatvikaPrasad
A feeding plate is a prosthetic device used for newborns with a cleft palate to assist in feeding and improve nutrition intake. From a prosthodontic perspective, this plate acts as a barrier between the oral and nasal cavities, facilitating effective sucking and swallowing by providing a more normal anatomical structure. It helps to prevent milk from entering the nasal passage, thereby reducing the risk of aspiration and enhancing the infant's ability to feed efficiently. The feeding plate also aids in the development of the oral muscles and can contribute to better growth and weight gain. Its custom fabrication and proper fitting by a prosthodontist are crucial for ensuring comfort and functionality, as well as for minimizing potential complications. Early intervention with a feeding plate can significantly improve the quality of life for both the infant and the parents.
We are one of the top Massage Spa Ajman Our highly skilled, experienced, and certified massage therapists from different corners of the world are committed to serving you with a soothing and relaxing experience. Luxuriate yourself at our spas in Sharjah and Ajman, which are indeed enriched with an ambiance of relaxation and tranquility. We could confidently claim that we are one of the most affordable Spa Ajman and Sharjah as well, where you can book the massage session of your choice for just 99 AED at any time as we are open 24 hours a day, 7 days a week.
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Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
Chandrima Spa Ajman is one of the leading Massage Center in Ajman, which is open 24 hours exclusively for men. Being one of the most affordable Spa in Ajman, we offer Body to Body massage, Kerala Massage, Malayali Massage, Indian Massage, Pakistani Massage Russian massage, Thai massage, Swedish massage, Hot Stone Massage, Deep Tissue Massage, and many more. Indulge in the ultimate massage experience and book your appointment today. We are confident that you will leave our Massage spa feeling refreshed, rejuvenated, and ready to take on the world.
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Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in CardiologyR3 Stem Cell
Dr. David Greene, founder and CEO of R3 Stem Cell, is at the forefront of groundbreaking research in the field of cardiology, focusing on the transformative potential of stem cell therapy. His latest work emphasizes innovative approaches to treating heart disease, aiming to repair damaged heart tissue and improve heart function through the use of advanced stem cell techniques. This research promises not only to enhance the quality of life for patients with chronic heart conditions but also to pave the way for new, more effective treatments. Dr. Greene's work is notable for its focus on safety, efficacy, and the potential to significantly reduce the need for invasive surgeries and long-term medication, positioning stem cell therapy as a key player in the future of cardiac care.
The best massage spa Ajman is Chandrima Spa Ajman, which was founded in 2023 and is exclusively for men 24 hours a day. As of right now, our parent firm has been providing massage services to over 50,000+ clients in Ajman for the past 10 years. It has about 8+ branches. This demonstrates that Chandrima Spa Ajman is among the most reasonably priced spas in Ajman and the ideal place to unwind and rejuvenate. We provide a wide range of Spa massage treatments, including Indian, Pakistani, Kerala, Malayali, and body-to-body massages. Numerous massage techniques are available, including deep tissue, Swedish, Thai, Russian, and hot stone massages. Our massage therapists produce genuinely unique treatments that generate a revitalized sense of inner serenely by fusing modern techniques, the cleanest natural substances, and traditional holistic therapists.
Trauma Outpatient Center is a comprehensive facility dedicated to addressing mental health challenges and providing medication-assisted treatment. We offer a diverse range of services aimed at assisting individuals in overcoming addiction, mental health disorders, and related obstacles. Our team consists of seasoned professionals who are both experienced and compassionate, committed to delivering the highest standard of care to our clients. By utilizing evidence-based treatment methods, we strive to help our clients achieve their goals and lead healthier, more fulfilling lives.
Our mission is to provide a safe and supportive environment where our clients can receive the highest quality of care. We are dedicated to assisting our clients in reaching their objectives and improving their overall well-being. We prioritize our clients' needs and individualize treatment plans to ensure they receive tailored care. Our approach is rooted in evidence-based practices proven effective in treating addiction and mental health disorders.
Michigan HealthTech Market Map 2024. Includes 7 categories: Policy Makers, Academic Innovation Centers, Digital Health Providers, Healthcare Providers, Payers / Insurance, Device Companies, Life Science Companies, Innovation Accelerators. Developed by the Michigan-Israel Business Accelerator
KEY Points of Leicester travel clinic In London doc.docxNX Healthcare
In order to protect visitors' safety and wellbeing, Travel Clinic Leicester offers a wide range of travel-related health treatments, including individualized counseling and vaccines. Our team of medical experts specializes in getting people ready for international travel, with a particular emphasis on vaccines and health consultations to prevent travel-related illnesses. We provide a range of travel-related services, such as health concerns unique to a trip, prevention of malaria, and travel-related medical supplies. Our clinic is dedicated to providing top-notch care, keeping abreast of the most recent recommendations for vaccinations and travel health precautions. The goal of Travel Clinic Leicester is to keep you safe and well-rested no matter what kind of travel you choose—business, pleasure, or adventure.
Let's Talk About It: Breast Cancer (What is Mindset and Does it Really Matter?)bkling
Your mindset is the way you make sense of the world around you. This lens influences the way you think, the way you feel, and how you might behave in certain situations. Let's talk about mindset myths that can get us into trouble and ways to cultivate a mindset to support your cancer survivorship in authentic ways. Let’s Talk About It!
Can Allopathy and Homeopathy Be Used Together in India.pdfDharma Homoeopathy
This article explores the potential for combining allopathy and homeopathy in India, examining the benefits, challenges, and the emerging field of integrative medicine.
This particular slides consist of- what is hypotension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is the summary of hypotension:
Hypotension, or low blood pressure, is when the pressure of blood circulating in the body is lower than normal or expected. It's only a problem if it negatively impacts the body and causes symptoms. Normal blood pressure is usually between 90/60 mmHg and 120/80 mmHg, but pressures below 90/60 are generally considered hypotensive.
4. 4 Profound Healthcare Services - Credentials
Profound Healthcare Services assists pharma companies in taking
informed decisions through a basket of services
About us
− Profound Healthcare Services was started in June 2012, by ex-IMS consultants, with an objective of providing spread
of services to pharma industry
− We cater to various types of clients in the healthcare segment – i.e. Pharma, Med Tech, Healthcare consulting &
investors, Specialty chains / clinics
Service segments
5. 5 Profound Healthcare Services - Credentials
Clients
In a short span of two years, we had the opportunity to serve
some of the leaders from various segments of Pharma market
Partner Point
SHARDA CHEM
INTERNATIONAL
6. 6 Profound Healthcare Services - Credentials
Our four offering segments are targeted at assisting you in
strategic and tactical measures in complex business environment
Contemporary business environment
External Business Environment - Macro
Political
Economic
Social
Technology
Legal
External Business Environment
- Micro
Competition
Value chain
Consumers
New launches
Regulations
Internal Business
Environment
Business
processes
Employees
Process Management
Market Intelligence
Pharma Chronicle
StrategyConsulting
7. 7 Profound Healthcare Services - Credentials
Our strategy consulting and market intelligence offerings assist
clients in growth in different ways
Our services mapped on the Ansoff’s growth matrix
Market IntelligenceStrategy Consulting
Market development Diversification
Market Penetration
Product Launches
Growth
Market
ProductExisting New
Existing
New
Market entry strategy
Growth strategy & CI
Portfolio optimization
Portfolio design
Portfolio design
Market assessment
Market sizing
Brand growth
driver
assessment
Market assessment
Benchmarking1
NOTE: 1) Benchmarking for field force, brands and company level strategies
8. 8 Profound Healthcare Services - Credentials
Our team profile, robust methodologies / models and industry
network help us deliver high quality outputs
Why us?
Exclusive Healthcare
focus and experience
• We focus exclusively on the healthcare sector
• Experienced in multiple therapy area assessment across acute / chronic segments
Strong Industry Network
• Strong network of highly experienced professionals from Indian pharma industry
• Established access to KOLs across major therapy areas
High quality insights
• We take a solution oriented approach to go beyond pure data generation
• Provide high quality insights and implementable recommendations
• Personal involvement in insight generation leads to highest quality of market
intelligence
• Blend of market research and consulting experience
• Total experience of 7+ years in Healthcare Consulting, including 5 years in IMS
Consulting
Strong Team Background
Robust methodologies
and frameworks
• Robust analysis based upon internally developed analytic models
• Scientific methodology customized as per project need
• Specific models (e.g. forecasting model) are shared with client as a deliverable
9. 9 Profound Healthcare Services - Credentials
Our earlier experience in healthcare consulting also spans across
a very broad spectrum of delivery areas
We have been a part of multiple consulting engagements in each
of the following areas
• India entry strategy for new MNCs entering Indian market
• Growth strategy for large Indian companies
• New therapeutic area entry strategy for existing players
• Portfolio optimization for existing players
• Portfolio selection for new entrants and forecasting with
P&L
• Qualitative primary market research for market size
estimation MNCs
• Brand awareness primary market research for international
brands
• Pricing and market access studies
Overall Experience
• Super-specialty –
Neurology, Oncology,
Diabetology, CVS,
Rheumatology,
Gastroenterology,
Nephrology, Infertility, etc.
• Specialty – Internal
Medicine (CP),
Gynaecology, Paediatrics,
Surgery, Orthopaedics,
Ophthalmology, GP, etc.
Therapy areas experienceDelivery areas experience
11. 11 Profound Healthcare Services - Credentials
Strategy consulting usually involves a scientific approach
leading to strategy recommendation supported by financials
Strategy Consulting – typical approach
• Typically 12-16 weeks duration1
• High involvement of client essential at each stage
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement
Illustrative
Recommendation
with financial
analysis
• Financial analysis
• Client meetings
• Final recommendation
Detailed market
assessment
• Ongoing desk research
• Building DGs
• Pilot research
• Primary market research
• Validation & bridging
gaps from experts
Validate internal
aspirations
• Internal meetings
• Basic desk research
as needed
Analysis and
strategy framework
• Data collation
• Analysis through existing
/ customized tools
• Developing strategy
framework
• Identification of strategic
options
Identify issues
• Analysis of findings
from internal meetings
12. 12 Profound Healthcare Services - Credentials
Case studies
Nature of Engagement Client What we did? Benefit to client
Market entry strategy
for own marketing of
Gynec manufacturer in
India
Case study
A leading
Indian
manufacturer
of hormones
and
contraceptives
• Provided detailed understanding of
market dynamics through desk research
and data analysis
• Recommended product portfolio based on
a detailed market research & internal tools
• Forecast for the products under
consideration based upon doctor
feedback
• End to end entry strategy with
implementation plan, field force
requirements, organization structure and
P&L
• Identification of operating segments
• Dynamics of a completely new
market
• Implementable recommendations for
market entry
• Detailed financial analysis with P&L
• “Go-no go” recommendation
Optimize the women’s
health portfolio for a
additional division
Case study
A Global
leader in
Gynecology
• We did secondary research, discussions
with KOLs, looked at new launches,
pipeline, clinical trail data, molecules
available in international markets
• Identified new opportunities for portfolio
for immediate launch
• Identified futuristic opportunities, with
qualitative feedback from KOLs
• Detailed KOL feedback on 65
products
• Dynamic forecast model for the same
• A differentiated & customized
portfolio of 50 molecules
• Directional inputs for BD and R&D
teams through 17 prioritized, futuristic
products focusing beyond 3 years
We have delivered one entry strategy and one portfolio strategy
engagement
14. 14 Profound Healthcare Services - Credentials
Market intelligence projects usually involve a combination of
desk research, stakeholder discussions and forecasting
IllustrativeMarket Intelligence – typical approach
Stage II (2 weeks)
Qualitative research
for treatment detail,
awareness, attitude,
etc.
Stage IV (2 weeks)
Baseline forecasting,
market sizing and
final report
Stage I (2 weeks)
Target market
landscaping – desk
research and expert
discussions
Stage III (2 weeks)
Quantitative research
for current / future
usage, potential
patient pool, etc.
• Typically 8-10 weeks duration1
• Medium involvement of client essential at each stage
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement
15. 15 Profound Healthcare Services - Credentials
Select case studies
We have successfully delivered market sizing / potential
estimation projects across various segments (1/3)
Nature of Engagement Client What we did? Benefit to client
Market potential
estimation for an
existing cancer drug
in a new indication
Case Study
A global leaders
in the Oncology
segment
• Secondary research on epidemiology
of the disease
• In-depth discussions with 55 KOLs and
2 industry experts
• Analysis and triangulation of the data
generated to derive insights
• Identification of actual patient pool
for client’s brand
• Patient split across all stages of
disease / types of treatment centers
• Dynamic forecasting model for future
use
In depth assessment
of Rheumatology
market to estimate
potential for second
line biologics usage
and reasons for sub-
optimal Rx of their
brand
Case study
A leading MNC • Secondary research for current
treatment options
• In-depth discussions with KOLs and
Industry experts
• Analysis and triangulation of the data
generated to derive insights
• Understanding about realistic
opportunity & future growth drivers
• Refining their existing go-to-market
strategy
• Knowledge about competitive
activities and their future plans
• Support in deciding a revised sales
target
16. 16 Profound Healthcare Services - Credentials
Select case studies
We have successfully delivered market sizing / potential
estimation projects across various segments (2/3)
Nature of Engagement Client What we did? Benefit to client
Market sizing for
client’s Albumin, IVIG
and FVIII brands – as
it’s pre market entry
assessment
Case Study
One of the major
suppliers of
blood plasma
products
globally
• Detailed desk research and pilot
interviews across 9 specialties
• In-depth discussions with >120 doctors
and some distributors, patient bodies /
NGOs, competitors and industry
experts
• Analysis and triangulation of the data
generated to derive insights
• Operating dynamics of the target
markets
• Competitive scenario
• Market size for client’s brands
• 5 year detailed forecast
• Foundation to develop India entry
strategy
Market assessment
and sizing for a new
patented technology
product for patient
positioning during
MRI / CT to reduce
movements and
resultant artefacts in
images
Case Study
An Indian
company into
marketing of
devices
• Developed basic understanding about
the radiology products market in India
• Qualitative research with ~10
Radiologists / lab technicians
• Quantitative research with ~ 50
Radiologists / lab technicians
• Expert interviews from leading players
in imaging / radiology products
• Analysis and report generation
• Relevant patient segments where
product can be used
• Market share projections
• Pricing and price sensitivity feedback
• 5 year baseline forecast
17. 17 Profound Healthcare Services - Credentials
Select case studies
We have successfully delivered market sizing / potential
estimation projects across various segments (3/3)
Nature of Engagement Client What we did? Benefit to client
Market sizing for
client’s automated
systems for
specialized tests in
pathology
laboratories & blood
banks
Case Study
One of the major
suppliers of
blood product
diagnostic
systems globally
• Detailed desk research and pilot
interviews across pathologists from
laboratories and blood banks
• In-depth discussions with >70
pathologists and some distributors,
competitors and industry experts
• Analysis and triangulation of the data
generated to derive insights
• Operating dynamics of the target
markets
• Competitive scenario
• Market size for client’s brands
• 5 year detailed forecast
• Foundation to develop India entry
strategy
Market sizing for
chronic constipation
drug across three
countries
Case Study
Japanese
company,
headquartered in
Singapore,
planning to
launch new
products in
ASEAN region
• Conducted desk research to develop in
depth understanding about overall
pharma market and operating
environment in each country
• Undertook online PMR with 40
respondents in each country (GPs,
CPs, retailers & patients)
• Analysis and reporting
• Understanding about the target market
dynamics in each country
• Doctor response for usage potential
for client’s drug along with supporting
feedback from patients and retailers to
understand the demand-supply
dynamics
• Targetable patient pool across two
segments – IBS related and Idiopathic
chronic constipation in each country
with detailed forecast
18. 18 Profound Healthcare Services - Credentials
Select case studies
We have also done quick competitive intelligence & market
assessment of niche therapy areas with limited data availability
Nature of Engagement Client What we did? Benefit to client
Study business
models of innovators
in India (both
successful and failed)
and recommend a
model for a new brand
Case Study
A leading
MNC’s regional
office
• Data analysis for identification of
innovators in India
• Internal brainstorming to study the
business models / strategies of
various players for their innovator
brands vs. generic competition
• Generated qualitative / strategic
insights and indicative numbers
about impact on sales, growth,
etc. through industry expert
feedback
• Detailed insights about strategies of
innovators in India
• Critical factors leading to success / failure
of innovators
• Necessary operating model for an
innovator in current scenario
19. 19 Profound Healthcare Services - Credentials
Lastly, we have also worked on an OTC project and sales force
related project involving a large sample size
Select case studies
Nature of Engagement Client What we did? Benefit to client
Innovative business
model design for self-
care market based on
robust insights
generated prescribers
leading to a business
model
Case Study
Leading Indian
Consumer
Health
company
• Qualitative market research to
understand physician perception
and unmet needs
• Extensive use of other market
frameworks such as positioning
using 3Cs approach,
segmentation using “Jobs-to-be-
done” frameworks
• Facilitated a workshop for internal
team to build a business model
• Validation of existing understanding
• Identification of new target segments
• Profiling of customers based upon
identified parameters
• Support to build a new business model for
this division
Assess the impact of
scientific promotion
team and recommend
improvement areas for
that team through
KOL Feedback
Case Study
A leading MNC • Qualitative and quantitative
market research with top KOLs
across 5 major therapy areas
• KOL perception about their local scientific
team
• Assessment of it’s impact on Rx
• Competitive benchmarking
• Improvement areas and recommendations
to improve
20. 20 Profound Healthcare Services - Credentials
We also have the necessary capabilities and network to
undertake such projects in international markets
IllustrativeMarket Intelligence
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement
• Typically 8-10 weeks duration1
• Medium involvement of client
essential at each stage
• We have a network of local vendors in
developed markets as well as RoW markets
for field work
• Also, we have access to experts who have
worked extensively in overseas markets
21. 21 Profound Healthcare Services - Credentials
We can provide due diligence services also, which demand a
quick turnaround
IllustrativeMarket Intelligence
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement
Due Diligence
Capability Analysis
- Management
- Operational
- Financial
Portfolio
Competitive
Assessment
- Operating model
- Financial details
- Benchmarking
Operating Mkt.
Assessment
- Mkt. understanding
- Success factors
- Trends & forecast
- Opp. assessment
Final Analysis &
Recommendation
- Action areas &
synergies
- Financial analysis
- Final recommendation
• Typically 4-6 weeks duration1
• High involvement of client essential at each stage
23. 23 Profound Healthcare Services - Credentials
Process management involves owning client’s internal
processes and developing process improvement tools
Internal data
Market data
Analysis process
Standard output in
dashboard /
presentation
• Typically ongoing process
• Frequency monthly or quarterly
• Client involvement mainly in terms
of providing data
Illustrative
Understanding the requirement & prototyping
Development
Refinements
Process ownership
Process improvement tools
• Typically 6 -10 weeks
duration, depending on
complexity
• Client involvement
medium
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement
24. 24 Profound Healthcare Services - Credentials
Case studies
We have developed a KOL segmentation dashboard and
provided an analysis of an internally conducted survey
Nature of Engagement Client What we did? Benefit to client
Develop a new tool for
KOL database
management & analysis
for a new BU
Case Study
A leading
MNC
• Developed a customized dashboard
and tool based on excel and macros
which enabled data entry, editing,
viewing, exporting as PDF, etc
• It also showed the analysis of the
data entered
• Provided a secure & updated KOL database
management system
• Tool for maintaining KOL related data &
draw insights about their practice
• Provided results through a simple & flexible
tool compared to earlier complex processes
Get a third party analysis
of data from a survey
done by internal team
focusing on the Neuro /
CNS market
Case study
A leading
MNC
• Data collected during a market
research activity done by internal
team was provided by client team
• We analyzed this data by deploying
scientific methodologies; presented a
report of detailed findings
• Validation of internal assumptions
• New insights, which were unknown prior to
our analysis
• Significant time / cost savings for internal
team
Get a third party analysis
of data from a survey
done by internal team
focusing on the
Ophthalmology market
Case study
A leading
MNC
• Data collected during a market
research activity done by internal
team was provided by client team
• We analyzed this data by deploying
scientific methodologies; presented a
report of detailed findings
• Validation of internal assumptions
• New insights, which were unknown prior to
our analysis
• Significant time / cost savings for internal
team
26. 26 Profound Healthcare Services - Credentials
Pharma Chronicle provides regular news updates about
Pharma industry and allied segments directly to your inbox
What is Pharma Chronicle?
Access on
the move
Handpicked, highly
relevant updates
Exclusive Pharma
Industry Focus
Never miss on
anything important
Archives for quick
future reference
Save time, jump to
your interest area
28. 28 Profound Healthcare Services - Credentials
Girish Korde
− India Growth Strategy for an MNC
− Sales Force Effectiveness for MNCs as well as Indian companies
− India Market Sizing / Attractiveness Assessment for an MNC
− Pricing Benchmarking for an MNC
− Branded Generics Strategy for an MNC entering this market in India
• Prior experience has always been in Research / Analytics / Consulting through past employers like Franklin Templeton
Information Services and eClerx India
• Girish holds an MBA in Marketing from Indian Institute of Planning and Management, Mumbai and a Bachelor of
Engineering (Computer Science) from Mumbai University
• Girish has been in the Indian healthcare industry since 2006, 7+ years of experience in healthcare
consulting
• He founded Profound Healthcare services in June 2012. He is responsible for Business
development, project management and delivery of strategy consulting engagements
• He has worked with IMS Consulting – a leading Management Consulting provider in the healthcare
industry since April 2007 and was primarily responsible for selling & delivering strategy consulting
engagements in India
• Girish has worked across a span of engagements covering areas like Growth Strategy, Market
Assessment, Market Sizing, etc. To list a few –
Team
29. 29 Profound Healthcare Services - Credentials
Mihir Ambardekar
• Mihir is an Analyst at Profound Healthcare Services
• Prior to joining Profound Healthcare Services, he has done his summer internship with Amul
(GCMMF) in the sales department (Frozen foods division)
• He holds an MBA in Marketing from MET’s Institute of Management and he is a Bachelor of
Pharmacy from the Mumbai University
• During his postgraduate studies he has worked on various academic projects in the field of
research and sales
• During his graduation he has interned with Pfizer in the Quality control and Microbiology
department
Team
30. 30 Profound Healthcare Services - Credentials
Sharmila Reddy
• Sharmila is an Analyst at Profound Healthcare Services
• Prior to joining Profound Healthcare Services, she has worked as a Research Trainee with Kantar
Health, Mumbai
• She has also worked in Medwiz Healthcare Communications Pvt.Ltd. with their client
servicing team
• She has done her summer internship with Fortis and Breach Candy Hospital with the
administration department
Team
• She holds an PGDM in Healthcare Management from Welingkar Institute of Development, Management and Research,
Mumbai and she is a Bachelor of Biotechnology from Mumbai University
• During her postgraduate studies she has worked on various academic projects in the field of research
• During her graduation she done her summer internship with Haffkine Institute
33. 33 Profound Healthcare Services - Credentials
Case study: India entry and go to market strategy for a new
player entering the Gynec market in India
• Understand the growth plans
• Understand key expectations
• Market Assessment – through
initial desk research / industry
expert feedback
• Develop consensus on next
steps and project milestones
• Ratify key portfolio
opportunities in line with
consensus – through
external datasets, KOL /
expert feedback
• Evaluate and finalize
portfolio – with 3 yr top-line
forecasts
• Forecasting for Gynaec BU
– overall 3 yr forecast for the
Gynaec BU
• Assess other go to market
options – S&T strategy, SF
structure & FF sizing
• Evaluate findings and
recommend entry strategy
– Define divisional structure,
cost & profitability of that
structure. Compare options,
prioritize and recommend
operating model
• Develop overall
implementation plan –
across functions with clear
responsibilities, timelines &
key milestones
• Convert implementation
plan into financials, as
necessary. Develop
consensus
Review growth plans and
vision
Assess and Evaluate
Portfolio
Opportunities
Align field force and
recommend entry
strategy
Develop Implementation
Agenda
Benefits for client: Client was able to arrive at a final “go / no-go” decision based upon in-depth financial
analysis and subsequent recommendations
Strategy Consulting
Back
34. 34 Profound Healthcare Services - Credentials
Case study: Optimization of women’s health portfolio focusing
on KOLs with infertility & pregnancy maintenance practice (1/2)
Strategy Consulting
Benefits for client:
Client was able to get
a differentiated portfoli
o that was tailor made
for that division.
Portfolio
included prioritized 17
molecules that could
form a futuristic
portfolio beyond 3
years of
division launch
Stage I:
Studying target
market
• Understand internal
aspirations
• Study external business
environment
• Define the target market
Stage II:
Developing long list
of products
• Analyse existing portfolio
• Assess the initial list
• Arrive at long list of
potential molecules
Stage III:
Forecasting & final
portfolio
• Generate doctor feedback
• Build product level
forecast
• Recommend final portfolio
NOTE: Stages II & III are depicted in detail on the following slide
Back
35. 35 Profound Healthcare Services - Credentials
Immediate Portfolio (Phase I) Process
All
molecules
identified in
landscaping
Initial
screening
for obvious
exclusions
and
identifying
gaps
Opportunity
vs.
operating
barriers
analysis
Long list of
molecules
for final
ratification
Doctor
feedback
and internal
data
analysis
Forecasting
Final short-
listed
portfolio
Stage IIStage I Stage III
841
65
126
Depth discussions
with 44 Gynecs
58
1. New molecules in IPM
2. Novel products identified in stage I&II
3. New products of specific identified
companies
4. Client pipeline
17
44
21
Legend:
SOURCES
• Gynecologist KOLs
• Industry Experts
• International Markets
• Secondary sources
Identified products
suitable for various
areas
Shortlisted
products for further
study
Additional list of
products
36
18 24
Futuristic Portfolio (Phase II) Process
Qualitative
feedback from
KOLs
Case study: Optimization of women’s health portfolio focusing
on KOLs with infertility & pregnancy maintenance practice (2/2)
Back
Strategy Consulting
36. 36 Profound Healthcare Services - Credentials
Case study: Market potential estimation for an existing cancer
drug targeted for new indication by an MNC
Benefits for client:
• Client intended to identify the opportunity for an existing products in a new target market
• This project provided a market opportunity estimation in terms of target patient pool
• Client was able to identify the actual patient pool for all segments and across all stages of the disease and treatment
• This provided accurate opportunity assessment across all treatment channels and patient segments
Market Intelligence
•Awareness levels amongst physicians
•Diagnosis and treatment rates
•Referral patterns and compliance
•Treated patient numbers as per stages
•Existing treatment protocols
•Affordability levels for various treatment
•Unmet needs through current options
•Survival rates
•Physician’s reaction to client’s product
•Potential usage of client’s product
•Point of shifting a patient from existing treatment to client’s product
•Price sensitivity
•Target patient segments
•Opportunity estimate
•Overall existing market opportunity
Target market
landscaping
Treatment
pattern
AAU of
physicians
Detailed
opportunity
assessment
Back
37. 37 Profound Healthcare Services - Credentials
Case study: In depth assessment of Rheumatology market to
identify potential for biologics usage
Phase I
Phase II
Phase III
Understanding patient
segments for RA in
India
Studying the
treatment dynamics
and patient flow
Recommend market
expansion options for
client’s product
• Various market segments in
RA based upon patient profile
• Approximate patients
numbers (in %) in identified
segments
• Untapped market segments
for Biologics within RA
• Existing treatment protocols for
each segment
• Rx drivers / hindrances in RA,
specifically for biologics
• Critical success factors for
higher uptake of biologics
• Means to expand market
• Rx drivers / barriers for
biologics as monotherapy
treatment
• Market opportunity for biologics
• Expansion opportunity for
client’s brand
Benefits for client:
• Client was operating in this market – but desired a validation about the future potential of market as well as for their product
• This project enabled the client to get a clear perspective about the realistic opportunity and future growth drivers. Project also
helped client in refining their existing go-to-market strategy in terms of doctor coverage, promotional activities. Client also got
critical insights about competitive activities and their future plans were also generated
• Last but not the least, client was able to review it’s relevant sales target for this product
Market Intelligence
Back
38. 38
Profound Healthcare Services - Credentials
Market Intelligence
• Understood client’s internal aspirations towards target
market
• Conducted relevant secondary research and expert
discussions
Background
understanding
• Depth discussions with >120 doctors across 9
specialities regarding usage potential for client
products in target market
Field work
• Triangulation of insights generated through market
research leading to opportunity sizing for client
• Detailed event based 5 year forecast
Opportunity Sizing
Benefits to client:
• Client was planning India
entry and had limited
information on the target
markets
• We provided detailed
insights about the market
dynamics
• Final potential estimates
and market share
projections
• Existing data on these
markets was very limited
and our discussions
across 120 doctors
provided detailed
insights leading to entry
strategy plan for client
1) pdFVIII - Plasma Derived Factor VIII (2) rFVIII - Recombinant Factor VIII
Case study: Market dynamics and sizing the opportunity for
Albumin, IVIG, pdFVIII1 & rFVIII2 in India
Back
39. 39 Profound Healthcare Services - Credentials
• Expert discussions to
develop internal
understanding about the
MRI market segment and
usage of supporting
devices
• Detailed market research
(qualitative as well as
quantitative) across more
than 50 imaging /
diagnostic centers
• Validation of insights
through expert feedback
• Identification of possible
patient segments, usage
potential & possible
market share, price
sensitivity analysis for the
product
• Detailed forecast for 5
years
Benefits for client:
• A global player, with limited insights on Indian devices market scenario, got a detailed understanding about the
MRI segment in India
• Provided detailed understanding about existing problem of bad images due to patient movement during MRI
process
• Usage potential of client product with forecast in relevant patients
Case Study: Potential estimation for new product, which reduces
patient movement during MRI process, leading to better images
Market Intelligence
Back
40. 40 Profound Healthcare Services - Credentials
Target market
landscaping
Depth
discussions
Competitive
assessment
Opportunity
estimation
Operating
dynamics of the
target market
studied in detail
leading to
comprehensive
discussion guides
Depth discussions
with ~70 labs /
blood banks and
~10 other relevant
stakeholders1
Detailed
understanding
about existing
competitive
scenario
Final projections
for opportunity in
these niche market
segments along
with a detailed
forecast
1) Distributors, experts, doctors, etc.
Benefits for client:
• Client – a global leader in diagnostics –
was entering India and having limited
understanding about this market
• Client got a detailed understanding about
the operating dynamics for these
specialized tests
• Complete overview on competitive
scenario vis-à-vis market share, operating
model, strengths / weaknesses, pricing
strategy, etc.
• Final report with market potential
estimation for client systems in India along
with detailed forecast with baseline,
optimistic and pessimistic scenarios
Case Study: Market sizing opportunity for automated systems for
specialized tests in pathology lab & blood banks
Market Intelligence
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41. 41 Profound Healthcare Services - Credentials
1) Malaysia, Thailand, Indonesia (2) GPs, CPs, patients and retailers
Detailed secondary
research for epidemiology
data, existing treatments
and overall target market
dynamics
Online PMR with
respondents2 from three
countries through our
dedicated network for
online PMR
Feedback generation for
usage potential of client’s
drug in individual
countries and expert
validation
Final report and 5 year
baseline forecast
Benefits for client:
• Client – a Japanese company –
got a detailed understanding
about the overall operating
environment in these three
countries
• Detailed feedback from
prescribers, retailers as well as
patients on current and future
usage of chronic constipation drug
• Potential number of patients that
can be on client’s drug, in
individual country, for chronic
constipation – segmented for
idiopathic and IBS related chronic
constipation
Case Study: Market sizing & opportunity assessment of chronic
constipation drug in three ASEAN countries1
Market Intelligence
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42. 42
Profound Healthcare Services - Credentials
Market Intelligence
Established a list of
innovator products
launched in different
disease areas
Segmented these
innovators in 4
categories
Studied market
characteristics at launch
,entry strategy and
critical success factors
Analyzed the price v/s
volume scenario of
innovators
Identified the innovators
with generic competition
Studied the impact of
generics on operating
strategies of innovators
Understood Promotional
Strategies used for
market creation and
development
Assessed the Regulatory
scenario and hurdles
faced in India
Generated strategic
inputs for a new
innovator in India
Benefits for client:
• A new entrant in India, client was benefited with clear understanding about all possible operating scenarios in
which innovators have been launched in India and their relevant entry strategies
• Client got entry strategy recommendations based upon this study
Case Study: Competitive analysis to generate strategic inputs
for a new innovator in India
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43. 43 Profound Healthcare Services - Credentials
Market Intelligence
Benefits for client:
• Validation of their understanding about this market
• Identification of new target segments by bridging the gaps through earlier study conducted internally by client
• Providing a foundation for an internal workshop – that led a to a new business model for the client in the self care market
Objective Approach
• Conducted depth discussions with 2 competitors & 30 KOLs to
generate insights about prescriber’s pain points & latent needs in
self care – before, during and after medical care
• Analyzed the findings and arrived at collated and validated insights
with list of latent / unmet needs and identified possible target
segments
• Had brainstorming and review of an internal client survey leading to
assimilated learning and insights through two rounds of study
• Identified a shortlist of opportunities in terms of target segments
and relevant strategies / initiatives for client
• Provided a guideline to conduct an internal workshop in order
to arrive at a new business model for self care market
Competition Customers
Company
• What are the
pain points
amongst
doctors
regarding
self care by
patients?
• What is being
currently done
by
competition? • How can they
be
addressed?
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Case study: Assist in designing innovative business model
supported by prescriber views about the self-care market
44. 44 Profound Healthcare Services - Credentials
Case study: Detailed study for value added by the local scientific
team as a ‘differentiation element’ for the client
Market Intelligence
Benefits for client:
• Client understood the current advocacy levels by KOLs for the local scientific team along with the satisfaction levels
• Benchmarking against competitors was also provided
• Also identified gaps / main improvement areas and means to improve them
Stage III
Analyze feedback and
develop final report
Stage I
Understand internal
aspirations
Stage II
Generate KOL feedback
• Understand internal
aspirations
• Design discussion guide
for KOL meetings
• Finalize sample – mutual
agreement on the city-wise
specialty coverage for 135
KOLs across India
• Analyze findings –
evaluate the generated
insights and analyze for
their impact on client sales
force strategy
• Final recommendations –
provide final report focusing
on the satisfaction levels of
KOLs, scope of
improvement and
competitive benchmarking
• Conduct KOL meetings –
perception towards the
impact and differentiation
factor provided by local
scientific team
• Evaluate prescriber
feedback – overall level of
advocacy, team approach
& scientific communication,
gaps, competitive
benchmarking
• Generate insights
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45. 45 Profound Healthcare Services - Credentials
Case study: a complete KOL database management solution for
an MNC’s BU focused on a niche therapy area
Benefits for client:
• Client was able to use our tool to maintain the data about KOLs and draw insights about the customers, on an ongoing basis
• Client appreciated the simplicity and the flexibility of the tool
Client requirement
was to develop a
secure & reliable tool
for managing KOL
information database
on an ongoing basis
A- customized Excel-VBA based database management tool
was developed for the client.
Process Management
Few options from the tool are shown below
• The tool enabled
A secure & updated
KOL database
Easy access for few
key executives
Quick overviews and
insight generation
about the customer
data
Easily add, view, edit
and delete records
Export data & report
generation
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46. 46 Profound Healthcare Services - Credentials Back
Case study: Insight generation for client, based upon an survey
conducted by client for Epilepsy Management preferences
Benefits for client:
• Client was able to validate internal assumptions and understanding through a scientific methodology deployed by us
• Detailed analysis of data provided new insights for the client, which were unknown prior to our analysis
• Significant time / cost savings for internal team
Client inputs
based upon
internal study
Analysis of
provided
inputs through
scientific
methodology
• Common type of Epilepsy
patients seen
• Choice of drugs for Epilepsy
treatment
• Preferred dosage and
titration
• Plain vs. combination and
strength preferences
• AAU for client brand and
future potential
Process Management
47. 47 Profound Healthcare Services - Credentials
Detailed analysis of patient
feedback
Insights and recommendations for
brand communication with
customers
Patient survey data from client
side
Analysis of the provided inputs
through scientific methodology
and representation in graphical
format
Benefits to client:
• Third party perspective on an internal survey
• Insights to develop product communication based upon the findings from survey
Case Study: Analysis and insight generation based upon
internal survey conducted by a client
Process Management
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48. 48 Profound Healthcare Services - Credentials
Regular email will be received by subscribers with top news,
categories, categorized index & a main body with brief updates
Pharma Chronicle Elements
Top news & categories list Category-wise index of updates Category-wise brief news
• List of top 3/4 ‘high impact updates’
- directly accessible on website
• List of categories linking directly to
your preferred category below
• Index of all ‘news titles’ under each
category – allowing you to identify &
select relevant updates
• Links directly to the news brief below
• Shows a snapshot of news updates
along with source & link for full article
• ‘Read More’ links to the detailed
article on www.pharmachronicle.com
49. 49 Profound Healthcare Services - Credentials
Our website ‘www.pharmachronicle.in’ is the repository of all
news updates till date and has a dynamic search facility
How it works?
Random
search
Tag cloud
– for tag
based
search
Category
list for
customized
search
Monthly
archives
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