Uploaded byIan Jindal
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PS067-bazaarvoice-socialcommerce
The document discusses the evolution of marketing in the context of an 'attention economy,' highlighting the importance of engagement and the role of data and exchange in advertising. It introduces concepts like new marketing strategies (4Ps and 7Ps), data relevance, and transactional social networks, emphasizing that capturing and utilizing metadata is essential for effective marketing. The document concludes by asserting that businesses must adopt new approaches to address the changing landscape of customer interactions.
