The document discusses the evolution of e/m/s-commerce and social commerce in the digital age. It notes that social media traffic now exceeds email traffic, with Facebook being a major source of traffic. Social networks allow for new forms of social commerce through user reviews, recommendations, and user-generated content. Mobile commerce is also growing rapidly, with many consumers actively using their mobile devices to research purchases and find promotional offers. The document advocates for a more contextual and modal approach to digital commerce that recognizes customers are no longer confined to computers and that information is ubiquitous.

3. Retailing – ‘retailler’

4. Social Media to Social Commerce

8. In Europe… 16 million mobile users Looked at 6.6 billion pages For 4.8 billion minutes. In one month! Social and Mobile Source: GSMA and comScore, for December 2009 http://www.gsmworld.com/newsroom/press-releases/2010/4614.htm

9. Not just Facebook – Twitter http://twitter.com/etail/tweetailers

10. Social commerce?

13. ShopStyle – C2C

14. C 2 C

15. All our staff are retailers too!

16. … and all of our ex-staff!

17. Mobile

18. Guerilla mobile commerce - it’s just shopping

21. A different paradigm: modal and contextual

22. Be mobile! http://www.internetretailing.net/2010/05/m-retailing-roaming-report-why-ms-went-down-the-m-web-path/

23. Price-comparison http://redlaser.com/ http://www.snaptell.com/ http://www.sccope.com/

24. Price-comparison

25. Place

26. Product information http://www.tissot.ch/reality/

28. Promotion

30. Pay

31. Pay iCarte

32. How will this impact digital businesses and eCommerce?

37. “ Cowards do not start, and the weak die on the way”

38. “ Cowards do not start, and the weak die on the way” Place, Price, Promotion, Product information, Payment, Point of Sale… Attention is precious, limited and must be earned Information is with customers everywhere – be relevant, welcome and helpful Conversations exist – join them Data underpins digital commerce

39. www.ianjindal.com www.internetretailing.net www.innoparticularorder.com www.europeanecommerceforum.org http://twitter.com/ianjindal Thank you