Omni-Channel is a hot buzzword in 2014, but do merchants really understand what it means? Check out this short presentation that our CEO, Matthew Bertulli gave at our eCommerce Town Hall in June 2014. He tries to create context around the topic, and clarify the ambiguous topic of Omni-Channel.

1. Omni-­‐Channel:
A
High
Level
Look
Ma5hew
Bertulli,
CEO
and
Co-­‐Founder

2. First…Context

4. Omni-­‐Channel:
Common
Mistake
When
you
hear
the
term
Omni-­‐Channel,
most
retailers
immediately
focus
on
“lighGng
up”
their
bricks
&
mortar
inventory.
This
is
far
too
narrow
a
view
for
what
Omni-­‐Channel
really
is.

5. Omni-­‐Channel:
What
does
it
really
mean?
“Omni-­‐Channel
Retailing
is
the
evoluGon
of
mulG-­‐channel
retailing,
but
is
concentrated
more
on
a
seamless
approach
to
the
consumer
experience
through
all
available
shopping
channels,
i.e.
mobile
internet
devices,
computers,
brick
&
mortar,
television,
radio,
direct
mail,
catalog
and
so
on.
Retailers
are
meeGng
the
new
customer
demands
by
deploying
specialized
supply
chain
strategy
soQware.”
-­‐
Wikipedia

6. Omni-­‐Channel:
What
does
it
really
mean?
Omni-­‐Channel
1. One
View
of
the
Customer
2. Responsive
Design,
Mobile
Apps,
Specialty
Apps
3. Order
Online,
Pickup
In-­‐Store
4. Reserve
Online,
Pickup
In-­‐Store
5. Augmented
Product
InformaGon
In-­‐Store
6. Loyalty
7. AddiGonal
Payment
OpGons
8. Start
your
purchase
on
your
phone,
finish
on
another
device.