1.
The New Square Feet<br />How screens are changing retail<br />ScreenMediaExpo<br />London, May2011<br />www.ianjindal.com<br />

2.
www.ianjindal.com<br />http://twitter.com/ianjindal<br />

3.
www.ianjindal.com<br />http://twitter.com/ianjindal<br />

4.
From device and channel to “customer”<br />Tempting to think about the tech we sell (“screens”) or the channel in which we work (“the web”)<br />Customers do not see these distinctions: they read our brand in terms of experience<br />The store forms the greater part of experience, friends next, with mobile and web some way behind.<br />The screen is a way of /accessing/ information – its ‘transparency’ is important – more “psychic crystal ball” than “hardware”<br />

5.
Adoption within Retail<br />46,000 stores using digital signage, up from 12,500 in 2007<br />58,000 predicted by end 2011<br />Signage and content distribution lead adoption<br />ATMs, POS, Kiosks…<br />Interaction and Integration -> Retail!<br />http://www.popai.co.uk/<br />

6.
Advertising is the easy part<br />http://www.outputmagazine.com/digital-signage/equipment/screens/westfield-dooh-screen-on-trend-with-ocean-upgrade/<br />

7.
Basic Interaction<br />McDonalds screen ordering.<br />Kiosk Redux?<br />Westfield’s “Tweet Mirror”<br />iPhone/PhotoMe – one-way only<br />

8.
Limited ecosystemKiosk screen -> gifting portal<br />

9.
POS ‘plus’… Maybe<br />

10.
POS ‘plus’… Maybe not<br />

11.
Only Connect…Amplify and Augment<br />

12.
Diesel “Be Stupid” Campaign<br />

13.
Social interaction, DOOH amplification<br />MMS images/messages<br />Updated within c12 seconds<br />Projected on store frontages in Copenhagen<br />Digital screens in Aarhus and Copenhagen<br />

14.
Enhance<br />Supporting connection and sharing<br />

15.
High Street becomes part of digital selling domain<br />http://www.fraunhofer.de/en/press/research-news/2010-2011/13/interactive-window-shopping.jsp<br />

16.
High Street becomes part of digital selling domain<br />Not just a screen ‘inside the window’: the window is the screen…<br />Eye tracking, gesture-tracking, resonance speakers, NFC…<br />What else?<br />http://www.youtube.com/watch?v=6Cf7IL_eZ38<br />

17.
3d – gyroscopes and software<br />http://www.tuaw.com/2011/04/11/ipad-2-gets-glasses-free-3d-display-using-front-facing-camera-fo/<br />

18.
Don’t just look in 3D, create!<br />/<br />3D images/movies – just from the light of the iPhone screen<br />Rendered image<br />Surprisingly workable<br />Beyond barcodes and covers – scan by shape??<br />http://www.trimensional.com/<br />

19.
Yesterday’s future is here…<br />Over 3 years old<br />All components now exist and are free<br />Copyright Icon Nicholson -http://www.iconnicholson.com/nrf07/<br />

20.
Kraft’s Store Kioskthe ‘food bot’<br />Face sensing (with simplistic profiling)<br />M-retailing interface<br />List recovery, amendment and suggestion<br />

21.
Next? <br />

22.
DOOH -> DIOHDisplay is in our heads…<br />http://www.sensimed.ch/<br />

23.
Challenges<br />Data – connect everywhere<br />From “marketing initiative” to “ordinary business”<br />From single-brand to all retail<br />“Screen to Screen” – bring coherence to all ‘views’ of a customer<br />

24.
DOOH is Shopping<br />eCommerce may have made DOOH feasible, but DOOH brings eCommerce to life<br />Mobile has been a catalyst – we re-envisioned displays as intelligent, transactional, social ‘windows’ on a brand<br />Data and process are the enablers: collect, use, access, enrich<br />Connectivity is key – these are windows to living customers, proposition and promises (via the net)<br />The next step forward will come from a focus on the customer’s experience rather than the technology.<br />

25.
Thank You<br />ScreenMediaExpo<br />London, May2011<br />www.ianjindal.com<br />