The document discusses emerging transportation technologies like Near Field Communication (NFC) and their impact. It provides details about Sydney's implementation of NFC through their Opal transit card program. NFC allows for contactless payments and has provided benefits like increased sales, improved customer service and convenience, and cost savings for the transit organization. The document also examines e-commerce applications for purchasing and reloading the Opal card online.

1. Emerging Technologies in
Business
Presenters:
Ginovin Derit
Gaddi Valenzuela
Riky

2. The human species…

3. TRANSPORTATION

4. During the old times…

5. And in Sydney, this is how they roll…

6. Okay, listen!

7. Can you?

8. Mobile Apps, E-commerce and NFC

9. Invasion of Smartphones!

10. Now and then…

11. So let’s see the difference!
1,386 36

12. Good news… for us!

13. R.O.I.
(400,000 “4aud/app*100,000 sold
apps” – 170,000aud “assumed
total cost of app”)/170,000aud =
135%

14. Maybe in the future…

15. • NFC stands for Near Field Communication is a system that
allow devices to connect each other in short distances. Using
NFC technology, customer can do contactless transactions,
access digital content and link with single tap.
• https://www.youtube.com/watch?v=Wim4TqMzgVQ

16. Advantages to transport industry
• Quick and secure fare payment system
• Improved boarding time
• Replacement of Credit card and paper ticket
• Help an organisation save huge amount money of
maintenance previous technology

17. Impact NFC to transport industry
• Increase the sales
• Improve the services, productivity and building customer
trust
• Avoid dissatisfaction from customer

18. Return of investment
• New marketing programing for Opal is expected to cost
estimate $700,000 over the next five years and deliver an
additional $950,000. The profit will increase approximately
26%.
• These cost is only estimation cost. Because Sydney train is
owned by NSW government so ROI information is not
available in public.

19. Competitive Advantages
• Sydney train have gone through study
competitive advantage in order to
expend NFC fare payment more
efficient and effective sales.
• According online survey base on April
and May. Sydney trains receives 15%
more sales than before. People in
Sydney spent $105 per month since
Opal card available. While people in
Melbourne still stay as it is.

20. Customer Convenience
• NFC does not create advantages for organisation only but as
well as bring a lot convenience to customer
For Example:
• Customer will no longer have to queue to purchase ticket
• When the fare goes flat, customer can either choose set up
auto top up online or top up at station

21. Demand of Supplier/Customer
Before an Organisation implement NFC technology, they have
to do marketing which help to identify the potential market
and forecast expenses and sales. Once market is identified,
starting design the product such as the specification, raw
material and cost. Seek and contact supplier for raw material.
Manufacturing starts to produce the raw material into goods
(Opal Card). Once manufacturing steps is finished.
Organisation can start distribute the product to target
customer.

22. Streamline Operation
• Sydney trains encourages customer to buy an Opal card to
improve the payment system and providing higher quality
services. They realises spending more than 300 million to
maintain the paper ticket, they have decided to eliminate
paper ticket slowly in order save the cost and unnecessary
expenses.

23. Challenges of Implementing NFC
• Encouraging people to use NFC
• Cost of first implement new technology
• Provides training and customer
• Other Expenses

24. Future prospect
Current stage Sydney train are using Opal card which is one of
the NFC technology technique. There are still way to improve
and expand. I believe this organisation will expand this
technology with Smart phone NFC enables in the future.
For Example:
In japan and America started implement NFC on smart phone
to do the fare payment option instead of using NFC card.

25. Conclusion
NFC will replace

26. E-Commerce
The long lines in the morning and the missed trains started with this.

27. Benefits of the E-Commerce
• Convenience and Efficiency
• https://www.youtube.com/watch?v=v4VcQODUtPg#t=25
• Faster exchange of information

28. E-Commerce website

29. Continued..

30. Purchasing an Opal Card Online

31. Reloading Credits

32. Top up options

33. Payment methods..

34. E-Commerce
Makes your life easy

35. Reference
• https://www.youtube.com/watch?v=Wim4TqMzgVQ
• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/wp-content/uploads/2013/12/NFC-in-
Public-Transport.pdf
• Sydney Train. (n.d.). NSW Opal. Retrieved from Opal:
https://www.opal.com.au/en/about-opal/
• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/
• Myki Forum (n.d). Myki public transport. Retrieved from NFC forum:
http://ptv.vic.gov.au/tickets/myki/

36. Reference
• Fares and Benifits. (2013). Retrieved from Opal:
https://www.opal.com.au/en/fares-and-benefits/
• NSW, T. f. (2014). RailCorp. Retrieved from RailCorp:
http://www.transport.nsw.gov.au/railcorp
• Onguardonline. (2014). Understanding Mobile Apps. Retrieved from
Onguardonline: http://www.onguardonline.gov/articles/pdf-0004-mobile-apps.
pdf
• Trains, S. (2014). Facts and Stats. Retrieved from Transport Sydney Trains:
http://www.sydneytrains.info/about/facts
• Transport, N. (2014). Bureau of Transport Statistics. Retrieved from Transport
for NSW: http://www.bts.nsw.gov.au/