The document discusses various social media platforms and provides guidance on their use. It covers Twitter, LinkedIn, Facebook, YouTube, blogs/websites, and other tools. For each platform, it outlines the target audience, how to use it, benefits, limitations, and additional tips. Overall recommendations include integrating multiple outlets, having a professional online presence, following industry leaders, understanding privacy settings, prioritizing quality over quantity, and searching for professionals to follow in the field.

1. social media workshop
carolina prssa
oct. 26, 2010

2. twitter
 audience: personal AND professional
 how-to: set up an account, post professional avatar AND bio,
follow friends/industry leaders/companies that interest you, start
commenting on tweets of others/sharing interesting links
 pros: VERY interactive, easy to reach out to professionals and
people you don’t know, huge learning community, medium-size
network
 cons: can’t say a lot (140 characters), unless you DM or make
account private everyone can see your tweets, spam
 things you may not know: take advantage of twitter chats

3. linkedin
 audience: professional, potential employers, co-workers, past
employers
 how-to: add past and present job experience, find professional
connections, join groups that relate to your field, add third-party
applications to expand your profile
 pros: expand your resume and portfolio online, ranks high with
Google, can get employers/co-workers to recommend you
 cons: can get cluttered, not a ton of interactivity, small network
 things you may not know: revamped – looks more like Facebook
and Linkedin

4. facebook
 audience: personal, friends & family, some professional
 how-to: set up a profile, join groups, fan pages, connect with
friends & family, add third-party applications to personalize your
profile
 pros: variety of privacy settings, huge network (more than 60
million)
 cons: need to know how to USE privacy settings, you don’t own
content, can’t control what others pos
 things you may not know: explore group and page options

5. youtube
 audience: personal and professional
 how-to: set up account, upload videos, embed videos into blogs
and websites
 pros: easy to embed videos into blogs, huge number of people
searching videos, lots of content, easy to leave comments on
videos
 cons: learning curve – have to know how to make videos, not as
interactive
 things you may not know: subscribe to channels you like

6. blogs & websites
 audience: professional
 how-to: make an account (wordpress.com), upload content
(resume, work samples, bio, etc.), start blogging about something
that interests you
 pros: relatively straight forward with content management sites,
ranks high in Google searches, interactive, connects all your social
media outlets
 cons: time consuming, takes a while to build up a large network,
customization is hard if you don’t know CSS/HTML, steep learning
curve

7. digg & stumbleupon
 audience: N/A
 how-to: create a profile, put in your interests, find articles that
others have ranked
 pros: good source to find information based on your interests
 cons: not interactive

8. other social media tools
 foursquare & other geo-location services to promote businesses
 del.ic.ious – social bookmarking
 flickr – share photos
 brazen careerist – online community
 tumblr & posterous– micro blogging sites
 myspace, friendfeed – social networking sites
 technorati – blog search engine

9. tips & strategy
 integrate social media outlets
 have a professional picture and bio
 follow professionals & organizations
 know privacy settings for different networks
 quality over quantity
 know your audience
 search engine optimization

10. pr pros/blogs to follow
 mashable
 pr sarah evans
 brian solis
 deidre breakenridge
 chris brogan
 prbreakfastclub
 the communications blog
 dan schawbel (student
branding blog & personal
branding blog)
 pr-squared
 social media strategy