Social media nonprofitcenter0913

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  • Video. Updated each year, really interesting points.
  • Create a strategy. Plan ahead – monthly focus, daily focus, make spreadsheets. Online policy – what you are allowed to talk about online, time sensitive materials, who is tasked with updates and who has access.
  • Facebook, Twitter, Google +, LinkedIn, Pinterest, etc. Hootsuite, Tweet Deck, Facebook Scheduling, Klout. Which is best for your audience and your message.
  • RULES. These also include your audience.
  • RULES. These also include your audience.
  • Fashion on the Fly event. Bloggers/Media personalities invited to participate in a contest. 30 minutes to dress mannequins according to a secret theme. HUGE social media interactions. These can be cost effective and helpful.
  • RULES. These also include your audience.
  • Social media nonprofitcenter0913

    1. 1. Media Training: Social Media Training and Strategy Despina Pappas PR and Marketing Coordinator BroadBased Communications
    2. 2. •PR and Marketing Coordinator •Digital Project Management •Social Media Fiend •Flagler College Graduate & past tour guide •Volunteer •Elephant Lover Despina A. Pappas
    3. 3. http://youtu.be/Q8pyNHz6Pr0
    4. 4. Strategy •What are you goals for Social Media? •What SM Outlets would you like to use? •Make a schedule! Editorial calendars are not just for publications. Online Policy Does your company/organization have an online policy? If yes, know it. If no, create it!
    5. 5. Tools
    6. 6. Best Practices The Dos and the Don’ts of your online presence. “House Rules” document on your pages. “Right to Delete” Policy.
    7. 7. Quick Tips 1.Create a strategy, and stick to it 2.Cultivate a strong community 3.State your purpose and your request in a clear matter 4.Create BUZZ and excitement 5.Do your research and learn the lingo 6.Keep talking! 7.Think outside the box (Causes, contests, events – try anything once)
    8. 8. Case Study

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