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How Are Your Smartest Competitors Using Technology?
The document discusses how competitors use technology for reputation building and competitive intelligence, with examples from figures like Chris Sacca and Dave McClure. It highlights effective marketing tactics such as establishing social media presence and modifying press release strategies, leading to significant increases in web traffic and social media engagement. The document also suggests steps for businesses to enhance their online presence, including reserving social media names and gradually participating in online interactions.
How Are Your Smartest Competitors Using Technology?
- 1. HOW ARE YOURSMARTEST COMPETITORS USING TECHNOLOGY? JAN KORB
- 2. OVERVIEW http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 3. HOW ARE YOURSMARTEST COMPETITORS ARE USING THIS TECHNOLOGY? Research Reputation Building Competitive Intelligence Marketing & Promotion Prospect/Client Interaction Customer Service New Business
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- 5. RESEARCH Sproutbox, an early-stage accelerator incubator, uses social media as it’s “primary source of deal flow”.
- 6. RESEARCH “I use LinkedIn for lookups on key founders, employees and advisors.” Angel Dave McClure
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- 10. “Word. Of. Mouth. End of story.” Create something beneficial to people and they’ll tell everyone about it FOR you.” Peter Shankman Founder of HARO
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- 20. COMPETITIVE INTELLIGENCE VentureMaven.com is a Twitter aggregator that allows you to easily follow people with money to invest.
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- 38. NEW BUSINESS Tactics: #1 Created a blog to join online conversation #2 Established an active Twitter account #3 Created a LinkedIn Group and Facebook Fan Page #4 Modified press release strategy for blogger coverage #5 Promoted social media channels on company website and in email signatures #6 Monitor metrics for success
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- 40. NEW BUSINESS Results: After sixmonths, the campaign resulted in: • 10,230 unique blog page views in Q3 • 280 Twitter followers • 141 members of their LinkedIn Group • 155% increase in unique web visitors Leads by source: • 55% inbound web • 23% trade shows • 20.5% email • 1.5% seminars
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- 42. NEXT STEPS Sign Up Reserve your name in social media channels regardless how soon you plan on using it. Populate Populate your accounts with your bio information and link to your corporate website. Lurk Test the waters by observing.You don’t have to interact right away. Participate Begin by keeping your status updated with business-related happenings.
- 43. Questions? jkorb@bbased.com Twitter: @JanKorb or @BroadBased