Gain a competitive advantage with these Proven Strategies To Pull Ahead Of Your Competitors In Business Powerpoint Presentation Slides. Explain the sources of a competitive advantage which include strategic location, barriers to entry and exit, innovation, customer loyalty, first-mover advantage, etc. Take the assistance of our readily available core competency PowerPoint templates, and implement strategic actions in order to pursue high and long term profits. Highlight the strategies that can be used to gain a competitive advantage in business such as cost/product differentiation and niche strategies. Make a plan for obtaining a location for the company by identifying its needs and objectives by using our content-ready operations management PowerPoint visuals. Discuss how customer retention strategies enable you to provide and extract more value from your existing customer base. Showcase the potential barriers that can arise during operations such as structural barriers, strategic barriers, and statutory barriers. Also, present the right measures to overcome them. Therefore, distinguish your company from its competitors by employing our professionally designed business strategies PowerPoint presentation. https://bit.ly/3rkCWh1

1. Proven Strategies to Pull Ahead of Your
Competitors in Business
Y o u r C o m p a n y N a m e

2. Sources of Competitive Advantage
• Strategic Location
• Expand to Global Locations
• Customer Loyalty
• Loyalty Hierarchy
• Best Customer Service
• Strong R & D
• Barriers to Entry
• First Mover Advantage
• Exclusive Strategic Partnerships
• Access to Intellectual Properties
• Innovation
• Economies of Scale
Competitive Advantage Generic Strategies
• Strategy 1- Cost Leadership
• Strategy 2- Product Differentiation
• Strategy 3- Focus Strategies
Sample Strategies
01
02
03
Table of Contents
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3. Sources of Competitive Advantage
Strong R&D
Strategic Location
Customer Loyalty
Best Customer Service
Economies of Scale
Innovation
Barriers to Entry & Exit
First Mover Advantage
Exclusive Strategic Partnerships
Access to Intellectual Properties
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4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
#1- Strategic Location
Service Location Strategy
Operating Policies
Uniqueness of Location
Physical Quality of Facilities
Quality of Management
Quality of Competition
Competition
Compatibility with Demographics
Purchasing Power
Maximize volume of Business & Revenue
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5. Expand to Global Locations
Branch Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Headquarters
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6. Customer Retention Strategies
Personal Touches
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audience’s attention
Questionnaire/ Surveys
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audience’s attention
Regular Reviews
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audience’s attention
Overcome Buyers Remorse
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Loyalty Programs
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Premiums & Gifts
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#2- Customer
Loyalty
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7. Loyalty Hierarchy
Loyalty Hierarchy Building Block CRM Functionality
“Be in tune to my
evolving needs.”
Life Cycle
› Event triggers
› Cross – selling
› Upselling
“Be in tune with
my needs.”
Dialogue
› Call center
› Direct mail
› Field sales
› Client telling
› E-marketing
“Make it easier to satisfy my
needs.”
Personalization
› Segmentation
› Campaign management
› Optimization
› Predictive modeling
“Entice me.”
“Get to know me.”
Operational Loyalty
› Incentives: Point Programs, memberships, coupons and
prospecting
› Lead management, data collection and customer profiling
“Satisfy my needs.” Customer Satisfaction
› Contact center
› Measurement and reporting
“Promise me something that I
need.”
Core Value › Brand and product management
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8. #3- Best Customer Service
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Take advantage of
positive social proofs
Remember that quality is more
important than speed
Choose the right customer
service tools
Introduce
loyalty programs
Assist your customers
across various channels
Offer personalized
customer experience
Ask your customers
to leave a feedback
Recognize
your customers
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9. #4- Strong R & D
Deliver
Implement to
scale
04
Design
Engage in
applied research
02
Develop
Prepare for
rollout
03
Define
Identify problem
or need
01
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10. #5- Barriers to Entry
Structural, Strategic and Statutory Entry
Barriers
Structural barriers ('innocent' entry
barriers) – arising from differences in
production costs
Strategic barriers such as different
pricing policies
Statutory barriers – these are entry
barriers given force of law (e.g. patent
protection of franchises such as the National
Lottery or television and radio broadcasting
licenses)
01
02
03
Examples of “Strategic” Barriers to Entry
Brand Proliferation
Limit
Pricing Tactics
When a firm sets price low
enough to discourage new
entrants into the market
Predatory
Pricing Tactics
Setting an artificially low
price for product in order to
drive out competitions
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11. Barriers to Entry
Patent
A legal barrier
to copying
product.
Being the ‘First
Mover’
Facebook/ Google
gain strong position
from being first firm to
dominate a market.
Brand Loyalty
Consumers
attachment to
existing products.
Economies of
Scale
Existing firm
benefits from
lower average
costs due to size.
Geographical
Barriers
No access to
suitable location
prevents new entry.
Vertical
Integration
If you have no
access to suppliers
you cannot sell
your product.
Factors which make it difficult for new firms to enter an industry
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12. Learn from
mistakes 01
Set low pricing
making it
difficult for new
firms to enter
02
Exploit Internal
Economies of
Scale
03
Build Brand
Loyalty & Mold
Consumer
Behavior
04
#6- First Mover Advantage
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12

13. #7- Exclusive Strategic Partnerships
Initiatives for Partner Growth
Key Metrics 20XX 20XX 20XX
Metric 1 $9m $9.5m $10.5m
Metric 2 75% 86% 95%
Metric 3 86% 85% 95%
Metric 4 2.5% 2.8% 1.9%
Baseline Goals
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All-in-one Partner Portal
01
New reseller price list with product bundles
designed to help partners drive more
customer sales.
02
Discounting process for all partners
03
Joint marketing programs.
04
Partner summits featuring networking
and training.
06
Improved Referral Program
07
Partner training program with
certifications and sales enablement.
05
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14. #8- Access to Intellectual Properties
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• Protects secret information
• E.g., New invention, Coke formula
• Project functional or ornamental
features
• E.g., swipe feature or iPhone design
• Protects works of authorship
• E.g., books, movies, drawings
• Protects brands
• E.g., Apple for cell phones
4 Types of
intellectual
Property to Protect
your idea
Trade Secrets Trade Marks
Patents
Copy Rights
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15. #9- Innovation
• New Product/Service for Existing Market
• New Product/Service for New Market
• Product/Service Improvements: changes
in features of currently offered service
• Augmentation of existing
product/service line (e.g. new menu
items)
• Style Changes: modest visible
changes in appearances
Radical Innovations
Incremental Innovations
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16. #10- Economies of Scale
Number of Item
What
The More you make of something, the less it costs.
Example
Unbeatable
Economies of Scale!
Manufacturing costs can fall
70% to 90% every time the
business doubles its output
$ Average
Cost Per Item
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16

17. Sample Strategies
Organizational Strategy Operations Strategy Example of Companies or Services
Low Price Low Cost
› U.S. first class postage
› Wal-mart
High Quality
High performance design and/ or high quality
processing
Consistent quality
› Sony TV
› Lexus, Cadillac,
› Coca-Cola; Kodak, Motorola
Short Time
Quick Response (rapid delivery)
On - time delivery
› McDonald’s Restaurants
› Express mail
› FedEx; One – hour photo
Newness Innovation
› 3M
› Express mail
Flexibility
Variety
Volume
› Burger King (“Have it your way”)
› McDonald (“Buses Welcome”)
Service Superior customer service
› Disneyland
› IBM
Location Convenience
› Supermarkets, Banks, ATMs
› Mall Stores
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18. Competitive Advantage Generic Strategies
By Michael E. Porter
Differentiation
Lower Cost
Competitive Advantage
Narrow
Target
Broad
Target
Competitive
Scope
Differentiation
Differentiation
Focus
Cost
Leadership
Cost Focus
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19. Strategy 1- Cost Leadership
Leverage the economies of scale to produce products/deliver services at the lowest cost in the market.
More appropriate for big companies.
Walmart’s advantage relies on a cost leadership strategy. Walmart
is able to offer ‘every day low prices’ through economies of scale.
McDonald’s main competitive advantage relies on a cost leadership
strategy. The company is able to utilize economies of scale and produce
products at a low cost and as a result, offer products at a lower selling
price than that of its competitors.
01
02
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20. Strategy 2- Product Differentiation
Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group
Automobiles, Apple Computer (product's design), Mercedes-Benz automobiles
This strategy helps the company set a premium price for the product or service, earn increased
revenue per unit. The consumers' loyalty towards the brand forces them to pay the higher cost.
This strategy is more appropriate for big companies, not small companies.
Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources could include
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Innovative
processes
Patents or other
Intellectual
Property (IP)
Unique technical
expertise (e.g. Apple's
design skills or Pixar's
animation prowess)
Talented personnel
(e.g. a sports team's star
players or a brokerage
firm's star traders),
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21. Strategy 3- Focus Strategies
Cost Focus Lower cost to the focused segment
Differentiation
Focus
Differentiated product or service
that meets the needs of the
focused segment.
Example- Southwest Airlines, which provides short-haul point-to-point
flights in contrast to the hub-and-spoke model of mainstream carriers,
United, and American Airlines
An appropriate strategy for small companies. In adopting a narrow focus, the
company ideally focuses on a few target markets (also called a segmentation
strategy or niche strategy). It is of 2 types-
A
B
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22. Proven Strategies to Pull Ahead of Your Competitors in Business Icons Slide
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23. Additional
Slides
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24. Agenda
Agenda
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Agenda
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Agenda
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01
02
03
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25. Company Introduction
Professional
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Creative
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Talented
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26. Our Mission Vision Values
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Vision
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Mission
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Values
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27. Comparison
vs
30%
Female Users
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70%
Male Users
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28. Dashboard
0
50
100
Low
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25%
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Medium
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50%
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75%
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29. Pie Chart
20%
30%
50%
Product O1
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Product O2
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Product O3
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30. Bar Chart
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2018
2019
2020
Product O1
Product O2
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Product O1
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Product O2
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31. Circular Process
Add Text
Here
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03 02
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32. Our Goal
Goal
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Goal
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Goal
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33. Roadmap
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34. Timeline
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2015
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35. Name Here
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36. Linear Process
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