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Example Presentation
Business Plan
Your Company Name
Table Of Contents
Company Overview / Elevator Pitch01.
Our Team02.
The Problem03.
The Solution04.
Value Proposition – Product Service05.
Product Roadmap06.
Milestones Achieved07.
Traction08.
Business Model09.
Revenue Streams10.
Revenue Model11.
Expense Model12.
Growth Strategy13.
Go-to-Market Strategy14.
Market Strategy15.
Competitive Landscape16.
SWOT Analysis17.
Product Comparison18.
Financial Projection19.
Break-Even Analysis20.
Financing21.
Use Of Funds22.
Shareholding Pattern23.
Exit Strategy24.
2
Company Overview
Introduction
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Mission
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Vision
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Logo
Logo
Logo
Logo
Clientele
Service Area
Service 1 Service 2 Service 3 Service 4
Offering
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
3
What’s the
service/product?
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What’s the core
problem you are
solving?
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audience's attention.
What’s your
big vision?
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Elevator
Pitch
(Option 1 Of 2)
4
What’s the core
problem you are
solving?
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audience's attention.
What’s your
big vision?
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audience's attention.
What’s the
service/product?
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ElevatorPitch
(Option2Of2)
5
Our Team
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Name Here
Designation
Primary
Responsibilities
Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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6
The Problem
Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Problem 1
Example: Video files are too large to e-mail. (For
tech startups)
Problem 4
Example: In UK, stress results in 105 MM lost
workdays each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by either
guessing or using their gut. No one uses data analytics
tools. (For analytics startups)
Problem 3
To better illustrate your problem,
as well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the terrible
they are facing; 3. Existing
solutions are broken/Non-existent
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7
Text Here
Text Here
Text Here
Text Here
Text Here
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The Solution
(Option 1 Of 2)
If the investor has no clue
what the product does even
after getting deep into a pitch;
now is the time for a short
explanation or demo
8
The Solution (Option 2 Of 2)
Solution
04
Solution
02
Solution
03
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If the investor has no clue
what the product does even
after getting deep into a pitch;
now is the time for a short
explanation or demo
9
Value Proposition – Product/Services (Option 1 of 2)
Company:
Product:
Ideal Customer:
Product
What your
product do
What does it
feel like to
use your
Product?
How does
your product
work?
Features
Benefits
Experience
Customer
What are the
rational
drivers of
Purchasing
What are the
hidden
needs?
What are the
emotional
drivers of
Purchasing
Risks of
switching
to your
product
Fears
Wants
Needs
Substitutes
What do
people
currently do
instead?
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10
Value Proposition – Product/Services (Option 2 of 2)
01
02
03
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
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Your Value
Proposition
11
Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
We have categorized product
roadmap in to four most
common categories just to
give a basic idea on
classification which can be
altered by you as per your
requirement.
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12
Milestones Achieved
Jan
FY18 Launched the API
Apr
FY18
Launched Web App
Aug
FY18
100,000 users
Oct
FY18
10,000 users
Integrated in 50 Apps
Oct
FY18USD 1 million
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Adding few success stories
with the investors will grab
their eyeballs and further
support your pitch
13
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
A growing pipeline that
will generate USD XX in
next X year
We’re performing
amazing for these clients,
look at these results
Any awards like Best
Start-up, Best tech
transforming company etc.
Growing fast,
Generating good
revenues
“Any coverage
in articles/
news”
Traction
14
Business Model
How do you acquire
customers?
How do you provide
your service?
Type of Business
Model
(For e.g.: Freemium model with
consistent 3% conversion from
free to paid plans)
How do you
monetize?
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of your
business model
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15
Business Model (Example Slide)
Company XX makes money when users make money rather than relying on
creating value through added service
Future Potential: Advertising
=
Premium
targeted ads+
Premium
targeted ads+
High quality
user data
Large expected user
base
From:
• Advertising
• Email
• Distribution
partners
Includes:
• A/c types
• Spending pattern
• Credit history
• Demographics & preferences
Based on:
• History
• Usage
• Spending habits
• Current market deals/rates
Fee types:
• Bank A/c
• Credit card
• Cell phone carrier
• ISP
• Loan
User Acquisition Gather User information Intelligent Suggestions User switches = Referral fee
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16
Revenue Streams
Partner with other players in
value chain to increase business
Partner
commission
Anybody can open an A/c
start selling their product
Supplier
commission
Selling products at
profitable rates
Selling in-house
products
Selling products at
profitable rates
Indirect sources such as
advertising, affiliates etc.
Revenue
Streams
Now
Later
Now
Later
Revenue streams have been
classified in to 2 parts:
present sources and future
sources and these can be
altered as per your revenue
model
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17
Revenue Model
Pricing - whether you will
be charging flat fee or %?
Recurring Revenue
Frequency - Once every
six months / Once a year
Estimated Yearly Revenue
- 100 clients x A units x B
Fee = $ C Revenue
Expected conversion
rate to get a paid client-
10% of total customers
Life-time value of a
customer- $5000
Expected ARPU-
$ 100
We have considered 6 most
important and commonly
considered factors which are
expected by the investors to
be a part of their revenue
model
18
Expense Model (Option 1 of 2)
Name top 3 expenses like Employee Expense,
IT expenses & License purchase expenses
Key Expenses needed to generate revenue?
1 month
How long is sales cycle to get a
client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 50
Average cost to acquire a
customer
$ 30
Cost to maintain a customer
and build a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now vs.
after funding?
1 Year
How long will new
funding last?
Investors would like to
understand how your
company would manage the
funding and understand the
key expenses that you will be
making
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19
Marketing & Sales
Acquiring Customers
• Online marketing like SEO,
SMM, deal of the day
• Refer a friend
• Loyalty discounts
• Incentive for employees on
increasing sales
Customer Service
Retaining Customers
• Dedicated customer service
representative
• Customer Feedback
System in place
Product Development
Staying Competitive
• Consumer product advisory
board to drive consumer
features
• Add Android App
• Add iOS App
Growth Strategy
We have covered the most
important components of the
growth strategy which differs
from company to company
and can be altered
accordingly
20
Go-to-market Strategy
Outcomes
Inputs/
Tasks
Focus
Key
Question
• Goal Alignment/Validation
• Review Market Data
• Validate Project
Approach
• Design & Schedule
Work Plan
• Organize Core &
Steering Teams
• Clarify Desired Outcomes/
Objectives
• What Are We Trying To
Accomplish?
• Verify The Nature Of The
Market Opportunity
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• What Are The Potential
Markets?
• Determine How You Will
‘Win’
• Asses Addressable
Markets W/
Attractiveness Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Understanding The
Opportunity To Create
Deferential Advantage
• Where Should We
Compete And What Must
We Deliver?
• Determine How You
Will ‘Play’ (GTM Model)
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets
Markets
• Identify And Assess
Market Channel Options
• What Go To Market
Aooroach Is Optimal?
• Identify How You Will
Measure Results (Metrics)
• Develop Recommendation
For Go To Market
Approach
• Market-channel
Positioning Platform
Tested
• Organizational Alignment
Assessed
• The Best Channel
Approach
• What Is Winning Worth?
Provocation Discovery Diagnostic Design Recommendation
21
Blog
Search Engine
Optimization
Website
Design
Social Media
Email Marketing
Analytics &
Reporting
Paid Advertising
Market
Strategy
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22
Competitive Landscape
Industry Segment 2
Industry Segment 1
Industry Segment 3
Direct
Competitors
Company Logo
Company Logo
Company Logo
Indirect
Competitors
Company Logo
Company Logo
Company Logo
Don’t try to hard to force a
slide that winds up
meaningless in being overly
positive. Instead, speak to
how you’ll win against the
most relevant two or three
competitors
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23
Project Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
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24
Strength
Weakness
opportunity
Threat
SWOT Analysis
(Option 1 of 3)
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25
SWOT Analysis (Option 2 of 3)
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Strength
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Opportunity
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Weakness
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Threat
26
SWOT Analysis
(Option 3of 3)
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Strength
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Weakness
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Opportunity
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Threat
27
How much
capital are you
willing to raise?
$ 5 MM
Valuation of
the company
$ 10 MM
Financing
Investment Terms
Convertible note @ $X valuation cap; 1.5 X premium
Preferred Equity (convertible in to common) @ X pre-money valuation
28
Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
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29
Break-Even Analysis
Units Of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments On The Table
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30
Use of Funds
Relevant Example
• Sales & Marketing, Hire key
employees, Founder Salaries
• Build out/further develop
technology, File patents
• Achieve key milestones: 1st
client? Breakeven time? 3x
Revenue growth?
New Hires
40%
Operational Cost
18%
Marketing
30%
Product Development
12%
Be thoughtful about this slide,
since that’s how VCs think about
finances. And definitely don’t try
to project anything beyond two
years. It’s just not reasonable.
31
Shareholding Pattern
10%
100%
7%
37%
36%45
47
09
13
12
126
10%
100%
3%
10%
27%
56%85
41
15
12
5
158
8%
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Shareholder
Name
After Funding
Total Shares
Before Funding
Total Shares
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32
Exit Strategy
Financial Buyer: Will your company generate excess cash flow
that could make it attractive to financial buyers to generate a return?
IPO: Least likely exit for a company, but a probability. Preferred
strategy only when no buyer could afford the valuation of your
company.
Acquisition: Most Likely Exit Options For Companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
33
Client Testimonials
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Name Here
Designation
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Name Here
Designation
34
Name Here
Designation
Name Here
Designation
Name Here
Designation
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 1 Office 2
Contact Details
35
10:15 To10:30
15 min
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Coffee Break
36
Charts &
Graph
37
Clustered Bar
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 1 • Product 2 • Product 3
38
Bar Chart
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07
InPercentage
In Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 1 • Product 2
39
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
Area Chart
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• Product 1
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• Product 2
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40
Scatter Bubble Chart
20
60
30
40
75
55
80
90
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
Profit(InSales)
In Percentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 1 • Product 2
41
Clustered Column
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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• Product 1
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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• Product 2
42
Additional
Slides
43
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Vision
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Mission
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Goal
Our Mission
44
Our Team
Name Here
Designation
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Name Here
Designation
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45
This is a representative image, and should be replaced by
your own image. Just right click and replace image.
Target Audiences
Preferred by Many
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your own image. Just right click and replace image.
Values Client
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your own image. Just right click and replace image.
About Us
46
Comparison
Positive Factors
Negative Factors
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47
Our Goal
01
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02
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48
Financial
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85%
01
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65%
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45%
03
02
49
You were born to
WIN, but to be a
winner, you must
plan to win, prepare
to win, and expect to
WIN.
… Zig Ziglar
Quotes
50
Dashboard
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Medium
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High
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Low
Low
Medium
High
0
100
50
30%
0
100
50
Low
Medium
High
50%
Low
Medium
High
0
100
50
90%
51
Timeline
Start
End
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2014
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2015
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2016
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2017
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2018
52
Location
Asia 8.2%
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7.5 %
Australia &
Oceania
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5.5 %
South
America
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53
Puzzle
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01
02
03
04
54
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Text 02
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Text 03
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Text 01
Our Target
55
Circular
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Your Text
Here
02
04
01
03
56
Venn
01
02
0304
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Silhouettes
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Mind Map
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01
02
03
06
05
04
59
Bulb Or Idea
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Business Plan Presentation Summary

  • 2. Table Of Contents Company Overview / Elevator Pitch01. Our Team02. The Problem03. The Solution04. Value Proposition – Product Service05. Product Roadmap06. Milestones Achieved07. Traction08. Business Model09. Revenue Streams10. Revenue Model11. Expense Model12. Growth Strategy13. Go-to-Market Strategy14. Market Strategy15. Competitive Landscape16. SWOT Analysis17. Product Comparison18. Financial Projection19. Break-Even Analysis20. Financing21. Use Of Funds22. Shareholding Pattern23. Exit Strategy24. 2
  • 3. Company Overview Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Logo Logo Logo Logo Clientele Service Area Service 1 Service 2 Service 3 Service 4 Offering • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here 3
  • 4. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Elevator Pitch (Option 1 Of 2) 4
  • 5. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ElevatorPitch (Option2Of2) 5
  • 6. Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7. The Problem Example: Price is an important concern for customers purchasing online (for E-commerce company) Problem 1 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
  • 8. Text Here Text Here Text Here Text Here Text Here • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Solution (Option 1 Of 2) If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo 8
  • 9. The Solution (Option 2 Of 2) Solution 04 Solution 02 Solution 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo 9
  • 10. Value Proposition – Product/Services (Option 1 of 2) Company: Product: Ideal Customer: Product What your product do What does it feel like to use your Product? How does your product work? Features Benefits Experience Customer What are the rational drivers of Purchasing What are the hidden needs? What are the emotional drivers of Purchasing Risks of switching to your product Fears Wants Needs Substitutes What do people currently do instead? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11. Value Proposition – Product/Services (Option 2 of 2) 01 02 03 Your Offering What The Customer Needs The Marketplace Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Value Proposition 11
  • 12. Product Roadmap FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms New Integrations New Channels Enterprise Ready Android iPad, iOS Native Mac App HubSpot Dropbox BOTS NetSuite Messenger WhatsApp Exchange SSO Teams Light Users Advanced ReportingCustom Rights We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Milestones Achieved Jan FY18 Launched the API Apr FY18 Launched Web App Aug FY18 100,000 users Oct FY18 10,000 users Integrated in 50 Apps Oct FY18USD 1 million • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adding few success stories with the investors will grab their eyeballs and further support your pitch 13
  • 14. Text Here Text Here Text Here Text Here Text Here Text Here Text Here A growing pipeline that will generate USD XX in next X year We’re performing amazing for these clients, look at these results Any awards like Best Start-up, Best tech transforming company etc. Growing fast, Generating good revenues “Any coverage in articles/ news” Traction 14
  • 15. Business Model How do you acquire customers? How do you provide your service? Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) How do you monetize? This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
  • 16. Business Model (Example Slide) Company XX makes money when users make money rather than relying on creating value through added service Future Potential: Advertising = Premium targeted ads+ Premium targeted ads+ High quality user data Large expected user base From: • Advertising • Email • Distribution partners Includes: • A/c types • Spending pattern • Credit history • Demographics & preferences Based on: • History • Usage • Spending habits • Current market deals/rates Fee types: • Bank A/c • Credit card • Cell phone carrier • ISP • Loan User Acquisition Gather User information Intelligent Suggestions User switches = Referral fee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
  • 17. Revenue Streams Partner with other players in value chain to increase business Partner commission Anybody can open an A/c start selling their product Supplier commission Selling products at profitable rates Selling in-house products Selling products at profitable rates Indirect sources such as advertising, affiliates etc. Revenue Streams Now Later Now Later Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. Revenue Model Pricing - whether you will be charging flat fee or %? Recurring Revenue Frequency - Once every six months / Once a year Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected conversion rate to get a paid client- 10% of total customers Life-time value of a customer- $5000 Expected ARPU- $ 100 We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model 18
  • 19. Expense Model (Option 1 of 2) Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 50 Average cost to acquire a customer $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
  • 20. Marketing & Sales Acquiring Customers • Online marketing like SEO, SMM, deal of the day • Refer a friend • Loyalty discounts • Incentive for employees on increasing sales Customer Service Retaining Customers • Dedicated customer service representative • Customer Feedback System in place Product Development Staying Competitive • Consumer product advisory board to drive consumer features • Add Android App • Add iOS App Growth Strategy We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly 20
  • 21. Go-to-market Strategy Outcomes Inputs/ Tasks Focus Key Question • Goal Alignment/Validation • Review Market Data • Validate Project Approach • Design & Schedule Work Plan • Organize Core & Steering Teams • Clarify Desired Outcomes/ Objectives • What Are We Trying To Accomplish? • Verify The Nature Of The Market Opportunity • Identify Define, & Map Markets • Determine Buying Processes And Choice Drivers • Identify Market Attractiveness Factors, And ‘As Is’ Situation • What Are The Potential Markets? • Determine How You Will ‘Win’ • Asses Addressable Markets W/ Attractiveness Criteria • Determine Company’s Ability To Compete In Attractive Markets • Identify Key Buying Influencers & Desired Behavioral Objectives • Understanding The Opportunity To Create Deferential Advantage • Where Should We Compete And What Must We Deliver? • Determine How You Will ‘Play’ (GTM Model) • Determine The Optimal Offering & Positioning For Target Markets • Determine Ideal Channel Partner Criteria • Identify, Assess And Prioritize Potential Channel Partners By Targets Markets • Identify And Assess Market Channel Options • What Go To Market Aooroach Is Optimal? • Identify How You Will Measure Results (Metrics) • Develop Recommendation For Go To Market Approach • Market-channel Positioning Platform Tested • Organizational Alignment Assessed • The Best Channel Approach • What Is Winning Worth? Provocation Discovery Diagnostic Design Recommendation 21
  • 22. Blog Search Engine Optimization Website Design Social Media Email Marketing Analytics & Reporting Paid Advertising Market Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
  • 23. Competitive Landscape Industry Segment 2 Industry Segment 1 Industry Segment 3 Direct Competitors Company Logo Company Logo Company Logo Indirect Competitors Company Logo Company Logo Company Logo Don’t try to hard to force a slide that winds up meaningless in being overly positive. Instead, speak to how you’ll win against the most relevant two or three competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
  • 24. Project Comparison Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
  • 25. Strength Weakness opportunity Threat SWOT Analysis (Option 1 of 3) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
  • 26. SWOT Analysis (Option 2 of 3) This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Threat 26
  • 27. SWOT Analysis (Option 3of 3) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat 27
  • 28. How much capital are you willing to raise? $ 5 MM Valuation of the company $ 10 MM Financing Investment Terms Convertible note @ $X valuation cap; 1.5 X premium Preferred Equity (convertible in to common) @ X pre-money valuation 28
  • 29. Financial Projections FY18 FY19 FY20 FY21 FY22 FY23 Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
  • 30. Break-Even Analysis Units Of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 Key Comments On The Table This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
  • 31. Use of Funds Relevant Example • Sales & Marketing, Hire key employees, Founder Salaries • Build out/further develop technology, File patents • Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? New Hires 40% Operational Cost 18% Marketing 30% Product Development 12% Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable. 31
  • 32. Shareholding Pattern 10% 100% 7% 37% 36%45 47 09 13 12 126 10% 100% 3% 10% 27% 56%85 41 15 12 5 158 8% Name 1 Name 2 Name 3 Name 5 Name 4 Total Shareholder Name After Funding Total Shares Before Funding Total Shares This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
  • 33. Exit Strategy Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. Acquisition: Most Likely Exit Options For Companies: • Name potential companies (any unique relationship with them) • Name type/category of companies that could acquire you? • Why would they acquire you? How do you fir in their category? • Why won’t they try to built it themselves? 33
  • 34. Client Testimonials This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation 34
  • 35. Name Here Designation Name Here Designation Name Here Designation Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Office 1 Office 2 Contact Details 35
  • 36. 10:15 To10:30 15 min • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break 36
  • 38. Clustered Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 1 • Product 2 • Product 3 38
  • 39. Bar Chart 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 InPercentage In Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 1 • Product 2 39
  • 40. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40
  • 41. Scatter Bubble Chart 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 Profit(InSales) In Percentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 1 • Product 2 41
  • 42. Clustered Column This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0% 10% 20% 30% 40% 50% 60% Jan Feb Mar Apr This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 1 0% 10% 20% 30% 40% 50% 60% Jan Feb Mar Apr This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 2 42
  • 44. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal Our Mission 44
  • 45. Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
  • 46. This is a representative image, and should be replaced by your own image. Just right click and replace image. Target Audiences Preferred by Many This is a representative image, and should be replaced by your own image. Just right click and replace image. Values Client This is a representative image, and should be replaced by your own image. Just right click and replace image. About Us 46
  • 47. Comparison Positive Factors Negative Factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47
  • 48. Our Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% 03 02 49
  • 50. You were born to WIN, but to be a winner, you must plan to win, prepare to win, and expect to WIN. … Zig Ziglar Quotes 50
  • 51. Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low Low Medium High 0 100 50 30% 0 100 50 Low Medium High 50% Low Medium High 0 100 50 90% 51
  • 52. Timeline Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 52
  • 53. Location Asia 8.2% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7.5 % Australia & Oceania This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5.5 % South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 53
  • 54. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 54
  • 55. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text 01 Our Target 55
  • 56. Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 02 04 01 03 56
  • 57. Venn 01 02 0304 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
  • 58. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58
  • 59. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 06 05 04 59
  • 60. Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 Idea 60
  • 61. Magnifying Glass 01 02 03 04 Your Text Here • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 61
  • 62. Thank you Email Address: emailaddress123@gmail.com Contact Numbers: 0123456789 Address: # street number, city, state 62