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2. Table of Contents (1/2)
2
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Company Overview /
Elevator Pitch
01
Our Team02
The Problem03
The Solution04
Value Proposition -
Product Service
05
Product Roadmap06
4. Company Overview (Option 1/2)
4
Introduction
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Mission
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Vision
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Service Area Offerings
Logo Logo
Logo Logo
Clientele
Service 1 Details
Service 2 Details
Service 3 Details
Service 4 Details
Service 5 Details
Table1:KeyOfferings
5. Elevator Pitch (Option 2/2)
5
What’s the
service/product?
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01
What’s the core Problem
you are solving?
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02
What’s your big
vision?
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03
6. Our Team
6
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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7. The Problem
7
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01 02 03 04
Problem
Example: Price is an important
concern for customers
purchasing online (for E-
commerce company)
Problem
Example: In UK, stress results in
105 MM lost workdays each
year (For Health tech startup)
Problem
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem
Example: Video files are too
large to e-mail. (For tech
startups)
8. The Solution
8
01 02 03
Save Time
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Save Money
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Save Energy
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9. Value Proposition – Product/Services
9
Product Benefit 01
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Product Benefit 02
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Product Benefit 03
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Product Benefit 04
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100%
10. Product Roadmap
10
Features Q2 FY19 Q3 FY19 Q4 FY19 Q4 FY19 Q1 FY20 Q2 FY20
New Platforms Android iPad, iOS Native Mac App
New Integrations HubSpot Dropbox BOTS Netsuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams Custom Rights Light Users Advanced Reporting
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12. Traction
12
Hard Traction
Growing fast, Generating
good revenues
A growing pipeline that will generate
USD XX in next X year
We’re performing amazing for these
clients, look at these results
Soft Traction
Any articles in newspapers/ articles
like TechCrunch, Your story/
Forbes/CNN etc.
Any awards like Best Start-up, Best
tech transforming company etc.
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13. Business Model
13
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audience's attention.
(For e.g.: Freemium model with consistent 3% conversion from free to
paid plans)
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How do you
acquire
customers?
01
How do you
provide
your
service?
02
Type of
Business
Model
03
How do you
monetize? 04
14. Business Model (Example Slide)
14
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
User
Acquisition
From:
• Advertising
• Email
• Distribution partners
Gather User
information
Includes:
• A/c types
• Spending pattern
• Credit history
• Demographics & preferences
Intelligent
Suggestion
Based on:
• History
• Usage
• Spending habits
• Current market deals/rates
User switches
= Referral fee
Fee types:
• Bank A/c
• Credit card
• Cell phone carrier
• ISP
• Loan
Premium
targeted ads
Large expected user
base
High quality
user data
High profit
potential
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15. Revenue Streams
15
Supplier Commission
Anybody can open an A/c start
selling their product
Now
Indirect sources such as
advertising, affiliates etc.Later
Selling products at
profitable rates
Partner Commission Now
Partner with other players in value
chain to increase business
Selling in-house
products Later
Selling products at
profitable rates
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16. Revenue Model
16
01
02
03
04
05
06
07
08
09
Pricing? You will be charging
flat fee or %? Reason?
Recurring revenue frequency?
Is there a big difference between
gross and net revenue?
High vol. vs. low vol.
business?
Example showing basic math:
• 100 clients x A units x B Fee = $ C
Revenue
• It should be as detailed as possible
Cash collections: Immediately?
30-90 days
Expected conversion rate to
get a paid client
Expected ARPU?
Life-time value of a customer?
17. Expense Model
Key Expenses needed
to generate revenue?
Channels: How to reach customers
(E.g. – Organic growth like word of
mouth publicity, traditional sales
person, above the line advertising)
Any unique strategic alliances?
Potential to grow fast
economically?
How long is sales cycle to get
a client?
Average cost to acquire a
customer?
Cost to maintain a customer
and build a recurring sales?
Monthly burn rate, now vs.
after funding?
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17
18. Growth Strategy
18
Marketing &
Sales
Customer
Service
Product
Development
Acquiring Customers
• Online marketing like SEO, SMM,
deal of the day
• Refer a friend
• Loyalty discounts
• Incentive for employees on
increasing sales
Retaining Customers
• Dedicated customer service
representative
• Customer Feedback System in place
Staying Competitive
• Consumer product advisory board to drive
consumer features
• Add Android App
• Add iOS App
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19. Go-to-Market Strategy
19
Outcomes
Inputs/
Tasks
Focus
Key
Question
• Verify The Nature Of The
Market Opportunity
• Identify Define, & Map
Markets
• Determine Buying Processes
And Choice Drivers
• Identify Market
Attractiveness Factors, And
‘As Is’ Situation
• What Are The Potential
Markets?
Discovery
• Determine How You Will
‘Win’
• Asses Addressable Markets
W/ Attractiveness Criteria
• Determine Company’s Ability
To Compete In Attractive
Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Understanding The
Opportunity To Create
Deferential Advantage
• Where Should We Compete
And What Must We Deliver?
Diagnostic
• Determine How You Will
‘Play’ (GTM Model)
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets Markets
• Identify And Assess Market
Channel Options
• What Go To Market
Approach Is Optimal?
Design
• Identify How You Will
Measure Results (Metrics)
• Develop Recommendation
For Go To Market Approach
• Market-channel Positioning
Platform Tested
• Organizational Alignment
Assessed
• The Best Channel Approach
• What Is Winning Worth?
Recommendation
• Goal Alignment/Validation
• Review Market Data
• Validate Project Approach
• Design & Schedule Work Plan
• Organize Core & Steering
Teams
• Clarify Desired Outcomes/
Objectives
• What Are We Trying To
Accomplish?
Provocation
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21. Competitive Landscape
21
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Direct Competitors
• Company Logo
• Company Logo
• Company Logo
Indirect Competitors
• Company Logo
• Company Logo
• Company Logo
Competitive
Landscape
Industry Segment 1
Industry Segment 2
Industry Segment 3
22. Product Comparison
22
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Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
23. SWOT Analysis
23
SWOT
Strengths Weaknesses
Threats Opportunities
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24. Financial Projections
24
FY18 FY19 FY20 FY21 FY22 FY23
14 14.25 14.50 15 16 18
0.05 0.1 0.2 0.3 0.4 0.5
650 700 750 800 850 900
60 70 75 80 85 90
100 120 130 140 150 160
26% 28% 29% 21% 22% 23%
10 15 20 25 30 35
50 55 60 65 70 75
10 11 12 11 10 9
Target Market (MM)
Users (MM)
Net Revenue ($ MM)
Total Expenses ($ MM)
EBITDA margin
Financing Cost
PAT
PAT margin
EBITDA
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25. Financing
25
Investors in Round:
Previous Investors? New
Investors? Key angels or
strategic?
How much capital are
you willing to raise?
Average monthly
expenses? How long will
new funding last?
Capital Raise:
• Stage/Size? Example: Seed round up
to $ 500K, Series A: $ 2 MM-$ 3 MM
• Investment Terms:
• Preferred Equity (convertible in to
common) @ X pre-money valuation
• Convertible note @ $X valuation cap;
1.5 X premium
Prior investment
rounds: Size? Investors?
Valuation? Key terms?
26. Use of Funds
26
Relevant Example:
Build out/further develop
technology, File patents
Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Sales & Marketing, Hire key
employees, Founder Salaries
12%
40%
18%
30%
New Hires
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Operational Cost
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Marketing
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Product Development
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27. Break-Even Analysis
27
Revenue
$
Total Cost
Fixed Cost
Variable Cost
Price
ContributionBreak-even
Volume/yr
Operating
Volume/yr
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28. Shareholding Pattern
28
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Before Funding After Funding
Total Shares % Total Shares %
Name 1 85 40.5% 45 40.5%
Name 2 41 19.5% 47 19.5%
Name 3 15 7.1% 09 7.1%
Name 4 0 0.0% 0 0.0%
Name 5 12 5.7% 13 5.7%
Name 6 3 1.4% 3 1.4%
Name 7 12 5.7% 12 5.7%
Name 8 8 3.8% 8 3.8%
Name 9 4 1.9% 4 1.9%
Name 10 15 7.1% 15 7.1%
Name 11 15 7.1% 15 7.1%
Total 210 100% 210 100%
Shareholding Pattern
Shareholder Name
29. Exit Strategy
29
• Name potential companies (any
unique relationship with them)
• Name type/category of companies
that could acquire you?
• Why would they acquire you? How
do you fir in their category?
• Why won’t they try to built it
themselves?
Most likely exit options for
companies:
Acquisition: Financial Buyer:
Will your company generate excess
cash flow that could make it
attractive to financial buyers to
generate a return?
IPO:
Least likely exit for a company, but a
probability. Preferred strategy only
when no buyer could afford the
valuation of your company.
30. Client Testimonials
30
JOHN SMITH
Founder CEO
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MARY SMITH
Sales Manager
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31. Contact Details
31
Name 1
Email ID
Contact Details
Name 2
Email ID
Contact Details
Name 3
Email ID
Contact Details
Office 1
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 2
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
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34. About Our Company
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Talented
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Professional
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Creative
34
37. Our Mission
37
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Vision
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Mission
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Goal
38. Post it Notes
38
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39. Idea Generation
39
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40. 40
Thank You
# Street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address