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2. Table of Contents
2
Business Operations Summary
Operational Highlights
Milestones Achieved
Company Objectives
Operational Challenges
Partnering & Alliance Challenges
Organizational / Operational Setup Challenges
Customer Service Related Challenges
Current Sources of Revenue
Potential Sources of Revenue
Sales & Marketing Challenges
Company Strategy
Product Roadmap
Changes in Competitive Roadmap
Key Performance Indicators
Financial Summary: Base VS Stretch Plan
New Customer Acquisition Cost
Customer Lifetime Value
Operating Plan
Hiring Plan
Team Goals
Risk Mitigation Strategies
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
3. Business Operations Summary
3
Customer
Satisfaction Score
6/10
Rework Rate
on the Job
9%
Net
Operating Margin
24%
Productivity
73%
Average number of
orders per Customer
10
Total Customer
Complaint
51
Customer
Retention Rate
80%
73%
Labor Utilization Rate
Ratio of billable hours
to actual working hours
Some general business
operations parameters to
determine performance
have been added in this
slide which can be altered
based on your requirement
4. Operational Highlights – FY18
4
Q1 Q2 Q3 Q4
You can mention any
significant developments
that happened during
this period.
Highlight 2
You can mention any
significant developments
that happened during
this period.
You can mention any
significant developments
that happened during
this period.
You can mention any
significant developments
that happened during
this period.
Highlight 1 Highlight 3
Highlight 4
5. Milestones Achieved (Option 1 of 2)
5
2019
2022
2021
2020
2018
2017
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6. Milestones Achieved (Option 2 of 2)
6
2022
2019
2020
2017
2021
2018
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7. Company Objectives (Option 1 of 2)
7
Retain the current customer base
Increase market share by x%
Increasing revenue/customer by x%
Closing X number of sales by (date)
Decrease operational expenses
These are some of the
common objectives which
are discussed during the
review meetings and can
be altered as per user
requirements
8. Company Objectives (Option 2 of 2)
8
Retain the current
customer base
Increase market
share by x%
Increasing
revenue/customer by x%
Closing X number
of sales by (date)
Decrease
operational expenses
These are some of the
common objectives which
are discussed during the
review meetings and can
be altered as per user
requirements
9. Operational Challenges
9
Customer Facing
Entering the market
• Sales
• Marketing
• PR
Back-Office
Optimize Revenue
Sources
Partners &
Alliances
Operations
Customer
Care / CRM
Organizational /
Operations Setup
These are some of the
common objectives which
are discussed during the
review meetings and can
be altered as per user
requirements
10. Partnering & Alliances - Execution Stages
10
Partner Strategy Execution
Identify Gaps
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Investigate Negotiate Contract Manage Exit
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Key things to be kept in mind
while making this slide –
• Main outcomes desired
from the negotiation?
• What is our company’s
position? Partner
company’s position?
• Key points for each issue?
• Cost benefit analysis of this
partnership
11. Checklist for Effective Business Partnerships
11
Voluntary Nature
The partners have clear and common goals based on mutual benefits
Synergy
The value added by this partnership should be greater than sum of individual contributions
Mutual Dependency
It arises by sharing risk, responsibilities, resources, competencies & benefits
Respect & Trust
It is one of the most effective mechanism for governing innovative business partnerships
Effective Communication
Communication at all levels should be regular, open and transparent for effective decision making & solving business problems
Shared Core Competency
Develop a mechanism to leverage different types of competencies, resources, & capabilities
Complementary Support
Focus on your firm’s resources on what you do best and tap to the resources of others for rest
Common Interest
Directing resources & capabilities to projects you consider as most important
12. Contribution Valuation
When your firms non-monetary contribution to the partnership will be undervalued by the partner
Financial Commitment
When entering in to the partnership may expose the firm to credit risk
Financial Viability
When Strategic partner experiences financial distress that limits its ability to meet
your firms requirement
Cost Renegotiation
When Strategic partner will take advantage of its position at a later date
and seek unexpected increase in the cost of raw materials
Quality Performance
When Strategic partner is unwilling to supply raw material according to
firm’s quality standards
Surge Capacity
When Strategic partner is unwilling to supply raw material in a timely
manner to meet unusually high, unexpected demand
Coordination
When there is fundamental misunderstanding of each other requirements
due to complexity associated with the task
Input Supply
When Strategic partner is unwilling to supply raw material in
a timely manner to meet the firm’s regular demand
Risk associated with Strategic Alliances
12
13. Organizational / Operational Setup Challenges
13
Increase the machinery
production capacity
Increase the
labor workforce
Which will eventually result in
XX% increase in production
30% XX%20%
This example has been
taken for a
manufacturing industry
where the production
needs to be increased
14. Operational Setup - Risk & Mitigation Strategy
14
A proper due-diligence needs to be
conducted since investment in fixed
assets is a part of long term strategy
Company first needs to have proper
allocation & optimization of
resources in place, after which
consideration should be given to hire
more employees
Risk Risk Mitigation
Risk
Without proper planning & organizing
restructuring, hiring more workforce will
increase the fixed cost of the company
Company might invest in Fixed Assets
& increase the production capacity but
later they might face deficit in the in-
hand orders & the investment might
turn out to be bad one
Risk and Risk Mitigation
Strategies for a
manufacturing company
has been taken as an
example in this slide
15. Customer Service Related Challenges
15
Cash Flow
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Work Flow
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Less Employee
Resources
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Call Handling
Scripts
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Computer / Telephone
User Interface (CTI)
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Sales & Marketing
Strategies
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Some general
challenges have been
considered which are
faced in day-to-day
operations during
customer related service
16. Business Risk associated with Customer Service (Option 1 of 2)
16
Business
Risk Inadequate staffing provides for an overloaded
workforce where responses to inquiries may be
unacceptably delayed or never answered at all
New methods to improve customer service & reduce
related costs are not utilized
Lack of visibility of the order status along the whole
supply chain
Inability to respond to market demands caused by
lack of integration among order-entry systems or due
to infrastructure
Lack of true integration of SCM and CRM systems
Inefficient routing protocols send voice calls and
emails to useless contact details where they are
never retrieved or responded to
Web pages are static (not constantly updated), thus
they do not respond to customer needs and demands
17. Business Risk associated with Customer Service (Option 2 of 2)
17
Inadequate staffing provides for an overloaded workforce where responses to
inquiries may be unacceptably delayed or never answered at all
New methods to improve customer service & reduce related costs
are not utilized
Lack of visibility of the order status along the whole supply chain
Inability to respond to market demands caused by lack of integration among
order-entry systems or due to infrastructure
Lack of true integration of SCM and CRM systems
Inefficient routing protocols send voice calls and emails to useless contact
details where they are never retrieved or responded to
Web pages are static (not constantly updated), thus they do not
respond to customer needs and demands
18. Risk Mitigation Strategies for Customer Service
18
You can follow up with every customer or, at the very
least, a random sampling of customers & ask them if
all is well
Recognize an Unhappy Customer
Take Action
Empower employees to take steps necessary to make
problems right. Have a clear line of communication they
can follow when they need help from a manager
Keep Customers in the Loop
Make sure customers understand the steps you’re
taking to fix a situation. Update customers often, even
if the status remains unchanged
Use Customer Feedback to Your Advantage
Seek out customer feedback through surveys and via
online searches. Respond to complaints made online so
others can see that you care about the problems
Empower Employees to Make Nice Gestures
Throwing in a little extra every now & then is a strong
builder of good will. You might waive a late fee or throw
in a free month of service. There need not necessarily
be a complaint first
Grease the Squeaky Wheels
The loudest complainers are probably complaining loudly to
others, as well. These customers need a little extra care to
show them that you hear them & care about their problems
19. Current Sources of Revenue
19
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30%
25%
20%
15%
10%
20. Potential Sources of Revenue
20
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10% 15% 20% 30% 50%
21. Sales & Marketing Challenges
21
Some common
challenges faced
during sales and
marketing
THEFT, PILFERAGE & DAMAGE may take place
during transportation and storage
Risk of DUPLICATION
No Reliable Automatic Way to TRACK SALES
Sales Reps Short on SALES SKILLS
Salespeople Not Reporting CRUCIAL INFORMATION
Salespeople REPORTING FALSE OR
MISLEADING INFORMATION to Sales Management
22. Risk associated with Sales & Marketing
22
The most corrosive business calamity to
shareholder value
04
03
02
01
Sales &
Marketing Ethical Risk
Tactical Risk
Executing the right strategy in the wrong way
Strategic Risk
Choosing the wrong business strategy
Information Risk
With the explosion of data, quality cannot keep pace, &
uncontrolled data will lead to a major backfire
23. Company Strategy
23
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24. Product Roadmap - Product Launch Deliverables
24
2017 2018 2019 2020 2021
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35%
45%
70%
80%
90%
25. Product Roadmap - Product Launch Deliverables
25
Product
Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Product
Family
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Product 01
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Product 02
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Product 03
26. Product Roadmap
26
1 OPTION
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28. Changes in Competitive Environment
28
Competitive Landscape Brand 1 Brand 2 Brand 3 Brand 4
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29. Key Performance Indicators - Template 1 of 2
29
Net Promoter Score
Customer Retention Rate
% Sales Lost to Active Customers
Day Sales Outstanding
Cost of Goods Sold
KPI
30. Key Performance Indicators - Template 2 of 2
30
Area of focus # 1
Area of focus # 2
01 Objective
02 Measures
03 Targets
04 Invites
Area of focus # 3
01 Objective
02 Measures
03 Targets
04 Invites
Area of focus # 4
01 Objective
02 Measures
03 Targets
04 Invites
20% 40%
60% 80%
Area of focus # 1 Area of focus # 2
Area of focus # 3 Area of focus # 4
01 Objective
02 Measures
03 Targets
04 Invites
31. Financials Summary: Base Plan Vs Stretch Plan
31
KPI 1
KPI 2
KPI 3
Revenue
Cost of Sales
Gross Profit
Customer Acquisition Cost
Operating Profit
Change in Cash
Ending Cash
Employees(FTEs)
Other Operating Cost Expense
Base Plan Stretch Plan Comments
32. Financials - Base Plan (Option 1 of 2)
32
KPI 1
KPI 2
KPI 3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Other Operating Cost Expense
2018
1Q 2Q 3Q 4Q
2019
1Q
33. Financials - Base Plan (Option 2 of 2)
33
1Q18 2Q18 3Q18 4Q18 1Q18
KPI 1
KPI 2
KPI 3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Other Operating Cost Expense
34. Financials - Stretch Plan (Option 1 of 2)
34
KPI 1
KPI 2
KPI 3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Other Operating Cost Expense
2018 2019
1Q 2Q 3Q 4Q 1Q
35. Financials - Stretch Plan (Option 2 of 2)
35
1Q18 2Q18 3Q18 4Q18 1Q19
KPI 1
KPI 2
KPI 3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Other Operating Cost Expense
36. New Customer Acquisition Cost
36
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Visitors Leads Customers
37. Customer Lifetime Value (CLV)
37
CLV 1 CLV 2 CLV 3
Very Active Very
Profitable Customers
Inactive Nonprofit
Able Customer
Active Profitable
Customers
20%20%
60%
Lifetime Value = (Average Order Value) X (Number of Repeat Sales) X (Average Retention Time)
39. Operating Plan
39
Priority
Actions
What System
Support/
Resources?
Who
Responsible?
When Done? How To Measure? Annual Status
#1
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41. Team Goals - Template 1 of 2
41
Robin Parker Jenny Smith John Smith Mary Smith Maria Smith
Objective 01 Objective 02 Objective 03 Objective 04 Objective 05
Jan, 26
Feb, 2
Mar, 9
Apr, 6
May, 3
June, 30
July, 7
Aug, 14
42. Team Goals - Template 2 of 2
42
Marketing
Engineering
Sales
Product
Support
Finance
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Team 1Q 2Q 3Q
2017
43. Risk Mitigation Strategies
43
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Risk Strategies
46. Our Mission
46
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47. Our Team
47
GRAPHIC DESIGNER
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Mike Ferguson
WEB DEVELOPER
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Robert Stone
SALES MANAGER
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Rite Johnson
GRAPHIC DESIGNER
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Sara Nelson
48. About Our Company
48
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We are Professional
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We are Talented
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We are Creative
49. Our Main Goals
49
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Goal 01
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50. Comparison
50
45%
Women
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55%
Men
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MONTHLY
$10
PURCHASE
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$99
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Financial
51
53. 53
0
100
50
Low
Medium
High
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54. Location
54
Australia
70 Million User
Men
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Women
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Russia
35 Million User
USA
15 Million User
Brazil
50 Million User
55. Timeline
55
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2017
2012
2015
2016
2011
56. 56
01 02
0403
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57. NEWS PAPER
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News Paper
57
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Project 1
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58. Puzzle
58
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04
01
02
03
59. Our Target
59
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60. Circular
60
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01
0211
10
09
08 05
04
03
0607
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61. Venn
61
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0203
62. Mind Map
62
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04
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01
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03
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02
63. 63
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MarketGrowth
Market Share
LowHigh
Low High
Star Question Mark
DogCash Cow
64. Lego
64
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01
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04
67. Silhouettes
67
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68. Funnel
68
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01
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69.
70. Column Chart
70
30 40 60 80 100 120 140
180 200
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206
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FY 01 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18
Dollars(Inthousands)
In Years
Product 01
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72. Pie Chart
72
40%
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70%
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80%
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74. 74
0
10
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100
FY 01FY 02FY 03FY 04FY 05FY 06FY 07FY 08FY 09FY 10
InPercentage
2017
Product 01
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75. High- Low- Close Chart
75
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05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Volume
Open
Low
High
Close
Volume
77. 77
Product 01
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0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-2017
16-05-2017
22-05-2017
12-05-2017