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How to Beat
Competition in
Retail Business
Yo u r C o m p a n y N a m e
1
Table of Contents
2
Strategic Location
Expand to Global Locations
Customer Loyalty
Loyalty Hierarchy
Best Customer Service
Strong R & D
Barriers to Entry
First Mover Advantage
Exclusive Strategic Partnerships
Access to Intellectual Properties
Innovation
Economies of Scale
Strategy 1- Cost Leadership
Strategy 2- Product Differentiation
Strategy 3- Focus Strategies
Sources of Competitive Advantage
Sample Strategies
Competitive Advantage Generic Strategies
Sources of Competitive Advantage
3
Customer Loyalty
Best Customer Service
Strong R&D
Barriers to Entry & Exit
First Mover Advantage
Exclusive Strategic Partnerships
Access to Intellectual Properties
Innovation
Economies of Scale
Strategic Location
#1- Strategic Location
4
Service Location Strategy
Maximize volume of Business & Revenue
Quality of Management
Purchasing Power
Compatibility with Demographics
Competition
Quality of Competition
Uniqueness of Location
Physical Quality of Facilities
Operating Policies
Expand to Global Locations
5
Headquarters
Branch Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
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#2- Customer Loyalty
6
Customer Retention Strategies
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Questionnaire/
Surveys
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Regular
Reviews
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audience’s attention
Overcome
Buyers Remorse
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needs and capture your
audience’s attention
Loyalty
Programs
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needs and capture your
audience’s attention
Personal
Touches
Premiums
& Gifts
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Loyalty Hierarchy
7
Loyalty Hierarchy Building Block CRM Functionality
“Be in tune to my
evolving needs.”
Life Cycle
› Event triggers
› Cross – selling
› Upselling
“Be in tune with
my needs.”
Dialogue
› Call center
› Direct mail
› Field sales
› Client telling
› E-marketing
“Make it easier to satisfy my needs.” Personalization
› Segmentation
› Campaign management
› Optimization
› Predictive modeling
“Entice me.”
“Get to know me.”
Operational Loyalty
› Incentives: Point Programs, memberships, coupons
and prospecting
› Lead management, data collection and customer
profiling
“Satisfy my needs.” Customer Satisfaction
› Contact center
› Management and reporting
“Promise me something that I need.” Core Value › Brand and product management
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#3- Best Customer Service
8
Take advantage of
positive social proofs
Remember that quality is
more important than speed
Introduce
loyalty programs
Choose the right customer
service tools
Ask your customers to
leave a feedback
Assist your customers across
various channels
Recognize
your customers
Offer personalized
customer experience
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#4- Strong R & D
9
Deliver
Implement to scale
Define
Identify problem or need
Design
Engage in applied research
Develop
Prepare for rollout
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#5- Barriers to Entry
10
Structural, Strategic and
Statutory Entry Barriers
Statutory barriers – these are entry barriers given
force of law (e.g. patent protection of franchises
such as the National Lottery or television and radio
broadcasting licenses)
Structural barriers ('innocent' entry
barriers) – arising from differences in
production costs
Strategic barriers such as
different pricing policies
Limit
Pricing Tactics
When a firm sets price low
enough to discourage new
entrants into the market
Predatory
Pricing Tactics
Setting an artificially low
price for a product in
order to drive out
competitors
Brand Proliferation
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Examples of “Strategic” Barriers to Entry
Barriers to Entry
11
Economies of Scale
Existing firm benefits from lower average
costs due to size.
Factors which make it
difficult for new firms
to enter an industry
Geographical Barriers
No access to suitable location
prevents new entry.
Being the ‘First Mover’
Facebook/ Google gain strong position
from being first firm to dominate a market.
Brand Loyalty
Consumers attachment to existing products.
Patent
A legal barrier to copying product.
Vertical Integration
If you have no access to suppliers you
cannot sell your product.
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#6- First Mover Advantage
12
Build Brand Loyalty & Mold
Consumer Behavior
Set low pricing making it
difficult for new firms to enter
Exploit Internal Economies
of Scale
Learn from mistakes
#7- Exclusive Strategic Partnerships
13
All-in-one Partner Portal
New reseller price list with product bundles designed to help
partners drive more customer sales.
Discounting process for all partners
Joint marketing programs.
Partner training program with certifications and sales enablement.
Partner summits featuring networking and training.
Improved Referral Program
Initiatives for Partner Growth
Key Metrics 20XX 20XX 20XX
Metric 1 $7m $9.3m $10.3m
Metric 2 77% 88% 93%
Metric 3 88% 89% 93%
Metric 4 2.4% 2.6% 1.7%
Baseline Goals
#8- Access to Intellectual Properties
14
4 Types of intellectual Property to Protect your idea
Trade Secrets Trade Marks
Copyrights Patents
› Protects secret information
› E.g., New invention, Coke
formula
› Protects brands
› E.g., Apple for cell phones
› Protects works of authorship
› E.g., books, movies, drawings
› Project functional or
ornamental features
› E.g., swipe feature or
iPhone design
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#9- Innovation
15
Radical Innovations
Incremental Innovations
New Product/Service for
Existing Market
New Product/Service for
New Market
Augmentation of existing
product/service line
(e.g. new menu items)
Style Changes:
modest visible changes
in appearances
Product/Service
Improvements: changes
in features of currently
offered service
#10- Economies of Scale
16
What The More you make of something,
the less it costs.
Example
$AverageCostPerItem
Number of Items
Manufacturing costs can fall
70% to 90% every time the
business doubles its output.
Unbeatable
Economies of Scale!
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Sample Strategies
17
Organizational Strategy Operations Strategy Example of Companies or Services
Low Price Low Cost
› U.S. first class postage
› Wal-mart
High Quality
High performance design and/ or high
quality processing
Consistent quality
› Sony TV
› Lexus, Cadillac,
› Coca-Cola; Kodak, Motorola
Short Time
Quick Response (rapid delivery)
On - time delivery
› McDonald’s Restaurants
› Express mail
› FedEx; One – hour photo
Newness Innovation
› 3M
› Express mail
Flexibility
Variety
Volume
› Burger King (“Have it your way”)
› McDonald (“Buses Welcome”)
Service Superior customer service
› Disneyland
› IBM
Location Convenience
› Supermarkets, Banks, ATMs
› Mall Stores
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Competitive Advantage Generic Strategies
18
Cost Leadership Differentiation
DifferentiationLower Cost
NarrowTargetBroadTarget
1.Cost Leadership 2.Differentiation
3A.Cost Focus
3B.Differentiation
Focus
Competitive Advantage
CompetitiveScope
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Strategy 1- Cost Leadership
19
Leverage the economies of scale to produce products/deliver
services at the lowest cost in the market. More appropriate for
big companies.
McDonald’s main competitive advantage relies on a cost leadership strategy. The
company is able to utilize economies of scale and produce products at a low cost
and as a result, offer products at a lower selling price than that of its competitors.
01
Walmart’s advantage relies on a cost leadership strategy. Walmart is able to offer
‘every day low prices’ through economies of scale.02
Strategy 2- Product Differentiation
20
Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources
could include
Patents or other Intellectual Property (IP)
Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess)
Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders),
Innovative processes
Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer
(product's design), Mercedes-Benz automobiles
This strategy helps the company set a premium price for the product or service, earn
increased revenue per unit. The consumers' loyalty towards the brand forces them to pay
the higher cost.
This strategy is more appropriate for big companies, not small companies.
Strategy 3- Focus Strategies
An appropriate strategy for small companies. In adopting a narrow focus, the
company ideally focuses on a few target markets (also called a segmentation
strategy or niche strategy). It is of 2 types-
Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the
hub-and-spoke model of mainstream carriers, United, and American Airlines
B. Differentiation Focus
Differentiated product or service that meets the needs of the focused segment.
A. Cost Focus
Lower cost to the focused segment
21
Icons Slide for How to Beat Competition in Retail Business
22
23
Additional Slides
Agenda
24
Agenda 01
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Agenda 02
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Agenda 03
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Company Introduction
25
Professional
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your audience's attention.
Creative
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your audience's attention.
Talented
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your audience's attention.
Our Mission Vision Values
26
Vision
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capture your audience's attention.
Mission
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capture your audience's attention.
Values
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Our Goals
27
Text Here
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your audience's attention.
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your audience's attention.
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your audience's attention.
Dashboard
28
0 100
20
10
30
40
80
90
70
60
50
70%
Low
Medium
High
Low
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capture your audience's attention.
Medium
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capture your audience's attention.
High
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capture your audience's attention.
Circular Diagram
29
Text Here
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needs and capture your audience's attention.
Text Here
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needs and capture your audience's attention.
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needs and capture your audience's attention.
Linear Diagram
30
01 02 03 04
Text Here
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Comparison
31
VS
70%
Male Users
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and capture your audience's attention.
Female Users
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and capture your audience's attention.
50%
Organization Chart
32
Name Here
Designation
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to your needs and capture your
audience's attention.
Designation
Name Here
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to your needs and capture your
audience's attention.
Designation
Name Here
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Designation
Name Here
Roadmap Template
33
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Timeline
34
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Start Finish
2017 2018 2019 2020
Bar Chart
35
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2018
2019
2020
Product O1
Product O2 Product O1
Product O2
Pie Chart
36
25%
30%
45%
Product O3
Product O1
Product O2
Thank You
37
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

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How To Beat Competition In Retail Business PowerPoint Presentation Slides

  • 1. How to Beat Competition in Retail Business Yo u r C o m p a n y N a m e 1
  • 2. Table of Contents 2 Strategic Location Expand to Global Locations Customer Loyalty Loyalty Hierarchy Best Customer Service Strong R & D Barriers to Entry First Mover Advantage Exclusive Strategic Partnerships Access to Intellectual Properties Innovation Economies of Scale Strategy 1- Cost Leadership Strategy 2- Product Differentiation Strategy 3- Focus Strategies Sources of Competitive Advantage Sample Strategies Competitive Advantage Generic Strategies
  • 3. Sources of Competitive Advantage 3 Customer Loyalty Best Customer Service Strong R&D Barriers to Entry & Exit First Mover Advantage Exclusive Strategic Partnerships Access to Intellectual Properties Innovation Economies of Scale Strategic Location
  • 4. #1- Strategic Location 4 Service Location Strategy Maximize volume of Business & Revenue Quality of Management Purchasing Power Compatibility with Demographics Competition Quality of Competition Uniqueness of Location Physical Quality of Facilities Operating Policies
  • 5. Expand to Global Locations 5 Headquarters Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. #2- Customer Loyalty 6 Customer Retention Strategies This slide is 100% editable. Adapt it to needs and capture your audience’s attention Questionnaire/ Surveys This slide is 100% editable. Adapt it to needs and capture your audience’s attention Regular Reviews This slide is 100% editable. Adapt it to needs and capture your audience’s attention Overcome Buyers Remorse This slide is 100% editable. Adapt it to needs and capture your audience’s attention Loyalty Programs This slide is 100% editable. Adapt it to needs and capture your audience’s attention Personal Touches Premiums & Gifts This slide is 100% editable. Adapt it to needs and capture your audience’s attention
  • 7. Loyalty Hierarchy 7 Loyalty Hierarchy Building Block CRM Functionality “Be in tune to my evolving needs.” Life Cycle › Event triggers › Cross – selling › Upselling “Be in tune with my needs.” Dialogue › Call center › Direct mail › Field sales › Client telling › E-marketing “Make it easier to satisfy my needs.” Personalization › Segmentation › Campaign management › Optimization › Predictive modeling “Entice me.” “Get to know me.” Operational Loyalty › Incentives: Point Programs, memberships, coupons and prospecting › Lead management, data collection and customer profiling “Satisfy my needs.” Customer Satisfaction › Contact center › Management and reporting “Promise me something that I need.” Core Value › Brand and product management This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. #3- Best Customer Service 8 Take advantage of positive social proofs Remember that quality is more important than speed Introduce loyalty programs Choose the right customer service tools Ask your customers to leave a feedback Assist your customers across various channels Recognize your customers Offer personalized customer experience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. #4- Strong R & D 9 Deliver Implement to scale Define Identify problem or need Design Engage in applied research Develop Prepare for rollout This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. #5- Barriers to Entry 10 Structural, Strategic and Statutory Entry Barriers Statutory barriers – these are entry barriers given force of law (e.g. patent protection of franchises such as the National Lottery or television and radio broadcasting licenses) Structural barriers ('innocent' entry barriers) – arising from differences in production costs Strategic barriers such as different pricing policies Limit Pricing Tactics When a firm sets price low enough to discourage new entrants into the market Predatory Pricing Tactics Setting an artificially low price for a product in order to drive out competitors Brand Proliferation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Examples of “Strategic” Barriers to Entry
  • 11. Barriers to Entry 11 Economies of Scale Existing firm benefits from lower average costs due to size. Factors which make it difficult for new firms to enter an industry Geographical Barriers No access to suitable location prevents new entry. Being the ‘First Mover’ Facebook/ Google gain strong position from being first firm to dominate a market. Brand Loyalty Consumers attachment to existing products. Patent A legal barrier to copying product. Vertical Integration If you have no access to suppliers you cannot sell your product. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. #6- First Mover Advantage 12 Build Brand Loyalty & Mold Consumer Behavior Set low pricing making it difficult for new firms to enter Exploit Internal Economies of Scale Learn from mistakes
  • 13. #7- Exclusive Strategic Partnerships 13 All-in-one Partner Portal New reseller price list with product bundles designed to help partners drive more customer sales. Discounting process for all partners Joint marketing programs. Partner training program with certifications and sales enablement. Partner summits featuring networking and training. Improved Referral Program Initiatives for Partner Growth Key Metrics 20XX 20XX 20XX Metric 1 $7m $9.3m $10.3m Metric 2 77% 88% 93% Metric 3 88% 89% 93% Metric 4 2.4% 2.6% 1.7% Baseline Goals
  • 14. #8- Access to Intellectual Properties 14 4 Types of intellectual Property to Protect your idea Trade Secrets Trade Marks Copyrights Patents › Protects secret information › E.g., New invention, Coke formula › Protects brands › E.g., Apple for cell phones › Protects works of authorship › E.g., books, movies, drawings › Project functional or ornamental features › E.g., swipe feature or iPhone design This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. #9- Innovation 15 Radical Innovations Incremental Innovations New Product/Service for Existing Market New Product/Service for New Market Augmentation of existing product/service line (e.g. new menu items) Style Changes: modest visible changes in appearances Product/Service Improvements: changes in features of currently offered service
  • 16. #10- Economies of Scale 16 What The More you make of something, the less it costs. Example $AverageCostPerItem Number of Items Manufacturing costs can fall 70% to 90% every time the business doubles its output. Unbeatable Economies of Scale! This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Sample Strategies 17 Organizational Strategy Operations Strategy Example of Companies or Services Low Price Low Cost › U.S. first class postage › Wal-mart High Quality High performance design and/ or high quality processing Consistent quality › Sony TV › Lexus, Cadillac, › Coca-Cola; Kodak, Motorola Short Time Quick Response (rapid delivery) On - time delivery › McDonald’s Restaurants › Express mail › FedEx; One – hour photo Newness Innovation › 3M › Express mail Flexibility Variety Volume › Burger King (“Have it your way”) › McDonald (“Buses Welcome”) Service Superior customer service › Disneyland › IBM Location Convenience › Supermarkets, Banks, ATMs › Mall Stores This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. Competitive Advantage Generic Strategies 18 Cost Leadership Differentiation DifferentiationLower Cost NarrowTargetBroadTarget 1.Cost Leadership 2.Differentiation 3A.Cost Focus 3B.Differentiation Focus Competitive Advantage CompetitiveScope This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Strategy 1- Cost Leadership 19 Leverage the economies of scale to produce products/deliver services at the lowest cost in the market. More appropriate for big companies. McDonald’s main competitive advantage relies on a cost leadership strategy. The company is able to utilize economies of scale and produce products at a low cost and as a result, offer products at a lower selling price than that of its competitors. 01 Walmart’s advantage relies on a cost leadership strategy. Walmart is able to offer ‘every day low prices’ through economies of scale.02
  • 20. Strategy 2- Product Differentiation 20 Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources could include Patents or other Intellectual Property (IP) Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess) Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders), Innovative processes Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer (product's design), Mercedes-Benz automobiles This strategy helps the company set a premium price for the product or service, earn increased revenue per unit. The consumers' loyalty towards the brand forces them to pay the higher cost. This strategy is more appropriate for big companies, not small companies.
  • 21. Strategy 3- Focus Strategies An appropriate strategy for small companies. In adopting a narrow focus, the company ideally focuses on a few target markets (also called a segmentation strategy or niche strategy). It is of 2 types- Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke model of mainstream carriers, United, and American Airlines B. Differentiation Focus Differentiated product or service that meets the needs of the focused segment. A. Cost Focus Lower cost to the focused segment 21
  • 22. Icons Slide for How to Beat Competition in Retail Business 22
  • 24. Agenda 24 Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Company Introduction 25 Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Our Mission Vision Values 26 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. Our Goals 27 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. Dashboard 28 0 100 20 10 30 40 80 90 70 60 50 70% Low Medium High Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Circular Diagram 29 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Linear Diagram 30 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Comparison 31 VS 70% Male Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50%
  • 32. Organization Chart 32 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here
  • 33. Roadmap Template 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 34. Timeline 34 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention Start Finish 2017 2018 2019 2020
  • 35. Bar Chart 35 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2018 2019 2020 Product O1 Product O2 Product O1 Product O2
  • 37. Thank You 37 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com