How To Beat Competition In Retail Business PowerPoint Presentation Slides uses cutting-edge design practices and information collected by industry experts. Use this PowerPoint template deck to represent retail industry competition analysis. Showcase how your organization can gain a competitive edge within the retail market. Our PPT slideshow helps you in consolidating and communicating insights. Employ this retail sector PowerPoint presentation to demonstrate the sources of competitive advantage. Devise strategies for each source. For instance, illustrate the service location strategy of global expansion. Similarly, elucidate the barriers to entry, and first-mover advantage. Utilize this retail market competition PPT layout to portray sample strategies. Describe the generic strategies for your organization to gain a competitive advantage. These include Porter’s cost leadership strategy, differentiation strategy, and focus strategy. Since these are not limited to a particular market, retail professionals from all domains can use this presentation. So, hit the download icon and begin personalization instantly. Our How To Beat Competition In Retail Business PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2JLA3Vq
2. Table of Contents
2
Strategic Location
Expand to Global Locations
Customer Loyalty
Loyalty Hierarchy
Best Customer Service
Strong R & D
Barriers to Entry
First Mover Advantage
Exclusive Strategic Partnerships
Access to Intellectual Properties
Innovation
Economies of Scale
Strategy 1- Cost Leadership
Strategy 2- Product Differentiation
Strategy 3- Focus Strategies
Sources of Competitive Advantage
Sample Strategies
Competitive Advantage Generic Strategies
3. Sources of Competitive Advantage
3
Customer Loyalty
Best Customer Service
Strong R&D
Barriers to Entry & Exit
First Mover Advantage
Exclusive Strategic Partnerships
Access to Intellectual Properties
Innovation
Economies of Scale
Strategic Location
4. #1- Strategic Location
4
Service Location Strategy
Maximize volume of Business & Revenue
Quality of Management
Purchasing Power
Compatibility with Demographics
Competition
Quality of Competition
Uniqueness of Location
Physical Quality of Facilities
Operating Policies
5. Expand to Global Locations
5
Headquarters
Branch Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
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6. #2- Customer Loyalty
6
Customer Retention Strategies
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Questionnaire/
Surveys
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Regular
Reviews
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Overcome
Buyers Remorse
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Loyalty
Programs
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Personal
Touches
Premiums
& Gifts
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7. Loyalty Hierarchy
7
Loyalty Hierarchy Building Block CRM Functionality
“Be in tune to my
evolving needs.”
Life Cycle
› Event triggers
› Cross – selling
› Upselling
“Be in tune with
my needs.”
Dialogue
› Call center
› Direct mail
› Field sales
› Client telling
› E-marketing
“Make it easier to satisfy my needs.” Personalization
› Segmentation
› Campaign management
› Optimization
› Predictive modeling
“Entice me.”
“Get to know me.”
Operational Loyalty
› Incentives: Point Programs, memberships, coupons
and prospecting
› Lead management, data collection and customer
profiling
“Satisfy my needs.” Customer Satisfaction
› Contact center
› Management and reporting
“Promise me something that I need.” Core Value › Brand and product management
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8. #3- Best Customer Service
8
Take advantage of
positive social proofs
Remember that quality is
more important than speed
Introduce
loyalty programs
Choose the right customer
service tools
Ask your customers to
leave a feedback
Assist your customers across
various channels
Recognize
your customers
Offer personalized
customer experience
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9. #4- Strong R & D
9
Deliver
Implement to scale
Define
Identify problem or need
Design
Engage in applied research
Develop
Prepare for rollout
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10. #5- Barriers to Entry
10
Structural, Strategic and
Statutory Entry Barriers
Statutory barriers – these are entry barriers given
force of law (e.g. patent protection of franchises
such as the National Lottery or television and radio
broadcasting licenses)
Structural barriers ('innocent' entry
barriers) – arising from differences in
production costs
Strategic barriers such as
different pricing policies
Limit
Pricing Tactics
When a firm sets price low
enough to discourage new
entrants into the market
Predatory
Pricing Tactics
Setting an artificially low
price for a product in
order to drive out
competitors
Brand Proliferation
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Examples of “Strategic” Barriers to Entry
11. Barriers to Entry
11
Economies of Scale
Existing firm benefits from lower average
costs due to size.
Factors which make it
difficult for new firms
to enter an industry
Geographical Barriers
No access to suitable location
prevents new entry.
Being the ‘First Mover’
Facebook/ Google gain strong position
from being first firm to dominate a market.
Brand Loyalty
Consumers attachment to existing products.
Patent
A legal barrier to copying product.
Vertical Integration
If you have no access to suppliers you
cannot sell your product.
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12. #6- First Mover Advantage
12
Build Brand Loyalty & Mold
Consumer Behavior
Set low pricing making it
difficult for new firms to enter
Exploit Internal Economies
of Scale
Learn from mistakes
13. #7- Exclusive Strategic Partnerships
13
All-in-one Partner Portal
New reseller price list with product bundles designed to help
partners drive more customer sales.
Discounting process for all partners
Joint marketing programs.
Partner training program with certifications and sales enablement.
Partner summits featuring networking and training.
Improved Referral Program
Initiatives for Partner Growth
Key Metrics 20XX 20XX 20XX
Metric 1 $7m $9.3m $10.3m
Metric 2 77% 88% 93%
Metric 3 88% 89% 93%
Metric 4 2.4% 2.6% 1.7%
Baseline Goals
14. #8- Access to Intellectual Properties
14
4 Types of intellectual Property to Protect your idea
Trade Secrets Trade Marks
Copyrights Patents
› Protects secret information
› E.g., New invention, Coke
formula
› Protects brands
› E.g., Apple for cell phones
› Protects works of authorship
› E.g., books, movies, drawings
› Project functional or
ornamental features
› E.g., swipe feature or
iPhone design
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15. #9- Innovation
15
Radical Innovations
Incremental Innovations
New Product/Service for
Existing Market
New Product/Service for
New Market
Augmentation of existing
product/service line
(e.g. new menu items)
Style Changes:
modest visible changes
in appearances
Product/Service
Improvements: changes
in features of currently
offered service
16. #10- Economies of Scale
16
What The More you make of something,
the less it costs.
Example
$AverageCostPerItem
Number of Items
Manufacturing costs can fall
70% to 90% every time the
business doubles its output.
Unbeatable
Economies of Scale!
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17. Sample Strategies
17
Organizational Strategy Operations Strategy Example of Companies or Services
Low Price Low Cost
› U.S. first class postage
› Wal-mart
High Quality
High performance design and/ or high
quality processing
Consistent quality
› Sony TV
› Lexus, Cadillac,
› Coca-Cola; Kodak, Motorola
Short Time
Quick Response (rapid delivery)
On - time delivery
› McDonald’s Restaurants
› Express mail
› FedEx; One – hour photo
Newness Innovation
› 3M
› Express mail
Flexibility
Variety
Volume
› Burger King (“Have it your way”)
› McDonald (“Buses Welcome”)
Service Superior customer service
› Disneyland
› IBM
Location Convenience
› Supermarkets, Banks, ATMs
› Mall Stores
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18. Competitive Advantage Generic Strategies
18
Cost Leadership Differentiation
DifferentiationLower Cost
NarrowTargetBroadTarget
1.Cost Leadership 2.Differentiation
3A.Cost Focus
3B.Differentiation
Focus
Competitive Advantage
CompetitiveScope
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19. Strategy 1- Cost Leadership
19
Leverage the economies of scale to produce products/deliver
services at the lowest cost in the market. More appropriate for
big companies.
McDonald’s main competitive advantage relies on a cost leadership strategy. The
company is able to utilize economies of scale and produce products at a low cost
and as a result, offer products at a lower selling price than that of its competitors.
01
Walmart’s advantage relies on a cost leadership strategy. Walmart is able to offer
‘every day low prices’ through economies of scale.02
20. Strategy 2- Product Differentiation
20
Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources
could include
Patents or other Intellectual Property (IP)
Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess)
Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders),
Innovative processes
Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer
(product's design), Mercedes-Benz automobiles
This strategy helps the company set a premium price for the product or service, earn
increased revenue per unit. The consumers' loyalty towards the brand forces them to pay
the higher cost.
This strategy is more appropriate for big companies, not small companies.
21. Strategy 3- Focus Strategies
An appropriate strategy for small companies. In adopting a narrow focus, the
company ideally focuses on a few target markets (also called a segmentation
strategy or niche strategy). It is of 2 types-
Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the
hub-and-spoke model of mainstream carriers, United, and American Airlines
B. Differentiation Focus
Differentiated product or service that meets the needs of the focused segment.
A. Cost Focus
Lower cost to the focused segment
21
22. Icons Slide for How to Beat Competition in Retail Business
22
24. Agenda
24
Agenda 01
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Agenda 02
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Agenda 03
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25. Company Introduction
25
Professional
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Creative
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Talented
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26. Our Mission Vision Values
26
Vision
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Mission
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Values
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27. Our Goals
27
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28. Dashboard
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0 100
20
10
30
40
80
90
70
60
50
70%
Low
Medium
High
Low
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Medium
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High
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29. Circular Diagram
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30. Linear Diagram
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01 02 03 04
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31. Comparison
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VS
70%
Male Users
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Female Users
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50%
32. Organization Chart
32
Name Here
Designation
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Designation
Name Here
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Designation
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Designation
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33. Roadmap Template
33
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34. Timeline
34
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