Introducing Sources Of Sustainable Competitive Advantage PowerPoint Presentation Slides. Showcase the unique features of the product that are perceived by the target market as significant and superior to the competition. Discuss the reasons for the company to have competitive advantages such as customer satisfaction, an increase in loyalty, an increase in profit, etc. by using core competency PPT visuals. The comparative advantage slide deck explains the sources of a competitive advantage which constitutes high skilled labor, geographic location, high entry barriers, access to new technology. Take the assistance of the generic competitive strategy PPT infographics and describe generic strategies of competitive advantage like differentiation, cost leadership, cost focus, differentiation focus. A well-structured competitor analysis framework will help you evaluate your competitive advantage effortlessly. The competitive advantage presentation is professionally designed for your convenience. Make an impact on your audience with a visually attractive yet simple PowerPoint presentation. https://bit.ly/3qYPdXu

1. Sources of
Sustainable
Competitive
Advantage
Your Company Name

2. Table of Contents
2
Sample Strategies
Competitive Advantage Generic Strategies
Sources of Competitive Advantage
• Strategic Location
• Expand to Global Locations
• Customer Loyalty
• Loyalty Hierarchy
• Best Customer Service
• Strong R & D
• Barriers to Entry
• First Mover Advantage
• Exclusive Strategic Partnerships
• Access to Intellectual Properties
• Innovation
• Economies of Scale
• Strategy 1- Cost Leadership
• Strategy 2- Product Differentiation
• Strategy 3- Focus Strategies

3. Sources of Competitive Advantage
3
Strong R&D
04
Barriers to Entry & Exit
05
First Mover Advantage
06
Exclusive Strategic Partnerships
07
Access to Intellectual Properties
08
Innovation
09
Economies of Scale
10
Strategic Location
01
Customer Loyalty
02
Best Customer Service
03

4. #1- Strategic
Location
4
Service Location Strategy
Maximize volume of Business & Revenue
Purchasing Power
Compatibility with Demographics
Competition
Quality of Competition
Uniqueness of Location
Physical Quality of Facilities
Operating Policies
Quality of Management

5. Expand to Global Locations
5
Headquarters
Branch Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
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6. #2- Customer Loyalty
6
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Customer
Retention
Strategies
Questionnaire/ Surveys
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audience’s attention
Regular Reviews
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Overcome Buyers Remorse
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Premiums & Gifts
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Personal Touches
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Loyalty Programs
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7. Loyalty Hierarchy
7
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Loyalty Hierarchy Building Block CRM Functionality
“Be in tune to my
evolving needs.”
Life Cycle
› Event triggers
› Cross – selling
› Upselling
“Be in tune with
my needs.”
Dialogue
› Call center
› Direct mail
› Field sales
› Client telling
› E-marketing
“Make it easier to satisfy my needs.” Personalization
› Segmentation
› Campaign management
› Optimization
› Predictive modeling
“Entice me.”
“Get to know me.”
Operational Loyalty
› Incentives: Point Programs, memberships, coupons and
prospecting
› Lead management, data collection and customer profiling
“Satisfy my needs.” Customer Satisfaction
› Contact center
› Management and reporting
“Promise me something that I need.” Core Value › Brand and product management

8. #3- Best Customer Service
8
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Bowman
Strategy
06
07
08
01
02
03
04
05
Take advantage of positive
social proofs
Remember that quality is more
important than speed
Introduce
loyalty programs
Choose the right customer
service tools
Ask your customers to
leave a feedback
Assist your customers
across various channels
Recognize
your customers
Offer personalized
customer experience

9. #4- Strong R & D
9
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02
04
01
03
Design
Engage in applied research
Define
Identify problem or need
Deliver
Implement to scale
Develop
Prepare for rollout

10. #5- Barriers to Entry
10
Limit
Pricing Tactics
When a firm sets price low
enough to discourage new
entrants into the market
Predatory
Pricing Tactics
Setting an artificially low
price for a product in order
to drive out competitors
Brand Proliferation
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Examples of “Strategic” Barriers to Entry
Structural, Strategic and Statutory
Entry Barriers
Structural barriers ('innocent'
entry barriers) – arising from
differences in production costs
01
Strategic barriers such as
different pricing policies
02
Statutory barriers – these are entry barriers given force of
law (e.g. patent protection of franchises such as the National
Lottery or television and radio broadcasting licenses)
03

11. Barriers to Entry
11
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Patent
A legal barrier to copying product.
Vertical Integration
If you have no access to suppliers you
cannot sell your product.
Being the ‘First Mover’
Facebook/ Google gain strong position from
being first firm to dominate a market.
Geographical Barriers
No access to suitable location
prevents new entry.
Economies of Scale
Existing firm benefits from lower
average costs due to size.
Brand Loyalty
Consumers attachment to
existing products.
Factors which make it
difficult for new firms
to enter an industry

12. #6- First Mover Advantage
12
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Learn from
mistakes
Set low pricing making
it difficult for new
firms to enter
Exploit Internal
Economies of Scale
Build Brand Loyalty &
Mold Consumer
Behavior
01 02 03 04

13. #7- Exclusive Strategic Partnerships
13
Key Metrics 20XX 20XX 20XX
Metric 1 $7m $9.3m $10.3m
Metric 2 77% 88% 93%
Metric 3 88% 89% 93%
Metric 4 2.4% 2.6% 1.7%
Baseline Goals
Initiatives for Partner Growth
All-in-one Partner Portal
01
New reseller price list with product bundles designed to help
partners drive more customer sales.
02
Discounting process for all partners
03
Joint marketing programs.
04
Partner training program with certifications and sales enablement.
05
Partner summits featuring networking and training.
06
Improved Referral Program
07

14. #8- Access to Intellectual Properties
14
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4 Types of intellectual Property to Protect your idea
Trade Secrets Trade Marks
Copyrights Patents
› Protects secret information
› E.g., New invention, Coke formula
› Protects brands
› E.g., Apple for cell phones
› Protects works of authorship
› E.g., books, movies, drawings
› Project functional or
ornamental features
› E.g., swipe feature or
iPhone design

15. #9- Innovation
15
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Radical
Innovations
Incremental
Innovations
New Product/Service
for Existing Market
New Product/Service
for New Market
Augmentation of existing
product/service line
(e.g. new menu items)
Product/Service
Improvements: changes
in features of currently
offered service
Style Changes:
modest visible
changes in
appearances

16. #10- Economies of Scale
16
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$
Average
Cost
Per
Item
Number of Items
What The More you make of something,
the less it costs.
Example
Manufacturing costs can fall
70% to 90% every time the
business doubles its output.
Unbeatable
Economies of Scale!

17. Sample Strategies
17
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Organizational Strategy Operations Strategy Example of Companies or Services
Low Price Low Cost
› U.S. first class postage
› Walmart
High Quality
High performance design and/ or high
quality processing
Consistent quality
› Sony TV
› Lexus, Cadillac,
› Coca-Cola; Kodak, Motorola
Short Time
Quick Response (rapid delivery)
On - time delivery
› McDonald’s Restaurants
› Express mail
› FedEx; One – hour photo
Newness Innovation
› 3M
› Express mail
Flexibility
Variety
Volume
› Burger King (“Have it your way”)
› McDonald (“Buses Welcome”)
Service Superior customer service
› Disneyland
› IBM
Location Convenience
› Supermarkets, Banks, ATMs
› Mall Stores

18. Competitive Advantage Generic Strategies
18
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Competitive Advantage
Competitive
Scope
Differentiation
Lower Cost
Narrow
Target
Broad
Target 1.Cost Leadership 2.Differentiation
3A.Cost Focus 3B.Differentiation
Focus

19. Strategy 1- Cost Leadership
19
Leverage the economies of scale to produce products/deliver services at the lowest
cost in the market. More appropriate for big companies.
McDonald’s main competitive advantage relies on a cost leadership
strategy. The company is able to utilize economies of scale and
produce products at a low cost and as a result, offer products at a
lower selling price than that of its competitors.
01
Walmart’s advantage relies on a cost leadership strategy. Walmart is
able to offer ‘every day low prices’ through economies of scale.
02
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20. Strategy 2- Product Differentiation
20
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Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources could include
Patents or other Intellectual Property (IP)
01
Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess)
Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders),
Innovative processes
02
03
04
This strategy helps the company set a premium price for the product or
service, earn increased revenue per unit. The consumers' loyalty towards the
brand forces them to pay the higher cost.
This strategy is more appropriate for big companies, not small
companies.
Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer (product's
design), Mercedes-Benz automobiles

21. Strategy 3- Focus Strategies
21
An appropriate strategy for small companies. In adopting a narrow focus, the company
ideally focuses on a few target markets (also called a segmentation strategy or niche
strategy). It is of 2 types-
Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke
model of mainstream carriers, United, and American Airlines
B. Differentiation Focus
Differentiated product or service that meets the needs of the focused segment.
A. Cost Focus
Lower cost to the focused segment

22. Sources of Sustainable Competitive Advantage Icons Slide
22

23. 23
Additional Slides

24. Agenda
24
Agenda 01
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Agenda 02
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Agenda 03
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25. Our Mission Vision
Values
25
Vision
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Mission
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Values
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26. Company Introduction
26
Professional
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Creative
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Talented
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27. 27
Our Goals
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28. Dashboard
28
Low
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Medium
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High
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0 100
20
10
30
40
80
90
70
60
50
70%
Low
Medium
High

29. Roadmap Template
29
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2018
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2017
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2019
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2020

30. Bar Chart
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2018
2019
2020
Product O1
Product O2 Product O1
Product O2

31. Pie Chart
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Product O3
Product O1
Product O2
25%
30%
45%

32. Circular Diagram
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02
01
03
04

33. Linear Diagram
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01 02 03 04
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34. Comparison
34
VS
70%
Male Users
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Female Users
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30%

35. Organization Chart
35
Name Here
Designation
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Designation
Name Here
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Designation
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Designation
Name Here

36. Timeline
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Start Finish
2017 2018 2019 2020

37. Thank You
37
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com