This document is a proposal for a seminar on digital marketing that will discuss successful case studies from around the world. The seminar will be held on November 26th, 2014 in Jakarta and is expected to attract 200-300 participants from marketing and business. It will feature speakers from the UK, Netherlands, and Estonia discussing topics like creating emotional engagement through digital platforms and using influencers in digital campaigns.

1. www.marketing.co.id/seminarbanking
PROPOSAL

2. www.marketing.co.id/seminarbanking
How to Win Market
through Digital Marketing:
The Best Digital Marketing Cases in the
World
Digital Marketing & Social Media Conference tahun ini
membahas implementasi digital marketing pada berbagai
industri. Menghadirkan pakar-pakar digital marketing
dunia yang akan menyajikan the best award winning cases
di dunia.
Para pakar akan membahas secara detail kisah sukses
brand-brand dunia, strategi yang dibangun dan key success
point apa yang membuat mereka berhasil?
OVERVIEW

3. www.marketing.co.id/seminarbanking
TOPIK
What do you learn in top award winning
cases:
Indonesia Marketing Summit with special guest “Peter Fisk” is
presented to companies who need to know:
1. Creating emotional touch in digital marketing.
2. Using innovative digital platform to build relationship with customers.
3. Using endorser to perform brand in digital marketing.
4. Creating experience of product using digital marketing.
5. Promoting seasonal campaign.
6. Making a viral launch campaign.
7. Powerful digital marketing for B to B (Business to Business).

4. www.marketing.co.id/seminarbanking
TOPIK
Mengapa ANDA Harus Hadir di
Event ini?
1. Memanfaatkan digital channel; mobile, internet,
social media, applications, dll.
2. Menyusun target dan sasaran digital marketing
campaign.
3. Menciptakan content yang kreatif dan sesuai
dengan target market.
4. Mengaktivasi digital marketing campaign.
5. Mengukur keberhasilan digital marketing.

5. www.marketing.co.id/seminarbanking
200-300 participants: CMOs, VPs, GMs, Directors
and Heads of Marketing, Heads of Digital
Marketing, Marketing Communications, Corporate
Communications, Brand Managers, Digital
Marketing Team, Business Owners and Business
People who are interested in using digital
marketing.
PESERTA

6. www.marketing.co.id/seminarbanking
Venue : Hotel Mulia, Jakarta
Date : 26 November 2014
Time : 09:00 – 17:00 WIB
TANGGAL & TEMPAT

7. www.marketing.co.id/seminarbanking
SPEAKERS
MARK TUNGATE is a
British journalist based
in Paris. Mark is the
author of six books about
branding and marketing,
including the bestselling
Adland: A Global History
of Advertising, Luxury
World: The Past, Present
and Future of Luxury
Brands and Branded
Beauty: How Marketing
Changed the Way We
Look. His articles have
appeared in publications
ranging from Campaign
and Advertising Age to
the Financial Times. He
also has a weekly column
in the French advertising
journal Stratégies.
MERVYN TEN DAM.
After 9 years of leading
the creative team at Lbi/
Lost Boys Amsterdam, he
founded ACHTUNG!
Inspired by the energy of
the Swedish ‘digital’
revolution where the likes
of North Kingdom and B-
Reel showed how good
interactive could get.
During the past 7 years of
the work of ACHTUNG!
received more than 70
national and international
Awards. Made possible by
a strange selection of local
and international
creative, producers and a
few really smart guys.
HANDO SINISALU is
marketing journalist,
researcher, conference
speaker and producer. He
is the founder and CEO of
Best Marketing
International, the leading
marketing conferences
producer in Europe.
Hando collects and
analyses digital marketing
case studies, he is producer
of The Best of Global
Digital Marketing Show
and editor of IAB Europe´s
Digital Advertising
Yearbook DAY 2013.
GUEST SPEAKERS: TWITTER & ADATRIX

8. www.marketing.co.id/seminarbanking
1. Website www.event.marketing.co.id
2. Display Ads at Majalah Marketing
3. Display Ads at Majalah Youth Marketers
4. Social Media (Facebook, Twitter, LinkedIn)
5. Banner on Portal Marketing.co.id
6. Brosur
7. Email Blast
PROMOSI

9. www.marketing.co.id/seminarbanking
1. Placement Logo di Backdrop & screen
2. Booth (2 x 1 m)
3. MC announcement sebanyak 3 kali
4. Peserta sebanyak 7 orang

10. www.marketing.co.id/seminarbanking
1. Placement Logo di Backdrop & screen
2. Booth (2 x 1 m)
3. MC announcement sebanyak 3 kali
4. Peserta sebanyak 2 orang

11. www.marketing.co.id/seminarbanking
1. Placement Logo di Backdrop & screen
2. Booth (2 x 1 m)
3. MC announcement sebanyak 3 kali

12. www.marketing.co.id/seminarbanking
LAYOUT BOOTH

13. www.marketing.co.id/seminarbanking
Sponsorship:
Mirandha/Mayer
Phone. (021) 2878-0707
Fax. 021 4585 7039
Email: seminar@marketing.co.id
www.event.marketing.co.id
HUBUNGI KAMI