STIMA Students is a team that organizes an annual marketing congress for students interested in marketing and communication. The congress, called #STIMAsc15, allows students to be inspired by speakers from major brands and to apply their theoretical marketing knowledge to real-world cases. It also gives students hands-on experience by having them take on roles in sponsoring and promoting the event through social media, printed materials, and logistics. The 2015 congress theme challenged brands to innovate and prepare for the future needs of customers.