The document outlines a 3-part seminar series on tourism and social media. The first session on February 12th will cover social media platforms like Google, Facebook, and Twitter. The second session on February 26th will discuss using social media for green business strategies and tools. The final session on March 12th will focus on using metrics to inform business decisions and new business models.

1. Il turismo e la rete
Strumenti, strategie e opportunità
3 lezioni con Simone Riccardi
12 febbraio
Google, Facebook, Twitter, ecc...
Social media, nuove e vecchie
strategie e strumenti
26 febbraio
Misurare per conoscere
12 marzo
Nuovi modelli di Business
Organizzato da:
In collaborazione con:

2. Google, Facebook, Twitter, etc... Social media, nuove e vecchie strategie e strumenti.
- accenno a ViaggiVerdi e ad alcune strategie per essere più "green";
- motori di ricerca: ovvero Google, cosa è cambiato?
- quali social media per i BB;
- piano editoriale e publicazioni programmate.

3. Misurare per conoscere
- utilizzo di CRM per gestire i propri clienti;
- tecniche di intervista;
- basarsi sui dati e non (solo) sulle proprie convinzioni;
- newsletter ed email-marketing.

4. Nuovi modelli di Business
- come posso migliorare la mia attività?
- blue ocean strategy, c'è spazio per tutti, differenziamo!
- modelli di validazione per testare nuove possibilità di business

5. MARKET ANALYSIS
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6. VERY VERY BRIEF HYSTORY
Simone Riccardi studied architecture in
Florence and became expert in
sustainable design, where he designed
and realized a multi-awards-winner
ZeroEmission House in Italy.
Despite his architectural studies, he has
been always keen in the IT field, and
following this passion he has been
working for 8 years as
IT Project Manager.
He got a Fullbright scholarship ($35K),
as well as the ViaggiVerdi initiative
received funds ($70K) to startup.
He decided to start this adventure with a
group of trusted friends.
He is warmly enthusiastic and
imaginative.
He sees life as full of possibilities.

7. MARKET ANALYSIS
The Online market
for environmentally-friendly
accomodation providers
●
is estimated* in:
●
●
●
1.500 hotels in Italy
●
and
20.000 worldwide.
●
●
This numbers are growing yearly
●
*According to a ViaggiVerdi's Research on Green
Accomodation
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8. PHASES OF COMPETITIVE DEVELOPMENT
Phase One Italian Market on Italy
Design and develop the website platform in his alpha release. Get
feedbacks from our advisor board to create our first Beta Release
for the italian travelers market
Create a marketing plan for the italian release together with our
partners.
Phase Two International on Italy
Improve the platform following feedbacks of the customers,
translate contents in english and make an international marketing
plan.
Phase Three International on International
Create an international Company and country by country, develop
a global viaggiverdi networks.
Phase Four Keeping the market share and differentiating,
investing in other markets.
As King of the hill in our niche market we should defend our share
and find some other market where expand.
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16. Quali Social Media per I B&B?

17. Google +

19. Twitter – Facebook?

20. Pinterest – Instagram

21. Pubblicazioni programmate

22. Viaggiare in Armonia con la
Natura
Grazie!!!
Keep in Touch
simone.riccardi@gmail.com
Simone Riccardi
+39 327 226 2120