Luis Manuel Cardona Gomez is an experienced sales, design, and brand strategist seeking new opportunities. He has over 20 years of experience in international business development, market research, and sales management. His background includes opening new markets, managing brands and product lines, leading design teams, and achieving sales quotas. He is skilled in presentations, negotiations, and developing strong business relationships.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
CV Marketing & Business Development Sport Industry J.Manuel Velazquez Balderas***
Manuel has been involved in different industries such as Air Cargo, Agro Food, Hospitality or Education. He speaks English, French and Spanish and he has designed and executed marketing &business development plans for different sectors, markets and economic contexts.
He brings on an entrepreneurial spirit, relation building skills and international exposure. He is a professional with strong work ethic and sound business acumen, fully identified with the values of integrity, respect, collaboration, innovation and effectiveness. He earned a bachelor degree in Business Management from the University of Derby and a Master in Business Administration from ESIC. At present he is taking the Sports Marketing Specialist Program at SAWI Lausanne.
I am a European senior sales and marketing strategist conceptualizing and implementing marketing strategy and achieving sales targets with vast international experience all over the globe. A multi-faceted senior manager with proven track record of turning around under performing organizations, improving customer relationships and stellar financial metrics. Responsible for advancing the company’s vision and strategic plan. Develop and maintain senior level relationships with customers. Negotiate comprehensive deals and is responsible for the financial health of the organization. Develop strategic sales plans based on company goals that promote sales growth and customer satisfaction for the organization.
Responsibilities:
• Create strategic annual sales plan based on overall organization strategy and objectives.
• Manage business operations and sales management process. Lead, coach, and mentor management team to achieve goals.
• Manage finances and monitor P&L.
• Direct implementation and execution of sales procedures, policies and practices.
• Ensure communications are coordinated and support sales plan objectives and meet organizational expenditure requirements in conjunction with Marketing and Engineering management as well as the company’s President.
• Conduct business and technology reviews with management and sales team to identify opportunities and trends
• Recommend and implement sales strategies for improvement based on market research and competitor analyses.
• Attract, retain and develop employees to have a robust talent pipeline.
• Build, develop and manage sales team capable of carrying out needed sales and service initiatives.
• Manage multiple channel selling strategies.
Key attributes include strong communication, team building skill and an extensive background in operations. I am looking for another opportunity to turn around an organization by building a team with focus on the customer. International mobility and availability on a short notice. I am willing to relocate if hired, on a global mobility basis. I have vast experience of global sales and marketing.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
CV Marketing & Business Development Sport Industry J.Manuel Velazquez Balderas***
Manuel has been involved in different industries such as Air Cargo, Agro Food, Hospitality or Education. He speaks English, French and Spanish and he has designed and executed marketing &business development plans for different sectors, markets and economic contexts.
He brings on an entrepreneurial spirit, relation building skills and international exposure. He is a professional with strong work ethic and sound business acumen, fully identified with the values of integrity, respect, collaboration, innovation and effectiveness. He earned a bachelor degree in Business Management from the University of Derby and a Master in Business Administration from ESIC. At present he is taking the Sports Marketing Specialist Program at SAWI Lausanne.
I am a European senior sales and marketing strategist conceptualizing and implementing marketing strategy and achieving sales targets with vast international experience all over the globe. A multi-faceted senior manager with proven track record of turning around under performing organizations, improving customer relationships and stellar financial metrics. Responsible for advancing the company’s vision and strategic plan. Develop and maintain senior level relationships with customers. Negotiate comprehensive deals and is responsible for the financial health of the organization. Develop strategic sales plans based on company goals that promote sales growth and customer satisfaction for the organization.
Responsibilities:
• Create strategic annual sales plan based on overall organization strategy and objectives.
• Manage business operations and sales management process. Lead, coach, and mentor management team to achieve goals.
• Manage finances and monitor P&L.
• Direct implementation and execution of sales procedures, policies and practices.
• Ensure communications are coordinated and support sales plan objectives and meet organizational expenditure requirements in conjunction with Marketing and Engineering management as well as the company’s President.
• Conduct business and technology reviews with management and sales team to identify opportunities and trends
• Recommend and implement sales strategies for improvement based on market research and competitor analyses.
• Attract, retain and develop employees to have a robust talent pipeline.
• Build, develop and manage sales team capable of carrying out needed sales and service initiatives.
• Manage multiple channel selling strategies.
Key attributes include strong communication, team building skill and an extensive background in operations. I am looking for another opportunity to turn around an organization by building a team with focus on the customer. International mobility and availability on a short notice. I am willing to relocate if hired, on a global mobility basis. I have vast experience of global sales and marketing.
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Analisa Dominic is the driving force behind this endeavor. As a seasoned executive in Product Management and Marketing, she is widely recognized for her expertise in cultivating multimillion-dollar revenues, fostering sustainable expansion, and cementing market dominance across diverse sectors.
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Interim Marketing and its importance, Marketing, Communications, Part time professional help, Highly qualified professional support on an interim and cost effect basis
Multidisciplinary Team summing Skills, Expertise, Execution, focus on make companies to growth. International Sales, Business Development, Branding and Comm, Strategy, Product Marketing, Technology & Operations. Executive in Residence approach
1. Contact info: luismanuelcardona@hotmail.com / mcardona@confecielito.com
Mobile: +57 3137300134
Luis Manuel Cardona Gomez
Summary
Education
I am a sales, design and brand strategic oriented profesional with
experience and success researching, analyzing and opening new
and existing international markets.
Strong communication abilities to do presentations attend trade
shows and create new relations and feel confortable negotia-
ting.Strong brand and lifestyle bussines understanding.
Skills: Brand, design and concept building, analizing and decision
making, sales and account management and quota achievement,
team training, direction and follow up ability, customer research
and understanding.
I am organized, tenacious, resourcefull, out of the box thinker,
passionate and enhusiastic.
Universidad ICESI
Associate’s Degree,Fashion Merchandising
Universidad de San Buenaventura
Bachelor of Business Administration (BBA),Business, Manage-
ment, Marketing, and Related Support Services
Universidad ICESI
Associate’s Degree,International Marketing
Experience
Director Comercial y de Diseño /International
Sales and Product Development Manager
Confecciones Cielito Ltda
8/1998 - Present
Lead the sales team and the design team, research and open
new international markets, brand managing, product manage-
ment.
International Sales and Product Development
Manager
Confecciones Cielito Ltda
8/1998 - Present
Sales Manager
C.I. GECOLTEX S.A.
1/2010 - 8/2010
Research and open international markets, work with the design
team in the new collections, attend international trade shows.
Sales Executive
Car & Co
7/1996 - 7/1998
Research, contact and open corporate accounts for tires and
services sales.
International Sales and Product Development
Manager at Confecciones Cielito Ltda
Current
Director Comercial y de Diseño /International Sales and Product
Development Manager
International Sales and Product Development Manager
Past
Sales Manager
Sales Executive
