This document is a proposal for a marketing seminar titled "Marketing Genius: Creative and Innovative Strategies to Win the Market and Increase Profit". The seminar will feature speaker Peter Fisk and cover over 50 case studies and 20 tools to help participants become marketing geniuses. It will be held on June 26, 2014 in Jakarta for 200-300 marketing professionals and will promote analytical and creative thinking. Sponsorship opportunities including booths, logo placement, and announcements are available.

1. www.marketing.co.id/seminarbanking
PROPOSAL

2. www.marketing.co.id/seminarbanking
Marketing Genius:
Creative and Innovative Strategies
to Win the Market and Increase Profit
Genius is about seeing things differently and believing different
things with more intelligent and imagination – to achieve extra
ordinary result!
Welcome to the new world of marketing! It is now different and
needs new thinking. Brand now is more human, collaborative
and inspiring. We should use the power of imagination and
technology to move consumers more deeply. We have to seize
the opportunities of change, reshape market, re-focus strategies
and re-engage consumer in better and bolder way.
Marketing Genius combines analytical-creative ways,
left-right brain, outside-in thinking, future-back
decision making– to do radical action, change the game
and be a winner!
OVERVIEW

3. www.marketing.co.id/seminarbanking
TOPIC
Learn more than 50 cases and 20 tools to
be a marketing genius!
Indonesia Marketing Summit with special guest “Peter Fisk” is
presented to companies who need to know:
1. How to become more analytical and more creative in
marketing.
2. How to innovate products, markets and business models
more radically.
3. How to stand out in today’s market.
4. How to inject genius way into your marketing strategy.
5. How to explore the blue oceans and enter new space in a
complex world of change.
6. How to shake up markets and changing the game.

4. www.marketing.co.id/seminarbanking
TOPIC
Are you Ready to Change the World?
1. The new breed of market leaders think and act differently.
2. How to be a market makers.
3. How to rethink your business to change the world.
4. Mapping the opportunity to growth.
5. How to accelerate growth and win in a new world.
Marketing Genius: a more Effective Approach to
Marketing
1. What Genius marketing requires to make the best ideas happen.
2. How to combine rigorous analysis and radical creativity to innovate in
every aspects of marketing.
3. Customer Genius: How to build customer centric business.
4. Creative Genius: Making bigger ideas happen faster and with more
impact.
5. Innolab: accelerated and collaborative process for innovation.
6. Building brands: brand architectures and brand story telling.

5. www.marketing.co.id/seminarbanking
TOPIC
Innovative Solutions and Experiences
1. Engaging customers in co-marketing
2. Social, local and mobile: integrating data and media for more realtime
impact, in time and place.
3. Redesign business model: rethinking the way to make money, channels
and partners.
4. Mapping experience for developing better experience for customer.
Customer and Business Impact
1. Making the change: roadmap from customer purpose, advocacy,
strategy and service.
2. Making it practical: the essential steps of insights to proportions to
experiences.
3. Making it win: how to balance customer and business value, NPS and
EP, smiles and success.

6. www.marketing.co.id/seminarbanking
200-300 participants, they are CEO,
Director, GM/Head, Manager and
Decision Makers in areas of Marketing,
Brand, Promotion, Product, and
Business Development.
PARTICIPANTS

7. www.marketing.co.id/seminarbanking
Venue : Hotel Mulia, Jakarta
Date : June 26, 2014
Time : 9:00 am – 5:00 pm
VENUE & DATE

8. www.marketing.co.id/seminarbanking
SPEAKER
Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in
strategy, innovation and marketing. He is the founder of GeniusWorks, a boutique consulting
firm helping clients around the world to develop more innovative business and brand
strategies, and also a visiting professor at IE Business School, one of the world’s top ranked
business schools. He features on the Thinkers 50 “Guru Radar” as one of the best new business
thinkers.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of the
world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
He works across every sector and region – from banking to chemicals, food and drink to
media, technology and travel … and with clients as diverse as Aeroflot and Coca Cola, DSM
and HSBC, Microsoft and Philips, Red Bull and Santander,Tata Steel to Time Warner,Virgin and
Visa,Vodafone and Volkswagen - to think bigger and smarter, develop innovative strategies,
bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business Genius”
on leadership and strategy,“Customer Genius” on customers and experiences,“People Planet
Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to
be Leonardo da Vinci in the 21 Century.
His new book "Gamechangers ... Are you ready to change the world?" is published in 2014,
based on extensive research into the 120 companies who are shaking up markets, and making
sense of how they innovate and win. It explores the challenges of new markets, changing
customers, brand building, digital media, new business models, inspiring leadership and
positive impact.

9. www.marketing.co.id/seminarbanking
1. Website www.event.marketing.co.id
2. Display Ads at Majalah Marketing
3. Display Ads at Majalah Youth Marketers
4. Social Media (Facebook, Twitter, LinkedIn)
5. Banner on Portal Marketing.co.id
PROMOTION

10. www.marketing.co.id/seminarbanking
1. Placement Logo at Backdrop printed & screen
2. Tickets for 7 persons
3. Booth (2 x 1 m)
4. MC announcer 3 times

11. www.marketing.co.id/seminarbanking
1. Placement Logo at Backdrop printed & screen
2. Tickets for 3 persons
3. Booth (2 x 1 m)
4. MC announcer 3 times

12. www.marketing.co.id/seminarbanking
1. Placement Logo at Backdrop printed & screen
2. Booth (2 x 1 m)
3. MC announcer 3 times

13. www.marketing.co.id/seminarbanking
BOOTH LAYOUT

14. www.marketing.co.id/seminarbanking
Sponsorship:
Mirandha/Surya
Phone. (021) 2878-0606, 2878-0707
Fax. 021 4585 7039
Email: seminar@marketing.co.id
www.event.marketing.co.id
CONTACT US