Entrepreneurs Workshop 2019 - World Innovations Forum

1© World Innovations Forum, 2019© Copyright Society3 - 2018
Global Accelerator 2018
Batch 7
Entrepreneurs Workshop
Spring 2019

2© World Innovations Forum, 2019
Introduction
Prof. Dr. Matthes Fleck
Researcher in the field of entrepreneurship
and mentor for startups around the globe.
Axel Schultze
Founder & Chairman World Innovations Forum
Marita Schultze
CoFounder World Innovations Forum

Innovation Paradigm
We think, act and are global
Exportable innovation drives prosperity

Innovation
Economy
Export = Prosperity
The initial value of innovation is zero
The local value of innovation is neutral
The global value of innovation drives
prosperity

Decide your destiny – local small business or a real company
Bold vision
Team building
Global idea validation
Strong business model
Market validation
Unique Solution
Consequences
Entrepreneurs Qualities
Go-to-market strategy
Initial traction
Strong brand development
Funding
Growth
IPO

6 month time to market
Sounds impossible – Yet most successful startups made it

Agenda
Entrepreneurial spirit
Vision Development
Business Model development
Go-to-market strategy
Traction - traction – traction
Fundraising

Entrepreneurial Spirit
Mindset

Mindset foundation
Ignoring existing rules
Breaking all rules except the law. Ignoring everything that stands
in your way, even the laws of physics.
Do what makes sense
Making the impossible a reality. Solving big problems.
Success is when millions of people having a better life.
Teamwork.
It takes teamwork to make a dream work.
Brilliant people build brilliant companies.

Collaborative Mindset
Bold Communication
Involving everybody in being bold and making the impossible a
reality. Communicate that everybody gets attracted.
Sharing & Celebrating
Fun, Knowledge, Equity, It's unbelievable how much a team can
achieve if it no longer is important who gets the reward.
Openness
Sharing ideas, strategies, intellectual property, learning from
others, getting others involved, the more, the higher the success
rate.

Executive Mindset
Timely execution
Time is more important than perfection. Going to market as fast
as possible is a quality. Trying to be faster than literally anybody
else on earth.
Communication
Talking your talk and walking your walk. Living in the market day
and night. Never missing an opportunity to telling your story. If
they don't get it, you didn't communicate well enough.
Globalization
We think global from the very first moment on. There is only one
region – the globe. It’s a part of a country's economics, its
prosperity and ours.

Takeaway
▪Document your mindset
▪Work with your co-founders on your
mindset goals

Vision Development
Attracting talents, customers, investors, partners, media

Successful companies
with a vision
Nasa / JFK: “Bringing a man to the moon and safely
back by the end of the decade”
Ford: Democratize the automobile
Microsoft: A computer on every desk, in every home
Google: Organizing the world's information
Computer2000: Changing distribution to indirect only
Uber: Click a button, get a ride
Zappos: The online shop with the best service
Sfaccelerator: Getting the world’s startups financed

Looking into the past
Nothing was invented in the past 10
years and is mainstream today
3D Printer 1984
Internet 1960/1994
Internet of things (IOT) 1999
Smart Materials 1999 (!!!)
Quantum Computing 1970/2007
Self driving car 1995/2009
Blockchain / BitCoin 2008
Artificial Intelligence 1995/2012

3 minute video interview from 2029
1) It's 2029, you made an IPO,
when you look back in time,
what did you change in the
past 10 years?
2) What obstacles or enemies
did you have to defeat while
getting all the way up to the
top?
3) What were the biggest
changes in our society/industry
that supported your
engagement?
Put it on YouTube and post it in the
Facebook group for feedback

Takeaway
▪Explore the market evolution over the
next 10 years (Technological, Market,
Society, Political)
▪Craft your story in the above context
▪Play a video interview how it may go in
2026, once you just go public

Business Model Development
How you bring your product to market at how is it monetized

UBER
It's just a mobile app
Has a complete business process
No cars, no drivers
The Experience

Computer
2000
Competing with 5,000 x bigger distributors
No direct business - dealer only
A new business experience for dealers
10 years later: No.3 of 8,000+

Taxi company with no taxies, no drivers
Vacation rentals with no real estate
Software companies who don't sell software
Car manufacturers but you can't by their cars
Telcos who don't have any equipment
Financing firms that give out financing for free
Disruption

Disruptive Moments
Everybody can be a Taxi
Everybody can be a Hotel
No more direct business
Everything can be ordered online
Software no longer gets installed

Disruptive Technology
When businesses are forced to adopt
a new technology to stay on top:
In this case: “Bullet trains” is the topic

BrandBusiness
Model
Business model always won
over technology

Innovative Thinking
The act of invention and new thinking
How to create disruptive solutions ?
Erasing all knowledge that we have about
existing tools and solutions
Creatively constructing new solutions from
scratch – no matter whether its possible or not
100% focus on an idealistic solution – not on a
practical or economic solution
Innovative business model development !!!
Intelligently create the MVP of the ideal solution
Iterate this process with the target audience
LOGICAL CREATIVE

Takeaway
▪Leave the old tech focus behind
▪Come to “Innovative Thinking”

Go-To-Market Strategy
Marketing with a zero budget strategy

Go To Market Strategy
1) GOAL:
What do you want to achieve?
2) TARGET AUDIENCE
Who do you go after?
3) ACTION Plan !!!
What do you exactly doing?
4) CHANNELS
What vehicles do you use to get there
5) SUPPORTER
Who may join your go to market journey
6) MONITORING
Define your “GPS” (KPIs)

100 Target Audience Examples

Zero Budget Marketing
1. Meet as many as possible people direct
2. Consider events, meet-ups, conferences
3. Your leading edge customer base is online
4. Have a budget on demand
5. Avoid any paid advertising

BlueRoads (2003)
Event Marketing Strategy
Quarterly Channel Manager Meetings
Let successful users speak *
Invite prospects / leads
Network Effects Strategy
Leverage the vendor connections from
the partners users in BlueRoads *
Make partners to heroes & references
Provide success stories to CRN *
Thought Leader Marketing
White papers and press releases about
Pull method
Channel metrics (Lead Cube…) *
Newsletter (desk of the CEO)
Book: Channel Excellence
Closely tied into the business model

100 People with access to 250 others = 25,000
It’s always about math, tools & techniques
Search Twitter for hashtags #Art, #Baby, #Boat...
Look for groups on LinkedIn
Use Facebook Search “My friends who like car racing”
Look for influencer (large networks)
Look who they follow (but be selective)
Look for talkative people (blogger, active on Twitter)

Takeaway
▪Write the go-to-market strategy so that
your friend who is a banker understands
what you do.
▪Describe every major step in the
process, using real names and people
▪Define what you want to measure so
your team knows what are the highest
priorities

Traction – Traction - Traction
Measure growth on a daily base – share it with the team every day

Having connections
A sign of success
Since ancient history

Make yourself independent from
the connections of others

Get to anybody you need

Take the time to get to know your
connections – BEFORE you connect

How do you touch base?
Allow yourself 60 minutes a day
Monitor your alerts daily
LinkedIn, Facebook, Twitter, Quora…
Read industry specific news / alerts
Comment, share (leave a footprint)
Respond to relevant posts and comments

Networking is a numbers game
2,500 relevant friends and followers who
have 2,500 friends and followers, gives you
a reach of over 6 Million people
In one hour you can ‘like’, ‘share’, ‘re-
tweet’ and ‘comment’ on 60 posts or
interact with 1,200 people a month

Exceptional growth rates

San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Change
It’s not about the product you build
It’s how you approach your market

The 2% Magic

Takeaway
▪Focus your entire team on growth
▪Do monthly growth hacking meetings
▪Monitor the traction - 1% growth per day

Fundraising
Be very sensitive to capitalization, cashflow and investor relations

The initial value of an idea is zero
Making the idea a real business
Concept and business plan
Market validation
MVP / Prototype
Customers

Capitalization Objectives
Still own 50.1% by the time you IPO
Give no more than 15% in seed rounds
Manage your equity wisely from day one

Structure your rounds before you go
Seed 15% 85%| 25% 75%
A 15% 72%| 25% 56%
B 10% 65% | 30% 39%
C 8% 59% | 20% 31%
D 6% 56% | 15% 26%
E 3% 54% | 10% 24%
IPO

Takeaway
▪Explore your capital needs over the
coming years
▪Use a single plan, no ‘conservative or
aggressive’ model, no ‘Plan B’
▪Only raise the amount of money you
really need – not more, not less

Thoughts?

Accelerator Program
Session 1 — Mindset, Culture & Leadership
Team & Program Introduction
Mindset, Culture and Execution
Q+A | Tasks to execute
Session 2 — Vision Development
Presenting your Mindset discussions
How to create a profound stable vision
Session 3 — Disruptive Business Models
Presenting your vision
Creating a disruptive business model
Session 4 — Go-To-Market Strategy
Presenting your disruptive business model
Developing a go-to-market strategy
Session 5 — Traction
Presenting your go-to-market strategy
Developing traction
Focusinglikealaser
Session 6 — Growth Hacking I
Presenting your network
Growth hacking techniques
Session 7 — Growth Hacking II
Presenting your growth results
Discussing growth hacking opportunities
Session 8 — Going Global
Presenting further growth results
Going global reasons & effects
Session 9 — Capital & Funding
Presenting your going global ideas
Capitalization & fundraising
Session 10 — Demo Day Preparation
Presenting your business
Pitch reviews

For your certificate
please send us an email to team@wiforum.org
together with your LinkedIn or Facebook link

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© 2019, San Francisco Accelerator. all rights reserved. This content is protected under the copyright law of Switzerland . All materials
contained herein are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own educational
benefit.
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+41 (41) 511-2660
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Thank You

Entrepreneurs Workshop 2019 - World Innovations Forum

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