Giorgio Minguzzi is a creative and inquiring person with expertise in sales and marketing gained through working for international companies. He has a background in environmental science and currently works as a Product Marketing Manager for Marini-Fayat Group, where he has led projects implementing a CRM system worldwide and developing a new online marketing strategy. In his free time, he helps educate students and families about digital citizenship.

1. GIORGIO
MINGUZZI
ABOUT ME:
VISUAL PRESENTATION
!

2. 2
Buongiorno!
WHO AM I ?
I’m a creative and inquiring person with a widely recognized expertise gained in international
companies, who found in Sales & Marketing his natural dimension. I’ve worked in multicultural
teams, managing important brands and projects, always in close contact with the customers.
This proximity gave me the possibility to learn how to listen, giving concreteness to every
marketing and sales tasks I am involved with, both online and offline.
!
A unique, cross-industry understanding of the critical interaction between reputation, online
social communities, governance, and business matters is what makes me valuable beyond
innate networking abilities.
!
Both peers and the industry attribute me the reputation of mentor, team builder, thought leader
and tech geek!

3. I WAS BORN IN
IVREA, NEAR TURIN
ON MAY 13TH , 1975.
MY FATHER WAS A
MANAGER AT OLIVETTI’S AND IN
THOSE YEARS WE
WERE LIVING IN PIEDMONT

4. ENVIRONMENTAL
SCIENCE DEGREE
WITH AN INNOVATIVE WORK
ABOUT ENVIRONMENTAL
RISKS CAUSED
BY CYBER ATTACKS


5. 
LIFE HAS DECIDED
THAT I HAD TO DO
SOMETHING ELSE
THANKS TO AN INTERNSHIP
DONE BEFORE GRADUATING,
I FELL IN LOVE WITH
SALES & MARKETING

6. 6
EXPERIENCE - TIMELINE
My journey started with an
internship in the marketing
department of one of the
companies owned of ITway
group, even before my
Environmental science degree
2001
  
I was hired in the same company
of the internship with the role of
Account Manager
2002
A few years later I was promoted,
moving to the holding, with the role
of Brand Manager (Nokia,
Checkpoint and few others minor
vendors)
2005
Together with some friends, I
established a digital trading
company in Boston (USA). We
sourced and distributed “made in
Italy” products online. I was Partner
& Marketing Manager
2010-2012
 
I’m working for MARINI as
Product Marketing Manager.
For the Fayat Group I had a chance
to follow few strategic projects as
Project Leader
2008 - Present

7. TODAY:

PRODUCT MARKETING
MANAGER
I’M IN THE ASPHALT PLANT DIVISION
OF MARINI - FAYAT GROUP AND I’M
TAKING CARE SOME SPECIAL
PROJECTS ALSO AT GROUP LEVEL

8. 8
MARINI - FAYAT GROUP - MY DAILY JOB
They call me product marketing manager and my job has no boundaries
I love my job. Supporting complex negotiations in a truly international context, being part of a team with people of every
culture and tradition, challenging myself every day with ambitious and innovative projects, excites me.
Marketing & Communication
From the brochures to the  online strategies
Market Analysis
Scouting of new sales channels and
new solutions

CRM
The right tool to have one common
language in a multinational sales team

Competitor Analysis
Technical Comparisons
Technical Training
Dealers, Agents and Internal team
Reports
For the Top Management

 
The Customer At The Heart
the most valuable asset of every company is the customer
 

9. PRODUCT MARKETING MANAGER VS. SOCIAL SELLER
GROWTH : MARKETING = ASTRONOMY : ASTROLOGY
- Sartoni’s equation
9
I'm sure to be a Social Seller
In my profession I merge my sales & marketing attitude with the ability to read computer's analytics.
Creativity, lateral thinking and knowledge of social metrics are the ingredients that allow me to increase sales,
develop a process to generate brand awareness, extend customer loyalty, etc…

10. 
THREE PROJECTS
LET ME INTRODUCE YOU TO
MY 3 FAVORITE
BUSINESS SATISFACTIONS

11. 11
1. CRM - ASPHALT PLANT DIVISION - WORLDWIDE
CRM - Customer Relationship Management
I lead the implementation of the CRM over the entire asphalt plant division of Fayat Group,
in a multinational and multicultural environment.
 GLOBAL PROJECT
One unique tool for the International Sales Force
 GOALS ACHIEVED
CRM Advantages
One common language for the sales force
Reports & Dashboards always updated
Enabled the sales process to take a leap forward
A more accurate and reliable production plan
A more efficient targeting of the resources
BRAZIL
Coming Soon
FRANCE ITALY
CHINA
UAE
RUSSIA
TURKEY

12. 12
2. ONLINE MARKETING - A BRAND NEW STRATEGY FOR MARINI
x
x
ONLINE MKTG
# $ " www.marini.fayat.com
!
MODERN PRESENTATION TEMPLATE
Keynote
Always near our customers
There is no industry that can handle its
market without an online strategy. When the
export is the natural vocation of a company
live in a very specify niche, this is even more
crucial.
!
You have to meet new partners, where they
can be met more easily. You have to be close
to your customers, wherever they are.
!
And nowadays, many of them are accessible
online.

13. 13
3. TRAINING - SALES, AGENTS AND DEALERS
There is no Sales Channel without a Training Program
I contributed to the production of training materials and drove several training sessions of sales area managers,
agents and dealers in Africa, China and the Middle East.

14. TODAY I LIVE IN
BAGNACAVALLO,
NEAR RAVENNA
I CAN ASSURE YOU THAT IT HASN’T
CHANGED MUCH FROM WHEN THIS
PHOTO WAS TAKEN


15. 
AT HOME, I HAVE
SILVIA AND FILIPPO
WAITING FOR ME

16. I SPEND
MY FREE TIME…
HELPING STUDENTS, EDUCATORS
AND PARENTS WITH INFORMATION
TO STRENGTHEN THEIR
AWARENESS ABOUT DIGITAL
REPUTATION. ENCOURAGING
YOUNG TECHNOLOGY USERS TO
BECOME RESPONSIBLE DIGITAL
CITIZENS.


17. 17
CONTACT ME! - MY CONTACT DETAILS
GIORGIO MINGUZZI
VIA SAVIO, 2
48012 BAGNACAVALLO (RA)
!
giorgio.minguzzi@gmail.com

!
+39 347 2620489
it.linkedin.com/in/GiorgioMinguzzi

