EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
IFA Paris's MBA Luxury Brand Management in Shanghai, Paris, and Bangkok in cooperation with Luxellence Center. The First Thai-Franco-Sino Class of Luxury Brand Management program happening in Bangkok!!! For more information, please contact 02-648-2940-2
IFA Paris's MBA Luxury Brand Management in Shanghai, Paris, and Bangkok in cooperation with Luxellence Center. The First Thai-Franco-Sino Class of Luxury Brand Management program happening in Bangkok!!! For more information, please contact 02-648-2940-2
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Email enquiry: activate@pico.com ; Website: www.pico.com
Event, eXhibition, Interior, Themed
Mercedes-Benz Star Mobile/ Formula 1 Singtel Singapore Grand Prix/ National Day Parade/ McDonald's China Managers' Convention / MG and Roewe at the 14th Shanghai International Automobile Industry Exhibition /
Bayer at ChinaPlas / Volvo at the 18th Cairo International Motor Show Formula Al Ahram /
Renault at Guangzhou International Automobile Exhibition / Nissan at the 14th Shanghai International Automobile Industry Exhibition /
Mubudala at Dubai Airshow / Huawei at Consumer Electronic Show / Singapore Biennale 2011: Open House - Merlion Hotel /
Asfour Crystal Exhibition / Kohler at Kitchen & Bath / Solar Frontier at Intersolar /
Defence Materiel Organisation at Australian International Airshow / ZTE at Mobile World Congress /
L'Oréal at World Congress of Dermatology / Boeing Beijing Technology Experience Centre /
Rolls-Royce Customer Lounge / HTC Concept Store / Bombay Sapphire Infusion Unit for Auckland Airport DFS /
Hershey's Chocolate World / LG New Product Launch / Real Madrid China Tour /
McDonald's Restaurant at Beijing Olympic Games / Asian Beach Games /
CIMB Asia Pacific Classic / Basel / Geneva / Zurich Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
Aim - determine the characteristics of global production marketing and develop practical recommendations for the implementation of marketing strategies companies in the global market.
1 part
was studied the international marketing strategies
were identified the features of of the global marketing of luxury products
2 part
was examined the activity of a conglomerate LVMH
was analyzed the market for luxury goods and the competitive environment
3 part
were developed recommendations for the company Louis Vuitton in global marketing
were developed practical recommendations in the global marketing field for companies operating in the sphere of luxury goods
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Email enquiry: activate@pico.com ; Website: www.pico.com
Event, eXhibition, Interior, Themed
Mercedes-Benz Star Mobile/ Formula 1 Singtel Singapore Grand Prix/ National Day Parade/ McDonald's China Managers' Convention / MG and Roewe at the 14th Shanghai International Automobile Industry Exhibition /
Bayer at ChinaPlas / Volvo at the 18th Cairo International Motor Show Formula Al Ahram /
Renault at Guangzhou International Automobile Exhibition / Nissan at the 14th Shanghai International Automobile Industry Exhibition /
Mubudala at Dubai Airshow / Huawei at Consumer Electronic Show / Singapore Biennale 2011: Open House - Merlion Hotel /
Asfour Crystal Exhibition / Kohler at Kitchen & Bath / Solar Frontier at Intersolar /
Defence Materiel Organisation at Australian International Airshow / ZTE at Mobile World Congress /
L'Oréal at World Congress of Dermatology / Boeing Beijing Technology Experience Centre /
Rolls-Royce Customer Lounge / HTC Concept Store / Bombay Sapphire Infusion Unit for Auckland Airport DFS /
Hershey's Chocolate World / LG New Product Launch / Real Madrid China Tour /
McDonald's Restaurant at Beijing Olympic Games / Asian Beach Games /
CIMB Asia Pacific Classic / Basel / Geneva / Zurich Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
Aim - determine the characteristics of global production marketing and develop practical recommendations for the implementation of marketing strategies companies in the global market.
1 part
was studied the international marketing strategies
were identified the features of of the global marketing of luxury products
2 part
was examined the activity of a conglomerate LVMH
was analyzed the market for luxury goods and the competitive environment
3 part
were developed recommendations for the company Louis Vuitton in global marketing
were developed practical recommendations in the global marketing field for companies operating in the sphere of luxury goods
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
CRM Target Marketing For CITROEN DS (Shanghai) Sales ConversionBach Moh
This is a CRM database marketing project proposal for CITROEN DS (Shanghai) when they first launched DS in 2013. They planned for 198 test-drive events in China, each requiring 20 persons (who fit their target-customer profile) to steer the wheels. The lead-to-prospect conversion was 1.05%, while on-site or near-term sales was a good 20%-25% in average.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
The fashion industry is expanding by the day and hence, the jobs in the industry are mushrooming too. From working for global brands to local brands to even marketing your own brand, the possibilities are endless. With the boom in the e-commerce industry and the emergence of platforms like Myntra, Jabong, etc, the Indian Fashion industry is brimming with vacancies for managerial positions now more than ever.
Hogan Digital Marketing Plan for Asia PacificJhang Yuting
Hogan Digital Marketing Plan
- Customized strategies through digital communication planning with global extension.
- The strategies tailored with different merchandising in Asia Pacific market
- Enlarging the brand awareness and visibility.
- Targeting young generation with a creative approach.
Get Affordable Exhibition Management Company in USA and Europe | Exhibit Glob...Exhibit Global Services
Excellent Exhibition Management Company which is always ready to give you better facilities-
Exhibit Global Exhibition Management Company which designs such trade show exhibits so that the company can build its relationship with the audience. Exhibit Global Company is honest to its work, maintains trust with its customers. This gives the benefits to manufacturers to take live feedback regarding their products/services. And to find out flaws/strengths. We are the best Exhibition Management Companies. We provide our services in USA/Europe. We plan, Develop and Operate Small to Large Scale Exhibition. Exhibition management assists the company in launching new products.
Presented in May 2014 at the Istanbul Fashion Conference, manufacturers gained precious insights into how Brands are conceived through values, coherent actions and real innovative products and services. Taking examples from leading international luxury benchmark players such as Prada, Hermès and Giorgio Armani, Professor Dal Santo conveyed how local or regional companies can become more international through a long-term approach.
Le Place Marketing Forum 2016 est le grand rendez-vous du Marketing territorial. Il se déroulera les 9 et 10 mars 2016 au Centre des Congrès d'Aix-en-Provence. C'est un lieu d'échange, de débats et de discussions sur les fondamentaux du marketing territorial et de la communication publique. Regroupant plus de 400 professionnels, c'est l'occasion de venir découvrir ou redécouvrir la dynamique territoriale.
Plus d'informations sur notre site : placemarketingforum.com
Retrouvez-nous sur nos réseaux sociaux : Facebook, Twitter, Linkedin et Instagram
#PMF16
2. EXPO BRANDING
EXPO BRANDING is an innovative company providing design, branding consultancy and related training courses. Together with the Italian
Alessandro Rosso EXPO Group, Ms. Yi Wu created the EXPO BRANDING in Shanghai in 2014.
Alessandro Rosso Expo is the first certified global operator of tourism and ticket distribution for Expo Milano 2015, initiated in China by the
biggest Italian tourism & PR group Alessandro Rosso, owning the o4cial authorisation from EXPO s.p.a, mainly being responsible for the
market development and promotion activities of EXPO Milano 2015 in China.
EXPO BRANDING aims to become the bridge between the East and the West; the combined Chinese-Western professional branding team
provides one-stop service for assisting international brands to enter China market, as well as supporting oriental brands to go global; from
brand assessment, brand analysis, the consultancy of brand strategy, business model, to brand execution and optimization, dedicated to meet
the needs of brand construction on omni and multiple levels. Fusing the East and the West, connecting the world, redefining and design
thinking are the everlasting value and pursuits of EXPO BRANDING.
EXPO BRANDING owns the top branding constructors and well-known European consultant team. We are the “Director” of branding,
combining oriental elements with the western ones inside brands, allowing your brand to become the most well-known star brand in the new
markets. EXPO BRANDING as an innovative company merging the East and the West, is the pioneer of the brand, gathering branding elites,
assisting the brand growths. Providing wonderful experience is our pursuit. We have profound knowledge and understanding of Chinese
culture; the services we provide are with oriental heritage as well as the world-class quality. The value we provide is the wisdom of
comprehensive understanding of every aspects, is the leading trend of the industry.
www.expobranding.net
About
3. EXPO BRANDING
www.expobranding.net
Alessandro Balossini Volpe
Former Marketing Director,
Salvatore Ferragamo
Brand Management Professor
Istituto Maragoni
Ivan Coste-Manière
Vice President & Special Advisor, Olympic Committee
Marketing Professor, SKEMA
Author, 《Global Luxury Trends: Innovative Strategies for Emerging Markets》、
《 Luxury Strategy in Action》
Fabio Ciquera
Branding Consultant - Chanel, Fendi etc.
Brand Management & Buying Professor,
Istituto Marangoni
Jonas HoCmann
Branding Consultant - Hermès etc.
Marketing Professor, SKEMA
Consultant, China Luxury Committee
Author,《Sustainable Innovation Strategy》、
《Global Luxury Trends》、《Luxury Strategy in Action》
Giorgio Montersino
Italian User Experience Senior Consultant
Marco Trucco
Licensing Consultant - Lamborghini, Louis Vuitton etc.
Licensing Professor, Istituto Marangoni
Sebastiano Vitale
Italian Artist/Creative Director
All-Star Team
Yi Wu
Founder & CEO, EXPO BRANDING
Branding Consultant - Dolce & Gabbana, Gucci,
Shanghai Tang,
Moncler, Furla, Benetton Group, Mango,
Ecco, Ray-Ban, Abercrombie & Fitch etc.
4. EXPO BRANDING
www.expobranding.net
One-Stop Service
Evaluation
Research
Market
Competitor
Target
Trend
Analysis
Market
Competitor
Target
Trend
Consultancy
Business Model
Business Plan
Brand Positioning
Brand Strategy
Brand Identity
Market Trends
Consumer Insights
Execution
Design
Market
Communication
Brand Authorization
Brand Development
New Market
Development
Team Build-up
Training
Monitoring & Optimisation
5. EXPO BRANDING
WE CONSIDER DESIGN
AS DESTRUCTIVE THINKING
www.expobranding.net
6. EXPO BRANDING
www.expobranding.net
Design
Branded Website
Branded E-commerce site
Branded Social Media
App/Light App/ M-Web
Digital Advertising
Fashion Design
Accessory Design
Fashion Buying
Fashion Styling
Visual Merchandising
Naming
Logo
Corporate Colours
Visual coefficient
Packaging
Labels
Printed Materials
Stores
Products
Website
Shop windows
Display
Campaigns
Special Projects
VI
Digital
Fashion
7. EXPO BRANDING
WE MANAGE EVERY BRAND AS A LUXURY…
www.expobranding.net
E=MC2
Albert Einstein
Beauty is the purgation of superfluities.
Michelangelo Buonarroti
Ultimately it comes down to taste,
it comes down to trying to expose yourself the best things that humans have done,
and try to bring these into what you are doing.
8. EXPO BRANDING
www.expobranding.net
Start-Up Brand
Business Model
Business Plan
Developing Brand
Market Analysis
Competitor Analysis
Target Analysis
Brand Positioning
Brand Identity
Brand Strategy
Developed Brand
Market Trends
Consumer Insights
Brand Assessment
Brand Strategy
Business Model Innovation
Branding Services
10. EXPO BRANDING
& & &
www.expobranding.net
Business Model
Business Plan
Market Trends
Competitive Scenario
Target
Brand Positioning
Brand Identity
SWOT Analysis
Marketing Mix
Financial Plan
Business Model
Strategic Marketing
Communication
Marketing Mix
Neuromarketing
Tools of Communication
Omni-channel Communication
Digital & Social
Storytelling
Campaign Execution
Media Plan
Design
Innovation
Generation Y
Design Thinking
Customer Behavior
Customer Intimacy
Customer Experience
Omni-channel
Artificial Intelligence
Business Model Innovation
Training Courses
12. EXPO BRANDING
www.expobranding.net
Recent Projects
Case 1: Lamborghini Jewellery Line
We are bringing Lamborghini Jewellery Line in China
As a world-level well-known luxury brand, Lamborghini is eager to expand their business in China.
EXPO BRANDING is helping our client, one of the Chinese leading investment companies to acquire
the jewellery licensing right from Lamborghini. Later on, EXPO BRANDING will be in charge of the
branding and positioning of Lamborghini jewellery line in China market, as well as the operational
strategy and execution.
Case 2: China UnionPay
We are taking China UnionPay to the world stage
China UnionPay is a Chinese well-known brand for financial transaction. However, the company
would like to enhance their presence internationally. EXPO BRANDING is helping them by bringing
China UnionPay to the EXPO Milano 2015, presenting the brand in China Pavillion, collaborating
with European merchants and shopping malls in order to promote the brand.
Case 3: AETNA and Scorpius-Ann
We are creating and building up New Oriental Brands
AETNA and Scorpius-Ann are new brands created by Chinese entrepreneurs. The mission of EXPO
BRANDING is to help our clients transform from OEM/ODM mode to brand owners. The one-stop
service we provide to our clients includes Brand Naming, VI Design, Business Planning, Distribution
Construction, Marketing Activities, Team Building-up and etc..
13. China: 2302, Building 2, No. 515 Changning Road, Shanghai, China
Europe: Via tito speri 8, 20154 Milano, Italy www.expobranding.net
22. EXPO BRANDING
宣传推⼴合作伙伴
www.expobranding.net
品牌要有美感,
我们把每个品牌当作奢侈品经营...
E=MC2
Albert Einstein
Beauty is the purgation of superfluities.
Michelangelo Buonarroti
Ultimately it comes down to taste,
it comes down to trying to expose yourself the best things that humans have done,
and try to bring these into what you are doing.