The document summarizes a graphic design project the author completed for a cake delivery shop called Munchies Cakeaway. The author first contacted the shop owner as a potential client. They then met to discuss project ideas and requirements. The author was tasked with redesigning the shop's menu and creating social media banners. Communication issues arose as the client provided little feedback. The author independently completed the design work to the best of their ability based on the initial brief. The project was a learning experience about the challenges of client communication and managing expectations when creative work is commissioned.

1. Evaluation

2. Finding a client
The first part of the project for me was finding who I wanted to potentially take on as my
client for the project, and this was something that was important to me, as I felt that I
needed to be working on something I would actually enjoy rather than it just being
something I was doing for the sake of doing. I also wanted to make sure that I actually was
doing something I was skilled in, like graphic design based work, rather than taking on
something like Photography for example.
The first step was to decide who I wanted to contact, and at first I thought about the idea
of doing something for a shoe shop, so I looked for a few independent shoe shops around
York and tried to get in touch. Unfortunately my repsonses were fairly limited, but a great
idea came to mind. I decided to get in touch with the owner of cake delivery shop
‘Munchies Cakeaway’, whom I happened to also work for, and thought it would be a fun
project to get involved with espeically considering the fact that I already knew a bit about
the client having worked for him for several months.

3. The original email I sent to various shoe
shops including ‘A Watkinson’ and ‘Up &
Running’.

4. • After successfully getting a response from Oliver Webb
(the owner of munchies), we then met in person
(informal brief) to discuss ideas and what he might
want from me. I liked the ideas he was throwing out
and definitely wanted to get involved, so then I
emailed him asking for a formal brief in which he filled
in a template we’d be given. I thought it would be
absolutely essential to try and maintain good
client/worker communication from the very start of the
project, and this is one of the reasons that I though
receiving an informal brief as well as a formal one
would be beneficial to the project. The formal brief can
be found below.

6. Creating work
• After successfully being briefed by Oliver, it was time for me to
start work. What I’d learnt so far was that the requirements of my
client were very specific, and he knew exactly how he wanted
everything to be prior to even starting production. Some might
argue that this would make the project easier, but I’d argue that I’d
prefer to have more of a free reign. He had briefed me 2 specific
tasks, the first (and most important) was the redesign of Munchie’s
Cakeaway menu. He wanted me to make It look more interesting,
and felt that it lacked in terms of imagery, but at the same time
didn’t want a complete aesthetic overhaul.
• The second task he handed to me in the brief was making
Facebook and Twitter banners that would display basic contact
information about the shop, and also look fun and eye catching.
• A style sheet was given to me in which I had to strictly follow
colour schemes, fonts and other visual rules set in place. I’ll
present the style sheet below.

11. • On this slide are some very basic mock ups of
what I wanted to create for my client. These
were created very quickly, with the intention
of simply showing my client a very vague idea
of the way in which I could lay the pieces of
work out.

12. • After creating the original idea for a Munchie’s
‘milkshake man’ mascot, based on what he
had told me he wanted me to create, I
decided to show him the idea. This was the
original image I created and sent him.
This was an incomplete piece of work, but I
wanted to see what my client would think
of it early on, rather than risk him not liking
it after spending a large amount of time on
it.
Unfortunately, he didn’t actually like this
original design for the milkshake man, and
sent me the response two slides below.

13. • This was the original balloon idea, which he
felt lacked detail.

14. He then also sent me these sketch ideas that he said he’d like me to try
and work from when creating the mascot.

15. I proceeded to send Oliver a host of different emails, all highlighting different potential ideas I’d
come up with and different drafts, but unfortunately for me, by this point it seemed that he
has slightly lost interest in the project and is yet to send any more responses to this day.

16. From then on, I felt that it
was completely up to me
to get everything done by
myself, without any
guidance from him, and I
came up with these final
ideas, all the time aiming
to stick to the information
I’d been provided with
while not being able
actually get any
worthwhile feedback off
of him. This was the final
balloon idea I produced
for him. Like I said , I went
by the fact that he had
told me he wanted it to
be of higher detail than
the previous design.

17. • After playing around and creating these final images for my
client, I was finally as ready as I would ever be to make the
menu and banners. Again, as I’ve said, by this point I was
pretty frustrated at the lack of communication that my client
was giving me, but at the same time, I was willing to really
give it my best shot. First I tackled the menu, due to Oliver
specifying it as being the primary task and priority, and this
took me a solid couple of weeks of hard work from college.
The banners were then fairly quick to produce, but due to the
complete lack of feedback on them, I really had to just do
them how I actually wanted them to look, and how I picture
Oliver would actually want them to look whilst referring back
to the formal brief.

18. Final menu – inner and outer

20. Final banners – Facebook and Twitter
Top: facebook Bottom: Twitter

21. Managing the project
• Overall, I wasn’t particularly pleased with the way the project was
managed. This was mainly, as mentioned, down to my client being
useless at replying. I don’t blame him for this, as I know he is a
busy man, and runs multiple different businesses, making it hard
for him to reply. Maybe this was something I should’ve considered
prior to starting the project. Despite all this, I think I’ve done a
great job at working by myself in order to get everything done to a
high standard, and to create work that I am myself proud of, and
my client seems to be to. In terms of resource management, it’s
all gone very smoothly. I knew exactly what resources I needed
from the very beginning, and was aware that I’d need access to
both Photoshop and InDesign throughout the project, both at
home and at college. Time wise, it was slightly tight for time due
to the constraints of the project, added onto by the fact that I was
having to work on a project for Ben simultaneously. I managed to
get everything done on time, but admittedly It was getting slightly
stressful towards the end.

22. Requirements of the brief
• Despite the lack of communication between me and my client
through the bulk of the project, the brief I was given was nice and
clear, and gave me lots of details in which I could work off in order
to make sure what I did matched what my client wanted. Added to
this the addition of an informal meeting/brief, I could get a great
understanding of what he wanted early on, and I feel that the face
to face conversation involve in the informal brief really helped me
gauge a better understanding of what he wanted from the project.
Throughout my project, despite minimal feedback I would
constantly refer back to my written brief, and also the style sheet
provided, to maximize the amount of correlation between the final
pieces and what the brief set out to ask of me. To conclude, I felt
that I was more than efficient at meeting the requirements of the
brief when considering the circumstances I was put under due to
my client’s lack of communication. I went for ‘fun’, ‘excitement’ and
novelty value and my primary targets, just as the brief had
suggested, and feel that the end products are a valid reflection of
that.

23. Legal
• There actually wasn’t a great deal I’ve had to consider from this
perspective. All of my images used through the project were
sourced by myself, meaning that I created them, making me the
owner. This has completely eliminated the need to obtain any kind
of copyright for images used. To add to this point, the fonts used
(Gotham Bold and Gotham Book) are both free fonts, meaning that
I could stay out of trouble at all times. All of the content of my
project is completely safe from a legal perspective, and this was
something that I took into consideration at all times. It was
particularly important due to the fact that it wouldn’t actually be
me getting in trouble if I had breached copyright laws, but would
actually be my client who found themselves in legal trouble. This is
something that you’ve really got to consider in a project like this,
because a client who ends up getting sued on your behalf isn’t
going to be a happy one, and certainly won’t be one who pays you!
Other than this, there wasn’t really much for me to consider from a
legal perspective, and I feel that the project was handled well when
it came to this issue.

24. What have I learnt
• The main thing I’d say I’ve learnt through this project is that working for a client can be
an extremely stressful task to undertake. This if for a multitude of different reasons, such
as the fact that time constraints can always get in the way, and mean that you’re actually
constantly under pressure when doing the work. Also the fact that you can’t really do
what YOU want, but instead have to throw some of your own creative tendencies out of
the window in order to cater for your client’s own needs is something that I find fairly
stressful. To add to all this, I’ve learnt that client communication is pretty much
completely essential to a project, and without constant feedback, it makes it much more
difficult to actually make something that you yourself are completely sure your client will
be pleased with.
• In general, I feel that clients can be quite close minded, and I learnt that it is normal for
draft work or early designs to be rejected by your client and told to be improved upon. I
guess it’s fair to say I’ve learnt now that this is a normal part of working for a client, and
not something that can be avoided, because ultimately, the client is always right. THEY
are the one paying YOU to do the work they want, and not the other way round.
• If I was to over do this sort of freelance style of work commercially, I’ve learnt that I’d
have to ensure more communication between me and the given client, and this is
something that in a professional scenario of course would’ve been much more organized
than it was in this project, through more discussion meetings, phone calls etc.
• I’ve ultimately learnt a lot about myself too, and I’ve learnt that I do very much enjoy the
graphic design style of work in which I’ve done for my project. Perhaps this is something
that I might now choose to pursue in the future, and I feel that this project has been
greatly beneficial in this sense and provided me with a taste of professional work that I’ll
use in order to excel me in future projects, whether professional, in education, or just for
fun.