This document proposes an exclusive marketing agreement between Ray White Kemang1 and a developer to sell 16 townhouse units in Jakarta. Ray White Kemang1 would provide marketing, promotion, sales coordination and customer relationship management. They propose a 6% success fee paid in two installments as units reach 10% and 30% payment from buyers. Their marketing activities would include concepting programs, promotions, sales reports, price advice, and documentation assistance. They expect the project to sell out within 9 months if show units are ready and construction is ongoing.

1. EXCLUSIVE AGENT
PROPOSAL
The Office Profile
Ray White Kemang1 is one’s of the office of PT. Halim Investama
which located at Jl. Kemang Raya - South Jakarta. PT. Halim Investama
have 3 offices: Ray White Kemang1 (South Jakarta), Ray White Mlawai
(South Jakarta) and Ray White Lippo Cikarang (Bekasi). Each office
located on a very strategic area. Base on these, it gives good
opportunities for our sales associates to work in an area that will allow
them to get clients and properties database in a shorter period of time.
Our customers are not just around Jakarta, but including people
from other big cities such as BOTABEK (Bogor,Tangerang,Bekasi),
Surabaya, Medan, Bali and also overseas customers such as Australian,
European, Asian countries, etc. Established in 2007 and currently with our
80 Marketing Executives, we help people to get their property in
professional manner. Many comments said that they were very gladly
after they had asked our team to help their problems finding places for
them.
Ray White Kemang1 - PT. Halim Investama is a member of RAY
WHITE GROUP which has office network for more than 1000 offices in
Australia, New Zealand and Asia. In Indonesia we have 106 offices
network which is very useful to get clients. With 105 years of experience
and guidance from RAY WHITE GROUP, it is no doubt that selling process
is easy.
Ray White Kemang1 – PT. Halim Investama is focusing on supplying
property-buyers and property-sellers professionalism and expertise in
reaching a successful sale and/or purchase in their real estate needs. We
experience also to handle project marketing in Jakarta, Bali and
BOTABEK.
Our concentration also lies with our in-house agents. We feel by
maintaining good team work agents, our productivity should excel at a
rapid pace. We are poised to take advantage of these changes, and
expect to become a recognized name and profitable entity in NATIONAL
real estate market.
PT. Halim Investama – Ray White Kemang1, Mlawai and Lippo
Cikarang has really proved its achievement. Such as national number 1
Top Marketing Based on Number of Sales consistently for the 4 years,
national number 1 Top Selling Principal also for the last 4 years and so
many other achievements.
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2. Looking at PT. Halim Investama – Ray White Kemang1, Mlawai and
Lippo Cikarang achievements, without a doubt the clients are in good
hands.
The Project (Town House – Kemang Avenue 88)
The Primary Project is located at Jl. Haji Abu, South Jakarta and to
be built as town house (16 units), estimated to be fully completed by end
of 2013.
Assuming that the Developer has got the building permit to build
the project, the show unit for customer’s viewing and the bank facility to
finance customer ‘s loan, the units is projected sold out in 9 months.
PROPOSAL
There are several options to market the project:
1. The Developer gives exclusive right for RAY WHITE KEMANG1 for
marketing the project. With this option, the developer will only
concentrate on the construction and no need to hassle with marketing
staffs, or other fixed office cost.
2. The Developer gives Sole Agent Right for RAY WHITE KEMANG1 and
the Developer has his own in-house marketing staff in his office.
3. The Developer open to every agents to promote and sell the project.
For every option, the Developer should provide promotion tools
such as brochures, advertising in newspaper; and make sure that the
agent’s office name involved is printed in the material. The developer
should also conduct exhibitions with its own cost, the Agent will support
by arranging the exhibitions and provide the man power.
RAY WHITE KEMANG1 proposes only the 1st
option for marketing
the project with successful fee 6% fee from sales amount after deducting
VAT 10%; 50% fee paid after 10% payment from the clients is received
by the Developer and another 50% paid after total 30% payment is
received by the developer. Advance fee and other associated cost will be
discussed later. This option is valid for 3 months and will be reviewed if
necessary.
Activities provided by RAY WHITE KEMANG1 as follows:
A. Marketing and Promotion Management Consultant
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3. 1. Concepting Marketing Program and Sales System.
2. Designing and Execute Promotion Program.
3. Make A Sales and Evaluation Report.
4. Advise developer in price setting.
5. Assist and prepare the documentation needed to the process of
Sale and Purchase Agreement (incl. in the Notary and or process
the loan application in the Bank.)
6. Training support for marketing agent and in-house.
7. Support in Building Developer Brand Awareness.
B. Sales and Marketing Coordination
1. Coordinate in-house marketing and all property agent
2. Controlling sales and marketing agent.
3. Coordinate sales and promotion activity, such as exhibition,
gathering and other marketing event.
4. Conduct product knowledge presentation as needed.
5. Providing the buyer with on-site inspection.
C. Customer Relationship Management
1. Maintaining Relation between developer and customer.
2. Provide information system between developer and customer.
3. Provide After Sales Service during certain period.
We expect the project is sold out for not more than 9 (nine) months
subject to the show unit/ mock up is ready, construction is undergoing
and documentation is ready.
We hope this proposal is suitable to your marketing needs to market the
project, and we are looking forward for the cooperation.
Jakarta,April 7th 2015
Sincerely Yours,
Ratih Fitriyani Shofian,SE
Marketing Executive
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4. Scope Of Services Fee :
A. Standard Selling/Success Fee ............................................................................... 3 %
B. Marketing Coordinator ..................................................................................... 1,5 %
1. Arrange and prepare sales channels.
2. Coordinate and control all sales channels, including in-house marketing and
agents.
3. Controlling the master data unit sold/available.
4. Provide in-house sales force.
5. Coordinate all sales activity and events , such as : launching event, exhibition,
road show, gathering etc.
6. Provide training for in-house sales force.
7. Conduct product knowledge presentation as needed to all sales channel.
8. Arrange on-site inspection for buyers.
9. Assist buyers and prepare the documentation needed to the process of Sale and
Purchase Agreement (incl. in the Notary and or process the loan application in
the Bank.)
10. Assist developer with Bank Institution in terms of sales programs.
11. Make a sales and evaluation report.
C. Marketing and Promotion Consultant ............................................................. 0,5 %
1. Advise developer in price setting.
2. Concepting marketing program and sales system.
3. Designing and execute promotion program ( P & A ).
4. Design and prepare sales tools, such as brochures, pamflets etc.
5. Assist develeper in preparation of sales documents such as unit reserved
documents, sales agreement between developer and buyer etc.
6. Provide training support for all sales channels.
7. Support in building Developer Brand Awareness.
D. Target Achievement Bonus ....................................................................... 0,5% / 1%
0,5 % Given if 90% unit sold in phase one in 9 months from the date both party have
agreed.
1 % Given if 90% unit sold in phase one in 5 months from the date both party have
agreed.
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