1. Resume
SUDIPTA DAS
Flat No. 3A, 53 H.LSarkar Road, Kolkata 700070, India
Phone: +91- 9830426404,
E Mail: sudiptodas0617@gmail.com, dasssudipto@yahoo.com
Seeking senior level challenging assignments in Sales & Marketing/ Business
Development/ Project Management with a professional growth oriented organisation.
PROFESSIONAL PROFILE
A result oriented professional with nearly 20 plus years of accomplished experience in Business
Operations, Marketing and project management. Senior executive with verifiable year after year
success in achieving revenue, profit and business growth objectives within start-up, turn around
and rapid change environments. Diverse industry and functional experience, with a proven
success in sales, profit and market share growth. Highly successful in building relationships with
decision-makers, seizing control of critical problem areas and delivering customer commitments.
A proactive planner with expertise in strategic planning, market plan execution, account
management with skills in P&L management, competitor and market analysis, key account
management and financial planning.
I have top of the line experience in the fields of sales/business development in the lubricants and
greases, construction tools and equipments, pre fabricated steel construction, Heavy fabrication
project management.
AREAS OF EXPERTISE/ EXPOSURE
Strategy Planning
1 Formulating all round development strategies, with accountability for profitability; forecasting
and preparing Annual Operating Plan to ensure growth and brand development.
2 Driving sales efforts for attainment of periodical targets with a view to optimize revenue from
primary / secondary channels to achieve business excellence..
3 Identifying and selecting new business avenues and ventures, introducing new Product Lines,
establishing and developing the markets, setting the team for each unit
Business Operations/Marketing
1 Planning, organizing & implementing innovative sales programs/ strategies to improve product
awareness and escalate business volumes.
2 Conceptualizing & effectuating innovative business development plans for the purpose of
achieving predesigned revenue plans.
3 Conducting competitor analysis by keeping abreast of market trends & competitor moves to
achieve market share metrics.
4 Streamlining distribution and dealer network, planning and implementing advertising and sales
promotional activities for accomplishments of sales targets.
Key Account Management
4 Developing relationships with key decision-makers in target organizations for business
development.
5 Evolving market segmentation & penetration strategies to ensure business growth.
6 Interfacing with clients and cultivating relations with them for securing repeat business and
ensure quality delivery of products to the clients.
7 Providing technical service support to clients and resolving their issues/ concerns.
Techno-commercial Operations
8 Managing activities pertaining to negotiating/ finalization of deals (techno commercial) for
smooth execution of sales & order processing.
9 Participating in project tenders floated by clients and negotiating with them for securing the
project.
2. People Management
11 Leading & monitoring performance of team members to ensure efficiency in operations and
meeting of individual & group targets.
12 Identifying & implementing strategies for building team effectiveness by promoting a spirit of
cooperation between team members.
13 Arranging trainings and introducing skill enhancing programs for employees & implementation
of EPR system for overall growth of Organization.
EXPERIENCE DETAILS
October 2015 – Till Date
• Steel Konnect India Pvt Ltd is into heavy fabrication dealing with steel bridges, girders
and trunkey projects. Joined here as a AVP Marketing heading the sales and marketing
team. Responsible for entire business and project implementation of the company. Within
the span of 5 months booked single order of Rs 17 Cr for railway bridge for Bangladesh
Railways through Toma Construction. Received order from Afcons for Bridges at Jammu
April 2015 – October 2015
• McDonald steel is one of the leading manufacturer of steel buildings and other heavy
fabrication company in Bangladesh. Dealing into high rise buildings, bridges, girders,
joists and other flat products. I am taking care of entire activity of McDonald ranging from
sales, marketing, to project implementation in India and other South East Asia.
Interarch Building Products Pvt Ltd. (Jan 2012 to March 2015)
Interarch is one of the leading Pre Engineered Steel Building Company. They are venturing
into infrastructure activities Joined as DGM Marketing taking care of Eastern and western
part of India and to develop the new segment and proper implementation of projects.
Job Profile:
• Managing entire sales and project activities of multiple projects.
• Offering a professional interface between customer, and the various department of the
organization for achieving highest level of customer satisfaction.
• Setting up of infrastructure activities specifically related to steel infrastructure.
• Identifying and networking abilities with reliable channel partners resulting into deeper
market penetration and reach.
• Creating Awareness amongst architects /consultants / designers / influencers about Pre-
Engineered Buildings.
• Effective Monitoring of existing client and developing new customer base along with
preparation and submission of tenders, Formulation of market strategies and action
plans.
• Organizing Technical Seminars for Knowledge Up gradation for self and team members
along with the clients.
• Preparation of routine reports, MIS.
Aug 08 upto Jan 12 with Era Building System Ltd.
Is a subsidiary of ERA Group, dealing with Pre-Engineered Steel Buildings and heavy structural
steel.
Significant Contribution:
• Business Development as a profit centre Head
• Collection of information, Evaluation of tenders and offers, Quotation, Execution and
monitoring of projects.
3. • Includes managing a team of Sales, Engineering, erection engineers, Inbound and
outbound Logistics, Business Services, Procurement and Vendor Management, Finance
and Legal.
• Responsible for Budgeting and achieving of Top line and Bottom line targets.
• Identifying new business scope through merger and acquisition entering into New
Markets.
April’05 to July’08 with Kirby Building Systems (India) Ltd
A part of Al Ghanim Industries Kuwait and the second largest pre engineered building
construction company worldwide.
Responsible for handling the sales and marketing of the entire eastern part of the country.
Significant contributions
• My profile indulges me into various activities of sales for eg -
• Developing new accounts and effective monitoring of existing business
• Effectively coordinating with turnkey project contractors
• Dealing directly with big and small consultants and tender business.
• Organizing and conducting seminars and presentations.
June’04 to March’05 with Hilti India
I have been indulged in various activities of sales and marketing -
•Dealing directly with big and small corporate accounts and making visits to Architects and
consultants
•Achieving volume and margin targets through direct accounts
•Rendering Planned engineering services with onsite tech consulting, testing and training
April 99 to May’04 with M/s Valvoline Cummins Ltd
VALVOLINE CUMMINS LIMITED in one of the leading Multinational company dealing with
lubricants and greases, having a joint venture with Cummins India a leading producers of Engines
Significant Contributions
I have been indulged in various activities like Planning, budgeting, Product pricing and marketing
strategy formulation for example-
•Developing new accounts and effective monitoring of existing business
•Achieving volume and margin targets through direct a/c and
CDSS Channel management.
•Rendering Planned engineering services which include lube surveys, equipment monitoring
specifically for Cummins engines and ELGI compressors, sample testing
•Introducing new products and conducting trials
•Processing of demand and inventory control.
June 97 to March 99 with ECC
I was involved in the designing and fabrication and of implementation of pipelines for cooling
systems and other industrial applications. Worked as a junior Engineer
Training Undergone : SSS (Strategies for successful selling) NG (New Generation) by Rolf
Sommer Regional Training Manager (Hilti- Asia Pacific)
EDUCATION
1 MBA from PTU in 2014. Secured Ist Div
2 B.E. (Production) from Amravati University in 1997. Secured Ist Div.
DATE OF BIRTH: 17th June 1972
Reference – Shall be provided when required
CTC Expected - Negotiable
