In this session, you'll learn how Studio 216 used Unity to create sales & marketing real-time visualizations in mixed reality. You will see a variety of client examples that doesn't just show stunning visualizations, but how their clients collaborated in order to iterate their designs across platforms. Projects showcased Microsoft retail flagship store - https://www.youtube.com/watch?v=xefYrNytsPY&t=0s&list=PLdffXjtp6RqcH0xxK2qJ1CgzbakBwGYpG&index=15 Commerical Real Estate https://www.youtube.com/channel/UCRhgnqav_vrpxOalymOEU4A https://www.youtube.com/watch?time_continue=89&v=bbd4ME4Vpo8 https://www.youtube.com/watch?v=krh76PdOrVc" Bharat Ahluwalia - Studio 216

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Propelling AEC to new
heights by collaborating
across platforms using XR
Bharat Ahluwalia
CTO, Studio 216
@bharata
bharat@studio216.com

2. Things we will be covering
● Brief introduction to Studio 216
● Top scenarios for AEC - Case studies
● Key learnings and insights
● Altoura – Behind the curtains
● Look into the crystal ball
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4. Visualizing unbuilt environments since 2005
Content first
Moved into VR early
First set of agency partners for Microsoft
HoloLens
Enterprise AR platform – Altoura
Studio 216
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5. CLIENTS

6. Top Scenarios for AEC
● Marketing properties before they are built
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7. Case study 1 – Microsoft Reveille App
● Internal marketing to employees only
● Provide an idea about new campus
● Show information that will excite them about the refresh
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8. Case study 1 – Microsoft Reveille App
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9. Case study 2 – Arrive Marketing App
● Market the property before it is built
● Show how it fits into the neighborhood
● Views !!!!
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Case study 2 – Arrive Marketing App

11. Top Scenarios for AEC
● Marketing unbuilt sales experiences
● Collaborative sales experiences
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12. Case study – Unique Coworking Company
● Show upcoming space in San Francisco
● Allow customization of spaces
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Case study – Unique Coworking company

14. Case study – Unnamed Major Home Builder
● Scale down costs of Model home constructions
● Visualize premium options
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15. ● Solution built –
● Visualized multiple options
● Let users switch options within the experience
● Additive experience to the model home
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Case study – Unnamed Major Home Builder

16. Top Scenarios for AEC
● Marketing unbuilt sales experiences
● Collaborative sales experiences
● Design reviews
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17. Case study – Unnamed Major Hotel Builder
● Architecture, Design and Developer team in three different locations
● Approve complete spaces rather than renderings
● Design reviews all the way to marketing content
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18. Solution built –
● Multi devices – Powerful desktops with WMR to HL
● Design reviews far more often - WMR
● Final approval in HoloLens – Optimization time needed
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Case study – Unnamed Major Hotel Builder

19. Top Scenarios for AEC
● Marketing unbuilt sales experiences
● Collaborative sales experiences
● Design reviews
● Early check for equipment fit
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20. Case study – NDA client - Field equipment study
● Visualize outdoor spaces before construction
● Virtually place large equipment
● Determine fit issues
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Case study – NDA client - Field equipment study

22. Key Insight – Collaboration First Experiences
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23. Key Insight – Think investment vs return. Build lasting solutions
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wanna know what daddys friend did to you as you slept
last night?

24. Key Insight – Content and software cycles are independent
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25. Key Insight – content updates should be free, get out of the way!!
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Nobody expects to pay for updates to content
Focus on having customers manage their own content
Different formats transform into one
Optimizations – Mixture of automated and manual
optimizations

26. Key Insight – There is no one perfect hardware or functionality
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27. Key Insight – WOW vs simplicity and convenience – Embrace both
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28. Key Insight – High touch rollout is as important as building the solution
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29. Altoura is Studio 216’s flagship Enterprise XR
platform
Key features
1. Shared by default – No create session
experience
2. Content cycle is independent of app
installs
3. Consistent experience across platforms
4. Customizable experiences
5. Connectors to different data sources to
integrate into existing enterprise systems
Altoura – By Studio 216
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Altoura content lifecycle
CREATECONTENT
Convert to
Asset Bundles
in Unity
Upload to Altoura
Cloud
Share with
Public
Invite to
collaborate
AltouraClients

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Video about Altoura - NRF

32. Lets Look into the Crystal Ball – AI running in 3D spaces
● 3D spaces in the cloud
● Visualization is just the first step
● Huge impact on
● Planning
● Maintenance
● Traffic analysis
● Training
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33. GenerativeArt–MadewithUnity
Thank you.
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Appendix

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