This document covers the overview of Software Product Management. It covers the basic tenets of Identifying customer needs to be based on Consumer behaviour analysis, Market research, Competition analysis and then developing a product that is user-centred and creates customer value and revenue for the Organisation. It also covers the End to End Software Product Product management Universe and core strategic activities to be done by Product Managers in Software Product Companies.
The Solar Future DE - Matt Cheney "A new large-scale solar initiative"Paul van der Linden
Matt Cheney; former CEO of Renewable Ventures, a wholly-owned subsidiary of Fotowatio, a global solar Independent Power Producer that is one of the largest companies of its kind worldwide
SI Alliance Marketing - Insurance Analytics Solution WebinarDavid Castro
Go to market joint webinar presenting digital transformation process and impact using insurance analytics. State Auto insurance customer, Deloitte strategic SI and solution development, and Qlik analytics technology. Presented by Qlik. 2016.
The Solar Future DE - Matt Cheney "A new large-scale solar initiative"Paul van der Linden
Matt Cheney; former CEO of Renewable Ventures, a wholly-owned subsidiary of Fotowatio, a global solar Independent Power Producer that is one of the largest companies of its kind worldwide
SI Alliance Marketing - Insurance Analytics Solution WebinarDavid Castro
Go to market joint webinar presenting digital transformation process and impact using insurance analytics. State Auto insurance customer, Deloitte strategic SI and solution development, and Qlik analytics technology. Presented by Qlik. 2016.
What's the first priority cloud security concern ? The different Cloud security aspects and Vnedor Vs. Customer - the responsibility perception and how Newvem help avoid security vulnerabilities.
An overview of the use-cases developed in the Accenture Cloud Innovation Center of Rome leveraging the partnership with Commvault that can help organizations to create business value by achieving a better management of enterprise information.
TRANSFORM FROM PROJECT TO PRODUCT TO SURVIVE THE AGE OF DIGITAL DISRUPTION Mani Maun
For the last 10 years or so established businesses have faced the threat of digital disruption, the traditional planning, and execution methods no longer seem enough to survive.
The impact from COVID-19, in a matter of months, has sped up the rate of disruption, to an extent that established businesses are struggling to understand and keep up with the new normal. On day 0 of COVID-19, when things started to shut down, faults with the current delivery methods of digital transformation started to surface. Current Planning, budgeting, prioritization, resourcing, operations, and delivery just seems out of place and not relevant anymore.
In the volatile and uncertain times, we are in, traditional managerial frameworks and infrastructure models cannot keep up with demands being placed on them.
WUD2010 Sophia 03 - A. Andres Del Valle (Accenture Labs) : Technology design ...Use Age
WUD (World Usability Day 2010 à Sophia Antipolis organisé par Use Age)
Partie 03 - A. Andres Del Valle (Accenture Labs) : "Technology design for usability in everyday life"
Plus d'infos en: http://www.use-age.org/journee-mondiale-de-l-utilisabilite/wud-2010
Manufacturing and the data conundrum: Too much? Too little? Or just right?, commissioned by Wipro, examines how manufacturers are using integrated data collection and analysis to improve production throughput, reduce costs and improve quality. The research is based on a survey of 50 C-suite executives from manufacturers in North America and Western Europe.
The survey shows that just 42% of respondents have what they consider to be a well-defined data-management strategy. However, 62% are not sure they have been able to keep up with the large volumes of data they collect, as it comes from too many sources and in a variety of formats and speeds.
The report also finds that while over 90% of manufacturers collect data from monitoring production processes, less than half have in place predictive data analytics, and less than 40% use data analysis to find solutions to production problems.
Enable Oauth2.0 with Sentinet API Management (Massimo Crippa @ BTUG Event)Codit
Find here the slides of the presentation on Sentinet, given by Massimo Crippa (Codit) on the BTUG Event of 13th of October 2015.
Sentinet has recently introduced the support for the OAuth and OpenID Connect protocols.
In this presentation you will see the supported authentication flows, how to secure a regular BizTalk SOAP and REST service with OAuth 2.0 and how to call an OAuth-protected API from BizTalk with no coding or any changes in the existing application.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Hybrid Smart phone application development analysisSandeep Krishna
Describes how to analyze requirement and choose the application development platform for smart phones apps. Suggests approach and platform on prior implementation experience. An Analysis initiated by UST global Malaysia Microsoft Excellence Team.
What's the first priority cloud security concern ? The different Cloud security aspects and Vnedor Vs. Customer - the responsibility perception and how Newvem help avoid security vulnerabilities.
An overview of the use-cases developed in the Accenture Cloud Innovation Center of Rome leveraging the partnership with Commvault that can help organizations to create business value by achieving a better management of enterprise information.
TRANSFORM FROM PROJECT TO PRODUCT TO SURVIVE THE AGE OF DIGITAL DISRUPTION Mani Maun
For the last 10 years or so established businesses have faced the threat of digital disruption, the traditional planning, and execution methods no longer seem enough to survive.
The impact from COVID-19, in a matter of months, has sped up the rate of disruption, to an extent that established businesses are struggling to understand and keep up with the new normal. On day 0 of COVID-19, when things started to shut down, faults with the current delivery methods of digital transformation started to surface. Current Planning, budgeting, prioritization, resourcing, operations, and delivery just seems out of place and not relevant anymore.
In the volatile and uncertain times, we are in, traditional managerial frameworks and infrastructure models cannot keep up with demands being placed on them.
WUD2010 Sophia 03 - A. Andres Del Valle (Accenture Labs) : Technology design ...Use Age
WUD (World Usability Day 2010 à Sophia Antipolis organisé par Use Age)
Partie 03 - A. Andres Del Valle (Accenture Labs) : "Technology design for usability in everyday life"
Plus d'infos en: http://www.use-age.org/journee-mondiale-de-l-utilisabilite/wud-2010
Manufacturing and the data conundrum: Too much? Too little? Or just right?, commissioned by Wipro, examines how manufacturers are using integrated data collection and analysis to improve production throughput, reduce costs and improve quality. The research is based on a survey of 50 C-suite executives from manufacturers in North America and Western Europe.
The survey shows that just 42% of respondents have what they consider to be a well-defined data-management strategy. However, 62% are not sure they have been able to keep up with the large volumes of data they collect, as it comes from too many sources and in a variety of formats and speeds.
The report also finds that while over 90% of manufacturers collect data from monitoring production processes, less than half have in place predictive data analytics, and less than 40% use data analysis to find solutions to production problems.
Enable Oauth2.0 with Sentinet API Management (Massimo Crippa @ BTUG Event)Codit
Find here the slides of the presentation on Sentinet, given by Massimo Crippa (Codit) on the BTUG Event of 13th of October 2015.
Sentinet has recently introduced the support for the OAuth and OpenID Connect protocols.
In this presentation you will see the supported authentication flows, how to secure a regular BizTalk SOAP and REST service with OAuth 2.0 and how to call an OAuth-protected API from BizTalk with no coding or any changes in the existing application.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Hybrid Smart phone application development analysisSandeep Krishna
Describes how to analyze requirement and choose the application development platform for smart phones apps. Suggests approach and platform on prior implementation experience. An Analysis initiated by UST global Malaysia Microsoft Excellence Team.
The Innately platform has a built in set of processes and tools that are optimized for the rapid development and deployment of cloud-based apps. After learning about your unique business process needs, our team will leverage the platform to digitally transform your everyday. Our business model vests us as a technology partner for the long-term, meaning we won't succeed unless you succeed.
Design Dynamics: Elevating UiPath Apps with UX WireframesDianaGray10
Become a better developer through proper preparation. Our session focuses on three key areas: discovering the best wireframing tools, mastering their usage for optimal design, and effectively translating these designs into functional UiPath Apps. Gain practical insights and skills to elevate your app development process.
This session will cover the following topics:
• Preferred Wireframing Tools
• Translate Requirements to Designs
• Using that wireframe to speed up app development
Speaker:
David Kroll, Director, Product Marketing @Ashling Partners and UiPath MVP
Senior UX Product Lead Design - Joeffrey Madid PortfolioJoeffrey Madid
Here are my key projects and works consolidated in my career experience as User Experience and Product Designer.
https://www.linkedin.com/in/creativezilla/
Tom Lucas gave this presentation at the Eastern Innovation Business Centre for small businesses and start ups, however the content is equally relevant to any business considering a mobile app in their digital strategy, from small to large enterprises.
Investing in quality design from the start equals higher user engagement - which is the king of ROI. Great design also simplifies future updates, reduces support costs, and entices user adoption. Ultimately, designing for your audience leads to more engaged users - and that's the formula we follow. Find out how it works at Sourcebits.
My slides from my session at SharePoint Saturday Toronto 2018 - 15 minutes to introduce PowerApps and 30 minutes to achieve your first application that lets you fill your project timesheet in SharePoint.
Simple! And without a line of code.
Login and register on powerapps.com order to realize yourself this application during the session.
As a bonus, we will use Microsoft PowerBI to get a quick dashboard as well.
No more need of developers ?! Of course not, finally, we will also discuss the possibilities of supplementing our application with advanced code.
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
Why do so many mobile app launches fail? How can you make sure your app succeeds from day one? Rocket Farm Studios and TechCXO hosted a joint event that taught Boston executives the right way to launch their mobile products.
The Product Management Journey by Adobe & PayPal PMsProduct School
Speakers from Adobe and PayPal, have spent a good number of years as Product Managers in their respective companies. Their stories give you an idea of how the role of a Product Manager evolves with time.
What’s Next? Application Modernization Roadmap For Socializing IBM Notes and ...John Head
Some organizations neglect or under-utilize one of the greatest IT assets in their portfolio - the line of business application. Most were built 10+ years ago with no Web, mobile, or social. This session describes the application revolution taking place, covering the options and best practices required for success. Migration and new development will be compared and contrasted. Real-world data will demonstrate the positive potential return on investment. We will discuss PSC's Application Modernization Center and how it helps move customers from merely maintaining Notes applications to increasing their value with XPages. If your organization is considering a migration or an XPages solution for your Notes/Domino investments, this session is for you!
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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6. What is the need of Product Manager?
➢Engineers – Coding
➢Designers - UX
➢Marketing – 7P’s
➢Sales – Customer acquisition
➢What role do product managers play?
➢Look at product team structure
6
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9. Any other PM’s -> CEO ?
➢Andy Jassy
➢Elon Musk
➢Steve Jobs
➢ Travis Vanderzanden
➢ Harish Manwani – 1976 -> 2014
9
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10. Role of Product Manager
OUTSIDE
➢ Business Strategy and Technical Execution
➢ Understand Customer behavior and identify
customer problems
➢Identify Right opportunities - using data and
intuition
➢Define Product vision and success metrics
➢Competition analysis
➢Differentiator
IN
➢Work with engineers and designers to get the
right product built
➢Prioritize small no. of features that solve
customer problems
➢Say "no" to feature requests that don't fit the
customer needs
➢Work with marketing to explain right Product
messaging to customers
➢Use: Soft influence, effective
communication, leadership and trust – not
orders 10
12/16/2021
11. Different roles: Let’s get clarity
❖Project Managers:
❖Owns schedule and Risk Management
❖Ensure Team meets deadlines (Release
dates)
❖Masters of schedules and Gantt charts
❖Do not represent customer
❖Program Managers
❖Focus on "getting it built"
❖Work with Engineering and Operations
❖Execution Masters
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12. Different titles
❖Microsoft calls its PMs – Program Managers
❖Apple splits the product manager role into
❖Engineering Program Manager
❖Product Marketing Manager
❖Titles @ BMC Software
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13. Types of Product Managers
Technical Product manager
◦ Strong tech side – they do not write code but understand the details of coding
◦ API – end customer is software developer
Strategic product manager
◦ Strong business orientation and understands the customer and strategy both
Growth product manager or mobile product manager
◦ more focused than general PM role
◦ Goals – to increase adoption rate, engagement rate and retention
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14. How to become a PM?
❖Engineer interested in Business
❖BA to PM
❖Trainings: Pragmatic Marketing,
Behavioural Economics
❖Application of Learning
“ If you want to learn something,
Read it.
If you want to understand something,
write about it.
If you want to master something,
Teach it”
14
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16. How much technical do PMs have to be?
❖Know enough technical knowledge to work effectively with Engineers
❖Understand How Engineers built the product
❖Thinking common to coding:
❖Top down design and bottom up implementation
❖Think about big picture first and break it into small pieces : Epics -> Stories
❖After building small pieces, combine them to get big picture
❖ Basic understanding of Frontend and Backend Technologies
❖Frontend Technologies: HTML, CSS, Javascript
❖CSS (Style sheet language and helps to add styles – such as fonts, colors, spacing)
❖JavaScript (enables interactions between WebPages and the user, when you fill a form and hit submit)
❖Backend Technologies: Java, .NET, Python, C#, VB
❖Basic Understanding of RDBMS: MY SQL, Microsoft SQL server, PostgressSQL
16
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17. How much Business centric PMs have to be?
❖Understand the industry of the Company for which they are building products.
❖Who are the customers?
❖Who are major players in Ecosystem?
❖What differentiates one player from another?
❖How do Businesses make Money (Monetization Models)?
❖Basic finance concepts: Revenue vs Profit
❖Domain Expertise e.g: Fintech, Insurance, HR Management Systems, Telecom,
Travel, Manufacturing, IOT apps, Gaming Products, etc
17
12/16/2021
18. How much Design oriented a PM should be?
➢ PM must understand basic Design Thinking Concept
➢ PM must understand the Behavior driven Design Concept
➢ User Centered Design Approach
➢ UX Basics
➢ Visual Aesthetics
➢ Information Architecture
➢ Conversant with UX Designers and reviewing Prototypes
➢ Mobile app design vs Web app
18
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25. 25
Is there any other method of building Software products?
12/16/2021
26. 3. Hybrid approach
PM’s plan things upfront
◦ Conduct user research, Competition analysis, Spot the right
opportunity
◦ Define problems that need to be solved.
◦ Then adopt lean approach to build product.
◦ Pivot when there are technical challenges or customer preferences
change in implementation phase.
◦ So, Plan + Change + adopt + fast + iterative
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27. Software Product Development Lifecycle
1.
Identifying
and planning
the Right
opportunity
2. Designing
the
Solution
3. Building
the
Solution
4. Sharing
the Solution
(Marketing)
5. Assessing
the
Solution
28
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28. 1. Identifying and planning the Right Opportunity
❖Core job of PM: find out what to build next/ What problems to be
solved?
❖Three Parts:
❖Strategically understanding Company
❖Create Opportunity Hypothesis
❖Validating Hypothesis
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29. Strategically understanding Company
❖ Who is Target Persona?
❖ How is Customer Value being created?
❖ Apple & Zerodha
❖ Company Expertise
❖ Competition analysis
❖ Environment Analysis
❖ Identify Company's goals: User Acquisition, Revenue, Customer satisfaction
❖ If the goal is revenue, Build features for Monetization
❖If the goal is to delight customers, build features that they will love, but wouldn’t expect.
❖Understanding Why does Company exist? What is the Company vision?
30
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30. Does it resonate with Apple’s goals?
https://www.youtube.com/watch?v=lLCqRM6C1jo&ab_channel=IMeanBusiness
31
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31. Creating Opportunity Hypothesis
❖ What is the right thing to work on next?
❖ Fixing a priority bug vs Building a new feature
❖ udchalo: bus, cab or train
❖ Source: observing Consumer behaviour patterns on web app
❖ A metric is a source of new Opportunity : Track no. of bus bookings, cab. Track the user
journey on the app and identify drop points -> Defect in the system.
❖ New product for train bookings
❖Understanding Company context and goals, talking to users, analyzing usage trends, bug
reports, feature request – will form input to a new Opportunity
32
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32. Validating the Opportunity
❖Limited time and resources, hence validating idea saves time and money
❖MVP: Minimum set of features that will address the opportunity well for most of target
customers and validate the opportunity. E.g: Dropbox ‘s video, Buffer MVP
❖Non-MVP approach: Build perfect product with all features and when released, Customers
don’t use the product.
❖Building features and iterating for a long time without releasing early and validation at
later stage. This is harmful to Business.
❖Post validation, Scope the Requirements
❖Product Requirements Document(PRD): Why Opportunity? Problem Definition, Success
metrics.
❖PRD : reference for Sales and support team to understand what's in the product and
Why?
33
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33. 2. Designing the Solution
❖Work with Designers to create User Experience of Software app, Engineers gauge
feasibility in this phase
❖ User Research
❖ Information Architecture(In which order is Information presented to the User?)
❖ Wire framing (Where should information live on screen?)
❖ Prototypes: (high fidelity mockups that can be tested with customers to validate the
design)
❖Design is done when validation of prototype is complete and Engineering has agreed to the
viability of the Solution.
34
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34. 3. Building Solution – Strength area
❖ Waterfall, Agile or Hybrid
❖Involved throughout Development: Prioritize Bugs, Test Software and Features, Scrum calls
❖ Negotiate on Technical debt, ask Engineering to write kludgey code that isn't suitable in the long term
❖ Tradeoffs between: Accepting short-term debt to provide customer value faster or even fixing tech
debt to make system stable
❖Many corner use cases are identified when Engineers build the solution which are missed in Product
definition
❖ During Development, share prototypes with internal team and customers to test and get early
feedback
❖ Pivot based on feedback
❖This Phase is complete only when Working Software is tested and Ready for Release
35
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35. 4. Sharing the Solution/Product Marketing
❖Begins after Product is build and Ready for Release
❖Launch Product, Share it with World and let Customers know how Product solves the problem.
❖Product Messaging: Communicate the Value Proposition to Customers
❖Cred Ads during IPL and Ads with Rahul Dravid, Kapil Dev, Anil kapoor, Bappi Lahiri, Madhuri Dixit
❖How are products marketed in B2B ?
❖Plan for Beta testing
❖Creating Marketing Assets for a website
❖Working with key partners before release
❖Briefing the press or planning a launch event.
❖This phase is done, when Product is Generally available for Customers to use. Marketing campaigns
continue post launch also even when Development Team has moved to another version of the product.
12/16/2021 36
36. 5. Assessing the Solution/Product Metrics & Analytics
❖Check Product metrics -> Actions
❖Recommendations to build in next
iteration
❖Are Users getting retained, acquired or
paying for the product? Is there a drop in
User journey?
❖After assessing How product is received
by customers, decide what to build next:
❖Should iterate more on the same
feature?
❖Move on to something else or
❖End of life for this feature/Product?
12/16/2021 37
37. Learning
➢ Software Product Management is a Triad
➢ Software Product Management Universe is vast and Technical skills alone wont suffice to
be successful in PM role.
➢Role of Product Manager and Org Structure in Product Companies
➢ Software development methodologies: Waterfall, Agile & Hybrid
➢Software Product Development Cycle
➢Identifying the Opportunity : Creating Opportunity Hypothesis, Validating Opportunity
➢Designing
➢Building
➢Sharing the Solution
➢Assessing the Solution
38
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38. Questions
“AN INVESTMENT IN
KNOWLEDGE PAYS THE BEST
INTEREST”
-BENJAMIN FRANKLIN
“Take what you learn here and apply it
in your Projects”
12/16/2021 39