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June 1, 2014
Standard presentation deck version 0.7
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
Technical Debt
Huge
June 1, 2015
1. What is Technical Debt? 2. Metaphor 3.
How to identify?
4. Sources 5. Is it bad? 6. Why care?
7. How to deal?
8. Summary.
Agenda
What is Technical
Debt?
A series of Bad Decisions taken by
Business and Technical
Results to:
Error prone design and Architecture
BAD Thing!!!
Ways of
Development
1. Do it clean and smart Way
Longer to implement
Easier to future changes
HIGHER COST!!!
2. Do it quickly
Easier to implement
Lower Cost
Harder to Change!!!
Quality Attributes
12
Performance, Scalability, Security, Stability
External qualities can be termed also as an features.
External Quality
External qualities.
● Performance
● Scalability
● Security
● Stability
External qualities.
Product OwnerBusiness Users Tech Team
Approach.
15
Internal Quality
• Test Coverage
• Architecture Design
• Coding Standards
• Automation
• Pluggable
• Modular
Internal qualities.
Tech TeamProduct OwnerBusiness Users
External qualities.
● External qualities can be related to features.
● External qualities deliver business values
● External qualities can be sponsored
Stakeholder
Internal qualities.
● Internal qualities does not relates to features.
● External qualities does not deliver business values
Stakeholder
Learning of the millennium
Although messy code or code
without tests works perfectly for
customers if it delivers the desired
business value.
Why to invest in
internal qualities?
● Uncontrollable code base
Ignoring internal qualities means.
● Uncontrollable code base
● Inflexible software product
Ignoring internal qualities means.
● Uncontrollable code base
● Inflexible software product
● Risk of development
Ignoring internal qualities means.
● Uncontrollable code base
● Inflexible software product
And list goes on ….
Ignoring internal qualities means.
Sometimes it’s hard to explain
investment on Internal qualities to
Business Stakeholders
How to convey business?
Technical Debt metaphor got originated
Ward Cunningham used the metaphor ‘Technical Debt’ for the first time in 1992 to communicate this problem with non-technical
stakeholders.
“Code with low quality and no automatic test coverage can be compared
with financial debt.”
● Principal: The cost of refactoring the codebase to a clean design,
which allows easy future changes.
● Interest : Extra costs, which have to be paid in the future if the team
has to work with a messy codebase.
31
To explain non-technical stakeholders in the financial term
To communicate the problem of poor quality that might otherwise go unnoticed
until it is too late
A sufficient amount of messy code may bring a whole engineering department
to a stand-still.
Technical Debt metaphor is good for
● Why should business sponsor spend money on the
features that don’t deliver business value?
● Why should business sponsor spend money on the
features that don’t deliver business value?
● Why should the business sponsors accept a project of
higher cost?
Technical Debt is
not obvious.
Indicators
“This is Karl’s Code. I will not touch it”
Indicators
“This is Karl’s Code. Don’t touch it” “I think last added feature, introduced the new
bug, I am dealing”
“I wrote this last week, Let’s copy that code” “Does anyone know, how to setup workspace”
“Deployment takes more than 2 hours. Just
wait for next Monday”
“TODO/FIXME: This should be fixed before next
release”
“This library is outdated. We don’t have time
to upgrade now”
“I am pretty sure, If I touch it will break
somewhere else”
“Lets finish the testing by next release” “Does anyone knows where we store the
password?”
Sources of Debt
Time Pressure
Development Team Maintenance
Team
Imagine a credit card where you entitled to buy but not to pay the bills.
● Include it or there won’t be release.
● Code won’t be read/change often.
● Less important.
● Demo/Pitch.
Minimal Viable Product(MVP)
Prudent but inadvertent
Teams with plenty of time also makes
Technical Debt.
Realization is at the end.
It’s too late!!!
Martin Fowler
"Now we know how we should have done it"?
● Very Good
● Good
● Fair
Developer Team
● Each software has a support life cycle
● Compatibility
● Standards
Software Decay
Technical Debt is
“Really Bad?”
Technical debt is a strategy.
Quickly reach to the business goal and
to the market, and see if the
functionality is useful at all.
Ward Cunningham
Spotify see a perfect code as a waste,
if we don't know the functionality we
create is really really useful.
Spotify come up with a functionality
very quickly to the user and they
refactor to make it nice.
Spotify Engineering
Eric Evans(Domain Driven Design)
You cannot have same quality
throughout the system
There will be always Technical Debt
Less important implementation may
not need any refactoring
Eric Ries(Lean Startup)
“I was always happy to write perfect
code but at the end no one used it.”
Build quickly and bring in front of user.
51
Technical Debt is really Bad???
Yield of investment by entering into the market is very big than the
principal and interest amount.
Technical Debt might give an advantage of an early release and profit
the organization more than it costs to pay back the debt.
Amazon was a behemoth application once upon a time.
Twitter was built on Ruby on Rails, now it’s all messaging queues.
“Why do we care???”
Stakeholders!!!
Customer Help Desk
Management
Operations Team
Developers suffers!
How to deal with
technical debt?
● Engineering Practices
○ TDD
○ Pair Programming
○ Continuous Integration
○ Automation
● Hiring
○ Poor hiring
○ Poor retention
● Tools
Technical debt is organization problem (Organizational Debt)
● Buffer Task : 10% of the available time.
● Quality Releases: Technical release focused on quality improvements.
● Cost: Include cost for Technical debt in requirement estimations.
● Prioritization:
○ Technical Debt Backlog
○ Technical Debt Items
Fix development process
Business Requirement
Enhancing quality should be business goal.
● Developer knows quality issues.
● They have to work on
○ Getting Domain Knowledge.
○ Sell Technical Debt to business decision makers.
Developers... “Build the Trust.”
● Tools
○ Code coverage
○ Cyclomatic complexity
● Refactoring
○ Coupling
Monitor your debt.
Pay the interest.
Summary
● Technical debt is a metaphor that describes a very real
phenomenon.
● Technical debt comes in variety of the forms.
● Lower maintenance cost
○ Avoiding interest payments.
● Increase productivity
○ Better prioritization
● Avoid Surprises
○ Fewer failures
○ Better estimation
June 1, 2014
Standard presentation deck version
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
Ad Age A-List:
4 times in the last 5 years.
Most Innovative:
According to Digiday & Mashable.
4 times in the last 5 years.
Ad Age A-List
As voted by our peers in the UK’s Drum Digital Census.
2013 Elite Agency
Named by Haymarket Media’s ‘The Hub’
2014 Best Digital Agency
According to both Digiday and Mashable
Most Innovative Agency
Recognized for mobile by Ad Age.
3rd Largest Mobile Agency
750 employees worldwide.
ATL
50 people.
BKLN
425 people.
DC
40 people.
LND
50 people.
LA
90 people.
PDX
15 people.
RIO
45 people.
SF
35 people.
Our offices.
Research & analytics.
Focus groups & surveys
Ethnography & usability studies
Social listening & trends spotting
Website, social & campaign analytics
Strategy & planning.
Brand planning & marketing
Product strategy & business consulting
Communications planning
Search strategy (SEO, SEM)
Discipline specialists
(e.g., CRM, mobile)
User Experience.
Content strategy
Information architecture
Interaction design
Mobile experience
Creative.
Visual Design
Copywriting & editorial
Campaign development
Mobile, emerging & in-store digital
Technology.
Ecommerce
Technical leadership/architecture
User interface development
Mobile & emerging platforms
Social platforms
Rapid & enterprise development
Quality assurance & deployment
Social engagement.
Content strategy
Information architecture
Interaction design
Mobile experience
Studio.
Photography
Motion
Video creation & production
Animation & illustration
Production
Media.
Media planning
Media buying
Campaign management,
optimization & analysis
Media partnership development
Program Management.
Project management
Planning & roadmap development
Resource management
Risk mitigation
Discover
Stakeholder interviews
Consumer research &
insights
Brand & content audit
Competitive & market
Landscape analysis
Platform & technology
assessment
Plan
Goal prioritization
User personas & journeys
Creative brief
Communications strategy
Roadmap
Asset matrix
Measurement plan
Create & iterate
Creative concepts
Campaign architecture
Wireframes
Digital experience design
Prototyping & user testing
Implement
Creative assets
Style guidelines
Functional specs &
annotations
Development & infrastructure
setup
Testing & analytics
Implementation
Deployment management
Measure & evolve
Tracking analysis
Media optimization
Measurement of success
Future enhancements
Plan & research
Our process.
Vision
.
Unmet user need.Real marketing challenge. True brand capability.
Our approach.
Research, events and
publications to advance our
understanding of digital.
Huge Ideas.
Building new products and
technologies to help marketers.
Huge Labs.
Training the next generation
of digital talent.
Huge Schools.
Our Culture:
Make something you love.
Hire the best people.
Work on incredible projects.
Have fun.
About us.
We help companies build
digitally driven businesses.
Our Stats.
$16 billion per year.
400 million people per month.
Our Work.
Questions?
April 15, 2014
Nestle Capabilities Deck
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
Main section.
Sub section.
Section
Tertiary.
Sub section:
Strategy
.
Unmet user need.Real marketing challenge. True brand capability.
Strategy
.Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
Unmet user need.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Real marketing challenge. Lorem
ipsum dolor sit amet, consectetur
adipiscing elit.
True brand capability.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
This is a single thought.
A single thought needs a header.
And sometimes:
If a thought needs more clarification, use
an extra sentence or two.
88
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur
consectetur elit a nulla egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia.
A simple list.
1. Relevant.
2. Findable.
3. Portable.
A simple list with on state:
1. Relevant.
2. Findable.
3. Portable.
4. Huggable.
5. Reusable.
91
This is your team.
Ice Cube – Managing Director
MC Ren – Director Content Strategy
Eazy E – VP Strategy
DJ Yella – Director User Experience
Arabian Prince – Creative Director
Dr. Dre – VP Technology
92
This is a common slide.
Lipsum dolor sit amet, consectetur adipiscing elit. Curabitur
consectetur elit a nulla egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia. Maecenas quis massa tortor. Duis
pretium rutrum tellus, ac fringilla metus. Nulla facilisi. Morbi ut blandit
lectus. Morbi mattis vehicula nisi sit amet rhoncus. Nulla auctor magna
vel aliquet hendrerit. Curabitur semper sollicitudin magna vel dictum.
• Then it could be followed up by a few points.
• That are even bulleted for fun.
• Also for pulling out great contextual points.
This is the new
green slide.
This is a single thought on a dark
background.
Remember:
A single thought can have a header.
If a thought needs more clarification, use
an extra sentence or two.
96
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur
consectetur elit a nulla egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia.
A simple list.
1. Relevant.
2. Findable.
3. Portable.
A simple list with on state.
1. Relevant.
2. Findable.
3. Portable.
4. Huggable.
5. Reusable.
The single thought can be on gray.
With a header:
The thought can be on gray.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur consectetur elit
a nulla egestas, quis ullamcorper mi suscipit. Donec convallis tortor a iaculis
lacinia.
If a thought needs more clarification, use
an extra sentence or two.
101
Key stats
120%Increase in monthly favorited tweets on
Twitter.
Key stats
120%Increase in monthly
Facebook virality.
216%Increase in monthly
Facebook virality.
Results
150%Increase in monthly Facebook
virality.
120%Increase in monthly
Facebook virality.
216%Increase in monthly
Facebook virality.
120%Increase in monthly favorited tweets on
Twitter.
Key stats
120%Increase in monthly
Facebook virality.
216%Increase in monthly
Facebook virality.
Key stats
150%Increase in monthly Facebook
virality.
120%Increase in monthly
Facebook virality.
216%Increase in monthly
Facebook virality.
Results
This is a table with rows.
Objective KPI Features
Laugh a lot and then get
drunk.
Hiccups • Something here
• Something here
Run around in the sprinkler. Speed • Something here
• Something here
Shoot each other with water
guns
Load time • Something here
• Something here
Make new friends Friend requests on Facebook • Something here
Objective KPI Features
Laugh a lot and then get
drunk.
Hiccups • Something here
• Something here
Run around in the sprinkler. Speed • Something here
• Something here
Shoot each other with water
guns
Load time • Something here
• Something here
Make new friends Friend requests on Facebook • Something here
Ladidah Falala • Here you go
Bold
Classic
Fearless
Authentic
Edgy
Impactful
Smart
Subversive
High-quality
Accessible
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Oranges.Apples.
Orange
Pulp
Juicy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Unexpected
Clever
Oranges.
Red
Crunchy
Distinctive
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Unexpected
Clever
Apples.
Yellow
Delicious
Sophisticated
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Unexpected
Clever
Bananas.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Oranges.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Apples.
Yellow
Distinctive
Juicy
Innovative
Unexpected
Clever
Bananas.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Grapes.
Purple
Distinctive
Juicy
Innovative
Unexpected
Clever
Plums.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Pears.
Bold
Classic
Fearless
Authentic
Edgy
Impactful
Smart
Fearless
Authentic
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Smart
Fearless
Authentic
Oranges.Apples.
This is a table with a header.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Oranges.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Apples.
Calm
Distinctive
Juicy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Bananas.
This is a table with a header.
Calm
Distinctive
Juicy
Innovative
Unexpected
Oranges.
Calm
Distinctive
Juicy
Innovative
Unexpected
Apples.
Yellow
Distinctive
Juicy
Innovative
Unexpected
Bananas.
Calm
Distinctive
Juicy
Innovative
Unexpected
Pears.
Calm
Distinctive
Juicy
Innovative
Unexpected
Plums.
Yellow
Distinctive
Juicy
Innovative
Unexpected
Grapes.
This is a table with a header.
Bold
Provocative
Fearless
Authentic
Edgy
Impactful
Smart
Subversive
High-quality
Accessible
Calm
Distinctive
Edgy
Innovative
Unexpected
Clever
Smart
Irreverent
A leader
Thought-provoking
Brand YBrand X.
This is supporting copy for the image.
This is a picture with description.
This is just a caption for a larger image.
A couple photos and copy.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur
consectetur elit a nulla egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia. Maecenas quis massa tortor. Duis
pretium rutrum tellus, ac fringilla metus. Nulla facilisi. consectetur
adipiscing elit. Curabitur consectetur elit a nulla egestas, quis
ullamcorper mi suscipit. Donec convalli.
• This guy has done this.
• And also he did something else
• And there was another time that he did this really cool thing.
This is your team.
Ice Cube – Managing Director
MC Ren – Director Content Strategy
Eazy E – VP Strategy
DJ Yella – Director User Experience
Arabian Prince – Creative Director
Dr. Dre – VP Technology
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Curabitur consectetur elit a nulla
egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia. Maecenas quis
massa tortor. Duis pretium rutrum tellus, ac
fringilla metus. Nulla facilisi.
• She has done this
• And also she did something else
• And there was another time that she did this
really cool thing
A persona.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Curabitur consectetur elit a nulla
egestas, quis ullamcorper mi suscipit. Donec
convallis tortor a iaculis lacinia. Maecenas quis
massa tortor. Duis pretium rutrum tellus, ac
fringilla metus. Nulla facilisi.
• This page is good for this
• And a feature is this
• We could also talk about some other
features here
The home page.
Questions?
June 1, 2014
Standard presentation deck version
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
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Social Icons
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Social Icons
Circle icons should be use when using 4 or less.
General Icons 1
When there are too many icons drop the circle and keep it clean.
General Icons 1
Circle icons should be use when using 4 or less.
General Icons 1
When there are too many icons drop the circle and keep it clean.
General Icons 1
Circle icons should be use when using 4 or less.
General Icons 2
When there are too many icons drop the circle and keep it clean.
General Icons 2
Circle icons should be use when using 4 or less.
General Icons 2
The first option should be to use the icons in the circle.
General Icons 2
Circle icons should be use when using 4 or less.
General Icons 3
When there are too many icons drop the circle and keep it clean.
General Icons 3
Circle icons should be use when using 4 or less.
General Icons 3
The first option should be to use the icons in the circle.
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