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COPY READING AND HEADLINE WRITING POWERPOINT
- 2. *The art ofarranging, correcting, and selecting the quality and type of news that are within acceptable journalistic standards in terms of style and editorial policy. *Specialist in this field is called a copyreader/copyeditor
- 3. *Copyreading gives thearticle the final touch before it goes to the printer. *Copyreading, editing, correcting the article are synonymous terms. *The copyreader goes over the article, makes all the necessary corrections
- 4. *He reads thearticle very carefully looking out for errors in grammar and spelling, errors in fact and in style. *He also does away with libelous statements which harm the reputation of the persons or subjects mentioned in the article and which may put the editorial staff in hot water. *The copyreader also
- 5. ♦ edits errorson grammar (spelling, tenses,etc.) ♦ edits errors of fact (accuracy check) ♦ judges news value (grading of news) ♦ edits verbose copy (keeps the copy tight) ♦ writes the headline
- 6. ♥ Must possesscertain qualities not everybody in the staff may have. ♥ Must have a good command of the language. ♥ Must have at his fingertips a good working knowledge of the rules of grammar.
- 7. ♥ Must havea wide vocabulary. ♥ Must be well-read and must have a storage of general and current information. ♥ Must be well aware of libel news.
- 8. ♦ connect letters( cea se fire won t ‟ be an issue ) ♦ transpose letters ( time si glod) ♦ transpose words (if you happen know to the rules) ♦ delete letters/words (to prevent the plounder / reached a final conclusion)
- 9. ♦ spell out(nos,) ( 10 human rights victims) ♦ spell out (words) (VP Noli de Castro) ♦ abbreviate (nos.) ( one-hundred per cent of the respondents) ♦ abbreviate (words) (President Barack Obama) ♦ insert letters/words ( the trimph of Pcquiao dela
- 10. ♦ separate words ♦capitalize letters ♦ make letter lowercase ♦ period mark ♦ restore ♦ insert space ♦ bold face ♦ paragraph ♦ do not paragraph theissue on CharterChange gen. jovito Palparan Two solons The seamen were freed The kidnap victim was released) andthey live happily everafter) the pauper Villar called for an entrepreneurial revolution Villar called for an entrepreneurial revolution.
- 11. ♣ Whenever thecopyreader sits down to work, he has the intention of making the copy free of errors. ♣ It is the goal of copyreader, therefore, to do his work systematically and efficiently. ♣ It would be good to follow the following steps. 1. Read the whole article first to determine
- 12. 2. Having determinedthe type of story, read the article again. 3. This time, determine which is the lead paragraph. 4. Read the story again andmark all paragraph beginnings. Then correct errors in grammar, spelling, punctuations andstyle using copyreading symbols.
- 13. 5. Improve theorganization of the story. Make sure the lead features the lead fact. 6. Go over the whole story again. Remove all unnecessary and irrelevant materials. 7. Check the length of the story, then prepare the clean copy.
- 14. 8. Write avery catchy and fitting head- line for the story. 9.Give the printer s ‟ mark for the body text and the headline. Encircle the slug line. 10. The article is now ready for printing.
- 15. ☺An assemblage of wordswritten in bigger, bolder letters than the usual page text at the beginning of the news, also known as the head, but not a title.
- 16. The word “headline”is understood by many people to mean the biggest story of the day. In journalism, however, “headline” is the title of a news story big or small.
- 17. There’s no doubtheadlines are one of the most important things to get right, unfortunately they can also be the most problematic too. A good headline grabs the readers attention, and compels them to read on.
- 18. A well-written storywill go unread if the headline does not grab the reader. Headlines also serve as a graphic element on the page.
- 19. Good headlines capturethe readers’ attention and make them want to explore the story. Bad headlines confuse readers, turn them off, invite criticism, invoke laughter (for the wrong reasons), or are just moronic.
- 20. ♦ news headline– deals with hard facts and summary Ex.: Business leaders tackle global crisis ♦ feature headline – deals with novelty, human interest element Ex.: The sea is on red alert! (pertains to red tide menace)
- 21. As title ofthe news, the headline serves the following purposes: 1. It gives the summary of the news. 2. It allows the hurried reader to get a quick glimpse of the news. Later in the day, when he has the time, he will read the story in its entirety.
- 22. 3. It indicatesrelative importance of the story by the amount of display and thushelps the reader evaluate the significance of the news. 4. It contributes to the physical attractiveness of the paper. As title of the news, the headline serves the following purposes:
- 23. • to attractreaders (come-on element of headline) • to tell the story (in a gist/summary) • to add variety of type (break the monotony of sea of type) • to identify personality of newspaper (use of font/style of letters) • to index/grade the news (big type for important news than less important)
- 24. 1. The headlinepresents the news in capsule, thus it is telegraphic. 2. It must contain the most important, the most intriguing, the most unusual fact of the story. It is not the place for details.
- 25. 3. It mustbe constructed as to catch the reader s ‟ attention and make him read the story. 4. Size and length of the headline must be proportional to the length of the story and its importance. 5. The headline is based on the lead.
- 26. 6. The headlinemakes use of special vocabulary which is not suitable for ordinary communication situations. For example: the word “stude” is headline equivalent for “student” as in “Four studes win in quiz bee” However, it is not acceptableto
- 27. 1. The headlinemust have a verb and it must be in the present tense. Wrong: Cuadra topped editorial tilt Correct: Cuadra tops editorial tilt 2. Do not use period.
- 28. 3. Minimize punctuationmarks. Use single quotation marks. Use a comma in place of “and” and a semicolon to separate sentences. Wrong:Rolling stores to sell rice and groceries Correct: Rolling stores to sell rice, groceries
- 29. 4. Don t ‟use the articles- a, an, the Wrong: A fire hits the squatters‟ Correct: Fire hits squatters‟ area 5. Don t ‟ use names unless the person is well-known. Wrong: Correct: Simon electrocuted Electrician electrocuted
- 30. 6. Use theinfinitive for future events. Wrong: City Hall will push anti-squatting drive Correct: City Hall to push anti-squatting drive 7. Use specific terms instead of generalities Wrong: Correct: School official gets scholarship Principal gets US scholarship
- 31. 1. always inactive voice / use action word 2. use the present tense, historical present and future tense 3. Prioritize use of subject / direct object 4. Must not hang prepositions 5. Never repeat words 6. Use familiar abbreviations only 7. No typographical errors/ grammar errors
- 32. 8. Reflect thetone of the story 9. Avoid labels / titles 10. Do not editorialize 11. Do not use negative construction except when necessary
- 33. • fit intospace • must know the font size of letters • must know the head unit count • must know the number of decks (layers of headline) • must know the number of columns (one, two, three, four etc.)
- 34. Exercise 1: Writethe correct form of the verb in the following headlines. Observe agreement between subject and the verb. • CA (deny) Leviste s ‟ petition for bail • World pirate attacks (soar) in first quarter • Noli (hail) Syria as RP „strategic partner • Shell, Petron (raise) gas prices • SC (uphold) oil deregulation law • DSWD (launch) „war‟ vs child abuse • Local bets (win) in science fair
- 35. Cont… >>> Writethe correct form of the verb in the following headlines. Observe agreement between subject and the verb. • Fishermen (stage) Earth Day protest • Rotary Club (donate) computers • COMELEC (proclaim) 32 party list bets • Failon (appeal) for privacy • Cuadra (cop) 3 National awards • Researcher (receive) US grant • Local cadets (spearhead) projects
- 38. (wordy & weak)(better/briefer) • for the reason that ------------ because • a large proportion ------------ many • at the present time ------------ now • succumbed to injuries-------- died • at an early date----------------- soon • is of the opinion that ---------- believes • in the neighborhood of ------- near
- 39. (wordy & weak)(better/briefer) • in the event of -------------------in case • in spite of the fact ---------------although • draw attention of --------------remind • tendered his resignation ------resigned • affixed his signature ---------- signed • united in holy matrimony-----married • held a conference ---------------met • told his listeners ----------------said
- 40. Access ………….....… Accompanied by…… Acute emergency…… Additionally ………… Adequate enough…... Advance planning …. Advance reservations .. Affiliated with …….……. Obtain With Emergency In addition Adequate Administrative assistant .S..ecretary/clerk Planning Reservations With
- 41. • After carefulconsideration ….. • Aggravated/non consensual/ forcible rape ………... • Alcoholic liquor ……………… • And or ………………………. • Answered in the negative …… • At 4 a.m. this morning ……… After considering Rape Liquor Or Said no 4 a.m.
- 42. At 5 p.m.last night …….. 5 p.m. At an early date …………Soon At that time ……………… Then As in the case of ………..Like At the intersection of market and the main …. …At market and main streets
- 43. At this pointin time ……… Now At which time …………….. When /During Attempted hold up ……….. Hold up Authored ………………….. Wrote Avenues to explore ……….. Ways Avid readers/sports fan ….. Readers Be cognizant of …………… Know Be in receipt of …………… Get Bitter quarrel …………….. Quarrel
- 44. Conceptualize ……………… Think Concept…………………… Idea By virtue of the fact that …... Because During the period from ……. From Has the capability of ………. Can He is the man who ………….. He In the final analysis ………… Finally
- 45. Brutal slaying ………………Murder By the same token ………….. Equally By virtue of the fact ………… Because Call for ………………………. Propose /Urge /ask Called her attention to the fact that ……… Reminded Close proximity ……………. Near Come in contact with ………. Meet
- 46. Counterproductive ……… Futile Currently………………… Now Deplaned …………………. Left Despite the fact that ……... Although Downsizing ………………. Layoffs End result …………………result Exact replica …………….. Replica Featured speaker ………… Speaker
- 47. Economically disadvantaged ….Poor Feedback ………………………..Response For the purpose of ……………. For / to Foreseeable future ……………. Future General consensus ……………. Consensus In case of ……………………… If In close proximity ……………. Near In excess of ……………………. More than
- 48. In regard to………………… About In the event that ……………. If Innovative …………………… New Is of the opinion ……………... Believes Make inquiry regarding ……. Inquiry Make mention of …………… Mention Near future …………………. Future Oral conversations …………. Talks
- 49. Prioritize ……………………….Rank Produce aninhibitory effect on ………….. Inhibit Ramification ………………….. Results Razed to the ground ………….. Razed Reach a truce ………………… Agree Repeat again ………………….. Repeat Rose to his feet ………………... Rose
- 50. Serves the functionof being ... Is State of the art ……………….New / Modern Student body ………………... Student Subsequent to ……………….. After Sufficient number ……………Enough Terminated ………………….. Fired time frame …………………… Schedule Track record ………………… Record
- 51. Track record ………………..Record Transpire n………………….. Happen True facts …………………… Facts Unconfirmed rumor ………... Rumor Visual observation …………. See / saw Voted unanimously …………. Passed Were as follows …………….. Were Would be killer …………….. Suspect
- 52. congressman ………...solon decrease …………….dip examination …………quiz announce …………….bare highlight ……………..cap speak …………………urge conference …………...confab investigation …………probe investigator …………..prober disapprove ……………buck, scrap
- 53. • dismiss …….quash •charge ………rap • agreement …. Accord • sign ………….ink • question …….grill • urge …………prod • mad killer …..amok • capture ……...net • disregard ……rule out • dispute …….... row • strengthen…... beef up • practice ………hone up • praise …………laud • year……….milestone • delay …………snag • identify ……….finger • start …………..trigger • end …………...wind up
- 54. • lessen-----------allay • approval--------nod • arrest -----------nab • student ---------student • writer -----------scribe • government ----govt • councilor --------dad
- 55. j i lt f --------½ unit ? --------------1 unit all figures ---1 unit dash (-) -----1½ J I L T F ---------- 1 space ------------- 1 all small letters-- 1 small m & w -- 1½ M & W -----------2 all caps except MWJ I LT F--1½
- 56. 42 points -3 cols. – (21) max. count (no. of decks) Race Bias in Schools -20 unit counts Described as Stupid -19.5 unit counts
- 57. ☺drop-line (like astaircase) XXXXXXXXXX XXXXXXXXXX ☺hanging indention (top line flush at right) XXXXXXXXXX XXXXXXXXXX ☺inverted pyramid (from wide to narrow) XXXXXXXXXXX XXXXXXX XXXX
- 58. ☺flush-left (begin atleft hand corner) XXXXXXXXXX XXXXXXXXXX ☺block (flush left and right, from margin to margin) XXXXXXXXXX XXXXXXXXXX XXXXXXXXXX ☺cross-line (one-line headline) XXXXXXXXXXXXXXXX
- 59. Two people diedand five others were hurt when an unidentified man lobbed a fragmentation grenade along Baguio City s ‟ Leonard Wood Road shortly before dawn Tuesday, a police official said.
- 60. A fire ofunknown origin gutted the building during the semestral multipurpose break. The housed the 5-year old two-room building library and the six units of computer. The fire which occurred at high noon was construed to be caused by electrical wirings. THE APPROPRIATE HEADLINE: Fire razes down school bldg Books, computers turn to ashes
- 61. Lead: Staffers of theschoolpapers “The Leaf” and the “Ang Dahon” underwent a 2-day rigid training in journalistic writing as a preparation for their participation in the Division Press Conference. Appropriate headline: Staffers undergo training in school’s prescon
- 62. The Philippine governmentwill repatriate some Filipinos who were affected by the earthquake in Italy early this month, according to Overseas Workers Welfare Administration chief Carmelita Dimzon.
- 63. Whoever becomes thenext president of the country will face a bigger economic burden. Former budget secretary Benjamin Diokno yesterday warned that the next president will be inheriting from the Arroyo administration a weaker economy and higher unemployment.
- 64. MANILA, Philippines –A downpour at around noon on Wednesday caused floods ranging from thigh- to gutter-deep in several areas across Metro Manila, the Metropolitan Manila Development Authority (MMDA) reported.
- 65. MANILA, Philippines -The Philippines and Spain signed three agreements on assistance for health reform efforts in the Bicol and Caraga regions.
- 66. Pulchritude possesses profundity of amerely cutaneous nature. FOR FUN! TRANSLATE:
- 67. Lack of propinquity causesan effulgence of partiality in the cardiac area. FOR FUN! TRANSLATE:
- 68. FOR FUN! TRANSLATE It isfruitless to become lachrymose over precipitately departed lacteal fluid.