Unilever is one of the world's leading suppliers of fast-moving consumer goods, operating in around 100 countries with over 400 brands. It was founded in 1930 through the merger of Dutch and British companies. Unilever owns several billion Euro brands, including Axe and Dove. Axe produces men's grooming products and markets to young adult males, while Dove aims to boost women's self-esteem by celebrating real beauty in all shapes and sizes. Both brands successfully engage their target audiences through personalized marketing strategies and messages.