Parle is India's largest manufacturer of biscuits and confectioneries, with over 80 years in the industry. It established its first brand, Parle Glucose, in 1929 and has since become a multimillion dollar company and market leader in many products. Parle enjoys 40% market share of India's total biscuit market and owns Parle-G, which has an 80% market share in the glucose biscuit category. Parle employs over 2,500 people and uses advanced machinery like the Stephan mixer in its manufacturing process to produce around 10,000 biscuits per minute. Parle has seen increasing customer satisfaction over the years and aims to continue its growth in the Indian biscuit market.

2. Introduction(Biscuits Industry in India)
Largest Manufacturer’s of Biscuits & Confectionaries almost
80 years.
Parle itself symbolizes quality grate taste.
Most are Parle product are market leaders.
Available Everyone.
Beacon of faith & trust for the consumers.
Grate strength is extremely widespread distribution network.

3. History of Parle-G
Established in 1929
1st Brand- Parle glucose & Parle Manaco.
Multimillion US$ company.
Market leader in many product.
Won acclaim at the Monde selection since 1970.
40% of the total biscuit market.
15% of the total confectionery market.

4. Overview – Parle Agro
Pvt. Ltd.
Food, Beverages Fast Moving Consumer Goods (FMCG)
Enjoys 40% market share of the total biscuit market in
India.
Owns Parle-G, which is largest selling biscuit in the world
with 80% market share in the glucose biscuit category in
India.
Parle group has a manpower strength of over 2500
employees, including over 400 professionals.

5. Parle products

6. Market Share…..
Frooti Biscuits
Bailley Confectionary
85%
22%
38%
Market Share
14%

7. Product life Cycle For
PARLE-G
Introduction
Growth
Maturity
Decline
Sale
Profit

8. The Technology Parle
Uses(Stephan mixer)
The Stephan TK Mixer is a component to automatically feed
the down-stream make-up equipment for biscuits, bread,
rolls, buns, cake, sweet goods, cookies and crackers.

9. The Stephan Mixer
Process
The operation can be divided into four phases:
1. Loading
2. Mixing
3. Kneading
4. Discharging

10. process
Raw Materials Testing Mixing
Moulding
Baking
Cooling
Packing

11. ROTARY MOULDER
 Approximately 10,000 biscuits come out in a minute.
 Has 260 cups fitted in it which gives shape to the
biscuits and an impression embossed on it of Parle-
G.

12. Data Analysis (Costumer
satisfaction) 2013-2014
64%
25%
11%
Costumer satisfied
Both
Not satisfied

13. Achieve goal of Parle
2014 E 60%
2013 4o%
2012 30%
2011 20%
2010 15%
2009 11%

14. Annual production parle
16
14
12
10
8
6
4
2
0
Product demand
Product qulity
Product price

15. Annual growth rate of Biscuit
Industry
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Not applicable
Selling
Demand

16. Biscuit Industry profile
Un organised
secture
40%
Organinised
secture
60%
Two Sectors of Biscuit Industry

17. Conclusion