Agriculture marketing trade and price 01.The key factors that the marketing manager should consider when choosing the specific radio stations to use for the campaign. 02 .New K.C.C. Ltd is in the process of developing a new yoghurt brand. Explain how you would use the 4 Ps of marketing to position it as the most preferred yoghurt for the young people between 15 and 25 years. 03 Role played by State Agricultural Marketing Board in helping the farmers a better price

1. Agriculture Marketing Trade &
Price
AGR2017
CAT-3
2021-22
PRESENTED BY :
AKSHAY CHOUDHARY-19SBAS2080050
ARJUN SINGH-19SBAS208O060
PRIYANKA YADAV-19SBAS2080109
SIDDHARTH SIROHI-19SBAS2080037

2. Agenda 01 The key factors that the marketing manager should
consider when choosing the specific radio stations to use
for the campaign.
02 .New K.C.C. Ltd is in the process of developing a new
yoghurt brand. Explain how you would use the 4 Ps of
marketing to position it as the most preferred yoghurt
for the young people between 15 and 25 years.
03 Role played by State Agricultural Marketing Board in
helping the farmers a better price.
04 Closing
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3. 01
The key factors that the marketing manager
should consider when choosing the specific
radio stations to use for the campaign.
• Set a clear goal
• Take some time to decide what you want your marketing campaign to
accomplish. The best and most effective type of goal is deciding what
kind of traffic you want, and the time in which you want it to occur.
That could mean having a big sale with an action campaign to get
people into the store. This could also mean you are building brand
awareness and want to see a steady increase over time..
• Decide your method of measurement
• Once you set your goal, you must figure out how you will determine
whether you met it. Coming up with specific, measurable numbers to
track your goals is important when measuring your return on
investment. You should also set annual goals that are aligned with what
your radio marketing campaign is going to promote.
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4. • Determine the product or service you will focus on
Your business may have a number of areas you wish to promote, but things could get confusing for your audience.
Pick the most popular product or service, the item you want to increase sales for, or the one that will attract the most
people. This is the one you should begin developing for your audio branding campaign. It will help define your brand,
and you can focus on different areas of your business over time.
• Establish your budget
In every campaign, the budget drives everything. You don’t want to hold back and risk not getting the results you
want, but breaking the bank could make you lose the return on your investment. It’s helpful to decide the “worth” of a
new customer and structure your budget from that perspective.
• Understand your target audience
In order to build your radio audio branding correctly, you must ensure the copy used in your radio commercial
property targets the right people. Do you know who you want to target? This plays a huge role in choosing the station
you will advertise on and the message you want to relay to its listeners. Audio branding is an essential part of
establishing and positioning yourself to stand out among the competition and building recognition for the audience.
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5. 02
The 4 Ps of marketing to position it as the most preferred
yoghurt for the young people between 15 and 25 years
• Product means the goods-and-services combination the company offers to the target market.
• Price is the amount of money customers have to pay to obtain the product.
• Place includes company activities that make the product available to target consumers.
• Promotion means activities that communicate the merits of the product and persuade target
customers to buy it. (Armstrong & Kotler, 2006, p. 52-53).
Product: As almost 100% of the respondents think that yogurt
provide benefits to their health. Therefore, it is important to
portray the attributes of yogurt to the customer in order to
motivate them to buy the product. Moreover, the entrepreneur
should ensure that they provide the most preference flavors such
as plain, strawberry and blueberry according to the survey result.
However, the customer would love to try different one so they
should come up with new flavor and new menu all the time so that
the customer will not get bored with it and want to come back to
visit the store again. Creating new flavors or differentiating the
products from their competitors can create competitive
advantages for their business.

6. Price: The price is also an important factor when making a purchase. As a result, the price should be set
at the affordable price, which is approximately around 40-45 bath for a cup of yogurt at the store.
Nevertheless, the entrepreneur can increase or decrease the price depending on the menu or ingredients
they use.
Place: Place is another vital factor for the entrepreneur to decide where to locate the store. If they
choose the right place where there is high traffic of people visiting the particular area. There will be a high
chance for the customers to get into the yogurt store. Therefore, as our business target both male and
female aged 15-35 years old, Siam Square would be the most marketable place as this is a most popular
and crowded place where the target customers would hang out with their friend or family. Moreover, it is
convenient to go as there is BTS (Bangkok Mass Transit System Public company Limited) or what so called
sky train in Thailand, which go right to Siam Square.
Promotion: When starting up a business, the entrepreneur has to take a promotion into
consideration as it is the first step to promote the product or the store. As it is shown in the survey result
that respondents are exposed to the Internet the most so it is a channel for the entrepreneur to
communicate its message of the products to the target customer, Facebook and YouTube can be a medium
in disseminating as well. They are cost effective and also the entrepreneur can check out on how many
people have seen the advertising

7. Role played by State
Agricultural Marketing
Board in helping the
farmers a better price.
• Create marketing opportunities for small and marginal
farmers in cultivation of fruits, vegetables and flowers
by formation of groups which includes production,
storing and export.
• Establishment and maintenance of regulated markets
in order to facilitate buying and
• selling of agricultural produce for the benefit of the
farming community.
• To create awareness among the farmers about the
benefits of grading, marketing, value addition and
processing their produce through regulated markets
by taking up training, publicity and propaganda.
• To set up Agriculture Export Zones for promoting
export of agricultural produce by increasing the area
under exportable crops, providing necessary post
harvest management and other infrastructure
required and information on prices prevailing at
international markets as an integrated approach
through computers.
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8. • To take up Agmark grading of agricultural,
animal husbandry and forestry products
for the benefit of the consumers.
• To set up modern cold storage facilities to
enable the farmers to store and sell their
produce at favourable price and to help
consumers to get quality food products.
• Food Processing Industries are promoted
to minimise wastage of agricultural
products, to increase employment
opportunities and to enhance foreign
exchange.
• An alternative marketing systems should
be developed to promote competition by
amending State APMC Acts; Central
assistance should be provided for
development and strengthening of
general and commodity specific
agricultural produce markets.
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!!THANK YOU!!