The document outlines the development of a smart blind stick designed to assist visually impaired individuals through distance measurement, water detection, object movement detection, and emergency notifications. It discusses the product's features, advantages, limitations, market analysis, and a marketing strategy aimed at increasing awareness and accessibility. Plans include improving design and functionality while addressing affordability for low-income users in Bangladesh.

1. SMARTBLINDSTICK
Every one will see

2. Team Members
Saadman Sakib Golam Borhan UddinAhamed SamirAhmed
Marketing Head CEO Head of R&D

3. OBJECTIVES
Distance
Measuring
Measure distance of
any object in front of
the blind person
Presence of
water
Can understand the
presence of water in
front of the person
Movement of
object
Can understand the
movement of an
object in front of the
person
Notification
Can send notification
to nearest person
when there is any
danger

4. Arduino Uno
Components
Ultrasonic
Sensors
Infrared
Sensor
Proximity
Sensor
Vibration Motor
GPS and
NodeMCU

5. Circuit Diagram

6. WORKING PROCESS
After switching on the system
will take input data from
Ultrasonic sonar, IR and
Water Sensor
Water Sensor detects if there is
any water ahead and gives a
continuous bit of sound and
vibration
If the SOS button is on, then
NodeMCU will send location
via massage.
If distance button is on then it
will detect if there is any
object ahead between 2 meters
and gives sound and vibration
output.
If distance button is not on
then it will work as it naturally
do. If any object comes
forward him then it will gives
us faster bit and vibration.
If Proximity sensor is on then
it can detects if there is any
moveable object ahead

7. ADVANTAGES
01
It can detect any
obstacle with the
help of ultrasonic
sensor It has a
buzzer button
which can be
used to show
people their
presence
It can collect
the location
with GPS
and send to
preferred
contact
It can detect
if there’s any
water ahead
through a
sensor
It can detect
the movement
of any object
in front of him
It will increase
the mobility of
the blind
It ensures
the mobility
of the blind
in
emergency
ADVANTAGE

8. LIMITATIONS
Ultrasonic Sensor is
shape sensitive. GPS and NodeMCU
don’t work perfect in
weak network signal.
Motion sensor
remains inactive
after a cycle of
motion detection
We have to stand
the stick straight for
better accuracy

9. Industry Analysis
Competitive
Rivalry:
Medium
Threat of new
entry:
High
Buyer
power:
Low
Threat of
substitute:
High
Supplier
power:
Low
Porters Five
Forces
Model

10. Market Analysis
Survey Findings: We interviewed 3 Blind people from 3 different social
class.
Potential consumer liked the product, however they suggested to increase
the functionality like:
• Automatic calibration
• Community SOS
• Change in design
• Increased mobility
• Increased battery backup
• Decrease price for poor people

11. Consumer Profile
• Target Market:
Geographic: People living in Bangladesh
Area: Both Urban & Rural
Age: Any
Profession: Any
Most importantly, our major target is people who is
physically challenged, can be both rich and poor people.

12. Economics of Business
• Cost:
If we produce 50 sticks per day, our per unit cost including
all the materials, fixed cost & Variable cost will be 900 BDT.
*cost varies based on customization
We will reach the breakeven point within 6 month
• Revenue:
we plan to sell per unit for 1300 BDT, so our Profit per unit
will be (1300-900) = 400 Taka

13. Marketing Plan
• Goals/objectives:
According to the nature of our product and target
customer, our prime objective is to increase an
awareness of the product in the market.
Our secondary target is to attract government orginations
& NGO to get major funding source.

14. IMC Name: Ekhon theke shobai dekhbe
• Advertising: To increase the awarenenss among people
about our smart blind stick, we will use various modes
of advertising.
Marketing Plan

15. Marketing Plan

16. • Print Ads
We will place printed ads,
focusing on various points of
target customer interests. We will
place those ads congested public
places, or roadside dividers.
Marketing Plan

17. We will launch live
test run
advertising
campaign with the
headline: “ Ekhon
Theke Shobai
Dekhbe” . People
will be able to
experience our
blind stick in hand
by visiting the van
Marketing Plan

18. • PR & Publicity:
• CSR: We will provide free 20 blind sticks initially to the
most poor and unable blind people who are in much
need of our product.
• Event: We will organize events on various days like
World Sight Day, health seminars etc.
Marketing Plan

19. Operation Plan
Production:
• In house
• 5 staffs
• 50 sticks per day
• QC management
• Software testing
• Fault Detection

20. Operation Plan
Distribution:
• Through home delivery
• Direct retailing
In future we will go for wholesale market if we get better
response.

21. Design & Development
According to the survey, we have decided to update &
redesign our product in following manner:
• Physical appearance
• Adding new functionalities
• Adding foldability
• Changing program log to make it more convenient
• Adding Automatic Calibration
• Using lower materials to offer to the poor people.

22. Thank
YOU