- The document presents a marketing plan for a peer-to-peer platform connecting home cooks to customers seeking homemade meals.
- It aims to empower small entrepreneurs by connecting people who love to cook with those seeking affordable, quality homemade food.
- The plan outlines objectives, strategies, financial projections and action plans to launch in Dhaka and expand to other cities over three years, with the goal of reaching 10 million BDT in revenue by the fifth year.
Food processing industryBritannia and Nestle-STP and Market researchRanjani Balu
It is the persentation about Segmentation, Targeting and Positioning (STP) of Britannia and Nestle and also the market research in food processing Industry
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
complete presentation on all aspects regarding Nestle brand
we present in our university( MUHAMMAD NAWAZ SHAREEF UNIVERSITY OF AGRICULTURE MULTAN .And got first position in the department of BBA-Agribusiness.
all data is collected from a reliable sources with the help of NESTLE focal persons and international marketers.
Nestle company and its history,
Marketing mix of Nestle .
Product
Price
Place
Promotion
Target a particular product of Nestle
Explained Price strategies , Promotion strategies and Promotion Channels. People involves , Nestle's different tagline in different countries, SWOT Analysis of Nestle.
Food processing industryBritannia and Nestle-STP and Market researchRanjani Balu
It is the persentation about Segmentation, Targeting and Positioning (STP) of Britannia and Nestle and also the market research in food processing Industry
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
complete presentation on all aspects regarding Nestle brand
we present in our university( MUHAMMAD NAWAZ SHAREEF UNIVERSITY OF AGRICULTURE MULTAN .And got first position in the department of BBA-Agribusiness.
all data is collected from a reliable sources with the help of NESTLE focal persons and international marketers.
Nestle company and its history,
Marketing mix of Nestle .
Product
Price
Place
Promotion
Target a particular product of Nestle
Explained Price strategies , Promotion strategies and Promotion Channels. People involves , Nestle's different tagline in different countries, SWOT Analysis of Nestle.
nestle milkmade
the sucess story of nestle milkmaid with SCPS APPROACH ( sector , sub sector , company , products & services)
SWOT analysis of company (nestle) and product (milkmaid)
The Fine Foods Group Presents: Food business from A to ZMichel Algazi
This one day course provided, at a high level, an understanding of the process needed to start an artisanal or specialty food business.
Taught by a food industry veteran, this course covered the following topics:
- Product ideation / Market research
- Feasibility analysis
- Branding strategy
- Company formation and brand registration
- Product development
- Costing and pricing
- Packaging Design
- Manufacturing options
- Launch process
- Distribution channels
- Sales and distribution plan
- Selling tool development
- Price lists
- Sales / Marketing / Promotion
- Financial planning
This event offered an opportunity to tie all of the important pieces of a startup business together.
nestle milkmade
the sucess story of nestle milkmaid with SCPS APPROACH ( sector , sub sector , company , products & services)
SWOT analysis of company (nestle) and product (milkmaid)
The Fine Foods Group Presents: Food business from A to ZMichel Algazi
This one day course provided, at a high level, an understanding of the process needed to start an artisanal or specialty food business.
Taught by a food industry veteran, this course covered the following topics:
- Product ideation / Market research
- Feasibility analysis
- Branding strategy
- Company formation and brand registration
- Product development
- Costing and pricing
- Packaging Design
- Manufacturing options
- Launch process
- Distribution channels
- Sales and distribution plan
- Selling tool development
- Price lists
- Sales / Marketing / Promotion
- Financial planning
This event offered an opportunity to tie all of the important pieces of a startup business together.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Franchise in india,pizza franchise business in india | franchise martFranchiseMart
Franchise India is a mission of Franchise Mart in which Food & Beverages franchise is key franchise business opportunity. Food & Beverages franchise is a major part of the franchise business and also a great opportunity to start your own business. There are all kinds of Food & Beverages franchises - including restaurant franchise, cafetaria, pizza franchise, ice-cream franchise, fine-dine restaurant, veg-food restaurant, non-veg food restaurant, quick food cafe, food outlet, juice lounge, sweets store, fast food parlour, international food chain etc. Interested in Entertainment franchise ? Somewhere in this franchise category, there is probably some Food & Beverages franchise that is just right for you ! Simply click on below Food & Beverages franchise opportunities to access their franchise information to start a franchise in India.
www.franchisemart.in
It is my humble attempt to put forth a marketing and growth plan for the online food delivery company. The presentation focuses on capturing the existing market and also proposes expansion into the online grocery retailing.
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
A holding company with controlling economic interests in
The CrownX, Masan MEATLife (“MML”) and Masan
High-Tech Materials (“MSR”)
Consumers have drastically cut back on
total spending on life-friendly products due to having to stay
at home more, so they switch from spending on outside services to consuming at home
Remote Controlled Home Appliance is a microcontroller based wireless system. we choose infrared to design the remote control system for home appliances for our project. Here we used IR Transmitter (Commonly Used remotes for home appliances) and IR Sensor Modules The major aim of this project is to deliver the technology of modern world in our country at low price to general people. The overall performance of the power supply (PS) is excellent as a constant supply to drive any small load
Impact of Signal Length in CrossCorrelation Based Underwater Network Size Est...Samir Ahmed Shimul
In underwater wireless sensor network (UWSN) size estimation signal length possesses a great significance. Node estimation using conventional protocol based techniques in underwater wireless sensor network (UWSN) poses a great challenge due to unique characteristics of underwater network. Under water communication is difficult due to factors like multi-path propagation, time variations of the channel, small available bandwidth and strong signal attenuation, especially over long ranges. In underwater communication there are low data rates compared to terrestrial communication, since underwater communication uses acoustic waves instead of electromagnetic waves. An alternative approach of node estimation based on statistical signal processing using cross-correlation of Gaussian signals received at three sensors is applied for this purpose. Cross-correlation based estimation technique is best suited for this kind of environmental network. As signal- length is an energy-related term so the greater the signal-length, the more energy is required to perform the estimation.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
2. Presented by
1. Md Khalequzzaman 201702082
2. Samir Ahmed 201702091
3. Md. Saikul Islam 201702059
4. Noor Nabi 201702064
3. A peer-to-peer platform connecting
potential home cooks to customers
Will connect the people who love to
cook and people who love to eat
Introduction
4. Vision
To create a complete ecosystem of home cooks providing city dwellers with
quality homemade food at reasonable pricing. In the process, empowering small
entrepreneurs and solving the food crisis of busy urban citizens.
13. Business Regulations:
• Like online name verification,
• Paying adhesive stump fees,
• File documents with the Registrar of Joint Stock
Companies and Firms for registration,
• Make a company seal,
• Register with the tax authority,
• Obtain a trade license.
Business Environment Analysis
15. Marketing Objective
• To cover all over in Dhaka city other renowned
cities and tourist areas.
• Make sure on time delivery.
• Make sure to support all customers at a time with
sufficient food.
• Improve in quality through continuous research &
customer feedback.
OBJECTIVE
16. Campaign Objective
• To make the brand qualitifull, trustworthy towards
customer.
• Make brand own personality, image which attract
customer.
• To get maximum response from the customer.
• Able to reach customer no matter how far they are.
• Focus on the food which is tasty, healthy &
affordable.
OBJECTIVE
17. Financial Objective
Our goal is to reaching break even after 6
months of operation.
To earn total revenue of Tk 10million in the fifth
year.
OBJECTIVE
18. Country, City Bangladesh, Dhaka, Other Renowned cities
Density Urban, Tourist Places
1. Geographic
Age 07 to 65
Income 10000 to 40000
2. Demographic
Target Market
Marketing Strategy
19. Marketing Strategy
Target Market (Cont’d)
3. Psychographic
Social Class Middle class, Upper middle class
Life Style Do not get the time to cook food at home and thus have
to rely on maid or hotels and restaurant cooked food
4. Behavioral
Occasion Regular
Benefit Energetic, Time saving
User Status Potential
20. • Delivering homemade food from neighborhood is quite
unique.
• Evaluating the quality of the cooks before adding them to
our website.
• Freshly cooked product will be delivered.
• Strong customer service.
Overall our company will follow the slogan:
“Fill up your nutrition with our homemade goodness’’
Positioning Strategy
Points of difference:
26. Initial Investment (TK):
Website development : 1,50,000
Promotional activities : 3,00,000
Scooter (For delivery) : 10,00,000
Others : 1,00,000
Monthly Cost and Revenue (TK)
Revenue per month (Estimated) : 5,00000
Cost Per month (Estimated) : 2,50,000
Net Income : 2,50,000
Financial Projection:
Projected Turnover in 5 year:
Gross income : TK 15million
Operating Expense : TK 5 million
Net Income : TK 10 Million
Investment at the time of Expansion (TK):
Scooter (For delivery) : 50,00,000
Others : 10,00000
Financial Analysis
27. April to May of 2018:
• We will develop a registration form in our website to
register cook.
• The registration form will also provide in Daily Newspaper
for those cook who aren’t used of Internet and later train
up them.
• Advertisement is carried out in TV and Radio Channels
over the period to make aware to the prospective cook
about the program.
Action
28. June to July of 2018:
The Company will continue advertising to inform the
target market about the product and to occupy
consumer attention through electronic medias, Posters,
Stickers etc.
Action
29. 1st August, 2018:
The company will launch its app and services in
Dhaka Metropolitan area.
Action
30. From January, 2019:
The Company will extend its periphery to the
major cities in Bangladesh like Chittagong,
Rajshahi, Khulna, Rangpur, Barishal, Sylhet.
Action
31. From January, 2020:
The Company will extend its periphery to the other
remarkable areas which is important in respect to
business and tourism.
Action
32. For control purposes, the plan will allow for
week by week comparison of actual versus
projected income and expenses.
Additionally, we will try to “monitor” all the
problematic areas by performing rating from
customers based on their satisfaction level. For
this purpose we will design a rating and review
section for the customer in our webpage.
Implementation & Control