The document provides an overview of the brand personality and values of an eco-friendly brand. It describes the brand as industrious, independent, and ambitious. It emphasizes being clever, feisty, and a hard worker. The brand promises hard work, fun experiences, and memorable stories through striving to spread from the heart of the continent to around the world in one lifetime with the vision of contributing to the ongoing story of the world through one's work.

2. emily
carolyn
ormonde

3. brand
values

4. eco-friendly

5. eco-feminist

6. brand
personality

7. INDUSTRIOUS

8. industrious
[in-duhs-tree-uh s]
adjective
1. working energetically and
devotedly;
hard-working; diligent.
- dictionary.com

10. INDEPENDENT

11. independent
[in-di-pen-duh nt]
adjective
1. not controlled by others in matters of
opinion; thinking or acting for
oneself.
- dictionary.com

12. “Don’t waste your energy trying to educate or
change opinions; go over, under, through, and
opinions will change
organically when
you’re the boss. Or they won’t. Who cares?
Do your thing, and don’t
care if they like it.”
― Tina Fey, Bossypants

13. CLEVER

14. clever
[klev-er]
adjective
1. having sharp or quick
mentally bright;
witty.
intelligence;
- dictionary.com

16. AMBITIOUS

17. ambitious
[am-bish-uh s]
1. eagerly
obtaining
adjective
desirous of achieving or
success, power, a
specific goal.
- dictionary.com

19. what makes
the
eco brand
different?

20. FEISTY

21. feisty
[fahy-stee]
adjective
1. (of a person, typically one who is relatively
small) lively, determined,
and
courageous.
- dictionary.com

22. “It’s not the size of
the dog in the fight,
it’s the
fight
size
of the
in the dog.”
- Mark Twain

23. brand
story

24. From the
heart of the
continent to every corner
of the
all in
world, I strive to do it
one lifetime.

25. brand
promise

26. hard work,
good times,
great stories

27. brand
vision

28. “That the powerful play
goes on, and you may
contribute a verse.”
- Walt Whitman