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PROJECT H717
Name Mr No.
1. Dhamale Padmakar 11007864
2. Jha Ashish 11008108
3. Maniyar Siddharth 11007889
4. Nandimalla Prashanth 11007840
5. Natoo Mandar 11007892
6. Phadke Sumit 11007898
 Developing a car for German market.
 Engine should be alternative to fuel driven engine. (salt water
driven)
 Car selling price should be maximum 60000 €.
 Launching the car in the market.
MISSION
Project H717
DRIVERS
Cost
Future technology
Emission
N V H
Weight
PROJECT :-
• In-house development with the view
- Acquire design competency.
- To reduce response time for actions.
- To have control over cost.
- To have optimized investments.
• Production should commence from 01.07.2017.
Major Deliverables
PRODUCT -:
• Technologically contemporary to have product life cycle of 15
Years.
• Engine to meet Euro V emission norms.
• Weight 200 Kg.
• NVH level to be less than 40 dBA
• High performance engine ( 95 to 135 HP).
• To be compatible with conventional engine.
Major Deliverables
MANUFACTURING :-
• Manufacturing flexibility & suitable for 8000 units p.a. extendable to
15000 & 20000 p.a. with additional infrastructure.
• Quality defects at vehicle level should not exceed 150 ppm.
• Tact time to be 3.5 min.
Major Deliverables
HR
 Develop at least 3 technological / project leaders
 To synergies Design, Manufacturing, Part development disciplines
 Develop multi disciplinary personalities through CFT working
 Development of Workforce through structured selection & training process
 Qualitative assessment to make him eligible to work.
Major Deliverables
Project Scheduling
Bore : 85 mm
Stroke : 96 mm
Engine Config. : Inline 4 Cyl N-S
Swept Volume : 2.2 L-Lead Engine
Cylinder Pitch : 95 mm
Bore Length : 168 mm
Peak Firing Pressure : 160 Bar ( design )
Valve Train Drive : Chain Drive
Cam Shaft : DOHC 4 Valve
Project H717 Engine
Rated Speed : 4000 RPM
Flyup speed : 4750 RPM
Power * : 85 / 103Kw
Torque * : 270 / 322 N-m
Weight ( dry ) : 217 Kg.
Cylinder Head : Aluminium
FIE- Bosch : CR Gen II
Emission : Euro V
If required variants in 1.8 L / 2.0 L possible.
Project H717 Engine
TECHNOLOGY
4 Valve
Bed Plate
Variable
SwirlVGT
Al alloy
Cyl Head
DOHC
Common
Rail
 Electrochemical cell with salt water as electrolyte
 Stepper motor
 Battery
 Pump
 Salt water tank
Project H717 Electricals & Others
 Managing Project Costs
 Estimating Project Costs
 Calculating the Total Budget
 Monitoring Project Expenditure
 Buying-in Goods and Services
 Managing Project Suppliers
 Planning Contract Management
 Understanding Contract Options
 Managing Supplier Relationships
Costing
Costing Analysis
6%
10%
3%
6%
21%
47%
7%
depreciation
administration
logistics
R & D
direct labor
materials
others including
advertising
costing's % Cost in
Euro
depreciation 6% £ 3000
administration 10% £ 5000
logistics 3% £ 1500
R & D 6% £ 3000
direct labor 21% £ 10500
materials 47% £ 23500
others including
advertising 7% £ 3500
 Material cost by making crankcase of aluminium.
 Electric motor to improve overall efficiency of engine.
 Logistics cost by establishing vendor base near to manufacturing
facility.
Value addition & Value engineering
 The manufacturing process requires Design considerations,
handcrafting & simplification and some High-Tech approach.
 In Body shop the “space frame” is handcrafted at 8 work stations
 Space frame made of Aluminium
 Managing work force of around 65 working in shifts
 Subassemblies are welded or glued together.
Manufacturing
 Operating components and interior of the car is completed at 10
work stations
 Appointing new skilled work force, new machines
 At the final station, a lengthy and thorough visual inspection
concludes the Quality audit.
Assembly
 Study of existing assembly line to check suitability for new engine
& car
 Modifications if required
 Set up new work stations & accordingly making new SOP for
relevant processes
 Separate testing cabins for new engine testing
Assembly & Testing
Human Resource
0
10
20
30
40
50
60
1 3 5 7 9 11 13 15 17 19 21 23 25 27
Age
Experience
Average age -
35 Years
Avg.. Experience
13 Years
• Harmony of Experience from the elder team
members & innovative thinking of fresh minds.
• Cross Functional Team in place from the start of the project.
• At the end of the project, the vision is to create t project leaders for
future programs
Human Resource
Workmen Selection Strategy:
• Qualitative examination & selection.
• Training & evaluation
• Qualify test to work on line / machine.
• Selection From : > Current strength, focus on attitude/Aptitude.
> Diploma holder
• Training during machine trial & acceptance.
• Ownership and empowerment for given area.
• Empowered to take decision.
Human Resource
Why German market is favourable ?
 Government is planning to get at least one million electric or other
environment friendly vehicles on road by 2020 .
 Diffusion of AFV’s might rise sharply in two years due to two reasons :-
 Consumer Price for diesel and gasoline are rising continuously .
 Governments Emission Norms are going to be more strict to maintain
GHG emission .
Market analysis
STRENGHTS
 Hybrid car
 Reasonable price
 Weight
 Engine performance ( 95 – 135
hp )
WEAKNESSES
 Maintaining salt water
concentration is challenging .
 Not zero emission .
THREATS
 AFV’S amount to 1.4% of
overall German vehicles stock .
 Existing competitors
Ampera
Smart ED
BMW ( I8 , I3)
AUDI (A2 CONCEPT)
OPPORTUNITIES
 Future technology
 Potential price reduction
 Government support
SWOT ANALYSIS
OBJECTIVE
To shift the consumers from traditional cars to
Hybrid cars .
Research Objective
 To understand dealer’s opinion towards our Hybrid car .
 To understand and decide suitable sales model ( i.e B2B Or B2C)
 To understand the ways to tackle already existing competitors .
ACTION PLAN
 B2B sales model .
 To tap all possible dealers around the country .
 Bonus on extra sales .
SALES
Project h717 (salt water driven car )

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Project h717 (salt water driven car )

  • 1. PROJECT H717 Name Mr No. 1. Dhamale Padmakar 11007864 2. Jha Ashish 11008108 3. Maniyar Siddharth 11007889 4. Nandimalla Prashanth 11007840 5. Natoo Mandar 11007892 6. Phadke Sumit 11007898
  • 2.  Developing a car for German market.  Engine should be alternative to fuel driven engine. (salt water driven)  Car selling price should be maximum 60000 €.  Launching the car in the market. MISSION
  • 4. PROJECT :- • In-house development with the view - Acquire design competency. - To reduce response time for actions. - To have control over cost. - To have optimized investments. • Production should commence from 01.07.2017. Major Deliverables
  • 5. PRODUCT -: • Technologically contemporary to have product life cycle of 15 Years. • Engine to meet Euro V emission norms. • Weight 200 Kg. • NVH level to be less than 40 dBA • High performance engine ( 95 to 135 HP). • To be compatible with conventional engine. Major Deliverables
  • 6. MANUFACTURING :- • Manufacturing flexibility & suitable for 8000 units p.a. extendable to 15000 & 20000 p.a. with additional infrastructure. • Quality defects at vehicle level should not exceed 150 ppm. • Tact time to be 3.5 min. Major Deliverables
  • 7. HR  Develop at least 3 technological / project leaders  To synergies Design, Manufacturing, Part development disciplines  Develop multi disciplinary personalities through CFT working  Development of Workforce through structured selection & training process  Qualitative assessment to make him eligible to work. Major Deliverables
  • 9. Bore : 85 mm Stroke : 96 mm Engine Config. : Inline 4 Cyl N-S Swept Volume : 2.2 L-Lead Engine Cylinder Pitch : 95 mm Bore Length : 168 mm Peak Firing Pressure : 160 Bar ( design ) Valve Train Drive : Chain Drive Cam Shaft : DOHC 4 Valve Project H717 Engine
  • 10. Rated Speed : 4000 RPM Flyup speed : 4750 RPM Power * : 85 / 103Kw Torque * : 270 / 322 N-m Weight ( dry ) : 217 Kg. Cylinder Head : Aluminium FIE- Bosch : CR Gen II Emission : Euro V If required variants in 1.8 L / 2.0 L possible. Project H717 Engine
  • 11. TECHNOLOGY 4 Valve Bed Plate Variable SwirlVGT Al alloy Cyl Head DOHC Common Rail
  • 12.  Electrochemical cell with salt water as electrolyte  Stepper motor  Battery  Pump  Salt water tank Project H717 Electricals & Others
  • 13.  Managing Project Costs  Estimating Project Costs  Calculating the Total Budget  Monitoring Project Expenditure  Buying-in Goods and Services  Managing Project Suppliers  Planning Contract Management  Understanding Contract Options  Managing Supplier Relationships Costing
  • 14. Costing Analysis 6% 10% 3% 6% 21% 47% 7% depreciation administration logistics R & D direct labor materials others including advertising costing's % Cost in Euro depreciation 6% £ 3000 administration 10% £ 5000 logistics 3% £ 1500 R & D 6% £ 3000 direct labor 21% £ 10500 materials 47% £ 23500 others including advertising 7% £ 3500
  • 15.  Material cost by making crankcase of aluminium.  Electric motor to improve overall efficiency of engine.  Logistics cost by establishing vendor base near to manufacturing facility. Value addition & Value engineering
  • 16.  The manufacturing process requires Design considerations, handcrafting & simplification and some High-Tech approach.  In Body shop the “space frame” is handcrafted at 8 work stations  Space frame made of Aluminium  Managing work force of around 65 working in shifts  Subassemblies are welded or glued together. Manufacturing
  • 17.  Operating components and interior of the car is completed at 10 work stations  Appointing new skilled work force, new machines  At the final station, a lengthy and thorough visual inspection concludes the Quality audit. Assembly
  • 18.  Study of existing assembly line to check suitability for new engine & car  Modifications if required  Set up new work stations & accordingly making new SOP for relevant processes  Separate testing cabins for new engine testing Assembly & Testing
  • 19. Human Resource 0 10 20 30 40 50 60 1 3 5 7 9 11 13 15 17 19 21 23 25 27 Age Experience Average age - 35 Years Avg.. Experience 13 Years
  • 20. • Harmony of Experience from the elder team members & innovative thinking of fresh minds. • Cross Functional Team in place from the start of the project. • At the end of the project, the vision is to create t project leaders for future programs Human Resource
  • 21. Workmen Selection Strategy: • Qualitative examination & selection. • Training & evaluation • Qualify test to work on line / machine. • Selection From : > Current strength, focus on attitude/Aptitude. > Diploma holder • Training during machine trial & acceptance. • Ownership and empowerment for given area. • Empowered to take decision. Human Resource
  • 22. Why German market is favourable ?  Government is planning to get at least one million electric or other environment friendly vehicles on road by 2020 .  Diffusion of AFV’s might rise sharply in two years due to two reasons :-  Consumer Price for diesel and gasoline are rising continuously .  Governments Emission Norms are going to be more strict to maintain GHG emission . Market analysis
  • 23. STRENGHTS  Hybrid car  Reasonable price  Weight  Engine performance ( 95 – 135 hp ) WEAKNESSES  Maintaining salt water concentration is challenging .  Not zero emission . THREATS  AFV’S amount to 1.4% of overall German vehicles stock .  Existing competitors Ampera Smart ED BMW ( I8 , I3) AUDI (A2 CONCEPT) OPPORTUNITIES  Future technology  Potential price reduction  Government support SWOT ANALYSIS
  • 24. OBJECTIVE To shift the consumers from traditional cars to Hybrid cars . Research Objective  To understand dealer’s opinion towards our Hybrid car .  To understand and decide suitable sales model ( i.e B2B Or B2C)  To understand the ways to tackle already existing competitors . ACTION PLAN  B2B sales model .  To tap all possible dealers around the country .  Bonus on extra sales . SALES