During Bachelor of Business Administration degree I've done Summer Internship in MOD Marketing department at Banco Product India LTD.

1. SUMMER INTERNSHIP PROJECT REPORT
ON
“ROLE OF SALE PROMOTION IN BANCO PRODUCTS (INDIA)
LIMITED”
Submitted To
PARUL INSTITUTE OF BUSINESS ADMINISTRATION (PIBA)
In the partial fulfillment for
The award of the degree of
Bachelor Of Business Administration (BBA)
(Three years full time program approved by Gujrat University.)
Extreme Guidance Of :
Company Guide Faculty Guide
Mr. Pinkesh Patel Miss. Amrita Singh
OEM Department
Submitted By
Vimalkumar K Patel(201310151118)

2. Table Of Content
Company Profile
Introduction
Research Methodology
Working Analysis
List of OEM customers
Conclusion
Acknowledgement
References

3. COMPANYPROFILE
 BANCO PRODUCT (INDIA) LIMITED is the leading manufacturer and development
partner to Indian OEM companies for aluminum and copper brass radiators ,
intercoolers and oil-coolers.
 BANCO PRODUCT currently manufactures brazed aluminum radiators , oil - coolers
and charged air coolers using state-of-the-art ‘NOCOLOC’ brazing process for supply to
leading OEMS in India and Europe for varied applications like automotive , off-road,
traction – locomotive , agricultural , industrial gensets and material handling
equipment's.
 Also, BANCO PRODUCTS (I) LTD. Has completed fifty years experience in design ,
prototyping and supply for radiators and charged air coolers for varied application like
trucks, car, off-road dumpers, dozers, traction – locomotives , agricultural tractors and
gensets.

4. Organizational Chart
CMD
E.D.
Operations
E.D.
Finance
Production
Head - RA
Head
Quality
Head
Engineering
Head
R&D
Head Sales &
BD
Exports
Domestic
IAM
Domestic
OEM
Design
Engineers
Testing
Engineers
Simulation
Engineers
Stores RMS
& FGS
Accounts
Finance
Taxation
Insurance
Head
Purchase
Production
Head – Cu-Br
Production
Head - SEZ
Head
HR

5. 1961:
Started as
Private
Company
1969:
Developed Engine
Cooling Module for
3000hp Traction
Locomotive
1987:
Listed on
Indian Stock
Exchange
1996:
ISO-9002
Certificate
2002:
ISO/TS-16949
Certification
2002-03:
Started
Aluminium
Radiator
Production
2010:
Acquired
100% shares
of NRF B.V.
Netherlands
2012:
Started SEZ Plant
with capacity to
produce 1 million unit
pa for Exports
2013:
New Aluminium
Radiator Plants
for
Domestic OEM &
After-Market
2007:
Recognized
STAR Export
House
2015:
Development &
Production of EGR
(Exhaust Gas
Recovery) Coolers
2014:
Development & Production of
All Aluminium Brazed Products

6. General information :
1) Establish year 1960
In 1960 : Banco as a private limited
In 1982 : Transformation into public limited
2) Registered office and factory
Bhaili Unit : bil, near bhaili railway station, padra road, Vadodara – 391410
Phone No : (0265)2680220/21/22/23
Ankhi Unit : Village Ankhi , Ta : Jambusar , Dist. : Bharuch
Phone No : +91-2644-290179,222168
3) Website
www.bancoindia.com

7. 4) Board Of Directors
Vimal K Patel - Chairmen
Samir K Patel - Director
Mehul K Patel - Director
Atul Shroff - Director
Ram Devidayal - Director
Shailesh A Thakkar – Executive Director & CEO
Dinesh Kavthekar – Secretary
5)Listing in stock market
Bombay Stock Exchange Ltd
National Stock Exchange Ltd
6)Bankers
State Bank Of Baroda
Bank Of Baroda
HDFC BanK

8. 7)Auditors
Shah & Company, Chartered Accountant ,
Mumbai
8) Plant Area
5,45,850 Sq. Ft

9. INTRODUCTION
 The importance of consumer SALE PROMOTION in the marketing mix of the
BANCO PRODUCT LIMITED category throughout the world has increased.
Company spend considerable time in planning such activities. However, in order
to enhance the effectiveness of these activities, manufactures should understand
consumer and retailer interpretations of their promotional activities.
 Broadly speaking most of this company using marketing mix which we
includes…
Product
Price
Place(channel of distribution)
Promotion

10. There are the 4 basic pillar of marketing mix. Most of the marketing strategies are build
on the basis of these criteria.
Promotion is one of the important element of marketing mix. There are so many
elements of promotion such as…
Advertising
Sale promotion
Personal selling
Public relation
Cooling system :
A BANCO PRODUCT (I) LIMITED are making the cooling system and
including these type of product are as follows….
(1) radiator
(2) oil cooler
(3) charge oil cooler

11. RESEARCH METHODOLOGY
Research Objective :
(1) To study consume preferences with respect to sale promotion in
BANCO PRODUCT (I) LIMITED.
(2) To study consumer behavior in purchase of RADIATOR and OIL
COOLER.
(3) To study the effects of sale promotions in BANCO PRODUCT (I)
LIMITED
Especially in RADIATOR and OIL COOLER.
(4) To examine tradeoffs, relative importance of different attributes while
responding to a sales promotion offers.

12. Product categories under study :
Cooling system : RADIATORS
Research design :
Research design selected for this project is descriptive.
Sampling detail :
(1)Target population :
The population for this research study consists of the residence of domestic
business India and international business.
(2)Sampling unit :
In this study the sampling unit is individual
consumer/customer.
(3)Sampling methods :
The sampling is selected by using convenience
sampling method.

13. WORKINGANALYSIS

14. RadiatorAssembly – ExplodedView
Radiator Top Tank
Radiator Bottom
Tank
Radiator Core
Radiator side frame
for mounting
Radiator Cowl
Radiator Pressure
Cap
Radiator Brackets

15. Purpose :
The RADIATOR is always a source of heat to its environment, although
this may be for either the purpose of heating this environment, or for cooling
the fluid or coolant supplied to it, as for engine cooling.

16. Construction :
 Core is made from copper or aluminum.
 Core consists of many rows of tubes with thin fins attached.
 Copper core is attached to copper tanks aluminum core is attached to plastic
tanks.
 Flanges on each tank allow for attaching the rad hoses.
 Cross-flow rads have one tank at each side.
 Down-flow rads have one tank on top and one at the bottom.

17. CleaningAnd Inspection :
Use only a mild soap to clean the pressure cap. Hold the cap in your hand, top side up.
The vent valve at the bottom of the cap should open. If the rubber gasket has swollen,
preventing the valve from opening, replace the cap.
Hold the cleaned cap in your hand, upside down, if any light can be seen between vent
valve and the rubber gasket, replace the cap. Replace the cap with one that is designed
for your vehicle.

19. Problems :
 Usually located at the front of the vehicle.
 Placed behind a grille for protection, styling and maximum airflow.
Location :
 The most common problem associated with radiators is leaking.
 Leaks must be properly repaired quickly as engine damage can occur with
over heating.
 Leaks can be caused by age, corrosion, road debris damage or collision.
 Some neglected vehicles may suffer from clogging.

20. Diagnosis :
 Visual inspection will reveal wetness or stains from leaks.
 Careful inspection also shows obvious corrosion and deterioration of the core.
 Pressurizing the cooling system with a pressure tester will cause a small leak to
be visible.
Approximate cost of repair :
 Depending on vehicle design, radiators cost between 5,000 to over 20,000.
Labor of 2-5 hours to replace rad, refill system and ensure proper operation.
 Good time to replace the engine coolant.

21. LIST OFOEM CUSTOMERS
LIST OF CUSTOMERS FOR 2&3 WHEELERS
 TVS
MAHINDRA
HARLEY DAVIDSON
HERO
SUZUKI
YAMAHA

22. LIST OF OEM CUSTOMES FOR AUTOMOTIVE SEGMENT
 TATA MOTORS
 ASHOK LAYLAND
 GENERAL MOTORS
 FORCE MOTORS
 ASIA MOTORS WORKS
 EICHER MOTORS

23. LIST OF OEM CUSTOMERS FOR TRACTION LOCOMOTIVES (RAILWAYS)
Indian railways
Bombardier transportation
(India & Germany)

24. LIST OF OEM CUSTOMERS FOR CONSTRUCTION EQUIPMENT
JCB INDIA
ATLAS COPCO
BEML
TATA TELCON
VOLVO CE
JOHN DEERE
TERX INDIA

25. LIST OF OEM CUSTOMERS AGRICULTURAL EQUIPMENTS
 MAHINDRA SWARAJ
 TAFE
SONALIKA INTENATIONAL
ESCOART
NEW HOLLAND
SAME DEUTZ - FAHR

26. CONCLUSION
Here, in BANCO PRODUCT LTD got us A good experience. Actually in OEM
department are specially working on only 4 system. We are aware from this system.
And we are A got really great experience in this company after all training which are
use in company.
These are follows…..
(1) System application process (SAP)
(2) Barcoding on radiators
(3) Payment, GRN process
(4) Product part approval process (PPAP)

27. (1) System application process :
 SAP is the 4th largest software company in the world.
 Its provides end to end solutions for financials, manufacturing,
logistics, distribution etc.
 All business processes are executed in one SAP system and
sharing common information with everyone.
Usage of sap :
 Make dispatch allocation (sales order)

28. SAP usage by marketing :
 Sales order creation by using SAP T-codes
- “VA01”
- “VA05N”
- “ZALOC”
 For stock overview, marketing is using SAP T -code
- “MMBE”
 Fare inventory checking OEM customers of BANCO use SAP T - code
- “ZSDFREESTOCK”
 For sales SAP t - code
- “ZSALESREG”
 many other t-codes as are under :
- “XD03” : Customers details check
- “ZPRDVAL” : Day to day production
- “SP02” : View and dispatch allocation

29. (2) Barcoding on radiators :
JCB barcoding required information are as follows…
 Invoice no.
 Invoice date
 Purchase order no.
 Po line no
 Invoice quantity
 Part no.
(3) Payment, GRN process :
A payment process are also different in all companies. Here , on
BANCO PRODUCT LIMITED company payment process.
 BANCO is providing credit periods to different customers. Company also
taking advance payment against dispatch and materials.

30. ACKNOWLEDGEMENT
 We would like to express word of thanks to all those who have provided me
with sincere advice and information during the course of my training period.
It was indeed a great pleasure for our to work in a very co-operative,
enthusiastic and learning atmosphere at BANCO PRODUCT (I) LIMITED.
 We express our deep sense of gratitude to the principal of PIBA ,
PROF. SHANTANU CHAKRAVARTY SIR who constantly permitted in this
company INTERNSHIP and also providing our such nice opportunity to
undergo this project.
 We foremost thanks goes to MR.HEMANT DABHI (H.R PERSON BANCO
PRODUCT (I) LTD) who permitted our to get internship at BANCO
PRODUCT (I) LTD. We extend our thanks to concern employees of
marketing department (OEM) of BANCO PRODUCT for providing us
necessary guidance and information as & when require during the
training.

31. Our sincere regards to our project guide Mr. Pinkesh patel / Mr. Prashant
Patel / Mr. Sandeep Pawar for them invaluable guidance and
encouragement throughout this project. He are gave our highly valuable
suggestions, for which we are eternally indebted.
With all the heartiest thanks, we hope our final project report will be a great
success and a good source of learning and information.

32. REFERENCES
www.slideshare.net
www.powershow.com
www.pptsearchengine.com
www.management.com
Www.Bancoindia.com

33. By
Vimal Patel (201310151118)