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The Future
Friendly Campus
Workshop Edition
Dave Olsen, @dmolsen
West Virginia University
Thank You, HighEdWeb Arkansas:
hewebar.org




                Kurogo
This Will be Posted to SlideShare
slideshare.net/dmolsenwvu




                  Kurogo
programmer
9 years at wvu
wvu has 30,000 students
from 30,000 ft. and...   http://flic.kr/p/4tdahf
...3 years in
the making.




                http://flic.kr/p/5Nobj3
ask questions




Feel free to ask questions.
                          http://flic.kr/p/93aPCq
Getting to Know You




              http://flic.kr/p/8MC5Ti
Introduce Yourselves




Let’s get this started!   http://flic.kr/p/u71uE
What We’ll Talk About

•Some Terminology
•Why Mobile
•Future-Friendly
•Developing a FF Strategy
•Tools & Resources
                            http://flic.kr/p/86dxVE
Clearing Up Some Terminology




                       http://flic.kr/p/7XKTn8
Terminology




What Are “Apps?”
Anything you get from an App Store...




                Kurogo
Terminology




I will refer to these as
    Native Apps.
Terminology




What is the “Mobile Web?”
 Is it separate from the
     “Desktop Web?”
TABLET WEB   DESKTOP WEB
                           It’s All One Web




MOBILE WEB
Terminology




What is “WebKit?”
WebKit




is a layout engine that powers...
Terminology




     Important!
WebKit-based browsers
  are not all equal.
Anything else I can
   define for you?




              http://flic.kr/p/8MC5Ti
So
why




      http://flic.kr/p/9WjR
A History Lesson




History Lesson
The Future
FriendlyWhy Campus
   In the beginning...
We Had Print
We Had Print


       Strong Layout Constraints


defined container
We Had Print


      Strong Layout Constraints

       Content & Layout Are
defined Tightly Coupled
       container
We Had Print


      Strong Layout Constraints

       Content & Layout Are
defined Tightly Coupled
       container

      Primarily “Talk At”
20th Century Legacy
Social Media suffers “Broadcast Legacy”
connect.wvu.edu




                  Kurogo
Think about how you can
 break out of this model.




                   http://flic.kr/p/8MC5Ti
The Future
FriendlyWhy times...
            Campus
 In more recent
Computers
Internet
Internet



Flexible Layouts
Internet



Flexible Layouts

Content & Layout Can Start
To Be Decoupled
Internet



Flexible Layouts

Content & Layout Can Start
To Be Decoupled

Has Turned Into “Talk With”
Which led to a...
False Sense of Security
         Why
Fixed Access




24-7 access, two way
Limited Resolutions




24-7 access, two way
Content Silos




24-7 access, two way
The Future
FriendlyWhy Day
          Campus
   The Present
Mobile




24-7 access, two way
Mobile


Highly Constrained Layouts
Mobile


Highly Constrained Layouts

Rapidly Evolving Ecosystem
Mobile


Highly Constrained Layouts

Rapidly Evolving Ecosystem

Allows True “Anywhere,
Anytime” Access
Yes, Anywhere




75% of men admit to using their
mobile on the toilet.
Source: http://www.11mark.com/IT-in-the-Toilet
How many of you...
         kidding!




             http://flic.kr/p/8MC5Ti
And Anytime




 83% of young people sleep next
 to their phones.
Source:http://www.prdaily.com/Main/Articles/Infographic_83_percent_of_young_people_sleep_next_9391.aspx
The Wave is Coming




 34% of high school students
 report owning an iPhone.
http://www.macrumors.com/2012/04/03/one-third-of-u-s-high-school-students-now-own-an-iphone/
How many of you...
  have an internet-
   enabled phone?




              http://flic.kr/p/8MC5Ti
50% of the US population is
            now using a smartphone.




from Asymco, December 2010
52% of prospective students
 looked at a campus website
     on a mobile device.
    from Noel Levitz’s “Mobile Expectations Report,” Feb. 2012
                                                                 http://flic.kr/p/6jX
48% of prospects who
visited a school with a
   mobile site were
 positively affected.




      from Noel Levitz’s “Mobile Expectations Report,” Feb. 2012
59% of schools
currently provide some
 sort of mobile solution.




   from Karine Joly’s “State of the Mobile web”, Feb. 2012
How many of you...
have a mobile solution?




                 http://flic.kr/p/8MC5Ti
74% plan to implement a solution with
9 out of 10 of those planning to implement
     a prospective student solution.
         from Karine Joly’s “State of the Mobile web”, Feb. 2012
How many of you...
 have a solution for
       prospective
         students?




               http://flic.kr/p/8MC5Ti
We’re entering...
The Hyper-Connected
      Society
So what does
it all mean?


               http://flic.kr/p/g116c
Building New Content Silos?




24-7 access, two way
Learning New Skills?




24-7 access, two way
Trying to Keep Up?
A Small Taste of the Present
WVU’s Solutions

          standalone      responsive designs
          mobile sites
native apps          mobile templates




              APIs
The Future
     And then there’s...
FriendlyWhy Campus
     The Near Future
Will We Have to Support This?
It’s Scary!




Scary
It’s Overwhelming!
You’ll Want To Hide
You’re Not Alone




You’re Not Alone in Thinking That




                                    http://flic.kr/p/7agpKx
There is Ray of Hope
The Future Friendly Campus (Workshop Edition)
The What
      What

of Future Friendly
who founded it
Twitter Handles



  @brad_frost            @scottjenson
   @adactio                @scottjehl
     @grigs                  @lukew
 @bryanrieger             @lyzadanger
@stephanierieger         @globalmoxie

     https://twitter.com/dmolsen/ffly
futurefriend.ly
What
The Truths
       What

 aka “Our Reality”
The Truths




Disruption will only
        Text
    accelerate.
The Truths




 Our existing standards,
           Text
workflows, & infrastructure
     won’t hold up.
The Truths




ProprietaryText
            solutions will
   dominate at first.
The Truths




The standards process will be
             Text
       painfully slow.
What Hope
There is
     What

   Rejoice!
A New Hope




Acknowledge & embrace
         Text
   unpredictability.
A New Hope




Think & behave in a
         Text
future-friendly way.
A New Hope




          Text
Help others do the same.
Summing It Up




“
    Future Friendly is more the
    outcome of a Constitutional
    Convention than it is a practical
    set of laws. A “when you do
    stuff, do it with this in mind”
    mode of thinking.
                  - Dave Mulder
                    @muldster
How
The How
   How

of Future Friendly
Future Friendly Tenet




   Acknowledge & embrace
           Text
#1
   unpredictability.
Don’t Overreact
The Shiny
Tech Isn’t Always Best




technology doesn’t solve all ills (pencil photo)
Be Friendly!
Why not?




    70% of prospective students
     are happy to browse your
                Text
     current websites on their
          mobile device.

Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report
So Breathe & Relax... A Little
Future Friendly Tenet




   Think & Text
             behave in a
#2
   future-friendly way.
Future-Friendly
      Strategy
that iPhone app you want?
it’s not a future-friendly strategy...
an iPhone app...       ...a mobile website




                   +
again, they’re not a future-friendly strategy...




                       +
A future-friendly strategy involves more
 than just the platform you’re targeting.

    It involves understanding your
         audience & their needs.
Does your school have just one
website that is the be-all-end-all for
implementing your web strategy?

Then why only one mobile solution?
Our users expect access to all of
this content on their mobile device.
There




  Here   http://flic.kr/p/5rTyAh
Three Environments for
Developing Your Strategy


3 approaches for developing a strategy




                                         http://flic.kr/p/7jqeyj
Formal & Centralized

     Formal & Centralized




                            http://flic.kr/p/9odzFK
Informal but Centralized




Informal but Centralized
                                 http://flic.kr/p/9PDBBY
Guerrilla &
                                                             Distributed

                                              Guerrilla & Distributed




Yes, I know this is a picture of a gorilla.                             http://flic.kr/p/8UCuqy
Formal & Centralized

     Formal & Centralized




                            http://flic.kr/p/9odzFK
Go Mobile at Texas A&M
gomobile.tamu.edu
Texas A&M’s Mobile Strategy Team
gomobile.tamu.edu
Texas A&M’s Mobile Strategy
gomobile.tamu.edu
Texas A&M’s “Why Go Mobile”
gomobile.tamu.edu
Texas A&M Tech: Twitter Bootstrap
twitter.github.com/bootstrap/
Texas A&M Tech: UCLA MWF
mwf.ucla.edu
How many of you...
have a formal process?




                 http://flic.kr/p/8MC5Ti
Informal but Centralized




Informal but Centralized
                                 http://flic.kr/p/9PDBBY
WVU University Relations - Web
web.ur.wvu.edu
Advisor No Policy

            Advisor Photo




We Advise                   No Policy
                             http://flic.kr/p/57Bkm5
WVU’s Mobile Presence




     Aug. 2009
   iWVU & m.wvu.edu
m.wvu.edu Traffic by Semester

11000

                                                                650%+
                                                               increase
 8250                                                           in avg.
                                                                 traffic



 5500



 2750



    0
        Fall 2009 Spring 2010 Fall 2010 Spring 2011 Fall 2011 Sping 2012

                        Average page views per day
WVU’s Mobile Tech:
kurogo.org




                Kurogo
WVU’s Mobile Presence




            Aug. 2010
          wvutoday.wvu.edu
WVU’s Mobile Presence




                 Mar. 2011
              tournaments.wvu.edu
WVU’s Mobile Presence




                       Apr. 2011
                 studentaffairs.wvu.edu
these are just some of our projects...


           standalone     responsive designs
           mobile sites
native apps          mobile templates




              APIs
How many of you...
have an informal process?




                    http://flic.kr/p/8MC5Ti
Guerrilla &
                                                             Distributed

                                              Guerrilla & Distributed




Yes, I know this is a picture of a gorilla.                             http://flic.kr/p/8UCuqy
Worksheet Time!
Progressive
Mobile Strategy
Prioritize




             http://flic.kr/p/P22Ry
Iterate
      http://flic.kr/p/aaBZ1
Be Platform Neutral


                Being Platform Neutral
        fo rm
  lat
P


                                         http://flic.kr/p/5PyiGh
a Progressive Mobile Strategy...

is about realistically prioritizing mobile
   solutions for your organization. Then
    working one-by-one through them.
IS
     EY ES
    K IT
   E B
TH LL
   A
 SM
a

 Progressive
Mobile Strategy
   has three stages....
Targeting Your Audience




                      http://flic.kr/p/6G32c
Craftin
Conten  g
       t
Choosing a Platform
                 http://flic.kr/p/7V85wM
Progressive Mobile Strategy
         (in graphic form)
Targeting Your Audience




                      http://flic.kr/p/6G32
The Future Friendly Campus (Workshop Edition)
The Future Friendly Campus (Workshop Edition)
Let’s constrain these audiences based
on what we know about mobile users.




Note: not users that are mobile, users that are using mobile devices.
Google’s Mobile User Groups
Google’s Mobile User Groups


      Repetitive Now
Google’s Mobile User Groups
Other examples?




           http://flic.kr/p/8MC5Ti
Google’s Mobile User Groups


      Repetitive Now

        Bored Now
Google’s Mobile User Groups
Other examples?




           http://flic.kr/p/8MC5Ti
Google’s Mobile User Groups


      Repetitive Now

        Bored Now

       Urgent Now
Google’s Mobile User Groups
Other examples?




           http://flic.kr/p/8MC5Ti
Urgent Now
current student...
Urgent Now
I have a meeting. Where’s Allen Hall?

I need to call my professor about a late
              assignment...
           current student...
        Urgent Now
 How do I reset my WiFi password?

     When does the bus get here?
Local Users
95% of smartphone users have
  searched for local content.


 from Google’s “The Mobile Movement” report, April 2011
Instant Gratification
88% of smartphone users took action
  on a search result within a day


    from Google’s “The Mobile Movement” report, April 2011
Action Heroes
61% of smartphone users
       ended up calling a
  business based on their
                  search.




           Tip: make your phone
        numbers clickable with tel:
  from Google’s “The Mobile Movement” report,
                                  April 2011
                                                http://flic.kr/p/6JYQDR
Not Always
“On the Go”
30% of smartphone users
used the mobile internet
from their couch.
90% used it from home.



from Google’s “The Mobile Movement” report,
April 2011
So is context dead?
              http://flic.kr/p/4dtHWb
Now, it’s personal.
Targeting Your Audience Review
Targeting Your Audience Review


    Those with Urgent Needs
Targeting Your Audience Review


    Those with Urgent Needs
      Local Constituencies
Targeting Your Audience Review


    Those with Urgent Needs
      Local Constituencies
       Short Timeframes
Targeting Your Audience Review


    Those with Urgent Needs
      Local Constituencies
        Short Timeframes
    Don’t Focus on “On the Go”
Worksheet Time!
Craftin
Conten  g
       t
Content Delivery is Secondary
      to Tangible Utility
 Make sure your content is useful, damn it!
Which is better?




Content Delivery       or   Tangible Utility
         from XKCD, http://xkcd.com/773/
Boo, Politics!
Don’t worry about being
 known, worry about
     being useful.
Don’t Convert, Create
Look for new ways to combine content.
Break Out of Silos
 Don’t follow org charts when
 developing mobile solutions.
Mobile First




              mobile first




“
Mobile devices require software development
teams to focus on only the most important
data and actions in an application.
                       - Luke Wroblewski
                         @lukew
Crafting Content Review
  Be able to answer, “What value will the
targeted audiences get from this content?”
Worksheet Time!
Choosing a Platform
                 http://flic.kr/p/7V85wM
an iPhone app...     ...a mobile website




                   vs.
an iPhone app...     ...a mobile website




                   vs.
The question is no longer, “Which do we
develop for, native or mobile web?” but...
“How do we develop solutions to handle
 both mobile web & native now as well
     as the devices of the future?”
these are just some of the options...


          standalone      responsive designs
          mobile sites
native apps          mobile templates




              APIs
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
Give your existing content a
chance to adapt to the future.
Mobile Web-Optimized Solutions
responsive     mobile     standalone
  designs    templates    mobile sites
Mobile Web-Optimized Solutions

         responsive
           design
responsive web design...
Why Be Responsive




One...
URL.
Why Be Responsive




    One...
Set of Mark-up.
Why Be Responsive




  One...
Deployment.
futurefriend.ly
Time to Party...




                   balloons




                              http://flic.kr/p/h6McT
“Not so fast, my friends...”




                               http://flic.kr/p/8x6b8X
RWD Challenges




  Media...
Images & Video
RWD Challenges




3rd Party Content...
  Ads & Social Widgets
RWD Challenges




One Set of Mark-up...
  Double-edged Sword
Learned the Hard Way:
happyholidays.wvu.edu




              Kurogo
RWD Challenges




Is “display: none” the Dark Matter of RWD?
                                   http://flic.kr/p/8BPQ2q
Mobile Web-Optimized Solutions
  mobile
templates

            Mobile Templates deliver
             optimized layouts based on
             browser classes.

            Requires server-side technology.

            Must keep classification up-to-date
             with newest & latest browsers.
Mobile Web-Optimized Solutions
standalone
mobile sites
               Standalone websites can serve as
                “mobile experiences” for your
                visitors.

               Content & functionality are highly
                optimized.

               Can be another silo of content that
                needs to be maintained &
                advertised.
The common thread is browser-detection.




    Common Thread... Browser Detection




                                         http://flic.kr/p/capQiq
Been Around a While




                         Old dog




http://flic.kr/p/bWQicm
Lots of Solutions




WURFL
  51Degrees.mobi
     OpenDDR
         DeviceAtlas
My fav is ua-parser:*
github.com/tobie/ua-parser




* - I help maintain
    the project ;)     https://github.com/tobie/ua-parser/
Used Quite a Bit




“        82% of the Alexa 100 top sites use some
         form of server-side mobile device
         detection to serve content on their main
         website entry point.
                                                 - Ronan Cremin
                                                   @xbs



http://www.circleid.com/posts/20120111_analysis_of_server_side_mobile_web_detection/
Kurogo Mobile Framework:
kurogo.org




               Kurogo
UCLA Mobile Web Framework:
mwf.ucla.edu




               Kurogo
Molly Project at Uni. of Oxford:
mollyproject.org




                  Kurogo
Building New Content Silos?




24-7 access, two way
Arms Race?




             http://flic.kr/p/6RVLY2
A New Path?




image of a path for showing RESS as a way forward




                                       http://flic.kr/p/7cGN8g
Mobile Web-Optimized Solutions

RESS
        Responsive Web Design with
         Server Side Components
         (RESS) is a hybrid of RWD &
         Mobile Templates.

        Flexible layout of RWD but finely
         tunes media & assets on the
         server.

        Requires server-side logic & device
         detection.
“
In a nutshell, RESS combines adaptive
layouts with server side component
(not full page) optimization. So a
single set of page templates define an
entire Web site for all devices but key
components within that site have
device-class specific implementations
that are rendered server side.
                        - Luke Wroblewski
                          @lukew

      http://www.lukew.com/ff/entry.asp?1392
RWD + Browser Detection?




           developers and designers




                                      http://flic.kr/p/7Ma9n
M-ADVANCED     DESKTOP WEB
                             ress.dmolsen.com




MOBILE BASIC
Server-side Feature-Detection for PHP:
detector.dmolsen.com




                 Kurogo
RESS is in its Infancy...




Infancy




                http://flic.kr/p/7B7uyp
Untested




                                   ...and untested.
http://flic.kr/p/nNZRV
U. of Notre Dame Example




ND data




    http://weedygarden.net/2012/05/a-case-for-ress/
Large Screen:
                             136 requests @ 2.7MB



                     ND data




Small Screen:
23 requests @ 291K
                         http://weedygarden.net/2012/05/a-case-for-ress/
Which One: RWD, Device Exp., or RESS:
lukew.com/ff/entry.asp?1509




                 Kurogo
Questions about
   Mobile Web?




           http://flic.kr/p/8MC5Ti
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
def. APIs
  stands for Application Programming Interface.
  APIs allow one program to talk to another
  program in an agreed-upon format to send &
  receive data.
APIs are the infrastructure for your mobile initiatives...




       Create Once, Publish Everywhere
                                               http://flic.kr/p/7WrxkT
We’re really talking content.
Next Steps




Structure & store data with the
       future in mind.
Content Challenges




“   It is not only the design of the web site
    and the layout of content that needs to
    be adapted or enhanced; the idea of
    being responsive, adaptive and
    enhancing, must be implemented in
    the whole value chain.
                             - Jon Arnes Sæterås
                               @jonarnes


    http://mpulp.mobi/2011/05/next-steps-of-responsive-web-design/
Recombinable Content




API highway slide
Structured & Self-Aware Content




structured & self-aware content
Future-Ready Content:
alistapart.com/articles/future-ready-content




                   Kurogo
Content Challenges




“
As we embrace this shift, we need to
relinquish control of our content as well,
setting it free from the boundaries of a
traditional webpage to flow as needed
through varied displays and contexts. In
the words of futurefriend.ly’s Brad
Frost, “get your content ready to go
anywhere because it’s going to go
everywhere.”
                         - Sara Wachter-Boettcher
                           @sara_ann_marie
    http://www.alistapart.com/articles/future-ready-content/
Creating and Planning Content for RWD:
t.co/MaxGY7Fc




                 Kurogo
PRT API
Update once. Publishes to:
  iOS App,
   Mobile Website,
   Student Portal,
    Transportation Website, &
     Twitter
Our next step: Quarry


      Quarry




                 http://flic.kr/p/6iVN8S
Data Portals Are Coming:
data.gov




                 Kurogo
The Age of the Sensor
Questions about
         APIs?




           http://flic.kr/p/8MC5Ti
A poor representation of the ideal
      platform pyramid...




          Native Apps


              APIs

                     Standalone sites
Mobile Web             Mobile Templates
                        Responsive Designs
Native apps will be driven by vendors.




                                http://flic.kr/p/5SikYe
Native apps
should be transformative.




                 http://flic.kr/p/zBdU7
Branding & Centralization of Apps?




                Kurogo
Choosing a Platform Review

Start working on your infrastructure. Now.

  There is a lot of content already out
   there & users expect access to it.

   There isn’t one mobile solution for
      your organization or client.
Questions about
  Native Apps?




           http://flic.kr/p/8MC5Ti
Worksheet Time!
Making the case for mobile web first.
Two Possible Solutions


           Things to
           Consider
                         http://flic.kr/p/9jatna
Discovery




    #1How Users
Discover Content http://flic.kr/p/3CaBwQ
“
Not every mobile device will have
your app on it but every mobile
      stat about browser usage
device will have a browser.
                - Jason Grigsby
                  @grigs
77% of smartphone users use search.
   Most visited type of website.




    from Google’s “The Mobile Movement” report, April 2011
Existing Indexed Content
the just in time internet



                           The
                 Just In Time
                      Internet
The less often someone needs to find
information on a topic the more likely it
is that someone will use the web on the
             device to find it.
#2
     How We Already
      Communicate
“   Links don’t open apps.
                 - Jason Grigsby
         stat about@grigs
                     browser usage
55% of users with an internet-enabled
phone use it to check personal email.




  from Merkle’s “View from the Digital Inbox” report, January 2011
Getting social?
The Future Friendly Campus (Workshop Edition)
The Future Friendly Campus (Workshop Edition)
links
       + skills
       + search
mobile web first
70% of prospective students
     are happy to browse your
                Text
     current websites on their
          mobile device.

Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report
Questions about
Mobile Web First?




             http://flic.kr/p/8MC5Ti
Worksheet Time!
Future Friendly Tenet




           Text
#3 Help others do the same.
It’s a Starting Point
Testing the
    Future




      http://flic.kr/p/cfkTiC
Web-based Testing
browserstack.com
Mobile Emulators
mobilexweb.com/emulators
Get Your
Hands on
Real Devices   http://flic.kr/p/7972f6
Deciding Which Devices to Get

         Base on:
         Analytics Rank, OS, Screen
         Dimensions, WiFi-capable, &
         Cost
         Suggested focus:
         iPod Touch, mid-level
         Android, high-end Android,
         tablet, Blackberry, Windows
         Phone 7
Cellphone Store
Leftovers



              Text




                     http://flic.kr/p/57nxHB
eBay Has Everything
ebay.com/electronics/cell-phone-pda
MobileKarma Makes it Easy
mobilekarma.com
iPod Touch
+ Samsung Fascinate
+ HTC Thunderbolt

        $438
WVU’s Device Lab
Adobe
Shadow
Latency is the Mobile
Performance Bottleneck
Throttle Simulates Cell Networks
github.com/dmolsen/Throttle
Wrapping
it all up...




               http://flic.kr/p/4fwjAq
#1
Identify the audience.
#2
Identify the content for that audience.
#3
Implement platform solutions.
#4
Lather, rinse, & repeat.
Audience

On-campus

 Admits

Prospects

 Alumni
Audience     Content

On-campus   Contact Info

 Admits        Map

Prospects   Emergency

 Alumni      Calendar
Audience     Content       Platform

On-campus   Contact Info   Mobile Portal

 Admits        Map         Native Apps

                           Responsive
Prospects   Emergency
                             Design
 Alumni      Calendar
Don’t get stuck
  on platform.




                  http://flic.kr/p/4zDk7q
Focus on your targeted
  audiences & content.




                 http://flic.kr/p/8Ti584
The



The evolution of web development continues...

                       of Web
                         Development
                          Continues
                                     http://flic.kr/p/3Q4To4
Resources
  Resources
futurefriend.ly
mobilewebbestpractices.com




Twitter & Stuff
On Twitter @dmolsen...
Or at dmolsen.com...
Many thanks to Mr. Robertson
   for the snazzy device &
progressive strategy graphics
The End




          http://flic.kr/p/9Hac2V

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