Slides from my Future Friendly workshop at HighEdWeb Arkansas. Discusses why mobile is important, why we should pursue future friendly solutions and lays out a strategy for making your institution or organization future friendly.
Summing It Up“ Future Friendly
is more the outcome of a Constitutional Convention than it is a practical set of laws. A “when you do stuff, do it with this in mind” mode of thinking. - Dave Mulder @muldster
Why not? 70% of prospective
students are happy to browse your Text current websites on their mobile device.Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report
Action Heroes61% of smartphone users
ended up calling a business based on their search. Tip: make your phone numbers clickable with tel: from Google’s “The Mobile Movement” report, April 2011 http://ﬂic.kr/p/6JYQDR
Not Always“On the Go”30% of
smartphone usersused the mobile internetfrom their couch.90% used it from home.from Google’s “The Mobile Movement” report,April 2011
Used Quite a Bit“ 82%
of the Alexa 100 top sites use some form of server-side mobile device detection to serve content on their main website entry point. - Ronan Cremin @xbshttp://www.circleid.com/posts/20120111_analysis_of_server_side_mobile_web_detection/
Mobile Web-Optimized SolutionsRESS Responsive Web
Design with Server Side Components (RESS) is a hybrid of RWD & Mobile Templates. Flexible layout of RWD but ﬁnely tunes media & assets on the server. Requires server-side logic & device detection.
“In a nutshell, RESS combines
adaptivelayouts with server side component(not full page) optimization. So asingle set of page templates deﬁne anentire Web site for all devices but keycomponents within that site havedevice-class speciﬁc implementationsthat are rendered server side. - Luke Wroblewski @lukew http://www.lukew.com/ff/entry.asp?1392
Content Challenges“ It is not
only the design of the web site and the layout of content that needs to be adapted or enhanced; the idea of being responsive, adaptive and enhancing, must be implemented in the whole value chain. - Jon Arnes Sæterås @jonarnes http://mpulp.mobi/2011/05/next-steps-of-responsive-web-design/
Content Challenges“As we embrace this
shift, we need torelinquish control of our content as well,setting it free from the boundaries of atraditional webpage to ﬂow as neededthrough varied displays and contexts. Inthe words of futurefriend.ly’s BradFrost, “get your content ready to goanywhere because it’s going to goeverywhere.” - Sara Wachter-Boettcher @sara_ann_marie http://www.alistapart.com/articles/future-ready-content/
Choosing a Platform ReviewStart working
on your infrastructure. Now. There is a lot of content already out there & users expect access to it. There isn’t one mobile solution for your organization or client.
70% of prospective students are
happy to browse your Text current websites on their mobile device.Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report