The document discusses developing a progressive mobile strategy. It begins with defining key terms like native apps, iOS, mobile and desktop web. It then makes the case for why mobile is important, citing statistics on mobile use. The document outlines WVU's existing mobile presence like mobile sites and apps. It argues that discrete mobile solutions do not constitute a strategy and recommends taking a progressive approach with three stages: audience strategy, which identifies key user groups; content strategy; and platform strategy, with an emphasis on mobile-optimized web solutions over native apps. It provides tips for each stage and emphasizes iterative testing and refinement of the strategy.
Flipping Screens: Teaching with iPads and Apple TVCIT, NUS
By Johan Geertsema
As part of a CIT trial my students and I each received an iPad last semester. But what is the added value of such technology for teaching? In this presentation, focusing in particular on mirroring screens by means of an Apple TV unit installed in the classroom, I will explain how we used the devices; I will also share the results of a student survey at the end of the semester.
After briefly explaining the classroom setup and the main apps we used, I will consider the chief benefits of teaching with iPads and an Apple TV:
enhanced interactivity through flipping screens, which enables increased discussion of course readings as well as student work (peer review)
community building by subverting teacher/learner hierarchies
the iPad as a vehicle for e-portfolios, with students learning how to record and organize their work
use of back channel to document classes
I will highlight some of the problems that came up, which ranged from technical issues to the pressures of multitasking, and will end by gesturing towards ways of taking this trial forward, in particular the possibility that flipping screens in large classes could help in flipping classes.
The presentation will as far as possible take the form of a hands-on demonstration: I plan to present using an iPad and Apple TV, show a video taken during class, and perhaps ask volunteer members of the audience to mirror their screens.
Flipping Screens: Teaching with iPads and Apple TVCIT, NUS
By Johan Geertsema
As part of a CIT trial my students and I each received an iPad last semester. But what is the added value of such technology for teaching? In this presentation, focusing in particular on mirroring screens by means of an Apple TV unit installed in the classroom, I will explain how we used the devices; I will also share the results of a student survey at the end of the semester.
After briefly explaining the classroom setup and the main apps we used, I will consider the chief benefits of teaching with iPads and an Apple TV:
enhanced interactivity through flipping screens, which enables increased discussion of course readings as well as student work (peer review)
community building by subverting teacher/learner hierarchies
the iPad as a vehicle for e-portfolios, with students learning how to record and organize their work
use of back channel to document classes
I will highlight some of the problems that came up, which ranged from technical issues to the pressures of multitasking, and will end by gesturing towards ways of taking this trial forward, in particular the possibility that flipping screens in large classes could help in flipping classes.
The presentation will as far as possible take the form of a hands-on demonstration: I plan to present using an iPad and Apple TV, show a video taken during class, and perhaps ask volunteer members of the audience to mirror their screens.
Elaborado por la Cámara de Industria y Comercio Argentino-Alemana
Buenos Aires, Marzo 2010
Para más información contactarse con el Lic. Diego Niki Rossi: dniki@cadicaa.com.ar
Esta presentación contiene:
El cartel de la campaña publicitaria.
Calendario de trabajo del equipo.
El briefing.
Guión de la cuña radial, y el link en Soundcloud.
El storyboard, guión del spot de tv, y el link del video.
por último el link del tablero en Trello.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
Elaborado por la Cámara de Industria y Comercio Argentino-Alemana
Buenos Aires, Marzo 2010
Para más información contactarse con el Lic. Diego Niki Rossi: dniki@cadicaa.com.ar
Esta presentación contiene:
El cartel de la campaña publicitaria.
Calendario de trabajo del equipo.
El briefing.
Guión de la cuña radial, y el link en Soundcloud.
El storyboard, guión del spot de tv, y el link del video.
por último el link del tablero en Trello.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
From Apples to Augmented Cognition (Current and Future Trends in Mobile)Paul Golding
There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedented
levels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles.
Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.
The Contextual Experience of the Mobile WebJeff Carouth
The great native apps vs mobile web debate will live on for a little while longer, but more and more we are realizing that we can get the best of both worlds with mobile web apps. However, there is an expectation of context on mobile devices, and ignoring that experience expectation is a mistake. Let's look at the contextual experience of the mobile web.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
This presentation introduces people to what can be done on the web using mobile phones. It highlights ow web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services.
This presentation was last given at the Coos Bay/North Bend Chamber of Commerce Independent Business Operators luncheon on February 16, 2011.
Presentation from Jan. 12, 2011 meeting of Portland (Ore.) Drupal Users Group (PDXDUG). A whirlwind tour of mobile Web topics from a Drupal 6 viewpoint. As much as I could get into a 45-minute slide deck! Whew.
This is the talk I gave on DynCon 2011 about Cloud9 IDE. Unfortunately lots of it was live coding and it hasn't been (obviously) captured in the slides.
Taking Your HTML Email Communications from "Ew" to "Wow"Dave Olsen
HTML emails can suck. From the 1990s era code to uninspiring templates to fulfillment and statistics in an alien CRM HTML emails are something that many choose to ignore. Or, at best, develop and deliver outside of a CRM.
In the summer of 2018 University Relations at West Virginia University implemented a new way of delivering HTML emails in support of Enrollment Management. We found we could be more creative and focused in our messaging than we ever expected. Early numbers show we may have influenced our class with our new strategy.
In this session, you’ll follow along with a case study that will cover how we:
• Re-thought our email communication plans from the ground-up
• Helped designers and developers collaborate with Enrollment Management using Litmus
• Built a tool on top of MJML to help speed up our development time, as well as segment copy and imagery, for our emails
• Track the effectiveness of our email communications using a dashboard built in Data Studio
And it’s all CRM agnostic.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Building an Academic Program Database and API with Contentful and Amazon Web ...Dave Olsen
How many degree listings does your institution’s website have? How robust is that information? How consistent and on-brand is it? The amount of information related to academic programs is vast and varied. Tuition, scholarships, plans of study, facilities, profiles, media and more. Having clear and consistent academic information would be a differentiator for many schools. A single source-of-truth for academic content might be the holy grail.
This presentation shares how West Virginia University has started to tackle this problem. Their Academic Programs API combines Contentful, a headless CMS, with Amazon Web Services. This has led to a flexible, easy-to-update system for authors, developers and designers.
In this session, you’ll learn how to:
* Work with content owners to show them the importance of centralized content and how to source it
* Define content models and relationships in Contentful
* Use AWS’s Lambda, DynamoDB and API Gateway services to build an API
* Expand your efforts beyond academic information
* Take control of your institution’s content
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
From print-heavy communication plans to ad hoc social media efforts to an ever expanding number of web sites we are very good at building silos of content. In this session we'll discuss the data, tools, and strategy that West Virginia University used to pare down and better integrate their Admissions-related communication efforts.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)Dave Olsen
A designer has been asked to mock up an example student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two perfectly aligned columns. The design just feels… right. Approvals are given and the production of a website with many different profiles is started. As more profiles are added the design no longer seems to work. It’s starting to seem like the website itself will no longer work. The cold, hard reality of varied and inconsistent web content has hit the project hard. Do we make large design changes or just live with it?
To head off this question we should utilize real content as we develop mock-ups. But it shouldn’t just be one set of real content. Delivering the best possible and most robust websites requires us to design using the best-case, worst-case, and every-case-in-between content. By combining the skills of content specialists, designers, and even developers designs will be that much stronger.
Case Study: Automating Outage Monitoring & CommunicationDave Olsen
This is a review of how West Virginia University's Digital Services unit monitors and communicates system outages. In the past we have had little coverage for our systems. Notices amounted to emails which didn't work well at 2am. We've now been able to combine a number of solutions (New Relic, Pingdom, Slack, PagerDuty, StatusPage.io) into one cohesive monitoring and communication workflow.
The Death of Lorem Ipsum & Pixel Perfect ContentDave Olsen
A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content.
Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content.
* Learn how systems and patterns can help us build reusable and shareable components for our websites
* Discover the benefits of taking the design process out of Photoshop and moving it to the browser.
* Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content.
* Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work.
* Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tool review the work in the place it's going to be used: the browser.
This talk is a deep dive into how Pattern Lab is organized and how to take advantage of it.
The Squishy Future of Content - HEEMAC EditionDave Olsen
This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida.
With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites.
Learn why we need to be advocates for content at all phases of a project.
Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors.
Learn how content choreography can help keep our stakeholders most important message the focus of your site.
Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tools review the work in the place it's going to be used: the browser.
This deck reviews some of the features of Pattern Lab. It also discusses how I feel it can fit into the overall workflow of a team. It doesn't cover the technical aspects of the tool but I'm happy to follow-up if anyone wants me to. Also, be sure to check out the documentation at http://pattern-lab.info/docs/
The Squishy Future of Content - Penn State EditionDave Olsen
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
The Server Side of Responsive Web DesignDave Olsen
Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. Depending on project requirements, team make-up and deployment environment combining these two techniques might lead to intriguing solutions for your organization. We'll discuss when it makes sense to take this extra step and we'll explore techniques for combining server-side technology, like server-side feature-detection, with your responsive web designs to deliver the most flexible solutions possible.
Measuring Web Performance - HighEdWeb EditionDave Olsen
Today, a Web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our websites look good across that spectrum of devices we may forget that we need to make sure that our websites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session, we’ll look at the tools that can help you understand, measure and improve the performance of your websites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply. This presentation builds upon Dave Olsen’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
6. def. Native Apps
an application developed to run natively on the
targeted device. usually written in a device
specific language like Objective-C or Java.
delivered through app stores (for the most part).
Tuesday, September 13, 2011
7. def. iOS
the operating system that powers the iPhone,
iPod Touch, iPad and Apple TV. Analogous to
Android.
Tuesday, September 13, 2011
8. def. Mobile Web & Desktop Web
mobile web refers to browser-based access
to the internet from mobile devices. desktop
web is just my way of referring to non-mobile
access.
Tuesday, September 13, 2011
9. def. WebKit
a layout engine that powers a number of
popular mobile browsers including Mobile
Safari. not all WebKit-based browsers are equal!
Tuesday, September 13, 2011
10. def. Responsive Web Design
fluid layouts coupled with CSS3 media queries
and JavaScript providing an alternate look &
feel for content based on requesting device.
synonymous with adaptive web design.
Tuesday, September 13, 2011
12. 65% of 18-29 year olds
have accessed the
mobile internet
from Pew Internet & American Life Project report, May 2010
Tuesday, September 13, 2011
13. 14% of prospects searched
a college site from
a mobile device
from Noel Levitz E-Expectations report, July 2011
Tuesday, September 13, 2011
14. Currently, 30% of US population
uses smartphones.
By 2012, 50% of US population
will use smartphones.
from Asymco, December 2010
Tuesday, September 13, 2011
15. True
Anytime, Anywhere Access
Tuesday, September 13, 2011
17. (part of)
WVU’s Mobile Presence
Aug. 2009
iWVU & m.wvu.edu
Tuesday, September 13, 2011
18. 7-day Moving Average of Traffic to m.wvu.edu
Chart 2
8000
Start of Spring ’11
Start of Fall ’10
6000
Snowstorm
4000
Start of Spring ’10
2000
0
Aug 28, 2009 Oct 25, 2009 Dec 22, 2009 Feb 18, 2010 Apr 15, 2010 Jun 10, 2010 Aug 7, 2010 Oct 3, 2010 Nov 30, 2010 Jan 27, 2011 Mar 26, 2011 May 22, 2011
Tuesday, September 13, 2011
19. m.wvu.edu has had 2 million page views.
Or 10% of the traffic our home page has
had over the same time period.
Tuesday, September 13, 2011
20. (part of)
WVU’s Mobile Presence
Aug. 2010
wvutoday.wvu.edu
Tuesday, September 13, 2011
21. (part of)
WVU’s Mobile Presence
Mar. 2011
tournaments.wvu.edu
Tuesday, September 13, 2011
22. (part of)
WVU’s Mobile Presence
Apr. 2011
studentaffairs.wvu.edu
Tuesday, September 13, 2011
40. Traditional Higher Ed Audiences
Prospects Faculty
Students Staff
Alumni Visitors
Etc.
Tuesday, September 13, 2011
41. Let’s constrain these audiences based
on what we know about mobile users.
Note: not users that are mobile, users that are using mobile devices.
Tuesday, September 13, 2011
48. I have a meeting. Where’s Allen Hall?
I need to call my professor about a late
assignment...
current student...
Urgent Now
How do I reset my WiFi password?
When does the bus get here?
Tuesday, September 13, 2011
49. Local Users
95% of smartphone users have
searched for local content.
from Google’s “The Mobile Movement” report, April 2011
Tuesday, September 13, 2011
50. Short Timeframe
88% of smartphone users took action
on a search result within a day
from Google’s “The Mobile Movement” report, April 2011
Tuesday, September 13, 2011
51. Making Calls
61% of smartphone users ended up
calling a business based on their search.
Tip: make your phone numbers clickable with tel:
from Google’s “The Mobile Movement” report, April 2011
Tuesday, September 13, 2011
52. Don’t Focus on “On the Go”
30% of smartphone users used the
mobile internet from their couch.
90% used it from home.
from Google’s “The Mobile Movement” report, April 2011
Tuesday, September 13, 2011
68. Discovery
Discovery
Tuesday, September 13, 2011
69. “Not every mobile device will have
your app on it but every mobile
device will have a browser.”
- Jason Grigsby, @grigs
Tuesday, September 13, 2011
70. 77% of smartphone users use search.
Most visited type of website.
from Google’s “The Mobile Movement” report, April 2011
Tuesday, September 13, 2011
71. remember those
Urgent Now
users?
Tuesday, September 13, 2011
72. They’re looking for our already indexed content.
Tuesday, September 13, 2011
73. “Links don’t open apps.”
- Jason Grigsby, @grigs
Tuesday, September 13, 2011
74. 55% of users with an internet-enabled
phone use it to check personal email.
from Merkle’s “View from the Digital Inbox” report, January 2011
Tuesday, September 13, 2011
76. search + links = mobile web first
Tuesday, September 13, 2011
77. Platform Strategy Review
There is a lot of content already out
there & users expect access to it.
There isn’t one mobile solution for
your organization or client.
Tuesday, September 13, 2011
78. Wrapping
it all up...
Tuesday, September 13, 2011
79. #1
Identify the audience.
Tuesday, September 13, 2011
80. #2
Identify the content for that audience.
Tuesday, September 13, 2011
81. #3
Implement platform solutions.
Tuesday, September 13, 2011
82. #4
Lather, rinse, & repeat.
Tuesday, September 13, 2011
83. Audience
On-campus
Admits
Prospects
Alumni
Tuesday, September 13, 2011
84. Audience Content
On-campus Contact Info
Admits Map
Prospects Emergency
Alumni Calendar
Tuesday, September 13, 2011
85. Audience Content Platform
On-campus Contact Info Mobile Portal
Admits Map Native Apps
Responsive
Prospects Emergency
Design
Alumni Calendar
Tuesday, September 13, 2011
87. Focus on your targeted
audiences & content.
Tuesday, September 13, 2011
88. Many thanks to Mr. Robertson
for the snazzy device &
progressive strategy graphics.
Tuesday, September 13, 2011
89. Thanks,
Priorities by redvers Road to Ribblesdale by Luc B
Swiss Flag by strupler Audience by batmoo
Lego Discovery by dunechaser Drupalcon by Mike Gifford
Grasshopper by trekman Highway Lights by Spreng Ben
Guitarist by postlife1976 Tunnel by Éole
Bullhorn by aisipos Christmas Present by kevindooley
Girl on Stoop by ollipitkanen Clouds by Francisco Martins
Student Recording Video by U. of Denver Calendars by Duane Mendoza
Student in Classroom by Bill Erickson Bananas by sis
Mud by neilspicys Target by ???
Flickr by dsevilla
Tuesday, September 13, 2011