Adapting to a Multi-Device World: A Utility Company's PerspectiveBrian Graves
How do you adapt email strategy and design to perform in the new multi-device landscape? This case study of Portland General Electric will take a look at the challenges presented by PGE’s highly mobile customer base and how creating simplified, responsive templates led to improved engagement, not just on mobile, but across the board.
We’ll cover:
Strategy - PGE’s audience and modeling content and strategy around mobile friendly design
Design - A dive into the design methods and patterns used to make PGE’s campaigns user friendly regardless of device
Results - A deeper look at how the redesign has performed, including increased engagement on mobile & desktop
Looking Forward - How can multi-device engagement be improved in the future? A look at where we see multi-device engagement heading in the coming future.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Presentation from the 2013 MarketingSherpa Email Summit Roundtable discussion, "Mobile Email Design: 5 Fundamentals of Mobile-Friendly Emails."
With more than one-third of emails being opened on smartphones and tablets, designing emails for mobile is crucial. In this presentation, Justine discusses the topic of mobile-friendly emails, including:
• The fundamentals of what makes an email mobile-friendly
• Different strategies for approaching mobile emails
• Quick wins that you can implementing changes to your program right away
• Myths, rumors and things to avoid
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Key Takeaways and Calls to Action from 2019 ApartmentalizePayLease
Learn the Key Trends and Takeaways that are Top-of-Mind Among Multifamily Owners and Executives
While at the PayLease booth, client meetings, and over drinks in downtown Denver, we noted a number of trends and takeaways that are top of mind for multifamily owners and management companies.
Key NAA Insights
1. Apartments equipped with Smart home amenities are realizing rent premiums of $25 – $40 per unit per month.
2. It is expected that smart apartment devices will be table stakes by 2025
3. A best practice smart home vendor evaluation criteria has emerged across multifamily.
4. Most multifamily Property Managers receive 20-30% of their payments online, but it’s possible to drive online payments up to 50%+ with the right setup and tooling
5. 40% of management companies don’t yet have a utility strategy in place
To learn more about the key insights above and associated recommendations, take a quick spin through our Slideshare.
Adapting to a Multi-Device World: A Utility Company's PerspectiveBrian Graves
How do you adapt email strategy and design to perform in the new multi-device landscape? This case study of Portland General Electric will take a look at the challenges presented by PGE’s highly mobile customer base and how creating simplified, responsive templates led to improved engagement, not just on mobile, but across the board.
We’ll cover:
Strategy - PGE’s audience and modeling content and strategy around mobile friendly design
Design - A dive into the design methods and patterns used to make PGE’s campaigns user friendly regardless of device
Results - A deeper look at how the redesign has performed, including increased engagement on mobile & desktop
Looking Forward - How can multi-device engagement be improved in the future? A look at where we see multi-device engagement heading in the coming future.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Presentation from the 2013 MarketingSherpa Email Summit Roundtable discussion, "Mobile Email Design: 5 Fundamentals of Mobile-Friendly Emails."
With more than one-third of emails being opened on smartphones and tablets, designing emails for mobile is crucial. In this presentation, Justine discusses the topic of mobile-friendly emails, including:
• The fundamentals of what makes an email mobile-friendly
• Different strategies for approaching mobile emails
• Quick wins that you can implementing changes to your program right away
• Myths, rumors and things to avoid
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Key Takeaways and Calls to Action from 2019 ApartmentalizePayLease
Learn the Key Trends and Takeaways that are Top-of-Mind Among Multifamily Owners and Executives
While at the PayLease booth, client meetings, and over drinks in downtown Denver, we noted a number of trends and takeaways that are top of mind for multifamily owners and management companies.
Key NAA Insights
1. Apartments equipped with Smart home amenities are realizing rent premiums of $25 – $40 per unit per month.
2. It is expected that smart apartment devices will be table stakes by 2025
3. A best practice smart home vendor evaluation criteria has emerged across multifamily.
4. Most multifamily Property Managers receive 20-30% of their payments online, but it’s possible to drive online payments up to 50%+ with the right setup and tooling
5. 40% of management companies don’t yet have a utility strategy in place
To learn more about the key insights above and associated recommendations, take a quick spin through our Slideshare.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
Webinar: Leverage Social+ to Grow & Engage Users in Your App by Sendbird PMProduct School
The best version of your app will be one that's inherently social. Even in domains that, at first glance, don't look like they need to be social, having a social component baked in lets apps enjoy better growth, engagement, and retention. In this conversation, learn about the rise of social+ in various consumer apps with Mike Cha, Product Manager at Sendbird. The world's leading consumer apps are powered by peer-to-peer real-time chat, voice, and video interactions from Sendbird. Title: Product Manager
Mark Brincat: The evolution of The Economist content platformInviqa
CTO Mark Brincat on what The Economist learnt during its biggest digital shake-up. This presentation is taken from an exclusive digital publishing seminar with The Economist, Inviqa, and eZ Systems.
"Rebuilding UI at Large Scale" by Monika Halim (GO-JEK)Tech in Asia ID
Monika Halim, or most people call her Momo, believe that being human-centered should also makes us a better person. She's heading GO-JEK's Product Design team that builds over 20 products for consumer, drivers and partners.
She graduated as Bachelor of Design from Bandung Institute of Technology with major in Visual Communication Design, her past experiences including researching and designing for Indonesia Mengajar, led the design & optimization team at ZALORA, and part of the OgilvyOne’s Asia Pacific UX Team.
***
This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017.
Get more insightful updates from TIA by subscribing techin.asia/updateselalu
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.Marly Rodriguez
Es una obra de denuncia contra los peligros de la penetración imperialista en el Perú que se realiza por intermedio de las grandes transnacionales mineras, las cuales son apoyadas por la oligarquía local, así como por otros oportunistas, cuyo único interés es el mayor lucro posible, para lo cual no tienen escrúpulos en expropiar a precio irrisorrio las tierras de los nativos, pagar a los obreros salarios ínfimos y cometer una serie de crímenes, abusos y tropelías contra la población local, todo a nombre de la «modernidad» y el «progreso». Sin embargo, para el autor, una luz de esperanza se ilumina a través de idealistas que se proponen luchar por la justicia social.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
Webinar: Leverage Social+ to Grow & Engage Users in Your App by Sendbird PMProduct School
The best version of your app will be one that's inherently social. Even in domains that, at first glance, don't look like they need to be social, having a social component baked in lets apps enjoy better growth, engagement, and retention. In this conversation, learn about the rise of social+ in various consumer apps with Mike Cha, Product Manager at Sendbird. The world's leading consumer apps are powered by peer-to-peer real-time chat, voice, and video interactions from Sendbird. Title: Product Manager
Mark Brincat: The evolution of The Economist content platformInviqa
CTO Mark Brincat on what The Economist learnt during its biggest digital shake-up. This presentation is taken from an exclusive digital publishing seminar with The Economist, Inviqa, and eZ Systems.
"Rebuilding UI at Large Scale" by Monika Halim (GO-JEK)Tech in Asia ID
Monika Halim, or most people call her Momo, believe that being human-centered should also makes us a better person. She's heading GO-JEK's Product Design team that builds over 20 products for consumer, drivers and partners.
She graduated as Bachelor of Design from Bandung Institute of Technology with major in Visual Communication Design, her past experiences including researching and designing for Indonesia Mengajar, led the design & optimization team at ZALORA, and part of the OgilvyOne’s Asia Pacific UX Team.
***
This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017.
Get more insightful updates from TIA by subscribing techin.asia/updateselalu
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.Marly Rodriguez
Es una obra de denuncia contra los peligros de la penetración imperialista en el Perú que se realiza por intermedio de las grandes transnacionales mineras, las cuales son apoyadas por la oligarquía local, así como por otros oportunistas, cuyo único interés es el mayor lucro posible, para lo cual no tienen escrúpulos en expropiar a precio irrisorrio las tierras de los nativos, pagar a los obreros salarios ínfimos y cometer una serie de crímenes, abusos y tropelías contra la población local, todo a nombre de la «modernidad» y el «progreso». Sin embargo, para el autor, una luz de esperanza se ilumina a través de idealistas que se proponen luchar por la justicia social.
Trabajo investigativo - Valoración de Banco del Pichincha Portoviejo - ManabíGelys B-c
En la actualidad las empresas ecuatorianas atraviesan situaciones difíciles debido a los múltiples cambios en la economía, globalización, estructuración de nuevos impuestos entre otros requisitos que afectan directamente al sistema financiero del país.
Una consecuencia de estos problemas es la pérdida del valor del patrimonio, por lo que es necesario encontrar nuevas fuentes alternativas de financiamiento. Al tener la valoración de la empresa, los accionistas no solo podrán evaluar la mejor forma de financiar a la misma. Por estas razones creemos necesario que todos los empresarios deberían disponer del valor real de sus empresas, y así pueden estar preparados para cualquier situación que se pueda presentar en el futuro.
A manera general presentaremos en el presente trabajo la descripción de la empresa conjuntamente con los respectivos balances que nos permiten llevar a cabo la valoración respectiva de la entidad financiera “Banco Pichincha”.
Brian Graves, UI Engineer for DEG and Adam Seitz, Director of Creative for DEG present on Responsive Email Design.
Our options for viewing emails has proliferated beyond the desktop: we now have web-enabled mobile phones and tablets. Learn from DEG's experts how emails can be coded with Responsive Design to respond and render well for all devices.
Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes.
In a recent case study, we demonstrate how CareerBuilder is getting better results than ever before by implementing mobile optimization techniques using a responsive design strategy in their recent email campaigns. These results included a 15-17% increase in open rates and a 21-24% increase in click-through rates—and it’s all from responding to the needs of their growing mobile audience.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
Future-Proofing the Web: Choosing the Optimal Mobile Design StrategyHuge
This report, first in a series, focuses on how businesses should choose a mobile design strategy. It considers the rapid evolution of the mobile ecosystem, the exponential growth in devices, and how the right design strategy can not only address these issues, but provide solutions that support the overall goals of a business.
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
Modernize Your Content Publishing Process with Smart ContentGavin Drake
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
Want some practical ways to benchmark the launch or improvement of your developer portal? As an expert in technical communication, APIs, and developer experience, I’ll share ways to increase your digital presence to engage and compel your audience to keep coming back for more!
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
Mobile email usage is growing exponentially, but how does it impact your business?
This eye-opening educational session will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns. Topics will cover:
- Determining the value of your mobile audience
- Crafting effective multi-platform campaigns
- Preparing for increased mobile utilization
- Assessing mobile email marketing effectiveness
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
How to Disrupt Digital Product Cultures by LearnVest VP of ProductProduct School
A big part of product management success is bringing various cultures together from people, process, and innovation. Vivek Bedi from LearnVest hosted the product and technology digital teams from Northwestern Mutual and LearnVest as they discussed over the past two years how they have brought two cultures together to come up with a bold, brave, yet balanced "third" culture.
The new culture is one of taking risks, being ok with failing, and focused on innovation while keeping focus on being at the center of clients' financial lives.
CSS4 may only be in the working draft stage, but that doesn't mean we can't begin to use some of it's capabilities in our current designs. Variables, color manipulation, custom media queries, and custom selectors are just a few of the powerful new features that can be utilized to take our css to the next level. This talk will take a look at the benefits of using postprocessers to write powerful, bleeding-edge CSS and have it work in today's browsers.
CSS4 may only be in the working draft stage, but that doesn't mean we can't begin to use some of it's capabilities in our current email designs. Variables, color manipulation, custom media queries, and custom selectors are just a few of the powerful new features that can be utilized to take email design to the next level.
Brian Graves and Ryan Heap of DEG take a look at using a combination of Style Tiles and Atomic Design to create design systems that can take content all of the places it needs to go and keep it looking great, extendable and user friendly along the way.
Winning the Design Battle on Every ScreenBrian Graves
As your designs shift across breakpoints, keeping content priority in tact while delivering a great user experience can be tough. Add to that the challenging and outdated standards of email development and the task can seem even more daunting. What can be done to deliver consistently great experiences no matter the device your customers are on? Brian takes a look at how to overcome these challenges with design strategies and advanced CSS techniques that will wrangle your content into shape.
How To Optimize Your Email Workflow - TEDC13 BostonBrian Graves
Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.
How to Optimize Your Email Workflow - TEDC13 LondonBrian Graves
Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
10. Designing for Every Screen
• Desktop & Webmail still make up 32% and 20% of the market
• Email is not Siloed – Customers access from multiple devices
• Aim for Content Parity between desktop & mobile
35. Plan for the Long Term
“Design a sustainable responsive framework
to streamline planning, content creation,
testing and user experience.”
- Kristina Huffman
Design Practice Lead, ExactTarget
36. Content Audit
Determine if any content types need reduced,
rewritten, redesigned, added
or removed completely
37.
38. Stop thinking in terms of
“pages” and start thinking
instead of “packages”
58. More than Metrics
“It’s more than just metrics. The experience
on mobile matters. Responsive design is a
long term investment in customer experience.”
- Justine Jordan
Marketing Director, Litmus
61. Resources
Degdigital.com/blog
BrianLeeGraves.com/ResponsivePatterns
Zurb: Responsive Email Templates
Litmus.com/blog
Blog.exacttarget.com/blog/email-design-4/
Emailclientmarketshare.com
CampaignMonitor.com/guides/mobile
EmailDesignReview.com
Blog.mailchimp.com
@adamseitz
@briangraves
@emailgirl – Cara Olson
@krudz – Kristina Huffman
@meladorri – Justine Jordan
@iamelliot – Elliot Ross
@alexcwilliams – Alex Williams
@litmusapp - Litmus
@lukew – Luke Wroblewski
TwitterBlogs, Stats, & Patterns
Editor's Notes
Averaging 43% of opens on mobile devices330% increase of the last 2 yearsMobile surpassed desktop and webmail as the top environment in November 2012
Not Siloed - People move fluidly between devices, often choosing a mobile device even when they have access to a desktop computer. Don’t assume you can design for “the on-the-go user” because people use their mobile devices anywhere and everywhere.You should aim for content parity between your desktop and your mobile experiencesNever force users to go to the desktop website for content they’re seeking on a mobile device.
Simple improvement without specialization.Design-only tacticsSingle column heroKey info & CTA in left columnLarge text & buttons
Skinny single column and large, readable text create a style that translates seamlessly across environments.Still Fixed Width. 420 pixels wide.
Use percentages for widthsAdapts to fill the screen it’s viewed on; text wraps automaticallyContent doesn’t change in design or placementEffective for simple layouts
600 px, multi-column email becomes 320px, single column
• Fluid grids• Fluid images• Media queries
Allows for lots of creative freedom but less ability to quickly and easily target content based on data, automation, and segmentationWhat do we know about our subscribers? > What do we know about THIS subscriber?WYSIWYG is problematic because it encourages embedding formatting in content, the designs will display beautifully— on the desktop. Content & Assets are tied to a single email & a single screen
Allows for lots of creative freedom but less ability to quickly and easily target content based on data, automation, and segmentationWhat do we know about our subscribers? > What do we know about THIS subscriber?WYSIWYG is problematic because it encourages embedding formatting in content, the designs will display beautifully— on the desktop. Content & Assets are tied to a single email & a single screen
Allows for lots of creative freedom but less ability to quickly and easily target content based on data, automation, and segmentationWhat do we know about our subscribers? > What do we know about THIS subscriber?WYSIWYG is problematic because it encourages embedding formatting in content, the designs will display beautifully— on the desktop. Content & Assets are tied to a single email & a single screen
Evaluate types of emails and content types within those emails. What’s working? What’s not?Your content is useless unless it supports a key business objective or supports a customer in completing a task.
“Don’t penalize users for visiting your site on smaller devices.” – Brad Frost
Packages of contentKaren McGrane: Structured content: discrete content chunks can be combined in different ways for different platforms.
ChunkingStory Types, Upsells, Cross Sells, Banners, Defined Hero Content
Allows for easy rearranging and “mix & match”Chunking
Think about your content devoid of any design. What’s the most important? What’s the least?
high level content and low-fi graphics to communicate content strategy across devicesDecide how content will reflow across screen sizesQuick way to explore items such as navigation without worrying about things like visual design or brand guidelinesWe typically build out fully responsive html prototypes but this can be done using photoshop, illustrator, balsamiq, or just pen and paperShow Wireframe Demos
Does it align with the content strategy/wireframe?Is this able to be coded in an adaptable way (avoiding too many areas to hide/show)Is this a sustainable format to follow for future emails?
Media Queries – “Not a line of code, more like a conditional statement that enables alternate styles.” – Justine JordanIf screen size is x, then display yTop Down instead of Mobile First. Yahoo! Fix. !important.Middleman,etc
Responsive Base Template
Modular Sections
Modular Sections
Content AbstractedIntroduces new opportunities to automate and target content
Responsive Base Template
more personalizationmore responsivemore accurate analytics & testingWhen you structure your content you are able to compare types of creative and types of content apples to apples. Unstructured content requires a lot of assumptions. Structure content allows for more accurate tests to determine best performing types and locations for content.Unstructured content requires arbitrary assumptions to say one CTA worked better or one product line performed better because there are too many variables.