This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...eMarketer
Join eMarketer's Catherine Boyle as she discusses how responsive web design is addressing the challenge of device fragmentation by dynamically adjusting content and brand messages to fit the screen of any internet-enabled device.
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...eMarketer
Join eMarketer's Catherine Boyle as she discusses how responsive web design is addressing the challenge of device fragmentation by dynamically adjusting content and brand messages to fit the screen of any internet-enabled device.
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Empowered Entrepreneurs and Hyper Growth in Mobile EraBess Ho
Investment Panel titled "Empowered Entrepreneurs and Hyper Growth in Mobile Era" at Silicon Vally China Wireless (SVCW) Conference in 2013.
Snapchat evaluated at $800M is gaining 200 million images daily, growing faster than Instagram (130M users), Facebook (1B users) and Twitter (550M users). Instagram hits 5 Million video uploads within 24 hours. In China, Alibaba's gross merchandise volume surpassed Amazon and eBay in Q4 2012. Sina's Weibo, Chinese's version of Twitter, is growing at 2x Year To Year with a 530 million users from zero revenue to $100 Million revenue in a year. Our investor panel would discuss upcoming startup to watch and past successful investment.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Shift Money 2019 - Next-level UX powered by AI - Jelena Svraka (Microblink)Shift Conference
Seamless UX has never been more important than now. Over 500 clients worldwide including users of the fast-growing FinTech industry are using our entirely ML-powered products to onboard customers in seconds. Everybody is talking about AI and we are utilizing it to solve real-life problems. Check out how invisible technology transforms numerous apps people use every day and makes a very visible impact.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
JUMP13 Whitepapers Live: Mobile InnovationJamie Brighton
A new statistic or report seems to be released every day about device adoption, app downloads or the changing ways in which consumers are interacting on mobile channels. Behind these statistics are significant business challenges that also represent significant business opportunities for those brands and marketers that embrace mobile marketing. This session will explore those opportunities and look at some specific examples of companies that are innovating in the mobile channel - by providing uniquely mobile customer experiences that truly enhance the relationship that the customer has with the brand. It will also look at the tools that are available to help marketers address the mobile channel, from app creation and management to behavioural analytics and mobile content optimisation and targeting.
Empowered Entrepreneurs and Hyper Growth in Mobile EraBess Ho
Investment Panel titled "Empowered Entrepreneurs and Hyper Growth in Mobile Era" at Silicon Vally China Wireless (SVCW) Conference in 2013.
Snapchat evaluated at $800M is gaining 200 million images daily, growing faster than Instagram (130M users), Facebook (1B users) and Twitter (550M users). Instagram hits 5 Million video uploads within 24 hours. In China, Alibaba's gross merchandise volume surpassed Amazon and eBay in Q4 2012. Sina's Weibo, Chinese's version of Twitter, is growing at 2x Year To Year with a 530 million users from zero revenue to $100 Million revenue in a year. Our investor panel would discuss upcoming startup to watch and past successful investment.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Shift Money 2019 - Next-level UX powered by AI - Jelena Svraka (Microblink)Shift Conference
Seamless UX has never been more important than now. Over 500 clients worldwide including users of the fast-growing FinTech industry are using our entirely ML-powered products to onboard customers in seconds. Everybody is talking about AI and we are utilizing it to solve real-life problems. Check out how invisible technology transforms numerous apps people use every day and makes a very visible impact.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
JUMP13 Whitepapers Live: Mobile InnovationJamie Brighton
A new statistic or report seems to be released every day about device adoption, app downloads or the changing ways in which consumers are interacting on mobile channels. Behind these statistics are significant business challenges that also represent significant business opportunities for those brands and marketers that embrace mobile marketing. This session will explore those opportunities and look at some specific examples of companies that are innovating in the mobile channel - by providing uniquely mobile customer experiences that truly enhance the relationship that the customer has with the brand. It will also look at the tools that are available to help marketers address the mobile channel, from app creation and management to behavioural analytics and mobile content optimisation and targeting.
Native vs Hybrid - Options to develop your mobile applicationLoic Ortola
Developing a mobile application is always a challenge, as it usually implies multi-platform developments (android, iOS, windows phone).
The question of native vs hybrid makes sense.
This presentation lays out the differences, the concepts of existing solutions, and proposes a matrix of decisions, and elements to make up your mind.
Presentation held at Magnolia Conference 2013 how to conduct state of the art corporate communication for different devices (mobile) and ecosystems (apps)
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, Technical Lead at EffectiveUI, will uncover how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He’ll take attendees step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. Attendees will also learn that their responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
SharePoint 2013 Mobile Strategy and Responsive Web DesignJoel Oleson
Microsoft’s mobile device and tablet strategy are only the beginning. You can’t begin to understand the mobile world without looking at the enterprise bring your own (BYOD) strategy. Touch is revolutionizing our interfaces, and you can’t develop to a minimum resolution size. The world of design has dramatically changed with Responsive Web Design and Adaptive strategies. In this session we’ll look at the best and the worst of mobile web design. In addition, you’ll come away with a good understanding of what to do for your SharePoint 2010 and SharePoint 2013 mobile device strategy.
Does your website have these elements of responsive web design? Experience Dynamics
Experience Dynamics web seminar.
With 50% of Americans now owning smartphones, and much of our Web browsing occurring on mobile devices, websites are running into a common issues affecting the underlying user experience: how does our design look across devices? How compatible or pleasant is it to view, read and browse? To solve this problem, many organizations including the largest companies in the world, are turning to Responsive Web Design.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
BP110: The Mobile Distruption - Why XPages Development is targeting Mobile FirstJohn Head
Over the next five years, enterprise apps will increasingly be built for mobile as the target platform. This session will cover the business reasons why you need to focus on the mobile experience, from both the IBM and a business partner perspective. With mobile, social, cloud and big data being the top priorities of most CxOs worldwide, we will look at how XPages can play a key role in your application strategy. We will guide you on how XPages can fit into your MEAP (Mobile Enterprise Application Platform) strategy, what you can do today to position yourself for success and demonstrate real world examples of why XPages is a smart choice.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
SharePoint Mobility Strategy and Design SharePoint Saturday Virginia BeachJoel Oleson
Mobility has bombarded IT. Mobile, Tablets, Cloud, and Social have changed the dynamics of the enterprise. SharePoint 2013 addresses a number of these concerns with better mobile support for Android, iOS, and Windows Phone.
Similar to Responsive Web Cross-Media and Mobile (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Leading Change strategies and insights for effective change management pdf 1.pdf
Responsive Web Cross-Media and Mobile
1. CALMNESS AFTER THE STORM: Responsive Web Cross-Media Strategy (Digital/Social/Mobile) Matthew Snyder, CEO ADObjects-Inc | Founder, MXMEvents
2.
3. Digital Hand . Analog Touch Mobile Cross-Media Strategies Outdoor Radio TV Print Our Vision 0329 LM 0329 LM 0329 LM Interactive Focused Revenue Growth with Convergence Media-Mix “ Touching Everything” Digital
4. ADObjects , Inc. unded 2007 New York | Tokyo | Vancouver Responsive Agency Launched 11.11.11 * Mobify based * *
5. The Sea Change: Convergence ? You Me World Social Mobile Digital
7. 1 Main Social Network Real Community and Sharing Facebook found a way to bring some simplicity to this chaos for marketers Alto Consulting ( Australia)
27. The New Strategic Marketing Paradigm The Customer Hourglass looks at the entire experience Jeremiah Owyang ( [email_address] ) Tasti-D-Lite rewards brand advocates with points that translate into free products Kraft’s top selling iFood app keeps cooks coming back w/ recipes, coupons, & sharing features Delta flyers board with e-boarding passes
31. Ah-ha Moment Calmness ( it all connects back to Ubiquity) “ Leaving money on the table” by not Leveraging Core Revenue Generating Web Assets to M obile
47. 10) Pulling together the Cross-Screen Data: Analytics Put your resources and time into the Analytics bit.ly/100ways ( 100 Ways to Measure Social media) By David Berkowitz, 360i
Digital Signage vs. Screen vs. Display vs. Kiosk 2007~2011 the world changes with the iPhone => iPhone In parallel, over the last 4 years social media => Facebook Chaos of fragmentation, but if we could step 5 years in the future…
Mobile is with you. Will Connect to Everything. It is a complement to other channels I worked for Nokia, and the Ex-President of the MultiMedia Dision
For 12 Years I worked at Nokia and ran 3 different business units. Mobile Search, Mobile Advertising, Games Business Started ADO in 2
Digital Hand. Analog Touch- Metaphor around what we have seen with the sensations of touch-screen technology Hand also is the guiding element, like a “conductor and the orchestra” I tend to bundle all of Digial ( Online/Desktop/ TV/ In-Home/ Outdoor… in the the digital screens. Connected to the cloud, yet the context of personal or public……. A drive-in restaurant, nobody driving in not personal. Get up-close and connected then becomes personal….. This connection to mobile will happen automatically. Started with SMS/Qrcodes Bluetooth/wifi/NFC…. ( I put my money in Wifi, Then NFC)
Out of all the movement in social, the key thing that jumped out is “collective intelligence” getting aligned- not just 1-to-1 conversations, but 1-to-many, that Digital screen will be a gateway to that world.
Running joke in the mobile world …. When is the year of mobile, so say the decade We look at it that with social, and digital running fast, it is more like 2012 is the year of convergence.
Example of the Million Fans Club… 800M people there, Brands have to be there. Growing at a rate of 20K~100K/day….
Facebook: More Mobile Visits, Slightly Longer Online Sessions
Social at the core of connectivity, The Fraternity vs. the Library….
Animating the un-Animated…. Cities/shops/can come alive. Have you seen the corning glass- you-tube video. A must. Ray Kurweil, Singularity…. There is a another dimension to this the Virtual Screen/ Kind AR, etc… but I will keep it simple for us on marketing as the digital screen. “ Story” Blue-tooth…. People could not grasp it if they could not see it…. Needed to touch something. iPhone that changed everything was the Touch Screen. Keep an eye on the user Behavior of how we interact with screens…. ( Touch will be wih us for a long time as it is a very strong behavior)
Eventually they will be everywhere Cost? ROI ? Platform Ubiquity Value-add in the connectivity with cross-media Personal vs. Public/ multi-modal Times Square screens are now all mobile enabled, Even the likes of Forever 21 is “Social Media” Enabled
Used everywhere but the key is the content and the context of the different ones that make up that actual solution.
Using screens to complement the transaction, from menus to pay, delivering Using text messaging to pay for things….
Using services to bring value at that point in time through the interactivity…
Real value proposition
インターネット りようしゃ よそう
If you do not have the right mobile strategy, your competition will and you will miss opportunity. Had a good discussion the other evening. On the race horse track you need to be ahead to win….. Well the race has become, no going back, Get your stragety and budget now. 2007~2010 were times to test and think, now it is really here.
US +56% EU5 +75 according to comScore You never need to drink alone thanks to mobile social media!
Apps as Ad-units…..
Digital Hand. Analog Touch- Metaphor around what we have seen with the sensations of touch-screen technology Hand also is the guiding element, like a “conductor and the orchestra” I tend to bundle all of Digial ( Online/Desktop/ TV/ In-Home/ Outdoor… in the the digital screens. Connected to the cloud, yet the context of personal or public……. A drive-in restaurant, nobody driving in not personal. Get up-close and connected then becomes personal….. This connection to mobile will happen automatically. Started with SMS/Qrcodes Bluetooth/wifi/NFC…. ( I put my money in Wifi, Then NFC)