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ASNE/Gannett Minority Leadership Program @ UNITY
This document discusses challenges and opportunities facing news organizations in a changing media landscape. It notes the proliferation of new platforms and ways for audiences to access news. Newsrooms must adapt by preparing staff with new tools and skills, and implementing measures to engage audiences across multiple platforms and devices. The future of news is described as more app-like and interactive, incorporating richer multimedia like images and maps. News organizations will need new business models and to experiment more to keep up with rapid technology changes.
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ASNE/Gannett Minority Leadership Program @ UNITY
- 1. ASNE / UNITY AUGUST 2012 LEADING MULTIPLATFORM NEWSROOMSdown on our future doubling
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- 7. Social News Technolog Gathering y Convergen ce
- 8. Social News Technolog Gathering y Convergen Shape ce Roadmaps
- 9. Viva Las Vegas! Social News Technolog Gathering y Convergen Shape ce Roadmaps
- 12. QUESTIONS, COMMENTS & ARGUMENTS? t – @vhernandezcnn e – victor.hernandez@cnn.com
- 13. “From Monopoly toAttention Deficit”
- 14. “From Monopoly toAttention Deficit” The Situation: more sources of news, more ways to access
- 15. “From Monopoly toAttention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news”
- 16. “From Monopoly toAttention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures?
- 17. “From Monopoly toAttention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures? Have we prepared our staffs with the cutting edge tools, training, vision, support??
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- 20. Driven By ConsumerBehaviors
- 21. Satellite Truck/Flyaway BGAN Internet Protocol Streambox CURRENT BAG OF DNG TRICKS iPhone / Android TVU Kits Ka-Band Skype
- 22. New Devices, Platforms Spur More News
- 23. Source: Pew ResearchCenter -- State of the News Media 2012, March 19, 2012
- 24. More than fourin ten American adults now own a smartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 25. More than fourin ten American adults now own a smartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 26. More than fourin ten American adults now own a smartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 27. More than fourin ten American adults now own a smartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 28. More than fourin ten American adults now own a smartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 29. More than fourin ten American adults now own a smartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 30. More than fourin ten American adults now own a smartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5th screen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 31. More than fourin ten American adults now own a smartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5th screen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
- 33. e d ? hio n ld fas o
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- 38. Linear Process-oriented Storytelling = Predictable
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- 42. 5th Richer Storytelling Audience Collaboration 4th
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- 45. collaborative. story. telling. involving audiences witha stake in the story or with expertise
- 46. eternal philosopher. renownedscholar.
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- 55. THE POWER OFSHARING
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- 59. Broadcasting is solast year...
- 61. Social Media Executions report crowdsource branding
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- 64. Election Day 2008:1.8M Tweets
- 65. 2012 = every8 mins
- 66. Social Media isn’tgoing to save you from the preparation, training and essential tenets. But like a great pair of running shoes, it can enhance every step of the journey.
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- 68. Must find timeto EXPERIMENT Must encourage my team to EXPERIMENT
- 69. Norm Larson wasa chemist in the 1950s. The air force needed a chemical to repel water on pipes in their rockets.
- 70. Norm Larson wasa chemist in the 1950s. The air force needed a chemical to repel water on pipes in their rockets. He failed 39 times before he got it right. On the 40th try, he had a working product that eventually became...
- 71. Norm Larson wasa chemist in the 1950s. The air force needed a chemical to repel water on pipes in their rockets. He failed 39 times before he got it right. On the 40th try, he had a working product that eventually became...
- 73.
- 74. .338 batting avg first ballot hall of fame
- 77.
- 78. are we thereyet?
- 79. Krishna Bharat/Google NewsFounder http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
- 80. Krishna Bharat/Google NewsFounder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
- 81. Krishna Bharat/Google NewsFounder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every day http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
- 82. Krishna Bharat/Google NewsFounder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every day News in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi- dimensional experience that includes more images and maps http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
- 83. Krishna Bharat/Google NewsFounder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every day News in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi- dimensional experience that includes more images and maps The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
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- 88. 45% of UStablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
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- 91. Understanding behaviors Ex. right amount of video
- 92. TV vs. PCvs.
- 93. TV vs. PCvs. 3:00 1:30 :30
- 94.
- 98.
- 99. Thank ya very . Thank ya much.
- 100. Thank ya very . Thank ya much. about.me/victorhernandez
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