Cloud9 Mobile Communications, a UK-based company originally founded in the Isle of Man, specializes in dynamic SIM technology that allows mobile subscriptions to be downloaded similar to digital content. The company offers three types of dynamic SIMs: programmable SIMs, soft SIMs, and eSIMs, with eSIMs being the most secure and backed by major operators. Cloud9 operates its own core network and is actively involved in the GSMA task force for remote SIM provisioning.

1. Cloud9 Mobile
Communications
www.cloud9mobile.co.uk
Lighting the market for dynamic SIMs

2. Cloud9 Mobile Communications
• Originally founded as MNO in Isle of Man and Gibraltar
• Now UK company
• Licensed by Ofcom with Mobile Network Code
• Member of GSM Association Task Force to define Remote
SIM Provisioning standard
• Operate our own core network, consisting of HLR, SMSC,
GGSN, USSD gateway etc.
• Core network at Telehouse in London and AWS
• All IPR owned by Cloud9
• No debt
• Has received around £5 million funding

3. Dynamic SIMs – the next phase
Dynamic SIMs offer the advantage of being able to download a
new mobile subscription in the same way that people now
download music, movies and books.
Mobile subscription digital signature ‘Profile’ is downloaded –
includes IMSI, KI, SMSC address etc
3 different kinds of dynamic SIM
1. Programmable SIM
2. SoftSIM
3. eSIM

4. Programmable SIM
• Physically the same as removable UICC
• An example of this is the Apple SIM
• Profile usually downloaded and subscriber owned by
Programmable SIM supplier
• May have STK applet on the card
• Profile is downloaded ‘Over The Air’ usually via binary SMS
but sometimes using USSD
• Does not require support in the handset
• Limited security – not backed by GSMA and large operators

5. Soft SIM
• SIM functionality implemented by software in handset
• Example is Huawei virtual SIM
• Profile usually downloaded and subscriber owned by handset
manufacturer
• Profile is downloaded usually via WiFi or mobile broadband
into handset
• User Interface is either mobile App or in the handset Settings
• Service tied to handset and often the service is offered by the
handset manufacturer not the Profile owner
• Limited security – not backed by GSMA and large operators

6. eSIM
• Embedded SIM ( eUICC ) chip fitted inside handset
• Example is Samsung Gear S2 watch
• Profile downloaded and subscriber owned usually by
operator
• Same security as regular removable SIM
• Only method that is backed by GSMA and large operators
• All major players are part of GSMA standardisation group
e.g. Apple, Samsung, Microsoft and all the major MNOs
• Will not have a substantial impact until either Apple or
Microsoft launch it in a handset model
• Once this happens removable SIMs will rapidly decline

7. Cloud9 Role
• Can provide Profiles that offer attractive rates all over the
world
• Profiles can be loaded on the Cloud9 core network
• Have Remote SIM Provisioning platform for all 3 types of
dynamic SIM
• Already shipping programmable SIMs
• Supplying Profiles to handset manfacturers
• Part of GSMA Task Force to standardise eSIM Remote SIM
Provisioning

8. Further information
Apple SIM
http://www.apple.com/uk/ipad/apple-sim/
Xiaomi and Huawei virtual SIMs
http://technews.co/2015/03/25/xiaomis-miui-now-features-virtual-
sim-card-for-overseas-travels/
eSIM market ( McKinsey and Company )
http://www.mckinsey.com/industries/telecommunications/our-
insights/e-sim-for-consumers-a-game-changer-in-mobile-
telecommunications