This document summarizes the services of Profeina, a Polish communications and PR agency. Profeina specializes in online ventures and e-commerce. Their services include developing communication strategies, social media management, launching brands into new markets, public relations campaigns, content writing, and more. They provide examples of successful campaigns for clients like BlaBlaCar, Trusted Shops, and Beautikon. The document also introduces the team of PR specialists at Profeina who have experience in journalism, marketing, and communications. It encourages potential clients to contact Profeina if they want help stimulating their brand with the media.

1. Stimulate your brand
with

2. Profeina stimulates the media
Profeina is a communications and PR agency
specializing in service for online ventures and
e-commerce sector in particular.
Our good relations, dedication and
specialized services that we provide to our
Clients help them reach media on a topic of
their interests.
Using our Polish know-how and experience in
serving Clients from abroad produce excellent
results in cooperating with foreign partners.

3. If you want to
• Meet customer’s needs
• Overtake your competitors
• Increase brand recognition
• Attract media attention
• Come up with creative ideas…

4. Prowadzenie komunikacji marki
Choose Profeina’s services
Developing
Communication
strategy
Social Media Content writing
& Corporate Publishing
Launching brand
onto the market
Public Relations Creation

5. Building a communicationstrategy
We prepare a complex strategy and
select the most effective tools taking
into account the key massage of the
brand. Based on the strategy we
recommend a well-fitting and relevant
plan of action for at least six months.
To create a coherent strategy of the
brand we strongly recommend our
workshops

6. Public Relations
• We write and send alluring press releases and other materials – i.e. articles on
chosen topic for the specific title, reports etc;
• We organize meetings and interviews with selected journalists, editors,
representatives of institutions, bloggers, organizers of events - matched with our
client’s needs;
• We organize seminars, briefings and press conferences;
• We build an expert status of our clients, making them a Go-To-Guy expert;
• Last but not least – we take care to report our activity thoroughly

7. Social Media
We provide brand image support in Social Media
(Facebook, Instagram, Google+, Twitter,
Pinterest, LinkedIn, Polish networking site
GoldenLine, Slideshare and YouTube channel)
through careful management of relationships
with fans and followers

8. Launching into the market
We develop a comprehensive plan to launch
the brand into the Polish market and
implement it thoroughly. Our service is
aimed both for startups and overseas
brands debuting in Poland.

9. What else we do
On behalf of our clients, often as
ghost writers, we prepare texts
for media including expert
articles, short and long forms
like reports, copy for websites,
analysis, information and even
marketing presentations.
Creation
Depending on client’s needs
we create original concepts of
PR and advertising campaigns,
including offline and virtual
campaigns and preparing
scenarios for video
production.
Content writing
& Corporate Publishing

10. Examples of succesful cooperation
Profeina launched BlaBlaCar ride sharing platform into the Polish market. We managed
to interest media effectively including nationwide television, radio stations, main
newspapers and opinion magazines. Thanks to Profeina BlaBlaCar also appeared on
Polish breakfast tv show.
Our media coverege is a subject of envy for BlaBlaCar’s competitors.
Our responsibilities:
• PR service
• Arranging interviews and meetings with media
representatives
• Creation and distribution of press releases
• Supporting activities in Social Media
BlaBlaCar in Dzień Dobry TVN - breakfast tv programme

11. Examples of succesful cooperation
Profeina’s PR activities helped to position Trusted Shops brand as a law expert at
e-commerce market in Poland. The main objective of our cooperation was to build
brand awareness in B2B environment. Trusted shops had to be seen as the most
reliable trustmark for credible internet shops.
Our responsibilities while launching the brand into the Polish market:
• Public Relations - establishingcooperation with the media specialist, publishing
case studies and reports
• establishing the series of strategic partnerships with major players in the Polish
e-commerce market On behalf of Trusted Shops (govermental and branch ones)
• Researching for events where representatives of the Trusted Shops could appear
as speakers
• Creating guidlines for internet marketers and tips for buyers
• Running a blog

12. Examples of succesful cooperation
Profeina is responsible for introducing Beautikon shop with Korean cosmetics
(It’s skin brand) into the Polish market. Practically from the beginning of our
cooperation Beautikon and It’s skin brands appear in all major media and sections
targeted to women.
Our responsibilities:
• The creation and distribution of press releases
and articles,
• Editorial and copywriting support,
• Organizing special actions in cooperation with
the media and blogs,
• Buzz marketing.

13. Why us? We let our Customers speak
Profeina is young and dynamic team which we had recommended by Profeina’s previous
clients. Profeina is a small PR agency and thanks to that has individual approach to client’s
needs. Since the beginning of our cooperation Profeina improved our key communication
indicators. Orginal , creative PR concepts developed by Profeina fit perfectly into the mission
and vision of our brand. Professionalism and genuine commitment of Profeina’s team make
their work really impressive. We highly recommend Profeina’s service.
Adam Bąkowski, CEO NaviExpert, GPS Navigation
B2C
Profeina - full commitment, essential and ... really effective.
Michał Pawelec, co-founder of BlaBlaCar in Poland
When we were launching the brand into the market Profeina
managed to break out the news to right media. Thanks to that
Kontomierz quickly became the most recognized personal finance
management application.
Marcin Truszel, CEO Kontomierz.pl Sp. z o.o. – personal
finance management service

14. Why us? We let our Customers speak B2B
After more than a year of our cooperation we achieved better results than we had expected.
Our brand requires very specialized PR and Social Media service. Profeina understood
specificity of our business and adapted to ICT sector. Profeina acted very well in really
difficult and challenging location and telematics topics. Moreover Profeina could
communicate these topics in an attractive way . I highly recommend working with
a Profeina’s team - they are professional, extremely efficient and effective.
Tomasz Partyka, Director of Business Development and Communications, Finder S.A.
Profeina has a good knowledge of the Polish media landscape and she is well grounded in
journalistic tools and equipment. – Roland Thiemann, Head of Marketing and PR,
Trusted Shops GmbH.
JUST excellent PR agency.
Arek Skuza, Chief Revenue Officer, iTraff Technology
Profeina promoted our periodic reports called Fanpage Trends and established cooperation
with their publication of dozens websites with different thematic areas. It also promoted
Sotrender brand in foreign media. Profeina also created internal standards and procedures
for PR, which we use and develop to this day. I think that cooperation with Profeina was
a very good investment and I would recommend their services to everyone.
Dr Jan Zając, CEO & founder of Sotrender, social web analitycal tool

15. Meet our team
Magdalena Górak
The maker, who is still managing Profeina Agency. Strategist and creative person
all in one. The author of strategy workshops methodology and all other
procedures occurring in Profeina. Her presence happen to be a key factor during
crisis situations. Without a clear need she tries not to meddle in her team’s work.
She used to be “Newsweek Poland” special issues author , editor of the Internet
portals and PR manager at Artegence interactive agency.
Zuzanna Szybisty
Mostly focused on lifestyle and personal finances areas. She prepares
communication strategies for new clients, writes articles for them (ghost writer),
draws reports, initiate editorial cooperation with media, arranges interviews. She
keeps good relationships with journalists. In Profeina Agency since 2011. Before
then she used to be editor in one of the biggest Polish news portal, Gazeta.pl.

16. Meet our team
Maria Wagner
PR specialist in charge of operating with clients on a daily basis in PR, Social
Media and buzz marketing areas. In Profeina Agency usually focused on
consumers topics, such as healthy lifestyle (which is her cup of tea.) Being
a Polish Studies graduate, she is the main proofreader in the Agency.
Michał Rakowski
Responsible for media relations: he arranges interviews, writes press releases
and dedicated articles. He learns Public Relations both as a practitioner (having
experience as an account in PR/marketing) and as a scholar. He has degree in
Sociology & PR (AGH University), has been studying in England and at University
of Warsaw (currently.) He works for the clients from abroad (services in English.)
He used to work as a journalist in “Dziennik Polski” (“Polish Daily”.)

17. Meet our team
Anna Małuch
Before working for Profeina, Anna used to work as a journalist (“Press” media industry
magazine e.g.) and copywriter. In Profeina she’s in charge of client’s PR and Social
Media, contributing in preparing communication strategy for them, too. She also writes
press-releases, dedicated articles, contacts media, arranges interviews and keeps good
relationships with journalists. Enthusiast of Snapchat and new technologies.
Ludwik Krakowiak
Responsible for creating communication strategies and agency clients support.
His tasks include writing and editing all kinds of press releases. He specializes in IT and
e-commerce. A member of Profeina team since 2016. Prior to joining the firm he has
worked for several years as an IT journalist and finally as the Editor in Chief of PC World
magazine.
Anna Skibicka
Anna is specialized in PR campaigns targeted specifically at a business audience. She
developes and implements public relations strategies, conducts media relations, acts as
a ghostwriter as well as arranges conferences on Clients’ behalf. She likes to present
complex and innovative ideas clearly. For several years she was involved in product
development and market research for both publishing and luxury industry.

18. We would be happy to stimulate media for you
Magdalena Górak
Kom: 608 720 649
E-mail: magda@profeina.pl
ul. Patriotów 77/15
04-966 Warszawa