The candidate is seeking a role in advertising or public relations utilizing their degree in media and journalism. They have work experience researching and writing for magazines as well as strong communication, leadership, and computer skills. The candidate emphasizes their passion for creative writing and using advertising and PR effectively.

1. Dear Sir/Madam,
I am a Media and Journalism graduate from Nottingham Trent University and currently
looking for a role in a competitive industry to build upon what I have previously learnt
throughout my degree, and also through work experience.
I have worked as an intern at ‘Mother and Baby’ and ‘Top Santé’ magazine at Bauer media in
Peterborough, where I saw the process of production for both magazine’s in a busy, but
vibrant office. I also researched particular brands and products that make parenting easier for
the ‘Mother and Baby’ magazine, and assisted with a photo shoot. Calling in medical
products and liaising with PR’s as well as finding feature ideas from newspapers made my
involvement in the team count.
I have an aptitude to work under pressure and meet deadlines having worked for my student
magazine ‘Platform’ publishing numerous articles and online features. As a person of drive
and enthusiasm I am highly motivated to build upon the skills and attributes I have learnt as a
working journalism student.
Work experience along with my degree has given me the fundamentals to pursue further. Not
only have I learnt the techniques to write a tasteful feature story, I have also learnt that
journalism can be an effective marketing tool in advertising and public relations. I have a
passion for feature and creative writing whilst wanting to use it effectively in advertising and
public relations. Having a diverse skill-set makes me an ideal candidate for employment.
I am able to demonstrate strong communication skills, and leadership. I have exceptional ICT
and computing abilities using HTML in web development, as well as an exceptional
understanding of Microsoft. I have a creative flare with an eye for detail, and work hard to
meet specific deadlines. I am good at using my own initiative, as well as being a good team
player.
Even though it is within our nature to care, we lose track of this instinct in large groups. From
school to company board rooms, we feel disconnected from people. People from across the
table, across the country and especially across the world. I have always had a heightened
capacity for empathy. When I was 9 I remember crying at countless Disney films, especially

2. ‘The Lion King’ when Simba is feeling lost without his father. Many children empathise with
animals, but I never grew out of it. I still cry at Disney movies, and even wedding
commercials. But empathy isn’t passive commercial watching, its observation and its activity.
It’s putting yourself in someone else’s shoes, which requires the ability and the courage to
ask the right questions, because when people know you’re really listening they open up.
Empathy is how I build close, lasting friendships, it’s why I work so effectively in teams. It’s
both why and how I want to design a better world. It still allows me to be that 9 year old, with
the ability and the courage to see others point of view, to ask difficult questions, to act on my
beliefs and ultimately help others. Whether this is by consuming a product through one of my
advertisements or PR campaigns, this is what I want to do throughout my career.
I have attached a copy of my CV for your perusal, however it would be great if we could
meet to discuss my portfolio of published works, and converse further my drive and
enthusiasm for advertising and public relations. Obviously you will have a number of
applicants looking for work, but believe my committed approach to journalism will set me a
part.
I look forward in speaking with you about any upcoming roles that may fit my skill-set.
I am flexible, willing to relocate and available to start work immediately.
Yours sincerely
Miss Rhianne Segger.

3. Rhianne Segger
Rhiannesegger@live.co.uk | 07809624258|7 Drift Road, Stamford, Lincolnshire, PE9 1XA
PERSONAL PROFILE:ADVERTISING, PUBLIC RELATIONS AND JOURNALISM
Dynamic and resourceful Media graduate blending passion for advertising and public
relations having read Media and Journalism Studies. Offering skills in creative writing, direct
sales, project research and editorial development. With additional knowledge of theoretical
and practical advertising techniques, I have grasped how to use advertising and journalism as
an effective marketing tool in public relations. As a result driven, self-motivated individual I
am seeking new opportunities within a media company that will challenge my problem
solving skills, and allow me to develop and further my career.
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SKILLS
 Able to demonstrate strong communication skills, and leadership
 Flexible and of a productive nature
 ICT and computing/HTML coding
 Working to meet deadlines under pressure
 Creative
 Team work and using initiative
 Writing short stories, creative features, poetry and news
 Research and critical analysis
 Direct sales
 An eye for detail
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QUALIFICATIONS & ACHIEVEMENTS
Nottingham Trent University 2011-2014
BA Hons Media and Journalism Degree: 2nd class honours 1st division (2.1)
Dissertation: The Limitations of the Barbie Phenomenon: A Critical Analysis of Gender,
Sexuality, Anorexia Nervosa and Self-Esteem in the Construction of the Barbie Doll. Using
semiotic and critical discourse analysis to investigate the Barbie phenomenon and its effect
on children. PR and advertising campaign: Nottingham recycling campaign. One minute

4. video (https://www.youtube.com/watch?v=-6rGD6rm2Zo&feature=youtu.be) to spread
recycling awareness, followed by research and critical analysis.
The Deepings School Sixth Form 2009-2011
Communication and Culture: B
BTEC ICT Double Award: A / A
ICT Applied: C
Best student of the year award 2011
English Award 2011
The Deepings School 2004-2009
Six GCSE's A*-C
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EXPERIENCE
 ‘Mother and Baby’ and ‘Top Santé’ magazine’s at Bauer Media. Roles included
research of particular brands that make parenting easier for the ‘Mother and Baby’
magazine, assistance with a photo shoot, calling in medical products and liaising with
PR's as well as finding feature ideas from newspapers.
 ‘Platform’ magazine at Nottingham Trent University 2011-2014. Roles included
writing news, creative features and online blogs for a student orientated audience.
 Unique Client Solutions at www.lovefilm.com. Roles included door to door sales, in
office training, face to face and telephone customer service. September 20th 2011 -
October 28th 2011.
 Game City Nottingham 2nd October 2012 – 27th October 2012. Roles included
photography using a DLSR camera, photo shop editing and customer service.
 Hair Force Hairdressers2009-2011. Roles included retail experience as well as the
marketing of consumer products, customer service and accounting.
 French patisserie2009-2010. Roles included waitressing at weddings delivering
outstanding customer service.
 Michael Wisher and Associates April 2011- Dec 2013. Roles included outstanding
hospitality at big events such as, Formula 1 Grand Prix, Derby racecourse, and
Burghley horse trials.
 Morrison’s Supermarket September 2012-May 2013. Roles included direct sales,
branding awareness, customer service and accounting.

5.  The London Inn bar and restaurant: 4th June 2014 – Present.
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REFERENCE
 Nicola Benjamin academic reference: 07769942995
 The London Inn: 01780 754919